Dotcom Secrets is an excellent book if you wish to gain insights, see examples, and read stories that will inspire you to construct a successful business online or guide you in transitioning from offline to internet marketing channels.
Let’s consider the cons and pros quickly:
- DotCom Secrets is complimentary. Get it here.
- You will overcome the shoulder lessons from an effective extremely affiliate– Russell Brunson.
- The book is a satisfying and simple read.
- You will get actionable takeaways that you can utilize to enhance your company right away.
- It’s not a “how to make money online” book per se.
- You will need to have some knowledge of internet marketing concepts to totally value the book.
If you want to learn from someone who has actually made money online, Dotcom Secrets is a great resource.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can use to enhance your service immediately.
The only drawback is that it’s not a “how to make money online” book per se– you will require to have some understanding of internet marketing ideas to totally value it.
But in general, Dotcom Secrets is an important resource for anyone looking to develop or grow an online company.
So if you’re prepared to learn from one of the masters of Sales Funn, make sure to check out this book today!
DotCom Secrets Book
It’s one of my favorite company books. You may have to read it several times to completely grasp it. Or merely make it your buddy as you set about your online way of life organization adventures.
In the introduction of the book, Russell Brunson assured to keep the book evergreen for years to come. The objective is to make it relevant to both advanced and new online business owners.
The number of service books do you still find pertinent in this ever-changing world? Despite the fact that marketing techniques are continuously changing, the DotCom Secrets book is still incredibly relevant and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a detailed process for growing an effective service– whether online or offline.
DotCom Secrets Review
Despite The Fact That DotCom Secrets was first released in 2015, you’ll discover that the majority of the methods that Russell talks about are still reliable today.
You’ll get a ton of actionable suggestions from the book and if you have plans to offer products online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy composed the forward to the DotCom Secrets book. In his precise words:
” In fact, this is a tested playbook for growing your business with efficient lead generation and sales/conversion methods, which can be utilized online and offline.”
This is a effective and transformative book. If you’re looking to start a business or scale an existing service, DotCom Secrets by Russell Brunson is the perfect roadway map.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth plan that guides you on the ideal building blocks for your business. You’ll absolutely get arise from reading it.
To be truthful, DotCom Secrets sounds like a book for constructing a sustainable online organization only.
However don’t be constrained by that because the actionable marketing techniques work for both online and offline services. So you’re in safe hands if you run a brick-and-mortar service and wish to shift to internet marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can answer that concern. If you wish to start or scale an organization and follow proven ‘shortcut’ that has actually been checked by Russell himself, you must check out the DotCom Secrets book.
It’s altering lives and I’ve personally found it extremely important on my entrepreneurial journey (I’ve read it a number of times). I highly recommend the book.
If you ‘d rather play cool and try to figure it out by yourself, then DotCom Secrets may not be worth your read. You ought to think about another book.
Although, DotCom Secrets offers wise insights and methods to:
Existing company owner: If you haven’t started an organization at all or have no company concept, the book might not relate to you.
Item owners: If you have an existing product already, then you can learn methods to double or perhaps triple your sales.
Confident marketers: If you’re prepared to take steps that may challenge your idea of service, then you should utilize DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to construct an organization that stands the test of time. You do not want to blow over since you lack the skillset, tools, and secrets that have been evaluated and proven to produce excellent results.
So whether you’re a novice who’s just beginning or you’re a professional, DotCom Secrets will stroll you through the process of starting and growing a rewarding service.
If you currently have a service, use the tricks in the book to scale to unbelievable levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and effective book that provides particular, actionable instructions on what you should do to fail-proof your service, how to attract clients, and the secrets to significantly enhance your sales.
You’re still not limited at all if you fail to check out DotCom Secrets. The only challenge, though, is that you’ll miss the chance to rapidly grow your existing organization or grow in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions between Expert Secrets Both books relate to, lifestyle entrepreneurs, entrepreneur and online marketers– since they complement each other and offer starting and growing an effective business.
Professional Secrets vs DotCom Secrets.
DotCom Secrets describes a step-by-step procedure to effectively structure your company. You get to learn how to deliver your message and communicate worth in a manner that makes people want to pay you.
Professional Secrets offers actionable examples, illustrations, and stories that help you discover your voice, build a loyal fan base and get paid to share messages that will change another person’s life.
Both books are advised to company owner who wish to become more successful in their industries. Entrepreneurs who are built to see chances in competition instead of pain.
And lastly in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream customers (aka getting tons of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 sections much like Expert Secrets that outlines the easy marketing processes and how to execute them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the very first area of DotCom Secrets with “Ladders and Funnels.” He likewise reveals five (5) marketing secrets. Let’s review them:
Secret # 1: The Secret Formula
You need to have a full understanding of where you desire your organization. How does this understanding assist your customers and consumers?
This will help you to serve them much better– instead of trying to find out their pain points, how desperate they need solutions, and what they’re willing to pay.
In the secret formula, 4 easy concerns were outlined in a step-by-step order inside the DotCom Secrets book:
Who are your dream clients?
How do you discover them?
How do you attract them without being pushy?
What benefit will they receive from your organization?
You’ll find answers to these questions and more in the very first secret.
Secret #2: The Value Ladder
When it comes to constructing a sustainable organization, worth is essential. , if there’s no value, customers consumers clients customers leaveCustomers
That’s why Russell invested a lots of time to dissect the actions that you need to follow to browse your dream client from taking the “bait” (beginning point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This trick is described as “taking them through your worth ladder.”
When you effectively structure the value ladder, you’ll not just make more cash, you’ll also supply your customers with a more tailored solution. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic takes place. It’s like an epiphany that changes whatever you already learn about growing a lucrative organization. You’ll get going with constructing out your own sales funnel and the psychology behind a profitable funnel.
There’s a lot more …
You need to require a complete value total in place. You might not be able to construct a high-converting sales funnel if you don’t have an effective value adder mapped out.
The sales funnel is necessary and has altered the method business owners and organizations approach sales online.
It works due to the fact that it takes into account the clients’ habits– and moves them through the different actions of your worth ladder till they’re prepared to buy your item– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target market. You might not understand how to identify or serve them. That’s why knowing how to define your target audience is very important.
This secret outlines where your target audience (i.e., clients who are ready to purchase your product) are spending most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the techniques that work to get a customer to leave whatever they’re doing and check out your page.
Every online entrepreneur needs to learn and master these strategies. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or site is a consistent struggle for the majority of people. It’s probably the most challenging aspect of running a successful online organization.
Do you really comprehend how traffic operates in the internet marketing area? If you aren’t confident in your traffic generation knowledge, Russell has the responses.
He shows you the best kind of traffic that you ought to take note of and how it can change your service. The type of traffic consists of:
- Traffic we manage
- The traffic we don’t manage
- Traffic we own
Section Two: Your Communication Funnel
In this area, Russell digs deeper into the processes involved in constructing an audience by leveraging more advanced individual branding tactics, the tricks to interacting well with your audience that will result in a sale.
Make certain you do not skip this section while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a attractive and positive character.
Why do you believe men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have enormous followers?
As an entrepreneur, you can’t fail when you finally develop an attractive character. When you’re effective at it, it means you can add more certified clients to your e-mail list and release an effective item that people are willing and prepared to acquire right now.
In producing that appealing character, Russell Brunson specifies the three elements you must keep in check, which is split into 3 (3) categories:
- The Elements
- The Identity
DotCom Secrets shows you how to develop an attractive character utilizing these parts and their elements, and recognize the best way to communicate your fascinating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about producing a bond and a sort of rapport in between the Attractive Character and the target audience through a traffic source we own. Email.
The Soap Opera Sequence consists of a series of email sequences that assist to connect and establish an instant relationship in between you and the person reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart also shares the EXACT 5 email design templates that have assisted him to shift into an Attractive Character and a desired internet marketer.
Because it capitalizes on offering value to your subscribers, the Soap Opera Sequence works. This ‘value’ paired with an irresistible open storyline hooks them the minute they read your first e-mail and they’ll look forward to the next one.
The days of dull email series are over. Don’t just take pleasure in daytime drama on TV, it’s time to anecdotally use it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your customers pleased to hear from you every day is using the Seinfeld e-mail format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email design that builds enjoyment in your readers. It ‘d amuse them and cause them to buy from you.
It leverages the power of storytelling. However this time, you’re being imaginative in sharing your life and relevant stories taking place with/around you– stories they can quickly get in touch with. You ought to be purposeful and tactical about it anyways.
You want to be able to lead perfect consumers back to your deal. This might look simple but it’s powerful!
Russell likewise supplies fine examples and written design templates to accelerate the procedure when you’re sending Seinfeld emails.
Area Three: Funnelology
In this section, the techniques and tactics for developing high-converting funnels are discussed in detail, in addition to and what you really should do to make your funnel work.
Russell covers the principles of a funnel, stages (and sales funnel stages) and the type of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the importance of sticking to systems that work. Simply put, there’s no requirement to reinvent the wheel.
If you’re a business owner and you’re having a hard time to recover cost, there’s a chance that you’re making the above mistake.
This is common with entrepreneurs who are simply starting with their sales funnel. They attempt to re-invent the entire automobile. What a terrible course to follow when constructing a business!
The secret here is leveraging on other people who already have an effective funnel and making your deal to their exact consumers. Keep an eye on the:
- Ad copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these components to work for you is an invaluable present for your business. It’s quite easy once you comprehend how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m very happy that I check out DotCom Secrets a few years ago (and a number of times more since that very first time to completely understand and carry out the techniques in my own online business.
It not only opened my eyes to funnels and how to construct them but also the 7 stages that a perfect client needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better come to terms with this sentence within the DotCom Secrets. It reads:
The real distinction between having a six-, 7-, or perhaps eight-figure company is whether you comprehend the stages of a funnel and can successfully monetize the points along the line.
I learnt more about that there are levels of traffic temperature level and therefore, treating them along the exact same funnel procedure threatens.
This trick alone is basic to developing the best kind of page, offer, and traffic that will lead to sales.
There’s likewise the pre-framing concept that you require to fully understand when producing a funnel– specifically if you desire visitors and causes trust you more. Well, who does not want to establish trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the common business advice. It goes into the particular landing pages you can create in the 7 structure phases that we’ve talked about earlier.
You get to see the twenty-three of the most effective building blocks for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers use these foundation at particular times throughout these exact same 4 phases of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying buyers
Determining hyperactive purchasers for your products and services.
You can choose which you desire to start with first and which one to stick to in your market when you’ve comprehended how this works.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the best type of funnels can be a struggle even to the more advanced marketers. More so, comprehend the funnels that will be served only to certified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so obvious– however bypassing it can make a difference in your traffic engagement and sales.
Here Russell lays out the process he follows when picking a funnel to use on the frontend of his value ladders, the funnel he uses in the factor to consider phase (the middle), and those used for the backend deals.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I first read the DotCom Secrets book.
Russell spills everything out in this section and reveals the trick that made all his books offer millions.
Simply by getting your complimentary copy of DotCom Secrets and studying the funnel actions, you’ll have several “Aha-Moments” that will alter your business, especially if you have a product you’re presently selling online (or perhaps offline).
I indicate if you can purchase your complimentary copy of DotCom Secrets and study the funnel actions, you’ll comprehend the trick behind these records.
He emphasizes the power of words and how using a specific WORD can change your entire organization amazingly. That single word can act as bait.
Despite the market you operate in, what you do, what products you use, or business model, this is the part that some of the successful entrepreneurs would hide from you.
Area Four: Funnels And Scripts
The first time I check out DotCom Secrets, I could not understand this section since it was special in its method. I had to check out the book once again to understand the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, along with the precise funnel scripts that have assisted him to sell millions of each of his items.
These are split into the Frontend, Middle and Backend Funnels. Surprisingly, you don’t have to struggle with these parts due to the fact that there’s an effective suite of software you can utilize to automate whatever– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Because it reveals what must happen when you get your visitors onboard your sales funnel, the Frontend Funnel is essential.
You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to construct and can benefit eCommerce online marketers or business owners who have Free Plus Shipping deals.
The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item must be delivered.
On the second page (step-two) of the funnel, the visitor’s credit card details is asked for the shipping and managing charge. When the visitor has actually successfully filled out the 2nd page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will utilize to make this whole 2-step totally free shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of setting up this deal is to assist breakeven and cover the money you spent on marketing or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson shows the useful mechanics involved in this type of funnel. And he also presented an unique script called the Star, Story, Solution script which assists to push a cold lead towards your products.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to entice visitors and let them keep spending for a longer time.
But you’re not restricted in any way– as there are numerous ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the ideal and likewise the very first funnel for the middle of your worth ladder. It covers everything about hosting high-converting webinars; how to utilize live or documented presentations to market your product and services on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the techniques and scripts that will make the webinar truly “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little different. It’s not FREE!. It’s an advanced webinar presentation where your objective is to get people to purchase. It’s “undetectable”– which implies there’s no pushy or deception involved.
You’ll likewise access the scripts for this updated version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel particularly for releasing a brand-new item by sharing a series of videos to supply lots of worth to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, valuable, and entertaining– therefore triggering visitors to take actions. You’ll discover how to appropriately structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket offers utilizing a sophisticated formula and scripts. This funnel is what you need to acquire premium clients if you’re a coach or consultant.
Area 5: ClickFunnels.
This last area is brief but you can discover more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is a terrific book if you wish to get insights, see examples, and read stories that will motivate you to construct a successful company online or guide you in transitioning from offline to online marketing channels.
Let’s consider the pros and cons rapidly:.
DotCom Secrets is totally free. Get business-building understanding without paying cash.
Improve your service’ relevance utilizing the worth ladders and sales funnel methods and scripts.
Get tricks to becoming a thought leader in your industry.
Basic techniques that will work for any business model.
Establish and build relationships connection with your clients.
You may need to have an existing service to gain from DotCom Secrets (although it can definitely benefit you if you’re simply starting out along with long as you carry out the information).
The book is ideal for services that leverage online marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the main site. You just have to spend for shipping/handling– $7.95 if you’re based within the US or $14.95 for global.
There you have it, the Free Plus Shipping offer we went over earlier. As you can see, Russell is a master at implementing what he teaches.
You can get the paperback format for $14.80 if you choose to buy DotCom Secrets from Amazon. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for offering the book free from his site (you just spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable methods and secrets for beginning and growing a business.
You’ll come across a bunch of aha moments while going through the areas. More notably, you’re directed on how to incorporate the principle into my own service.
DotCom Secrets is a playbook. You may need to read it multiple times to get the ‘secrets’ into your head and company. You don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering services or products online, I extremely advise that you get a copy of DotCom Secrets for FREE.