Dotcom Secrets is an excellent book if you want to gain insights, see examples, and read stories that will motivate you to build an effective service online or guide you in transitioning from offline to online marketing channels.
So let’s think about the benefits and drawbacks quickly:
- DotCom Secrets is free. Get it here.
- You will get over the shoulder lessons from an effective incredibly affiliate– Russell Brunson.
- The book is a simple and pleasurable read.
- You will get actionable takeaways that you can utilize to improve your business right away.
- It’s not a “how to generate income online” book per se.
- You will need to have some understanding of online marketing concepts to fully value the book.
Dotcom Secrets is a fantastic resource if you want to gain from somebody who has really earned money online.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can utilize to enhance your business instantly.
The only downside is that it’s not a “how to earn money online” book per se– you will need to have some knowledge of internet marketing ideas to fully appreciate it.
But overall, Dotcom Secrets is an important resource for anyone seeking to construct or grow an online business.
If you’re prepared to discover from one of the masters of Sales Funn, be sure to check out this book today!
DotCom Secrets Book
It’s one of my preferred business books. You might have to read it several times to fully comprehend it. Or just make it your companion as you set about your online lifestyle service experiences.
In the intro of the book, Russell Brunson promised to keep the book evergreen for years to come. The objective is to make it pertinent to both brand-new and innovative online entrepreneurs.
How many organization books do you still find pertinent in this ever-changing world? Even though marketing methods are constantly changing, the DotCom Secrets book is still extremely relevant and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a detailed procedure for growing a successful business– whether online or offline.
DotCom Secrets Review
Despite The Fact That DotCom Secrets was first released in 2015, you’ll discover that most of the methods that Russell talks about are still reliable today.
You’ll get a ton of actionable suggestions from the book and if you have plans to offer items online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy composed the forward to the DotCom Secrets book. In his precise words:
” In truth, this is a tested playbook for growing your company with efficient list building and sales/conversion techniques, which can be used offline and online.”
This is a transformative and powerful book. If you’re looking to start an organization or scale an existing service, DotCom Secrets by Russell Brunson is the perfect road map.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive strategy that guides you on the right building blocks for your service. You’ll absolutely get results from reading it.
To be truthful, DotCom Secrets sounds like a book for building a sustainable online company only.
Don’t be constrained by that due to the fact that the actionable marketing methods work for both online and offline businesses. So you’re in safe hands if you run a brick-and-mortar organization and want to transition to internet marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can answer that question. If you want to scale a business or begin and follow proven ‘faster way’ that has actually been checked by Russell himself, you need to check out the DotCom Secrets book.
It’s altering lives and I’ve personally discovered it incredibly valuable on my entrepreneurial journey (I’ve read it a number of times). I highly suggest the book.
DotCom Secrets may not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You need to consider another book.
Although, DotCom Secrets offers smart insights and strategies to:
Existing business owners: If you have not begun a service at all or have no service concept, the book might not be relevant to you.
Item owners: If you have an existing product already, then you can discover strategies to double or even triple your sales.
Confident marketers: If you’re willing to take actions that might challenge your concept of organization, then you must utilize DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to build an organization that stands the test of time. Because you do not have the skillset, tools, and tricks that have been checked and shown to produce excellent results, you do not want to fizzle out.
So whether you’re a beginner who’s simply beginning or you’re an expert, DotCom Secrets will stroll you through the process of beginning and growing a successful business.
If you already have a service, utilize the tricks in the book to scale to unbelievable levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and powerful book that provides particular, actionable instructions on what you should do to fail-proof your business, how to attract consumers, and the secrets to significantly boost your sales.
If you fail to check out DotCom Secrets, you’re still not restricted at all. The only challenge, though, is that you’ll miss out on the opportunity to rapidly grow your existing company or grow in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences between Expert Secrets Both books pertain to, way of life entrepreneurs, business owners and online marketers– considering that they match each other and offer starting and growing an effective organization.
Expert Secrets vs DotCom Secrets.
DotCom Secrets lays out a step-by-step procedure to efficiently structure your company. You get to discover how to provide your message and communicate value in such a way that makes individuals wish to pay you.
Specialist Secrets offers actionable examples, illustrations, and stories that help you find your voice, build a faithful fan base and make money to share messages that will alter another person’s life.
Both books are recommended to business owners who wish to end up being more successful in their markets. Entrepreneurs who are developed to see opportunities in competition instead of pain.
And finally in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream customers (aka getting tons of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 areas much like Expert Secrets that details the easy marketing processes and how to execute them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the very first section of DotCom Secrets with “Ladders and Funnels.” He also exposes five (5) marketing secrets. Let’s go over them:
Secret # 1: The Secret Formula
First, you need to have a complete understanding of where you want your service. How does this understanding assist your clients and clients?
This will assist you to serve them much better– instead of trying to find out their discomfort points, how desperate they require services, and what they’re willing to pay.
In the secret formula, 4 basic questions were laid out in a step-by-step order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being aggressive?
What benefit will they obtain from your service?
You’ll find answers to these concerns and more in the very first secret.
Secret #2: The Value Ladder
Value is crucial when it pertains to developing a sustainable service. , if there’s no value, customers and clients will leave.
That’s why Russell invested a ton of time to dissect the actions that you need to follow to navigate your dream client from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This secret is described as “taking them through your worth ladder.”
When you effectively structure the value ladder, you’ll not only make more money, you’ll also supply your consumers with a more tailored option. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic happens. It’s like an epiphany that changes everything you already learn about growing a successful service. You’ll get started with constructing out your own sales funnel and the psychology behind a lucrative funnel.
It surpasses the item you’re offering or how they’re priced. There’s a lot more …
You need to have a total worth ladder in place. It’s like your foolproof system for making sales on auto-pilot. You might not be able to build a high-converting sales funnel if you don’t have a reliable value adder mapped out.
The sales funnel is essential and has actually changed the method entrepreneurs and companies approach sales online.
It works because it considers the customers’ habits– and moves them through the different steps of your value ladder up until they’re ready to buy your product– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target market. Sadly, you may not know how to recognize or serve them. That’s why knowing how to define your target market is essential.
This secret details where your target audience (i.e., clients who are ready to buy your item) are investing the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the methods that work to get a consumer to leave whatever they’re doing and check out your page.
Every online business owner needs to learn and master these strategies. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or site is a continuous battle for the majority of people. It’s arguably the most complicated element of running an effective online service.
Do you actually understand how traffic operates in the online marketing space? If you aren’t confident in your traffic generation know-how, Russell has the responses.
He shows you the very best kind of traffic that you need to pay attention to and how it can change your organization. The type of traffic consists of:
- Traffic we control
- The traffic we don’t control
- Traffic we own
Area Two: Your Communication Funnel
In this area, Russell digs deeper into the procedures associated with building an audience by leveraging more advanced individual branding tactics, the tricks to interacting well with your audience that will cause a sale.
Make sure you do not avoid this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a confident and attractive character.
Why do you think men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have enormous fans?
As a company owner, you can’t go wrong when you lastly establish an attractive character. When you’re effective at it, it means you can include more qualified consumers to your email list and launch an effective product that people are ready and ready to acquire immediately.
In producing that appealing character, Russell Brunson defines the three parts you need to keep in check, which is split into three (3) categories:
- The Elements
- The Identity
DotCom Secrets reveals you how to develop an attractive character using these parts and their components, and determine the best method to interact your captivating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s everything about producing a bond and a sort of relationship in between the Attractive Character and the target market by means of a traffic source we own. Email.
The Soap Opera Sequence comprises a series of e-mail series that help to link and develop an instantaneous relationship in between you and the person reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart also shares the EXACT 5 email templates that have helped him to shift into an in-demand internet and an attractive character marketer.
Because it capitalizes on offering value to your customers, the Soap Opera Sequence works. This ‘value’ coupled with an irresistible open storyline hooks them the minute they read your first email and they’ll eagerly anticipate the next one.
The days of dull e-mail series are over. Do not just take pleasure in soap opera on television, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your customers happy to hear from you every day is utilizing the Seinfeld e-mail format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email design that develops enjoyment in your readers. It ‘d amuse them and trigger them to purchase from you.
It leverages the power of storytelling. But this time, you’re being creative in sharing your life and relevant stories happening with/around you– stories they can easily get in touch with. You need to be tactical and purposeful about it anyways.
You wish to be able to lead perfect clients back to your deal. This may look simple but it’s powerful however!
When you’re sending Seinfeld e-mails, Russell likewise provides excellent examples and written design templates to speed up the procedure.
Area Three: Funnelology
In this section, the strategies and strategies for constructing high-converting funnels are talked about in detail, along with and what you really need to do to make your funnel work.
Russell covers the basics of a funnel, stages (and sales funnel phases) and the kind of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the significance of sticking to systems that work. In other words, there’s no need to reinvent the wheel.
If you’re a business owner and you’re having a hard time to break even, there’s an opportunity that you’re making the above mistake.
This is common with entrepreneurs who are simply starting with their sales funnel. They attempt to re-invent the whole vehicle. What an awful course to follow when constructing a company!
The secret here is leveraging on other people who already have an effective funnel and making your offer to their exact customers. Keep an eye on the:
- Ad copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these aspects to work for you is an invaluable gift for your service. It’s rather easy once you understand how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m very glad that I read DotCom Secrets a couple of years ago (and numerous times more because that first time to totally understand and carry out the techniques in my own online service.
It not only opened my eyes to funnels and how to build them but also the seven stages that a perfect customer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better come to terms with this sentence within the DotCom Secrets. It checks out:
The real difference between having a six-, seven-, or even eight-figure business is whether you understand the stages of a funnel and can effectively generate income from the points along the line.
I got to know that there are levels of traffic temperature level and therefore, treating them along the same funnel procedure threatens.
This trick alone is basic to developing the right kind of page, offer, and traffic that will cause sales.
When producing a funnel– specifically if you want visitors and leads to trust you more, there’s also the pre-framing idea that you need to totally understand. Well, who does not want to develop trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the common business advice. It enters into the specific landing pages you can create in the 7 building phases that we’ve discussed earlier.
You get to see the twenty-three of the most effective building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers utilize these foundation at particular times during these same four stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying purchasers
Identifying hyperactive purchasers for your services and products.
You can decide which you want to begin with very first and which one to stick to in your market when you’ve understood how this works.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the right kind of funnels can be a struggle even to the more advanced marketers. More so, comprehend the funnels that will be served only to certified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so obvious– but bypassing it can make a distinction in your traffic engagement and sales.
Here Russell describes the process he follows when selecting a funnel to utilize on the frontend of his value ladders, the funnel he uses in the factor to consider stage (the middle), and those used for the backend offers.
Secret # 13: The Best Bait
I could not contain this ‘secret’ when I first read the DotCom Secrets book.
Russell spills everything out in this section and reveals the secret that made all his books offer millions.
Simply by grabbing your totally free copy of DotCom Secrets and studying the funnel steps, you’ll have several “Aha-Moments” that will change your company, particularly if you have an item you’re presently selling online (or even offline).
I suggest if you can order your totally free copy of DotCom Secrets and study the funnel actions, you’ll comprehend the trick behind these records.
He stresses the power of words and how utilizing a certain WORD can change your entire business amazingly. That single word can serve as bait.
No matter the market you operate in, what you do, what items you use, or business design, this is the part that some of the successful business owners would conceal from you.
Area Four: Scripts and funnels
The very first time I check out DotCom Secrets, I could not understand this section due to the fact that it was unique in its way. I needed to read the book once again to understand the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, in addition to the precise funnel scripts that have assisted him to sell millions of each of his items.
These are divided into the Frontend, Middle and Backend Funnels. Remarkably, you do not need to deal with these parts due to the fact that there’s a powerful suite of software application you can use to automate everything– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Because it shows what should happen once you get your visitors onboard your sales funnel, the Frontend Funnel is essential.
You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to develop and can benefit eCommerce marketers or business owners who have Shipping plus free offers.
The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product needs to be delivered.
On the 2nd page (step-two) of the funnel, the visitor’s credit card info is requested for the shipping and dealing with charge. As soon as the visitor has actually effectively filled out the second page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will use to make this whole 2-step free shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of establishing this deal is to assist breakeven and cover the cash you invested in advertising or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson shows the useful mechanics involved in this kind of funnel. And he likewise presented an unique script called the Star, Story, Solution script which assists to nudge a cold lead towards your products.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to lure visitors and let them keep paying for a longer time.
You’re not limited in any method– as there are many ways to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the ideal and also the very first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to use live or recorded discussions to market your products or services on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the methods and scripts that will make the webinar truly “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more sophisticated webinar presentation where your objective is to get individuals to purchase.
You’ll also access the scripts for this upgraded variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel particularly for introducing a brand-new product by sharing a series of videos to provide lots of value to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.
These videos will be persuasive, practical, and amusing– thereby triggering visitors to act. You’ll find how to correctly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket offers using an innovative formula and scripts. If you’re a coach or consultant, this funnel is what you need to obtain premium customers.
Area 5: ClickFunnels.
This last area is quick however you can find out more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is an excellent book if you wish to gain insights, see examples, and read stories that will inspire you to build an effective organization online or guide you in transitioning from offline to internet marketing channels.
So let’s consider the cons and pros rapidly:.
DotCom Secrets is totally free. Get business-building understanding without paying cash.
Improve your business’ relevance using the worth ladders and sales funnel strategies and scripts.
Get tricks to becoming an idea leader in your market.
Easy techniques that will work for any organization model.
Establish and build relationships connection with your customers.
You might need to have an existing business to gain from DotCom Secrets (although it can definitely benefit you if you’re just starting out as well as long as you execute the info).
The book is ideal for organizations that take advantage of internet marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the official site. If you’re based within the US or $14.95 for worldwide, you just have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping deal we discussed previously. As you can see, Russell is a master at executing what he teaches.
You can get the paperback format for $14.80 if you prefer to purchase DotCom Secrets from Amazon. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for offering the book devoid of his website (you simply pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable strategies and tricks for beginning and growing a service.
You’ll discover a bunch of aha moments while going through the areas. More significantly, you’re assisted on how to include the idea into my own business.
DotCom Secrets is a playbook. You might need to read it numerous times to get the ‘secrets’ into your head and business. But you don’t need to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering services or items online, I highly recommend that you get a copy of DotCom Secrets totally free.