Dotcom Secrets is a terrific book if you want to get insights, see examples, and read stories that will inspire you to develop a successful company online or guide you in transitioning from offline to online marketing channels.
Let’s consider the pros and cons rapidly:
- DotCom Secrets is complimentary. Get it here.
- You will get over the shoulder lessons from a successful incredibly affiliate– Russell Brunson.
- The book is a satisfying and easy read.
- You will get actionable takeaways that you can utilize to enhance your company instantly.
- It’s not a “how to make money online” book per se.
- You will need to have some understanding of internet marketing ideas to totally value the book.
Dotcom Secrets is an excellent resource if you wish to gain from someone who has actually made money online.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can use to improve your service instantly.
The only drawback is that it’s not a “how to make money online” book per se– you will need to have some knowledge of internet marketing principles to completely appreciate it.
In general, Dotcom Secrets is an important resource for anyone looking to construct or grow an online organization.
If you’re prepared to find out from one of the masters of Sales Funn, be sure to check out this book today!
DotCom Secrets Book
It’s one of my preferred company books. You might have to read it several times to fully grasp it. Or simply make it your companion as you set about your online lifestyle business adventures.
In the intro of the book, Russell Brunson promised to keep the book evergreen for many years to come. The goal is to make it pertinent to both sophisticated and brand-new online entrepreneurs.
The number of service books do you still discover pertinent in this ever-changing world? Despite the fact that marketing strategies are continuously changing, the DotCom Secrets book is still exceptionally pertinent and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book offers a step-by-step process for growing a successful organization– whether online or offline.
DotCom Secrets Review
Despite The Fact That DotCom Secrets was first released in 2015, you’ll discover that the majority of the techniques that Russell speak about are still efficient today.
You’ll get a lots of actionable advice from the book and if you have strategies to offer items online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his specific words:
” In truth, this is a tested playbook for growing your business with reliable lead generation and sales/conversion techniques, which can be used offline and online.”
This is a transformative and effective book. DotCom Secrets by Russell Brunson is the perfect plan if you’re seeking to begin an organization or scale an existing business.
Within the pages of the Dotcom Secrets book, you’ll get a detailed plan that guides you on the right foundation for your organization. You’ll absolutely get results from reading it.
To be truthful, DotCom Secrets seems like a book for developing a sustainable online organization only.
Do not be constrained by that due to the fact that the actionable marketing strategies work for both online and offline services. You’re in safe hands if you run a brick-and-mortar business and want to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can answer that question. If you wish to begin or scale a company and follow proven ‘shortcut’ that has actually been evaluated by Russell himself, you must check out the DotCom Secrets book.
It’s altering lives and I’ve personally found it extremely important on my entrepreneurial journey (I’ve read it numerous times). I highly advise the book.
DotCom Secrets may not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You ought to think about another book.
DotCom Secrets offers clever insights and methods to:
Existing company owner: If you haven’t begun a service at all or have no service idea, the book may not pertain to you.
Item owners: If you have an existing product currently, then you can learn methods to double and even triple your sales.
Positive online marketers: If you’re prepared to take steps that might challenge your concept of service, then you need to utilize DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to develop an organization that stands the test of time. Due to the fact that you lack the skillset, tools, and secrets that have been checked and proven to produce great results, you do not desire to fizzle out.
So whether you’re a beginner who’s just starting or you’re a specialist, DotCom Secrets will walk you through the process of beginning and growing a successful organization.
If you currently have an organization, use the secrets in the book to scale to amazing levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and effective book that provides particular, actionable directions on what you ought to do to fail-proof your service, how to attract customers, and the tricks to significantly boost your sales.
You’re still not limited at all if you stop working to read DotCom Secrets. The only difficulty, though, is that you’ll miss out on the opportunity to rapidly grow your existing service or thrive in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions in between Expert Secrets Both books pertain to, lifestyle business owners, business owners and online marketers– given that they match each other and provide for beginning and growing a successful service.
Professional Secrets vs DotCom Secrets.
DotCom Secrets describes a detailed procedure to successfully structure your service. You get to find out how to deliver your message and interact worth in such a way that makes people wish to pay you.
Expert Secrets provides actionable examples, illustrations, and stories that help you discover your voice, develop a faithful fan base and get paid to share messages that will alter another person’s life.
Both books are advised to entrepreneur who wish to end up being more successful in their industries. Entrepreneurs who are built to see opportunities in competition instead of pain.
And finally in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream clients (aka getting lots of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 sections just like Expert Secrets that lays out the easy marketing processes and how to execute them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the first area of DotCom Secrets with “Ladders and Funnels.” He also exposes 5 (5) marketing secrets. Let’s go over them:
Secret # 1: The Secret Formula
You require to have a full understanding of where you desire your company. How does this understanding help your customers and clients?
This will help you to serve them better– instead of trying to find out their discomfort points, how desperate they need services, and what they’re willing to pay.
In the secret formula, 4 easy concerns were described in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being pushy?
What benefit will they receive from your service?
You’ll find answers to these concerns and more in the first secret.
Secret #2: The Value Ladder
Worth is key when it pertains to developing a sustainable business. If there’s no worth, clients and consumers will leave.
That’s why Russell invested a lots of time to dissect the steps that you require to follow to navigate your dream customer from taking the “bait” (beginning point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This secret is referred to as “taking them through your worth ladder.”
When you successfully structure the worth ladder, you’ll not only make more cash, you’ll likewise offer your clients with a more tailored service. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic occurs. It’s like an epiphany that alters everything you already understand about growing a rewarding company. You’ll get going with building out your own sales funnel and the psychology behind a lucrative funnel.
It exceeds the item you’re selling or how they’re priced. There’s a lot more …
You require to have a complete value ladder in place. It’s like your infallible system for making sales on auto-pilot. If you do not have an effective value adder mapped out, you may not be able to develop a high-converting sales funnel.
The sales funnel is essential and has actually altered the way entrepreneurs and businesses approach sales online.
It works due to the fact that it takes into consideration the clients’ habits– and moves them through the various steps of your worth ladder until they’re ready to buy your product– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target audience. You may not know how to determine or serve them. That’s why knowing how to define your target market is necessary.
This secret lays out where your target market (i.e., clients who are ready to acquire your item) are spending most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the techniques that work to get a customer to leave whatever they’re doing and check out your page.
Every online entrepreneur needs to discover and master these strategies. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or site is a consistent struggle for most people. It’s perhaps the most challenging aspect of running an effective online company.
Do you actually understand how traffic operates in the online marketing area? If you aren’t confident in your traffic generation know-how, Russell has the answers.
He shows you the very best type of traffic that you ought to pay attention to and how it can transform your service. The type of traffic consists of:
- Traffic we manage
- The traffic we do not manage
- Traffic we own
Section Two: Your Communication Funnel
In this area, Russell digs deeper into the processes associated with constructing an audience by leveraging more advanced individual branding tactics, the tricks to communicating well with your audience that will lead to a sale.
Make sure you don’t avoid this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a attractive and confident character.
Why do you believe men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have massive followers?
As a business owner, you can’t go wrong when you finally develop an attractive character. When you’re successful at it, it implies you can include more competent customers to your email list and launch a successful product that individuals are all set and willing to purchase right now.
In developing that attractive character, Russell Brunson specifies the 3 parts you should keep in check, which is split into 3 (3) categories:
- The Elements
- The Identity
DotCom Secrets shows you how to develop an appealing character using these elements and their aspects, and recognize the best way to communicate your captivating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about developing a bond and a sort of connection in between the Attractive Character and the target audience through a traffic source we own. Email.
The Soap Opera Sequence comprises a series of email sequences that assist to link and establish an instantaneous relationship in between you and the individual reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart also shares the EXACT 5 e-mail templates that have actually helped him to shift into a sought-after internet and an appealing character online marketer.
Since it capitalizes on providing value to your subscribers, the Soap Opera Sequence works. This ‘worth’ coupled with an irresistible open story hooks them the minute they read your first email and they’ll eagerly anticipate the next one.
The days of uninteresting email sequences are over. Do not just take pleasure in daytime drama on TV, it’s time to anecdotally utilize it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your subscribers pleased to speak with you every day is utilizing the Seinfeld email format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail style that constructs enjoyment in your readers. It ‘d entertain them and cause them to buy from you.
It leverages the power of storytelling. However this time, you’re being imaginative in sharing your life and relevant stories occurring with/around you– stories they can quickly get in touch with. You should be purposeful and tactical about it anyways.
You wish to have the ability to lead perfect consumers back to your offer. This may look easy but it’s powerful!
When you’re sending Seinfeld e-mails, Russell likewise provides excellent examples and written templates to speed up the process.
Section Three: Funnelology
In this section, the methods and techniques for developing high-converting funnels are gone over in detail, along with and what you actually need to do to make your funnel work.
Russell covers the principles of a funnel, phases (and sales funnel phases) and the type of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the value of adhering to systems that work. Simply put, there’s no requirement to transform the wheel.
If you’re an entrepreneur and you’re having a hard time to break even, there’s a chance that you’re making the above mistake.
This is common with business owners who are just beginning with their sales funnel. They try to re-invent the whole car. What an awful course to follow when building a service!
The secret here is leveraging on other people who currently have an effective funnel and making your offer to their exact customers. Keep an eye on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these aspects to work for you is a priceless gift for your business. Once you understand how the pieces fit, it’s quite easy.
Secret # 10: Seven Phases Of A Funnel
I’m extremely happy that I read DotCom Secrets a few years ago (and several times more because that first time to totally understand and execute the methods in my own online organization.
It not just opened my eyes to funnels and how to construct them but also the 7 phases that an ideal client has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better come to terms with this sentence within the DotCom Secrets. It checks out:
The real distinction between having a six-, seven-, or even eight-figure organization is whether you comprehend the phases of a funnel and can successfully monetize the points along the line.
I was familiar with that there are levels of traffic temperature level and therefore, treating them along the very same funnel process threatens.
This trick alone is fundamental to creating the right kind of page, deal, and traffic that will result in sales.
When developing a funnel– especially if you want visitors and leads to trust you more, there’s likewise the pre-framing concept that you need to fully comprehend. Well, who doesn’t want to establish trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the common company recommendations. It enters into the specific landing pages you can produce in the 7 building phases that we’ve gone over earlier.
You get to see the twenty-three of the most effective building blocks for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers use these building blocks at specific times during these same 4 phases of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying purchasers
Determining hyper buyers for your products and services.
As soon as you’ve understood how this works, you can decide which you want to start with first and which one to stay with in your market.
Secret # 12: Frontend Vs. Backend Funnels
Picking the best kind of funnels can be a battle even to the more advanced marketers. More so, understand the funnels that will be served just to qualified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so obvious– however bypassing it can make a difference in your traffic engagement and sales.
Here Russell describes the process he follows when picking a funnel to use on the frontend of his value ladders, the funnel he uses in the consideration stage (the middle), and those utilized for the backend offers.
Secret # 13: The Best Bait
I couldn’t include this ‘secret’ when I first checked out the DotCom Secrets book.
Russell spills everything out in this area and reveals the trick that made all his books offer millions.
Just by grabbing your totally free copy of DotCom Secrets and studying the funnel steps, you’ll have numerous “Aha-Moments” that will change your organization, especially if you have an item you’re currently selling online (or perhaps offline).
I suggest if you can purchase your complimentary copy of DotCom Secrets and study the funnel steps, you’ll comprehend the trick behind these records.
He highlights the power of words and how utilizing a specific WORD can change your whole business amazingly. That single word can act as bait.
Regardless of the industry you run in, what you do, what items you offer, or business design, this is the part that a few of the successful business owners would hide from you.
Section Four: Scripts and funnels
The very first time I check out DotCom Secrets, I could not grasp this area since it was special in its way. I needed to read the book once again to understand the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, as well as the specific funnel scripts that have assisted him to offer millions of each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Remarkably, you do not have to struggle with these parts since there’s a powerful suite of software application you can use to automate whatever– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is necessary since it reveals what need to take place when you get your visitors onboard your sales funnel.
You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to build and can benefit eCommerce business owners or marketers who have Shipping plus free offers.
The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product must be delivered.
On the second page (step-two) of the funnel, the visitor’s charge card details is asked for the shipping and managing charge. As soon as the visitor has successfully filled out the second page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will use to make this whole 2-step totally free shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of setting up this deal is to help breakeven and cover the money you invested in advertising or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson shows the useful mechanics involved in this type of funnel. And he likewise introduced a distinct script called the Star, Story, Solution script which helps to nudge a cold lead towards your products.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to lure visitors and let them keep paying for a longer time.
But you’re not restricted in any way– as there are numerous methods to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the ideal and also the first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to use live or taped presentations to market your service or products on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the methods and scripts that will make the webinar genuinely “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little different. It’s not FREE!. It’s an advanced webinar discussion where your objective is to get people to buy. It’s “undetectable”– which means there’s no aggressive or deceptiveness included.
You’ll likewise access the scripts for this upgraded version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel particularly for launching a brand-new item by sharing a series of videos to offer lots of value to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, valuable, and amusing– therefore triggering visitors to take actions. You’ll discover how to properly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket deals utilizing an advanced formula and scripts. This funnel is what you need to acquire premium clients if you’re a coach or consultant.
Area 5: ClickFunnels.
This last area is short but you can discover more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is a terrific book if you want to gain insights, see examples, and check out stories that will influence you to develop a successful organization online or guide you in transitioning from offline to internet marketing channels.
So let’s consider the cons and pros quickly:.
DotCom Secrets is complimentary. Get business-building knowledge without paying cash.
Improve your business’ relevance utilizing the worth ladders and sales funnel techniques and scripts.
Get tricks to becoming a thought leader in your market.
Simple methods that will work for any service design.
Establish and develop relationships connection with your clients.
You might require to have an existing company to benefit from DotCom Secrets (although it can definitely benefit you if you’re just beginning as well as long as you carry out the details).
The book is ideal for businesses that take advantage of internet marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the main site, DotCom Secrets is FREE. You just need to spend for shipping/handling– $7.95 if you’re based within the US or $14.95 for global.
There you have it, the Free Plus Shipping offer we talked about earlier. As you can see, Russell is a master at executing what he teaches.
If you choose to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for offering the book free from his website (you simply pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable strategies and tricks for starting and growing a business.
You’ll discover a lot of aha minutes while going through the sections. More significantly, you’re directed on how to incorporate the idea into my own organization.
DotCom Secrets is a playbook. You might need to read it numerous times to get the ‘secrets’ into your head and business. You don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering services or products online, I highly suggest that you get a copy of DotCom Secrets free of charge.