Dotcom Secrets is a terrific book if you want to get insights, see examples, and read stories that will influence you to construct a successful organization online or guide you in transitioning from offline to internet marketing channels.
So let’s think about the cons and pros quickly:
- DotCom Secrets is totally free. Get it here.
- You will overcome the shoulder lessons from a successful very affiliate– Russell Brunson.
- The book is a pleasurable and simple read.
- You will get actionable takeaways that you can use to improve your business instantly.
- It’s not a “how to make money online” book per se.
- You will need to have some understanding of internet marketing principles to fully appreciate the book.
Dotcom Secrets is an excellent resource if you wish to learn from someone who has really earned money online.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can utilize to improve your organization right away.
The only downside is that it’s not a “how to make money online” book per se– you will require to have some understanding of online marketing principles to completely appreciate it.
However overall, Dotcom Secrets is an important resource for anybody wanting to construct or grow an online service.
So if you’re ready to gain from among the masters of Sales Funn, make sure to check out this book today!
DotCom Secrets Book
It’s one of my preferred company books. You might need to read it numerous times to totally grasp it. Or merely make it your buddy as you tackle your online way of life organization experiences.
In the intro of the book, Russell Brunson promised to keep the book evergreen for several years to come. The objective is to make it relevant to both brand-new and innovative online entrepreneurs.
How many company books do you still find pertinent in this ever-changing world? Despite the fact that marketing techniques are constantly altering, the DotCom Secrets book is still incredibly pertinent and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a detailed process for growing an effective business– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first published in 2015, you’ll find that the majority of the methods that Russell discuss are still reliable today.
You’ll get a ton of actionable guidance from the book and if you have strategies to offer products online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy composed the forward to the DotCom Secrets book. In his specific words:
” In truth, this is a proven playbook for growing your business with effective lead generation and sales/conversion approaches, which can be utilized offline and online.”
This is a transformative and powerful book. DotCom Secrets by Russell Brunson is the perfect plan if you’re looking to begin a service or scale an existing service.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth strategy that guides you on the ideal building blocks for your business. You’ll certainly get arise from reading it.
To be honest, DotCom Secrets seems like a book for developing a sustainable online organization only.
But do not be constrained by that since the actionable marketing techniques work for both online and offline services. So you’re in safe hands if you run a brick-and-mortar service and wish to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can respond to that question. If you want to start or scale an organization and follow tested ‘shortcut’ that has been checked by Russell himself, you should read the DotCom Secrets book.
It’s changing lives and I’ve personally found it very valuable on my entrepreneurial journey (I’ve read it numerous times). I highly recommend the book.
If you ‘d rather play cool and try to figure it out by yourself, then DotCom Secrets might not be worth your read. You should consider another book.
Although, DotCom Secrets supplies clever insights and methods to:
Existing entrepreneur: If you have not begun an organization at all or have no company idea, the book may not pertain to you.
Product owners: If you have an existing product currently, then you can find out methods to double or even triple your sales.
Positive marketers: If you’re ready to take actions that might challenge your concept of company, then you must utilize DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to build an organization that stands the test of time. Because you do not have the skillset, tools, and tricks that have actually been evaluated and shown to produce fantastic outcomes, you do not desire to fizzle out.
So whether you’re a novice who’s simply getting started or you’re an expert, DotCom Secrets will stroll you through the procedure of beginning and growing a profitable organization.
If you currently have a company, use the secrets in the book to scale to unbelievable levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and effective book that offers specific, actionable instructions on what you need to do to fail-proof your business, how to draw in clients, and the tricks to significantly boost your sales.
You’re still not restricted at all if you fail to check out DotCom Secrets. The only difficulty, though, is that you’ll miss out on the opportunity to rapidly grow your existing organization or flourish in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences between Expert Secrets Both books are relevant to, lifestyle business owners, business owners and online marketers– considering that they match each other and attend to beginning and growing an effective service.
Professional Secrets vs DotCom Secrets.
DotCom Secrets outlines a detailed procedure to efficiently structure your organization. You get to learn how to provide your message and interact value in such a way that makes individuals want to pay you.
Professional Secrets gives actionable examples, illustrations, and stories that assist you discover your voice, develop a faithful fan base and get paid to share messages that will alter someone else’s life.
Both books are advised to company owner who wish to end up being more effective in their markets. Business owners who are constructed to see chances in competition instead of pain.
In Russell’s third and brand brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream clients (aka getting loads of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 sections similar to Expert Secrets that lays out the basic marketing processes and how to implement them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the very first area of DotCom Secrets with “Ladders and Funnels.” He also exposes 5 (5) marketing tricks. Let’s review them:
Secret # 1: The Secret Formula
You require to have a complete understanding of where you want your business. How does this understanding assist your clients and clients?
This will help you to serve them much better– instead of looking for out their pain points, how desperate they need options, and what they’re prepared to pay.
In the secret formula, 4 simple concerns were laid out in a step-by-step order inside the DotCom Secrets book:
Who are your dream clients?
How do you discover them?
How do you attract them without being aggressive?
What advantage will they get from your service?
You’ll find answers to these concerns and more in the very first trick.
Secret #2: The Value Ladder
When it comes to developing a sustainable organization, worth is key. , if there’s no value, customers clients clients will leave.
That’s why Russell invested a lots of time to dissect the steps that you need to follow to navigate your dream customer from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This secret is described as “taking them through your value ladder.”
When you successfully structure the worth ladder, you’ll not just make more cash, you’ll likewise provide your customers with a more personalized option. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic takes place. It’s like a surprise that alters everything you currently understand about growing a profitable company. You’ll get started with constructing out your own sales funnel and the psychology behind a successful funnel.
It surpasses the product you’re offering or how they’re priced. There’s a lot more …
You need to have a complete value ladder in place. It’s like your infallible system for making sales on autopilot. If you do not have a reliable value adder mapped out, you might not be able to develop a high-converting sales funnel.
The sales funnel is important and has altered the way entrepreneurs and organizations approach sales online.
It works due to the fact that it takes into account the consumers’ behaviors– and moves them through the various actions of your value ladder till they’re all set to acquire your product– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target audience. Regrettably, you may not know how to identify or serve them. That’s why knowing how to specify your target market is very important.
This secret details where your target market (i.e., consumers who are ready to acquire your product) are spending the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the methods that work to get a customer to leave whatever they’re doing and take a look at your page.
Every online entrepreneur requires to find out and master these methods. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or website is a continuous battle for most people. It’s arguably the most overwhelming aspect of running a successful online business.
Do you really comprehend how traffic works in the internet marketing area? Russell has the responses if you aren’t positive in your traffic generation competence.
He shows you the very best kind of traffic that you need to take note of and how it can transform your business. The kind of traffic consists of:
- Traffic we control
- The traffic we do not control
- Traffic we own
Section Two: Your Communication Funnel
In this section, Russell digs deeper into the processes associated with constructing an audience by leveraging more advanced personal branding tactics, the tricks to communicating well with your audience that will lead to a sale.
Make sure you don’t avoid this section while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a positive and attractive character.
Why do you believe guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have enormous fans?
As a business owner, you can’t fail when you lastly establish an attractive character. When you’re successful at it, it suggests you can include more competent customers to your email list and launch an effective item that individuals are prepared and ready to acquire immediately.
In developing that attractive character, Russell Brunson specifies the 3 components you need to keep in check, which is split into three (3) categories:
- The Elements
- The Identity
DotCom Secrets reveals you how to develop an appealing character utilizing these elements and their components, and determine the very best way to communicate your captivating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about producing a bond and a sort of relationship in between the Attractive Character and the target audience through a traffic source we own. Email.
The Soap Opera Sequence makes up a series of email sequences that assist to connect and develop an instant relationship in between you and the individual reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart likewise shares the EXACT five email design templates that have actually helped him to shift into an Attractive Character and an in-demand web online marketer.
The Soap Opera Sequence works since it capitalizes on giving worth to your customers. This ‘worth’ coupled with an alluring open storyline hooks them the moment they read your very first e-mail and they’ll eagerly anticipate the next one.
The days of dull e-mail series are over. Don’t just delight in daytime soap on TV, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your subscribers happy to speak with you every day is utilizing the Seinfeld e-mail format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail style that builds enjoyment in your readers. It ‘d amuse them and cause them to buy from you.
It leverages the power of storytelling. This time, you’re being imaginative in sharing your life and relevant stories happening with/around you– stories they can quickly link with. You need to be strategic and purposeful about it anyways.
You want to have the ability to lead ideal clients back to your deal. This may look basic however it’s effective however!
Russell likewise supplies good examples and composed templates to speed up the process when you’re sending Seinfeld emails.
Area Three: Funnelology
In this area, the techniques and tactics for constructing high-converting funnels are gone over in detail, as well as and what you truly should do to make your funnel work.
Russell covers the principles of a funnel, stages (and sales funnel stages) and the kind of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the significance of staying with systems that work. In other words, there’s no need to reinvent the wheel.
There’s an opportunity that you’re making the above mistake if you’re a service owner and you’re struggling to break even.
This is common with entrepreneurs who are simply beginning with their sales funnel. They try to re-invent the entire vehicle. When developing a business, what a horrible course to follow!
The secret here is leveraging on other people who already have a successful funnel and making your offer to their specific customers. Keep an eye on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these aspects to work for you is a priceless present for your organization. Once you understand how the pieces fit, it’s quite easy.
Secret # 10: Seven Phases Of A Funnel
I’m very grateful that I check out DotCom Secrets a couple of years ago (and numerous times more because that very first time to fully comprehend and carry out the strategies in my own online business.
It not just opened my eyes to funnels and how to construct them however likewise the seven stages that a perfect customer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better pertained to terms with this sentence within the DotCom Secrets. It reads:
The genuine distinction between having a six-, 7-, and even eight-figure service is whether you understand the phases of a funnel and can effectively monetize the points along the line.
I got to know that there are levels of traffic temperature level and therefore, treating them along the same funnel procedure threatens.
This secret alone is fundamental to developing the right type of page, deal, and traffic that will result in sales.
When developing a funnel– particularly if you desire visitors and leads to trust you more, there’s likewise the pre-framing idea that you require to completely comprehend. Well, who does not want to develop trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the common company suggestions. It enters into the specific landing pages you can create in the 7 building stages that we’ve talked about previously.
You get to see the twenty-three of the most effective foundation for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers utilize these building blocks at specific times throughout these same four phases of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
Identifying hyperactive purchasers for your services and products.
You can decide which you desire to begin with first and which one to stick to in your market as soon as you’ve understood how this works.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the right kind of funnels can be a struggle even to the more advanced marketers. More so, comprehend the funnels that will be served just to qualified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so apparent– however bypassing it can make a distinction in your traffic engagement and sales.
Here Russell lays out the procedure he follows when selecting a funnel to utilize on the frontend of his value ladders, the funnel he utilizes in the factor to consider phase (the middle), and those used for the backend offers.
Secret # 13: The Best Bait
I couldn’t contain this ‘secret’ when I first checked out the DotCom Secrets book.
Russell spills everything out in this section and exposes the trick that made all his books sell millions.
Simply by grabbing your free copy of DotCom Secrets and studying the funnel steps, you’ll have several “Aha-Moments” that will change your company, particularly if you have a product you’re presently offering online (and even offline).
I mean if you can purchase your totally free copy of DotCom Secrets and study the funnel actions, you’ll understand the trick behind these records.
He emphasizes the power of words and how using a particular WORD can change your entire organization magically. That single word can serve as bait.
Despite the market you run in, what you do, what products you offer, or the business model, this is the part that some of the effective business owners would conceal from you.
Section Four: Scripts and funnels
The very first time I check out DotCom Secrets, I could not comprehend this section due to the fact that it was special in its method. I had to read the book once again to comprehend the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, as well as the specific funnel scripts that have assisted him to offer countless each of his items.
These are split into the Frontend, Middle and Backend Funnels. Surprisingly, you do not need to battle with these parts because there’s an effective suite of software application you can use to automate everything– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is essential due to the fact that it shows what must happen when you get your visitors onboard your sales funnel.
You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to develop and can benefit eCommerce online marketers or entrepreneurs who have Shipping plus totally free offers.
The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product should be delivered.
On the 2nd page (step-two) of the funnel, the visitor’s credit card info is requested for the shipping and handling charge. Once the visitor has actually successfully completed the second page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will utilize to make this whole 2-step free shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of setting up this deal is to help breakeven and cover the money you invested in advertising or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson shows the practical mechanics involved in this type of funnel. And he likewise presented a special script called the Star, Story, Solution script which helps to push a cold lead towards your items.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to entice visitors and let them keep paying for a longer time.
You’re not limited in any way– as there are many ways to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the perfect and also the very first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to utilize taped or live discussions to market your service or products on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the methods and scripts that will make the webinar truly “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little bit various. It’s not FREE!. It’s an advanced webinar presentation where your goal is to get people to buy. However it’s “unnoticeable”– which means there’s no aggressive or deception included.
You’ll likewise access the scripts for this updated version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel specifically for introducing a brand-new item by sharing a series of videos to provide tons of worth to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, useful, and amusing– thus causing visitors to do something about it. You’ll find how to correctly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket offers using a sophisticated formula and scripts. If you’re a coach or consultant, this funnel is what you need to get premium clients.
Area 5: ClickFunnels.
This last area is brief but you can discover more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is a fantastic book if you wish to gain insights, see examples, and check out stories that will motivate you to build an effective company online or guide you in transitioning from offline to internet marketing channels.
Let’s consider the cons and pros quickly:.
DotCom Secrets is free. Get business-building knowledge without paying cash.
Enhance your organization’ significance utilizing the value ladders and sales funnel strategies and scripts.
Get secrets to becoming a thought leader in your market.
Simple techniques that will work for any service design.
Build relationships and establish rapport with your customers.
You might need to have an existing business to benefit from DotCom Secrets (although it can certainly benefit you if you’re just starting as well as long as you execute the info).
The book is perfect for services that utilize online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the main website, DotCom Secrets is FREE. If you’re based within the US or $14.95 for global, you just have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping deal we talked about earlier. As you can see, Russell is a master at implementing what he teaches.
If you choose to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for offering the book free from his website (you simply spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable strategies and secrets for growing an organization and starting.
You’ll encounter a lot of aha moments while going through the sections. More notably, you’re directed on how to include the principle into my own organization.
DotCom Secrets is a playbook. You might need to read it multiple times to get the ‘tricks’ into your head and organization. You don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering services or products online, I highly recommend that you get a copy of DotCom Secrets totally free.