Dotcom Secrets is a fantastic book if you wish to acquire insights, see examples, and check out stories that will influence you to construct an effective company online or guide you in transitioning from offline to internet marketing channels.
So let’s think about the cons and pros quickly:
- DotCom Secrets is totally free. Get it here.
- You will get over the shoulder lessons from a successful incredibly affiliate– Russell Brunson.
- The book is a simple and enjoyable read.
- You will get actionable takeaways that you can utilize to improve your business immediately.
- It’s not a “how to earn money online” book per se.
- You will need to have some knowledge of online marketing concepts to totally appreciate the book.
If you want to discover from someone who has really made cash online, Dotcom Secrets is a great resource.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can use to improve your company instantly.
The only drawback is that it’s not a “how to earn money online” book per se– you will require to have some knowledge of online marketing principles to fully value it.
In general, Dotcom Secrets is a valuable resource for anyone looking to develop or grow an online service.
So if you’re all set to gain from one of the masters of Sales Funn, make certain to check out this book today!
DotCom Secrets Book
It’s one of my favorite company books. You might need to read it numerous times to completely comprehend it. Or merely make it your companion as you go about your online way of life company experiences.
In the intro of the book, Russell Brunson promised to keep the book evergreen for several years to come. The goal is to make it appropriate to both brand-new and innovative online business owners.
The number of business books do you still find pertinent in this ever-changing world? Even though marketing methods are constantly altering, the DotCom Secrets book is still incredibly relevant and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book offers a step-by-step process for growing a successful business– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first published in 2015, you’ll discover that the majority of the strategies that Russell talks about are still reliable today.
You’ll get a ton of actionable guidance from the book and if you have plans to offer items online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy composed the forward to the DotCom Secrets book. In his exact words:
” In fact, this is a proven playbook for growing your business with effective lead generation and sales/conversion methods, which can be used offline and online.”
This is a effective and transformative book. If you’re looking to start a company or scale an existing business, DotCom Secrets by Russell Brunson is the best roadway map.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive strategy that guides you on the right building blocks for your organization. You’ll definitely get results from reading it.
To be truthful, DotCom Secrets seems like a book for developing a sustainable online company only.
Don’t be constrained by that since the actionable marketing strategies work for both online and offline organizations. You’re in safe hands if you run a brick-and-mortar organization and desire to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can answer that concern. If you want to start or scale an organization and follow tested ‘shortcut’ that has actually been checked by Russell himself, you need to check out the DotCom Secrets book.
It’s altering lives and I’ve personally found it incredibly valuable on my entrepreneurial journey (I’ve read it numerous times). I highly recommend the book.
If you ‘d rather play cool and attempt to figure it out by yourself, then DotCom Secrets might not deserve your read. You should consider another book.
Although, DotCom Secrets provides wise insights and methods to:
Existing entrepreneur: If you have not started a business at all or have no company concept, the book may not pertain to you.
Product owners: If you have an existing item currently, then you can find out techniques to double or perhaps triple your sales.
Positive marketers: If you’re prepared to take actions that may challenge your idea of company, then you need to utilize DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to construct an organization that stands the test of time. Because you lack the skillset, tools, and secrets that have been tested and proven to produce terrific outcomes, you don’t want to fizzle out.
So whether you’re a novice who’s just getting started or you’re an expert, DotCom Secrets will walk you through the procedure of starting and growing a successful company.
If you currently have a business, use the secrets in the book to scale to amazing levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and effective book that offers specific, actionable directions on what you should do to fail-proof your service, how to attract consumers, and the secrets to considerably boost your sales.
If you stop working to read DotCom Secrets, you’re still not limited at all. The only challenge, however, is that you’ll miss out on the opportunity to quickly grow your existing business or grow in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions between Expert Secrets Both books relate to, lifestyle business owners, business owners and online marketers– since they match each other and provide for starting and growing an effective organization.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets lays out a step-by-step procedure to successfully structure your business. You get to find out how to deliver your message and interact value in a way that makes people want to pay you.
Expert Secrets gives actionable examples, illustrations, and stories that assist you find your voice, build a devoted fan base and make money to share messages that will alter another person’s life.
Both books are suggested to company owner who want to become more effective in their industries. Business owners who are built to see chances in competitors instead of pain.
In Russell’s third and brand name new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream clients (aka getting lots of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 areas just like Expert Secrets that details the easy marketing processes and how to execute them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the first section of DotCom Secrets with “Ladders and Funnels.” He also exposes five (5) marketing secrets. Let’s go over them:
Secret # 1: The Secret Formula
You require to have a complete understanding of where you want your business. How does this understanding assist your consumers and clients?
This will assist you to serve them much better– instead of trying to find out their pain points, how desperate they require options, and what they’re willing to pay.
In the secret formula, four basic concerns were outlined in a step-by-step order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being aggressive?
What benefit will they obtain from your business?
You’ll discover answers to these concerns and more in the first trick.
Secret #2: The Value Ladder
Value is essential when it comes to building a sustainable company. If there’s no worth, customers and customers will leave.
That’s why Russell invested a lots of time to dissect the actions that you need to follow to browse your dream customer from taking the “bait” (beginning point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This secret is described as “taking them through your value ladder.”
When you effectively structure the value ladder, you’ll not just make more cash, you’ll likewise offer your consumers with a more customized solution. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic happens. It’s like a surprise that changes everything you already know about growing a rewarding organization. You’ll get started with constructing out your own sales funnel and the psychology behind a successful funnel.
There’s a lot more …
You need to have a complete value total worth place. You may not be able to develop a high-converting sales funnel if you don’t have an efficient value adder mapped out.
The sales funnel is essential and has changed the method entrepreneurs and companies approach sales online.
It works due to the fact that it takes into account the customers’ behaviors– and moves them through the different actions of your worth ladder until they’re prepared to acquire your product– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target audience. Regrettably, you might not know how to recognize or serve them. That’s why understanding how to define your target audience is essential.
This secret describes where your target market (i.e., consumers who are ready to purchase your product) are spending the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the techniques that work to get a consumer to leave whatever they’re doing and check out your page.
Every online business owner requires to learn and master these methods. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or site is a consistent battle for many people. It’s perhaps the most difficult aspect of running an effective online organization.
Do you really comprehend how traffic works in the online marketing area? Russell has the responses if you aren’t confident in your traffic generation proficiency.
He reveals you the very best kind of traffic that you ought to take note of and how it can change your service. The kind of traffic consists of:
- Traffic we manage
- The traffic we do not control
- Traffic we own
Area Two: Your Communication Funnel
In this section, Russell digs deeper into the procedures associated with constructing an audience by leveraging advanced personal branding tactics, the secrets to interacting well with your audience that will cause a sale.
Make certain you do not avoid this section while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a appealing and confident character.
Why do you believe guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have massive fans?
As an entrepreneur, you can’t go wrong when you finally develop an attractive character. When you’re successful at it, it suggests you can add more competent clients to your email list and launch an effective item that individuals are prepared and ready to purchase immediately.
In producing that attractive character, Russell Brunson specifies the 3 components you must keep in check, which is divided into 3 (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to produce an appealing character using these components and their components, and determine the very best method to interact your captivating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about producing a bond and a sort of connection in between the Attractive Character and the target market through a traffic source we own. Email.
The Soap Opera Sequence comprises a series of e-mail series that help to link and establish an immediate relationship between you and the person reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart likewise shares the EXACT five e-mail design templates that have actually assisted him to transition into an Attractive Character and a sought-after web online marketer.
Due to the fact that it capitalizes on offering value to your subscribers, the Soap Opera Sequence works. This ‘worth’ combined with an irresistible open storyline hooks them the moment they read your very first email and they’ll eagerly anticipate the next one.
The days of uninteresting e-mail sequences are over. Don’t simply enjoy daytime drama on television, it’s time to anecdotally use it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your subscribers delighted to hear from you every day is utilizing the Seinfeld e-mail format.”
So what’s the Seinfeld format everything about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail style that develops excitement in your readers. It ‘d captivate them and cause them to buy from you.
It leverages the power of storytelling. This time, you’re being innovative in sharing your life and pertinent stories happening with/around you– stories they can quickly link with. You need to be strategic and purposeful about it anyways.
You wish to be able to lead perfect consumers back to your deal. This may look easy however it’s powerful nevertheless!
Russell likewise supplies fine examples and written design templates to accelerate the procedure when you’re sending Seinfeld emails.
Section Three: Funnelology
In this section, the strategies and methods for building high-converting funnels are gone over in detail, along with and what you really should do to make your funnel work.
Russell covers the principles of a funnel, stages (and sales funnel phases) and the type of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the value of sticking to systems that work. Simply put, there’s no need to reinvent the wheel.
There’s a chance that you’re making the above mistake if you’re a company owner and you’re struggling to break even.
This is common with entrepreneurs who are simply beginning with their sales funnel. They try to re-invent the whole lorry. When constructing a business, what an awful course to follow!
The secret here is leveraging on other individuals who currently have an effective funnel and making your deal to their specific customers. Watch on the:
- Ad copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these components to work for you is a priceless gift for your organization. It’s rather simple once you understand how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m very pleased that I read DotCom Secrets a few years ago (and several times more because that very first time to completely comprehend and carry out the techniques in my own online service.
It not just opened my eyes to funnels and how to build them however also the 7 stages that a perfect customer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better pertained to terms with this sentence within the DotCom Secrets. It reads:
The real distinction between having a 6-, seven-, and even eight-figure organization is whether you comprehend the stages of a funnel and can successfully monetize the points along the line.
I was familiar with that there are levels of traffic temperature and for that reason, treating them along the same funnel procedure threatens.
This trick alone is essential to producing the ideal kind of page, offer, and traffic that will cause sales.
When producing a funnel– particularly if you want visitors and leads to trust you more, there’s likewise the pre-framing principle that you require to fully understand. Well, who doesn’t want to establish trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the typical company guidance. It goes into the specific landing pages you can create in the 7 building stages that we’ve discussed earlier.
You get to see the twenty-three of the most reliable building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers utilize these building blocks at particular times throughout these exact same 4 stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
Identifying hyperactive buyers for your services and products.
You can choose which you want to begin with very first and which one to stick to in your market as soon as you’ve comprehended how this works.
Secret # 12: Frontend Vs. Backend Funnels
Picking the right type of funnels can be a struggle even to the more advanced marketers. More so, understand the funnels that will be served only to certified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so apparent– but bypassing it can make a distinction in your traffic engagement and sales.
Here Russell details the procedure he follows when selecting a funnel to utilize on the frontend of his worth ladders, the funnel he uses in the factor to consider phase (the middle), and those used for the backend deals.
Secret # 13: The Best Bait
I couldn’t include this ‘secret’ when I initially read the DotCom Secrets book.
Russell spills it all out in this area and exposes the secret that made all his books sell millions.
Just by getting your free copy of DotCom Secrets and studying the funnel steps, you’ll have a number of “Aha-Moments” that will change your company, especially if you have an item you’re presently selling online (and even offline).
I imply if you can buy your complimentary copy of DotCom Secrets and study the funnel steps, you’ll comprehend the trick behind these records.
He stresses the power of words and how utilizing a certain WORD can change your entire service amazingly. That single word can serve as bait.
Despite the market you operate in, what you do, what products you offer, or the business design, this is the part that some of the effective entrepreneurs would hide from you.
Section Four: Scripts and funnels
The very first time I read DotCom Secrets, I couldn’t grasp this area due to the fact that it was special in its way. I had to check out the book once again to understand the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, in addition to the precise funnel scripts that have actually assisted him to offer countless each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Interestingly, you do not have to struggle with these parts due to the fact that there’s a powerful suite of software you can use to automate everything– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Because it reveals what must occur when you get your visitors onboard your sales funnel, the Frontend Funnel is important.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to build and can benefit eCommerce entrepreneurs or online marketers who have Free Plus Shipping deals.
The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product ought to be shipped.
On the 2nd page (step-two) of the funnel, the visitor’s charge card information is requested for the shipping and dealing with charge. Once the visitor has successfully filled out the 2nd page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will utilize to make this entire 2-step free shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of establishing this offer is to assist breakeven and cover the money you spent on advertising or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson reveals the practical mechanics associated with this kind of funnel. And he likewise introduced a distinct script called the Star, Story, Solution script which helps to push a cold lead towards your products.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to lure visitors and let them keep paying for a longer time.
You’re not restricted in any method– as there are many methods to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the perfect and likewise the very first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to utilize recorded or live discussions to market your service or products on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the strategies and scripts that will make the webinar truly “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more advanced webinar discussion where your goal is to get individuals to purchase.
You’ll also access the scripts for this upgraded version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel specifically for launching a new item by sharing a series of videos to offer tons of worth to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be persuasive, helpful, and amusing– therefore triggering visitors to take actions. You’ll find how to properly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket offers using a sophisticated formula and scripts. This funnel is what you need to get premium customers if you’re a coach or expert.
Area 5: ClickFunnels.
This last section is short but you can find out more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is a fantastic book if you want to acquire insights, see examples, and read stories that will influence you to build a successful business online or guide you in transitioning from offline to online marketing channels.
Let’s think about the cons and pros quickly:.
DotCom Secrets is complimentary. Get business-building knowledge without paying cash.
Enhance your business’ relevance utilizing the worth ladders and sales funnel techniques and scripts.
Get tricks to ending up being an idea leader in your market.
Simple strategies that will work for any service model.
Establish and build relationships rapport with your customers.
You may require to have an existing business to gain from DotCom Secrets (although it can definitely benefit you if you’re simply starting out in addition to long as you implement the details).
The book is perfect for companies that take advantage of internet marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the main site. You only have to spend for shipping/handling– $7.95 if you’re based within the US or $14.95 for global.
There you have it, the Free Plus Shipping deal we talked about previously. As you can see, Russell is a master at executing what he teaches.
You can get the paperback format for $14.80 if you prefer to purchase DotCom Secrets from Amazon. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for offering the book free from his website (you just spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable techniques and tricks for beginning and growing a service.
You’ll come across a bunch of aha moments while going through the sections. You’re directed on how to include the principle into my own service.
DotCom Secrets is a playbook. You might need to read it multiple times to get the ‘secrets’ into your head and company. You don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or products online, I extremely suggest that you get a copy of DotCom Secrets for FREE.