Dotcom Secrets is a great book if you want to get insights, see examples, and read stories that will motivate you to build a successful service online or guide you in transitioning from offline to internet marketing channels.
Let’s consider the pros and cons quickly:
- DotCom Secrets is free. Get it here.
- You will overcome the shoulder lessons from an effective extremely affiliate– Russell Brunson.
- The book is a easy and enjoyable read.
- You will get actionable takeaways that you can utilize to improve your company immediately.
- It’s not a “how to earn money online” book per se.
- You will require to have some knowledge of internet marketing concepts to completely value the book.
Dotcom Secrets is a great resource if you want to gain from someone who has actually generated income online.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can utilize to improve your service immediately.
The only drawback is that it’s not a “how to generate income online” book per se– you will need to have some knowledge of online marketing ideas to completely appreciate it.
In general, Dotcom Secrets is a valuable resource for anyone looking to develop or grow an online business.
If you’re prepared to learn from one of the masters of Sales Funn, be sure to inspect out this book today!
DotCom Secrets Book
It’s one of my favorite service books. You may need to read it several times to totally understand it. Or just make it your buddy as you go about your online lifestyle organization experiences.
In the intro of the book, Russell Brunson guaranteed to keep the book evergreen for several years to come. The goal is to make it pertinent to both sophisticated and brand-new online entrepreneurs.
How many service books do you still discover pertinent in this ever-changing world? Even though marketing strategies are constantly altering, the DotCom Secrets book is still exceptionally appropriate and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book provides a detailed procedure for growing a successful service– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first released in 2015, you’ll find that most of the techniques that Russell talks about are still reliable today.
You’ll get a lots of actionable recommendations from the book and if you have plans to offer products online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his exact words:
” In fact, this is a tested playbook for growing your company with efficient list building and sales/conversion methods, which can be used offline and online.”
This is a powerful and transformative book. If you’re looking to start a business or scale an existing company, DotCom Secrets by Russell Brunson is the best road map.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth strategy that guides you on the ideal foundation for your service. You’ll definitely get results from reading it.
To be sincere, DotCom Secrets seems like a book for developing a sustainable online organization just.
Do not be constrained by that because the actionable marketing techniques work for both online and offline companies. You’re in safe hands if you run a brick-and-mortar organization and want to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can address that concern. If you wish to scale a business or start and follow proven ‘shortcut’ that has been evaluated by Russell himself, you ought to read the DotCom Secrets book.
It’s changing lives and I’ve personally found it incredibly valuable on my entrepreneurial journey (I’ve read it a number of times). I extremely recommend the book.
DotCom Secrets might not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You should consider another book.
Although, DotCom Secrets provides wise insights and techniques to:
Existing entrepreneur: If you haven’t begun a service at all or have no company concept, the book might not relate to you.
Item owners: If you have an existing product currently, then you can find out methods to double or perhaps triple your sales.
Confident marketers: If you’re willing to take steps that might challenge your idea of company, then you must utilize DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to build an organization that stands the test of time. You don’t wish to fizzle out because you do not have the skillset, tools, and tricks that have actually been evaluated and proven to produce great outcomes.
Whether you’re a newbie who’s simply getting began or you’re a specialist, DotCom Secrets will stroll you through the process of starting and growing a rewarding company.
If you already have a company, utilize the tricks in the book to scale to amazing levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and effective book that provides specific, actionable directions on what you must do to fail-proof your organization, how to draw in clients, and the tricks to considerably boost your sales.
You’re still not limited at all if you fail to check out DotCom Secrets. The only obstacle, though, is that you’ll miss the opportunity to rapidly grow your existing service or flourish in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions in between Expert Secrets Both books pertain to, way of life entrepreneurs, entrepreneur and online marketers– given that they match each other and attend to beginning and growing an effective business.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets describes a detailed process to efficiently structure your organization. You get to learn how to deliver your message and communicate worth in such a way that makes individuals want to pay you.
Expert Secrets provides actionable examples, illustrations, and stories that help you find your voice, develop a faithful fan base and get paid to share messages that will alter another person’s life.
Both books are recommended to business owners who want to become more successful in their markets. Business owners who are developed to see opportunities in competition instead of discomfort.
And finally in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream customers (aka getting lots of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 sections just like Expert Secrets that outlines the basic marketing procedures and how to implement them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the very first section of DotCom Secrets with “Ladders and Funnels.” He likewise reveals five (5) marketing tricks. Let’s review them:
Secret # 1: The Secret Formula
You require to have a full understanding of where you desire your business. How does this understanding assist your customers and customers?
This will assist you to serve them much better– instead of searching for out their discomfort points, how desperate they need solutions, and what they’re ready to pay.
In the secret formula, four basic questions were detailed in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being pushy?
What benefit will they receive from your organization?
You’ll discover answers to these concerns and more in the first secret.
Secret #2: The Value Ladder
Value is key when it comes to constructing a sustainable business. , if there’s no value, customers and clients customers leave.
That’s why Russell invested a ton of time to dissect the actions that you require to follow to navigate your dream client from taking the “bait” (beginning point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This secret is described as “taking them through your worth ladder.”
When you successfully structure the worth ladder, you’ll not only make more money, you’ll likewise offer your consumers with a more customized option. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic happens. It’s like a surprise that alters everything you already learn about growing a rewarding organization. You’ll start with constructing out your own sales funnel and the psychology behind a successful funnel.
It surpasses the product you’re offering or how they’re priced. There’s a lot more …
You require to have a total value ladder in place. It’s like your infallible system for making sales on autopilot. You may not be able to develop a high-converting sales funnel if you don’t have an effective worth adder mapped out.
The sales funnel is very important and has actually altered the method business owners and organizations approach sales online.
It works because it takes into consideration the clients’ behaviors– and moves them through the various actions of your value ladder up until they’re all set to purchase your item– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target market. You might not know how to identify or serve them. That’s why understanding how to define your target audience is very important.
This secret details where your target market (i.e., clients who are ready to buy your product) are investing most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the strategies that work to get a customer to leave whatever they’re doing and take a look at your page.
Every online entrepreneur needs to learn and master these techniques. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or site is a continuous battle for most people. It’s arguably the most daunting element of running a successful online business.
Do you truly comprehend how traffic operates in the internet marketing area? Russell has the responses if you aren’t positive in your traffic generation competence.
He shows you the best type of traffic that you need to take note of and how it can change your organization. The kind of traffic consists of:
- Traffic we control
- The traffic we don’t control
- Traffic we own
Section Two: Your Communication Funnel
In this section, Russell digs deeper into the procedures involved in constructing an audience by leveraging more advanced individual branding strategies, the secrets to communicating well with your audience that will lead to a sale.
Make sure you do not avoid this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a confident and attractive character.
Why do you believe guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have massive followers?
As an entrepreneur, you can’t go wrong when you lastly establish an appealing character. When you’re effective at it, it implies you can include more certified consumers to your e-mail list and introduce an effective product that people are prepared and all set to buy right away.
In producing that attractive character, Russell Brunson defines the 3 parts you must keep in check, which is split into three (3) categories:
- The Elements
- The Identity
DotCom Secrets reveals you how to develop an appealing character using these elements and their components, and determine the best way to interact your fascinating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about creating a bond and a sort of rapport in between the Attractive Character and the target audience through a traffic source we own. Email.
The Soap Opera Sequence makes up a series of email sequences that help to link and develop an instantaneous relationship in between you and the person reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart likewise shares the EXACT five email design templates that have actually helped him to shift into an Attractive Character and a popular web online marketer.
Because it capitalizes on offering value to your subscribers, the Soap Opera Sequence works. This ‘value’ coupled with a tempting open story hooks them the moment they read your first e-mail and they’ll look forward to the next one.
The days of boring e-mail series are over. Don’t simply enjoy daytime soap on TV, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your subscribers pleased to speak with you every day is using the Seinfeld email format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email design that develops enjoyment in your readers. It ‘d entertain them and trigger them to purchase from you.
It leverages the power of storytelling. However this time, you’re being imaginative in sharing your life and pertinent stories taking place with/around you– stories they can easily connect with. You should be purposeful and strategic about it anyways.
You want to have the ability to lead perfect consumers back to your offer. This might look simple but it’s effective nonetheless!
Russell likewise provides fine examples and composed templates to accelerate the process when you’re sending out Seinfeld emails.
Section Three: Funnelology
In this area, the strategies and methods for developing high-converting funnels are discussed in detail, as well as and what you really should do to make your funnel work.
Russell covers the basics of a funnel, stages (and sales funnel stages) and the kind of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the significance of staying with systems that work. To put it simply, there’s no requirement to reinvent the wheel.
If you’re an entrepreneur and you’re having a hard time to break even, there’s an opportunity that you’re making the above mistake.
This prevails with business owners who are simply beginning with their sales funnel. They attempt to re-invent the entire automobile. When constructing a service, what a horrible course to follow!
The trick here is leveraging on other people who already have an effective funnel and making your deal to their exact clients. Watch on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these aspects to work for you is an invaluable gift for your business. It’s rather simple once you comprehend how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m really glad that I read DotCom Secrets a couple of years ago (and several times more because that very first time to fully comprehend and execute the techniques in my own online organization.
It not only opened my eyes to funnels and how to construct them however also the 7 phases that an ideal customer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better come to terms with this sentence within the DotCom Secrets. It checks out:
The genuine distinction between having a 6-, seven-, or even eight-figure organization is whether you comprehend the phases of a funnel and can effectively generate income from the points along the line.
I got to know that there are levels of traffic temperature level and therefore, treating them along the same funnel process is dangerous.
This secret alone is basic to creating the ideal kind of page, offer, and traffic that will cause sales.
There’s also the pre-framing principle that you need to totally understand when producing a funnel– specifically if you desire visitors and leads to trust you more. Well, who does not wish to develop trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the common service suggestions. It enters into the specific landing pages you can develop in the 7 structure phases that we’ve talked about previously.
You get to see the twenty-three of the most reliable building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers utilize these foundation at particular times during these same four phases of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying purchasers
Identifying hyper purchasers for your services and items.
You can choose which you desire to begin with first and which one to stick to in your market as soon as you’ve understood how this works.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the ideal type of funnels can be a struggle even to the advanced online marketers. More so, understand the funnels that will be served only to certified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so apparent– however bypassing it can make a difference in your traffic engagement and sales.
Here Russell outlines the procedure he follows when picking a funnel to use on the frontend of his worth ladders, the funnel he uses in the factor to consider stage (the middle), and those used for the backend offers.
Secret # 13: The Best Bait
I couldn’t include this ‘secret’ when I first checked out the DotCom Secrets book.
Russell spills all of it out in this area and reveals the trick that made all his books sell millions.
Simply by getting your free copy of DotCom Secrets and studying the funnel steps, you’ll have several “Aha-Moments” that will change your business, particularly if you have a product you’re presently offering online (or perhaps offline).
I suggest if you can order your complimentary copy of DotCom Secrets and study the funnel steps, you’ll comprehend the trick behind these records.
He highlights the power of words and how using a specific WORD can alter your entire company magically. That single word can serve as bait.
Despite the industry you run in, what you do, what items you offer, or business design, this is the part that a few of the successful business owners would hide from you.
Area Four: Scripts and funnels
The very first time I read DotCom Secrets, I could not understand this section due to the fact that it was distinct in its method. I needed to check out the book again to understand the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, in addition to the specific funnel scripts that have helped him to offer millions of each of his products.
These are split into the Frontend, Middle and Backend Funnels. Interestingly, you do not need to have problem with these parts since there’s an effective suite of software application you can utilize to automate whatever– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Since it shows what need to happen as soon as you get your visitors onboard your sales funnel, the Frontend Funnel is crucial.
You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to develop and can benefit eCommerce entrepreneurs or online marketers who have Free Plus Shipping deals.
The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product should be delivered.
On the 2nd page (step-two) of the funnel, the visitor’s credit card details is asked for the shipping and dealing with charge. Once the visitor has actually successfully submitted the second page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will use to make this whole 2-step free shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of establishing this offer is to assist breakeven and cover the cash you spent on advertising or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson reveals the useful mechanics associated with this kind of funnel. And he likewise presented a special script called the Star, Story, Solution script which assists to nudge a cold lead towards your items.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to attract visitors and let them keep paying for a longer time.
But you’re not limited in any way– as there are many methods to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the best and also the first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to utilize live or recorded discussions to market your service or products on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the techniques and scripts that will make the webinar truly “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more innovative webinar presentation where your goal is to get individuals to buy.
You’ll likewise access the scripts for this upgraded variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel particularly for introducing a brand-new item by sharing a series of videos to provide tons of value to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.
These videos will be persuasive, useful, and entertaining– thereby causing visitors to do something about it. You’ll discover how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket offers using a sophisticated formula and scripts. This funnel is what you need to get premium customers if you’re a coach or specialist.
Area 5: ClickFunnels.
This last section is short however you can find out more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is a terrific book if you want to get insights, see examples, and check out stories that will motivate you to build an effective organization online or guide you in transitioning from offline to internet marketing channels.
Let’s think about the pros and cons rapidly:.
DotCom Secrets is free. Get business-building understanding without paying cash.
Enhance your organization’ relevance using the value ladders and sales funnel methods and scripts.
Get secrets to becoming an idea leader in your market.
Basic methods that will work for any organization design.
Build relationships and develop relationship with your customers.
You might need to have an existing company to take advantage of DotCom Secrets (although it can definitely benefit you if you’re simply beginning in addition to long as you implement the information).
The book is ideal for companies that leverage internet marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the main website. If you’re based within the United States or $14.95 for worldwide, you only have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping offer we went over earlier. As you can see, Russell is a master at implementing what he teaches.
You can get the paperback format for $14.80 if you choose to purchase DotCom Secrets from Amazon. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for using the book free from his website (you just pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable techniques and secrets for growing a service and starting.
You’ll stumble upon a lot of aha minutes while going through the areas. You’re guided on how to include the concept into my own business.
DotCom Secrets is a playbook. You might need to read it several times to get the ‘tricks’ into your head and service. But you do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering services or products online, I extremely advise that you get a copy of DotCom Secrets totally free.