Dotcom Secrets is a terrific book if you want to acquire insights, see examples, and read stories that will influence you to build an effective service online or guide you in transitioning from offline to online marketing channels.
So let’s consider the advantages and disadvantages quickly:
- DotCom Secrets is free. Get it here.
- You will overcome the shoulder lessons from an effective incredibly affiliate– Russell Brunson.
- The book is a easy and satisfying read.
- You will get actionable takeaways that you can use to improve your company immediately.
- It’s not a “how to make money online” book per se.
- You will require to have some understanding of online marketing ideas to fully value the book.
Dotcom Secrets is a terrific resource if you wish to gain from somebody who has actually made money online.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can utilize to enhance your service instantly.
The only drawback is that it’s not a “how to make money online” book per se– you will require to have some knowledge of internet marketing ideas to totally value it.
However in general, Dotcom Secrets is an important resource for anyone aiming to develop or grow an online organization.
So if you’re all set to gain from among the masters of Sales Funn, make certain to take a look at this book today!
DotCom Secrets Book
It’s one of my favorite service books. You may have to read it numerous times to totally grasp it. Or merely make it your buddy as you tackle your online way of life business experiences.
In the intro of the book, Russell Brunson guaranteed to keep the book evergreen for several years to come. The goal is to make it appropriate to both brand-new and innovative online business owners.
The number of company books do you still discover relevant in this ever-changing world? Even though marketing techniques are constantly changing, the DotCom Secrets book is still exceptionally appropriate and useful today.
What Is DotCom Secrets?
The DotCom Secrets book offers a step-by-step procedure for growing a successful company– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first released in 2015, you’ll find that most of the techniques that Russell speak about are still effective today.
You’ll get a ton of actionable recommendations from the book and if you have strategies to offer products online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his exact words:
” In fact, this is a proven playbook for growing your business with efficient lead generation and sales/conversion techniques, which can be used offline and online.”
This is a transformative and powerful book. If you’re looking to start a company or scale an existing business, DotCom Secrets by Russell Brunson is the best road map.
Within the pages of the Dotcom Secrets book, you’ll get a detailed plan that guides you on the ideal foundation for your organization. You’ll certainly get arise from reading it.
To be honest, DotCom Secrets seems like a book for building a sustainable online organization only.
But do not be constrained by that because the actionable marketing methods work for both online and offline businesses. You’re in safe hands if you run a brick-and-mortar organization and desire to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can respond to that question. If you want to scale a business or begin and follow tested ‘faster way’ that has been checked by Russell himself, you must check out the DotCom Secrets book.
It’s altering lives and I’ve personally discovered it extremely important on my entrepreneurial journey (I’ve read it several times). I highly advise the book.
If you ‘d rather play cool and try to figure it out by yourself, then DotCom Secrets might not be worth your read. You should consider another book.
DotCom Secrets offers smart insights and methods to:
Existing entrepreneur: If you haven’t begun an organization at all or have no company idea, the book may not pertain to you.
Product owners: If you have an existing product currently, then you can learn strategies to double or perhaps triple your sales.
Confident marketers: If you’re prepared to take steps that may challenge your idea of service, then you need to use DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to build a business that stands the test of time. You don’t want to fizzle out because you do not have the skillset, tools, and secrets that have been checked and proven to produce fantastic results.
Whether you’re a newbie who’s simply getting started or you’re a professional, DotCom Secrets will walk you through the procedure of starting and growing a rewarding business.
If you already have a business, use the tricks in the book to scale to astounding levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and powerful book that supplies specific, actionable directions on what you ought to do to fail-proof your service, how to bring in clients, and the tricks to significantly improve your sales.
If you fail to read DotCom Secrets, you’re still not restricted at all. The only obstacle, though, is that you’ll miss out on the chance to rapidly grow your existing business or flourish in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences in between Expert Secrets Both books pertain to, lifestyle business owners, company owner and online marketers– given that they match each other and attend to beginning and growing an effective company.
Expert Secrets vs DotCom Secrets.
DotCom Secrets describes a step-by-step process to efficiently structure your company. You get to discover how to provide your message and interact value in such a way that makes individuals wish to pay you.
Specialist Secrets gives actionable examples, illustrations, and stories that help you find your voice, construct a loyal fan base and get paid to share messages that will alter somebody else’s life.
Both books are suggested to business owners who wish to become more effective in their markets. Business owners who are constructed to see chances in competitors instead of discomfort.
And lastly in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream consumers (aka getting lots of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 sections just like Expert Secrets that outlines the simple marketing procedures and how to execute them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the first area of DotCom Secrets with “Ladders and Funnels.” He likewise exposes 5 (5) marketing tricks. Let’s discuss them:
Secret # 1: The Secret Formula
Initially, you need to have a full understanding of where you desire your business. How does this understanding help your customers and clients?
This will help you to serve them better– instead of trying to find out their discomfort points, how desperate they need services, and what they’re ready to pay.
In the secret formula, 4 simple questions were laid out in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you find them?
How do you attract them without being aggressive?
What advantage will they receive from your company?
You’ll discover answers to these questions and more in the first trick.
Secret #2: The Value Ladder
Value is crucial when it pertains to constructing a sustainable service. , if there’s no value, clients and customers customers leave.
That’s why Russell invested a lots of time to dissect the actions that you need to follow to browse your dream consumer from taking the “bait” (starting point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This secret is described as “taking them through your value ladder.”
When you successfully structure the worth ladder, you’ll not just make more money, you’ll likewise supply your clients with a more tailored option. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic occurs. It’s like an epiphany that changes everything you already learn about growing a lucrative service. You’ll get started with building out your own sales funnel and the psychology behind a rewarding funnel.
There’s a lot more …
You need to have a complete value total worth place. You may not be able to build a high-converting sales funnel if you do not have an effective value adder mapped out.
The sales funnel is necessary and has changed the method entrepreneurs and services approach sales online.
It works since it takes into account the consumers’ behaviors– and moves them through the various actions of your value ladder until they’re all set to acquire your item– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target audience. You might not know how to determine or serve them. That’s why knowing how to define your target audience is necessary.
This secret outlines where your target market (i.e., clients who are ready to buy your product) are investing most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the methods that work to get a customer to leave whatever they’re doing and take a look at your page.
Every online business owner requires to discover and master these methods. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or site is a continuous struggle for the majority of people. It’s arguably the most complicated element of running an effective online organization.
Do you really understand how traffic works in the internet marketing space? Russell has the responses if you aren’t confident in your traffic generation know-how.
He reveals you the very best kind of traffic that you need to focus on and how it can change your company. The kind of traffic consists of:
- Traffic we control
- The traffic we do not control
- Traffic we own
Area Two: Your Communication Funnel
In this section, Russell digs deeper into the procedures involved in constructing an audience by leveraging more advanced personal branding strategies, the secrets to interacting well with your audience that will cause a sale.
Make certain you do not avoid this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a positive and appealing character.
Why do you think people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have massive fans?
As a business owner, you can’t fail when you lastly establish an attractive character. When you’re effective at it, it means you can add more qualified clients to your e-mail list and introduce a successful item that individuals are prepared and ready to buy immediately.
In creating that attractive character, Russell Brunson defines the 3 elements you should keep in check, which is divided into 3 (3) categories:
- The Elements
- The Identity
DotCom Secrets reveals you how to create an appealing character utilizing these components and their aspects, and recognize the best method to interact your fascinating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s everything about producing a bond and a sort of relationship in between the Attractive Character and the target market via a traffic source we own. Email.
The Soap Opera Sequence makes up a series of email series that assist to link and establish an instantaneous relationship in between you and the individual reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart likewise shares the EXACT five email design templates that have helped him to shift into an Attractive Character and a desired web marketer.
The Soap Opera Sequence works due to the fact that it takes advantage of providing worth to your subscribers. This ‘worth’ paired with an irresistible open storyline hooks them the minute they read your first email and they’ll anticipate the next one.
The days of uninteresting email sequences are over. Do not simply take pleasure in daytime soap on TV, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your customers pleased to hear from you every day is utilizing the Seinfeld e-mail format.”
So what’s the Seinfeld format everything about?
DotCom Secrets Seinfeld Sequence
It’s an email style that develops enjoyment in your readers. It ‘d entertain them and cause them to buy from you.
It leverages the power of storytelling. This time, you’re being imaginative in sharing your life and pertinent stories occurring with/around you– stories they can quickly connect with. You need to be purposeful and tactical about it anyways.
You want to have the ability to lead ideal customers back to your offer. This may look simple but it’s effective nevertheless!
When you’re sending Seinfeld emails, Russell also offers excellent examples and composed design templates to speed up the procedure.
Section Three: Funnelology
In this section, the techniques and tactics for building high-converting funnels are discussed in detail, along with and what you actually must do to make your funnel work.
Russell covers the principles of a funnel, phases (and sales funnel phases) and the type of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the importance of adhering to systems that work. To put it simply, there’s no requirement to reinvent the wheel.
If you’re a company owner and you’re struggling to recover cost, there’s a chance that you’re making the above mistake.
This prevails with entrepreneurs who are simply beginning with their sales funnel. They attempt to re-invent the whole lorry. When building a company, what a dreadful course to follow!
The secret here is leveraging on other people who currently have an effective funnel and making your deal to their exact clients. Watch on the:
- Ad copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these aspects to work for you is a priceless gift for your organization. Once you understand how the pieces fit, it’s quite simple.
Secret # 10: Seven Phases Of A Funnel
I’m really grateful that I check out DotCom Secrets a couple of years ago (and numerous times more since that very first time to totally comprehend and carry out the techniques in my own online service.
It not just opened my eyes to funnels and how to build them but also the 7 phases that a perfect consumer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better pertained to terms with this sentence within the DotCom Secrets. It reads:
The real distinction between having a six-, 7-, or perhaps eight-figure business is whether you understand the stages of a funnel and can effectively generate income from the points along the line.
I was familiar with that there are levels of traffic temperature and for that reason, treating them along the very same funnel process is dangerous.
This trick alone is basic to creating the ideal type of page, deal, and traffic that will result in sales.
There’s likewise the pre-framing principle that you require to completely comprehend when producing a funnel– specifically if you want visitors and causes trust you more. Well, who does not want to develop trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the common service advice. It goes into the specific landing pages you can create in the 7 structure stages that we’ve talked about earlier.
You get to see the twenty-three of the most reliable foundation for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers use these building blocks at particular times throughout these exact same four phases of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying purchasers
Determining hyper purchasers for your product or services.
When you’ve understood how this works, you can choose which you want to begin with first and which one to stick to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the right type of funnels can be a battle even to the advanced marketers. More so, comprehend the funnels that will be served only to certified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so obvious– however bypassing it can make a distinction in your traffic engagement and sales.
Here Russell describes the process he follows when picking a funnel to use on the frontend of his worth ladders, the funnel he uses in the factor to consider phase (the middle), and those utilized for the backend deals.
Secret # 13: The Best Bait
I could not contain this ‘secret’ when I first checked out the DotCom Secrets book.
Russell spills all of it out in this area and exposes the trick that made all his books sell millions.
Simply by grabbing your totally free copy of DotCom Secrets and studying the funnel steps, you’ll have a number of “Aha-Moments” that will alter your company, especially if you have a product you’re currently offering online (or even offline).
I imply if you can purchase your totally free copy of DotCom Secrets and study the funnel steps, you’ll understand the secret behind these records.
He stresses the power of words and how utilizing a particular WORD can alter your whole service amazingly. That single word can serve as bait.
Despite the market you operate in, what you do, what products you offer, or business design, this is the part that a few of the effective business owners would hide from you.
Section Four: Funnels And Scripts
The first time I read DotCom Secrets, I couldn’t comprehend this area since it was unique in its way. I had to read the book again to understand the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, as well as the exact funnel scripts that have helped him to sell countless each of his items.
These are divided into the Frontend, Middle and Backend Funnels. Interestingly, you do not have to fight with these parts because there’s an effective suite of software you can utilize to automate whatever– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Because it reveals what must occur when you get your visitors onboard your sales funnel, the Frontend Funnel is crucial.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to build and can benefit eCommerce entrepreneurs or online marketers who have Free Plus Shipping deals.
The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item ought to be delivered.
On the second page (step-two) of the funnel, the visitor’s charge card details is asked for the shipping and handling charge. Once the visitor has actually successfully completed the 2nd page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will use to make this entire 2-step totally free shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of establishing this offer is to help breakeven and cover the cash you spent on marketing or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson shows the useful mechanics involved in this type of funnel. And he likewise introduced a special script called the Star, Story, Solution script which helps to nudge a cold lead towards your items.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to attract visitors and let them keep paying for a longer time.
You’re not limited in any method– as there are lots of methods to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the perfect and likewise the first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to use live or documented discussions to market your services or products on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the methods and scripts that will make the webinar really “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more innovative webinar presentation where your objective is to get individuals to buy.
You’ll also access the scripts for this upgraded variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel specifically for introducing a brand-new item by sharing a series of videos to supply lots of worth to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be persuasive, helpful, and amusing– therefore triggering visitors to do something about it. You’ll discover how to appropriately structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket deals using a sophisticated formula and scripts. If you’re a coach or consultant, this funnel is what you require to acquire premium clients.
Area 5: ClickFunnels.
This last section is brief but you can discover more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is a great book if you want to get insights, see examples, and read stories that will influence you to construct a successful organization online or guide you in transitioning from offline to online marketing channels.
So let’s consider the benefits and drawbacks quickly:.
DotCom Secrets is complimentary. Get business-building understanding without paying cash.
Improve your organization’ importance utilizing the value ladders and sales funnel techniques and scripts.
Get secrets to ending up being an idea leader in your market.
Simple methods that will work for any service model.
Establish and build relationships connection with your customers.
You may require to have an existing organization to take advantage of DotCom Secrets (although it can certainly benefit you if you’re simply starting out in addition to long as you carry out the info).
The book is perfect for companies that take advantage of internet marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the main site. If you’re based within the United States or $14.95 for global, you just have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping offer we went over previously. As you can see, Russell is a master at implementing what he teaches.
If you choose to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for using the book free from his website (you simply spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable techniques and secrets for beginning and growing a business.
You’ll stumble upon a bunch of aha minutes while going through the sections. More significantly, you’re assisted on how to incorporate the idea into my own service.
DotCom Secrets is a playbook. You may need to read it numerous times to get the ‘tricks’ into your head and service. However you do not need to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering services or products online, I extremely suggest that you get a copy of DotCom Secrets totally free.