Dotcom Secrets is a fantastic book if you wish to gain insights, see examples, and check out stories that will motivate you to build a successful service online or guide you in transitioning from offline to internet marketing channels.
Let’s consider the cons and pros quickly:
- DotCom Secrets is free. Get it here.
- You will get over the shoulder lessons from a successful extremely affiliate– Russell Brunson.
- The book is a satisfying and simple read.
- You will get actionable takeaways that you can use to enhance your service immediately.
- It’s not a “how to earn money online” book per se.
- You will require to have some understanding of online marketing principles to fully value the book.
If you want to discover from someone who has really made cash online, Dotcom Secrets is a terrific resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can utilize to improve your company right away.
The only disadvantage is that it’s not a “how to make money online” book per se– you will need to have some knowledge of internet marketing ideas to fully appreciate it.
However in general, Dotcom Secrets is a valuable resource for anybody seeking to construct or grow an online business.
If you’re all set to find out from one of the masters of Sales Funn, be sure to examine out this book today!
DotCom Secrets Book
It’s one of my favorite company books. You may have to read it several times to completely grasp it. Or simply make it your buddy as you set about your online lifestyle organization experiences.
In the intro of the book, Russell Brunson promised to keep the book evergreen for many years to come. The objective is to make it relevant to both new and sophisticated online business owners.
The number of business books do you still find pertinent in this ever-changing world? Although marketing techniques are constantly altering, the DotCom Secrets book is still extremely relevant and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a detailed procedure for growing an effective business– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first published in 2015, you’ll discover that most of the methods that Russell talks about are still reliable today.
You’ll get a ton of actionable advice from the book and if you have plans to sell products online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy composed the forward to the DotCom Secrets book. In his specific words:
” In truth, this is a proven playbook for growing your business with reliable lead generation and sales/conversion approaches, which can be used online and offline.”
This is a effective and transformative book. If you’re looking to start an organization or scale an existing organization, DotCom Secrets by Russell Brunson is the best roadway map.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive strategy that guides you on the best building blocks for your company. You’ll absolutely get results from reading it.
To be honest, DotCom Secrets seems like a book for developing a sustainable online service only.
Don’t be constrained by that due to the fact that the actionable marketing strategies work for both online and offline organizations. So you’re in safe hands if you run a brick-and-mortar service and want to transition to internet marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can respond to that question. If you wish to start or scale a company and follow tested ‘faster way’ that has actually been evaluated by Russell himself, you should read the DotCom Secrets book.
It’s changing lives and I’ve personally discovered it super valuable on my entrepreneurial journey (I’ve read it several times). I highly suggest the book.
DotCom Secrets might not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You need to consider another book.
DotCom Secrets supplies clever insights and strategies to:
Existing business owners: If you have not begun a service at all or have no service concept, the book may not be relevant to you.
Product owners: If you have an existing product already, then you can learn strategies to double or perhaps triple your sales.
Confident online marketers: If you’re willing to take steps that may challenge your idea of organization, then you must use DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to build a company that stands the test of time. Because you do not have the skillset, tools, and secrets that have been evaluated and shown to produce fantastic outcomes, you don’t desire to fizzle out.
Whether you’re a novice who’s just getting started or you’re a professional, DotCom Secrets will walk you through the process of starting and growing a profitable service.
If you already have a business, use the tricks in the book to scale to astounding levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and effective book that supplies specific, actionable instructions on what you must do to fail-proof your organization, how to bring in clients, and the secrets to significantly enhance your sales.
You’re still not limited at all if you stop working to check out DotCom Secrets. The only difficulty, however, is that you’ll miss out on the opportunity to quickly grow your existing service or grow in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences in between Expert Secrets Both books are relevant to, lifestyle business owners, business owners and online marketers– considering that they complement each other and offer starting and growing an effective service.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets lays out a step-by-step process to effectively structure your business. You get to learn how to provide your message and communicate worth in a manner that makes people wish to pay you.
Specialist Secrets offers actionable examples, illustrations, and stories that help you discover your voice, develop a devoted fan base and make money to share messages that will alter somebody else’s life.
Both books are suggested to company owner who want to become more successful in their markets. Entrepreneurs who are built to see opportunities in competition instead of pain.
In Russell’s 3rd and brand name brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream consumers (aka getting tons of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 areas much like Expert Secrets that lays out the easy marketing processes and how to implement them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the first area of DotCom Secrets with “Ladders and Funnels.” He also reveals five (5) marketing tricks. Let’s review them:
Secret # 1: The Secret Formula
Initially, you need to have a full understanding of where you desire your company. How does this understanding assist your clients and customers?
This will assist you to serve them much better– instead of searching for out their discomfort points, how desperate they need options, and what they’re willing to pay.
In the secret formula, 4 basic questions were laid out in a detailed order inside the DotCom Secrets book:
Who are your dream clients?
How do you find them?
How do you attract them without being aggressive?
What benefit will they obtain from your service?
You’ll discover answers to these questions and more in the very first trick.
Secret #2: The Value Ladder
When it comes to building a sustainable company, worth is essential. , if there’s no worth, clients consumers customers will leaveCustomers
That’s why Russell invested a ton of time to dissect the actions that you need to follow to browse your dream customer from taking the “bait” (beginning point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This trick is described as “taking them through your value ladder.”
When you effectively structure the value ladder, you’ll not just make more cash, you’ll likewise supply your customers with a more customized option. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic happens. It’s like a surprise that changes everything you already understand about growing a rewarding service. You’ll start with constructing out your own sales funnel and the psychology behind a rewarding funnel.
There’s a lot more …
You need to have a complete value ladder in place. You may not be able to construct a high-converting sales funnel if you do not have an efficient worth adder mapped out.
The sales funnel is important and has actually altered the way entrepreneurs and services approach sales online.
It works because it takes into consideration the clients’ habits– and moves them through the various actions of your value ladder until they’re ready to acquire your item– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target market. Unfortunately, you may not know how to determine or serve them. That’s why knowing how to define your target audience is necessary.
This secret outlines where your target audience (i.e., clients who are ready to acquire your item) are spending most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the strategies that work to get a customer to leave whatever they’re doing and check out your page.
Every online business owner requires to discover and master these techniques. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or site is a constant struggle for many people. It’s probably the most challenging aspect of running a successful online organization.
Do you actually understand how traffic works in the internet marketing area? Russell has the responses if you aren’t confident in your traffic generation know-how.
He reveals you the best kind of traffic that you need to take notice of and how it can transform your service. The type of traffic consists of:
- Traffic we control
- The traffic we do not control
- Traffic we own
Section Two: Your Communication Funnel
In this area, Russell digs deeper into the procedures associated with constructing an audience by leveraging more advanced personal branding techniques, the tricks to communicating well with your audience that will result in a sale.
Ensure you do not skip this area while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a positive and appealing character.
Why do you think people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have huge followers?
As a business owner, you can’t fail when you finally develop an appealing character. When you’re successful at it, it implies you can add more qualified consumers to your e-mail list and launch an effective product that individuals are willing and all set to purchase right away.
In creating that appealing character, Russell Brunson defines the three components you must keep in check, which is split into 3 (3) classifications:
- The Elements
- The Identity
DotCom Secrets reveals you how to produce an appealing character using these components and their aspects, and determine the best way to communicate your captivating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s all about creating a bond and a sort of connection between the Attractive Character and the target audience through a traffic source we own. Email.
The Soap Opera Sequence comprises a series of email series that assist to connect and establish an instantaneous relationship between you and the individual reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart also shares the EXACT 5 e-mail templates that have helped him to transition into a popular web and an attractive character online marketer.
The Soap Opera Sequence works since it takes advantage of offering worth to your subscribers. This ‘worth’ paired with an alluring open storyline hooks them the minute they read your first email and they’ll anticipate the next one.
The days of dull email series are over. Do not just take pleasure in daytime soap on television, it’s time to anecdotally use it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your subscribers pleased to hear from you every day is using the Seinfeld e-mail format.”
So what’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email style that builds enjoyment in your readers. It ‘d captivate them and trigger them to buy from you.
It leverages the power of storytelling. This time, you’re being innovative in sharing your life and relevant stories taking place with/around you– stories they can quickly connect with. You must be purposeful and strategic about it anyways.
You want to be able to lead ideal consumers back to your offer. This may look simple however it’s effective!
Russell also supplies fine examples and written design templates to speed up the process when you’re sending out Seinfeld e-mails.
Area Three: Funnelology
In this section, the strategies and tactics for building high-converting funnels are talked about in detail, along with and what you really ought to do to make your funnel work.
Russell covers the basics of a funnel, phases (and sales funnel stages) and the type of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the importance of staying with systems that work. Simply put, there’s no requirement to reinvent the wheel.
If you’re a business owner and you’re having a hard time to recover cost, there’s an opportunity that you’re making the above mistake.
This prevails with business owners who are simply beginning with their sales funnel. They try to re-invent the entire lorry. What an awful course to follow when developing a service!
The secret here is leveraging on other individuals who currently have an effective funnel and making your offer to their specific customers. Watch on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these aspects to work for you is an invaluable present for your business. It’s quite easy once you understand how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m extremely thankful that I check out DotCom Secrets a couple of years ago (and numerous times more since that very first time to completely understand and execute the strategies in my own online company.
It not just opened my eyes to funnels and how to build them but also the seven phases that an ideal consumer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better come to terms with this sentence within the DotCom Secrets. It reads:
The real distinction in between having a 6-, 7-, or perhaps eight-figure company is whether you comprehend the stages of a funnel and can effectively generate income from the points along the line.
I got to know that there are levels of traffic temperature and for that reason, treating them along the exact same funnel procedure is dangerous.
This secret alone is basic to producing the ideal type of page, deal, and traffic that will cause sales.
There’s also the pre-framing concept that you require to totally understand when producing a funnel– specifically if you desire visitors and leads to trust you more. Well, who does not want to establish trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the typical organization suggestions. It goes into the particular landing pages you can create in the 7 building phases that we’ve discussed earlier.
You get to see the twenty-three of the most effective foundation for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers utilize these building blocks at particular times throughout these same four stages of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying purchasers
Determining hyperactive purchasers for your product or services.
As soon as you’ve comprehended how this works, you can decide which you wish to begin with very first and which one to stick to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Picking the best type of funnels can be a battle even to the more advanced marketers. More so, understand the funnels that will be served only to certified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so apparent– but bypassing it can make a distinction in your traffic engagement and sales.
Here Russell describes the process he follows when choosing a funnel to utilize on the frontend of his worth ladders, the funnel he uses in the factor to consider phase (the middle), and those used for the backend deals.
Secret # 13: The Best Bait
I couldn’t contain this ‘secret’ when I first checked out the DotCom Secrets book.
Russell spills all of it out in this area and exposes the trick that made all his books sell millions.
Just by grabbing your free copy of DotCom Secrets and studying the funnel actions, you’ll have a number of “Aha-Moments” that will change your organization, particularly if you have a product you’re currently offering online (or perhaps offline).
I suggest if you can order your complimentary copy of DotCom Secrets and study the funnel actions, you’ll understand the trick behind these records.
He highlights the power of words and how utilizing a specific WORD can alter your entire service magically. That single word can serve as bait.
Regardless of the market you run in, what you do, what items you offer, or business model, this is the part that some of the effective business owners would hide from you.
Area Four: Funnels And Scripts
The first time I check out DotCom Secrets, I could not understand this section since it was unique in its way. I needed to check out the book again to understand the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, along with the specific funnel scripts that have actually assisted him to sell countless each of his items.
These are divided into the Frontend, Middle and Backend Funnels. Interestingly, you don’t need to battle with these parts because there’s a powerful suite of software application you can use to automate everything– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is necessary due to the fact that it reveals what should take place as soon as you get your visitors onboard your sales funnel.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to develop and can benefit eCommerce marketers or entrepreneurs who have Shipping plus totally free deals.
The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item ought to be delivered.
On the second page (step-two) of the funnel, the visitor’s charge card details is requested for the shipping and managing charge. When the visitor has effectively completed the 2nd page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will utilize to make this whole 2-step complimentary shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of setting up this offer is to help breakeven and cover the money you spent on advertising or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson shows the useful mechanics involved in this kind of funnel. And he likewise presented a distinct script called the Star, Story, Solution script which helps to nudge a cold lead towards your items.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to attract visitors and let them keep spending for a longer time.
You’re not limited in any method– as there are numerous ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the best and also the very first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to utilize live or taped presentations to market your product and services on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the techniques and scripts that will make the webinar really “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more innovative webinar discussion where your objective is to get individuals to purchase.
You’ll likewise access the scripts for this updated variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel particularly for introducing a brand-new item by sharing a series of videos to provide lots of value to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be persuasive, helpful, and entertaining– consequently causing visitors to do something about it. You’ll find how to correctly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket deals utilizing an advanced formula and scripts. If you’re a coach or consultant, this funnel is what you need to acquire premium clients.
Section 5: ClickFunnels.
This last section is brief but you can discover more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is a terrific book if you wish to gain insights, see examples, and check out stories that will inspire you to develop a successful business online or guide you in transitioning from offline to online marketing channels.
So let’s think about the pros and cons rapidly:.
DotCom Secrets is totally free. Get business-building knowledge without paying cash.
Improve your service’ importance utilizing the value ladders and sales funnel methods and scripts.
Get secrets to ending up being a thought leader in your market.
Simple techniques that will work for any business design.
Establish and build relationships connection with your clients.
You may need to have an existing service to take advantage of DotCom Secrets (although it can definitely benefit you if you’re just starting out in addition to long as you carry out the details).
The book is ideal for organizations that utilize internet marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the main site, DotCom Secrets is FREE. If you’re based within the US or $14.95 for global, you just have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping offer we talked about earlier. As you can see, Russell is a master at executing what he teaches.
You can get the paperback format for $14.80 if you choose to purchase DotCom Secrets from Amazon. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for offering the book devoid of his site (you just spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable methods and secrets for growing an organization and starting.
You’ll come across a lot of aha minutes while going through the sections. You’re directed on how to include the principle into my own service.
DotCom Secrets is a playbook. You may need to read it several times to get the ‘secrets’ into your head and service. But you do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering services or products online, I extremely suggest that you get a copy of DotCom Secrets totally free.