Dotcom Secrets is a terrific book if you want to gain insights, see examples, and check out stories that will motivate you to build an effective organization online or guide you in transitioning from offline to internet marketing channels.
Let’s consider the pros and cons quickly:
- DotCom Secrets is complimentary. Get it here.
- You will get over the shoulder lessons from a successful incredibly affiliate– Russell Brunson.
- The book is a satisfying and easy read.
- You will get actionable takeaways that you can utilize to enhance your company immediately.
- It’s not a “how to make money online” book per se.
- You will need to have some understanding of internet marketing ideas to totally appreciate the book.
Dotcom Secrets is a fantastic resource if you wish to learn from somebody who has in fact generated income online.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can use to improve your business immediately.
The only drawback is that it’s not a “how to earn money online” book per se– you will require to have some knowledge of internet marketing principles to fully value it.
In general, Dotcom Secrets is a valuable resource for anyone looking to build or grow an online business.
So if you’re prepared to learn from among the masters of Sales Funn, make certain to have a look at this book today!
DotCom Secrets Book
It’s one of my favorite organization books. You might need to read it several times to totally understand it. Or merely make it your companion as you set about your online way of life business experiences.
In the intro of the book, Russell Brunson assured to keep the book evergreen for years to come. The objective is to make it pertinent to both innovative and new online business owners.
The number of organization books do you still find pertinent in this ever-changing world? Even though marketing techniques are continuously altering, the DotCom Secrets book is still incredibly pertinent and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a detailed process for growing an effective service– whether online or offline.
DotCom Secrets Review
Despite The Fact That DotCom Secrets was first published in 2015, you’ll find that the majority of the methods that Russell talks about are still reliable today.
You’ll get a lots of actionable guidance from the book and if you have plans to sell items online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy composed the forward to the DotCom Secrets book. In his exact words:
” In fact, this is a proven playbook for growing your company with efficient lead generation and sales/conversion approaches, which can be used online and offline.”
This is a transformative and effective book. DotCom Secrets by Russell Brunson is the best road map if you’re looking to start a business or scale an existing business.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive strategy that guides you on the right building blocks for your company. You’ll certainly get arise from reading it.
To be sincere, DotCom Secrets seems like a book for building a sustainable online business only.
However don’t be constrained by that due to the fact that the actionable marketing techniques work for both online and offline organizations. You’re in safe hands if you run a brick-and-mortar organization and desire to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can respond to that question. If you want to scale an organization or start and follow proven ‘faster way’ that has actually been checked by Russell himself, you ought to read the DotCom Secrets book.
It’s altering lives and I’ve personally discovered it very important on my entrepreneurial journey (I’ve read it a number of times). I highly recommend the book.
If you ‘d rather play cool and attempt to figure it out by yourself, then DotCom Secrets might not deserve your read. You must consider another book.
Although, DotCom Secrets supplies smart insights and strategies to:
Existing entrepreneur: If you haven’t begun a service at all or have no business concept, the book might not relate to you.
Item owners: If you have an existing product currently, then you can discover strategies to double or even triple your sales.
Positive marketers: If you’re willing to take actions that might challenge your concept of company, then you must utilize DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to develop an organization that stands the test of time. You don’t want to fizzle out due to the fact that you do not have the skillset, tools, and secrets that have actually been checked and proven to produce fantastic outcomes.
So whether you’re a beginner who’s simply starting or you’re a professional, DotCom Secrets will stroll you through the procedure of starting and growing a successful business.
If you currently have a business, utilize the secrets in the book to scale to unbelievable levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and powerful book that provides specific, actionable directions on what you need to do to fail-proof your organization, how to draw in consumers, and the tricks to significantly boost your sales.
You’re still not limited at all if you stop working to check out DotCom Secrets. The only challenge, though, is that you’ll miss out on the chance to quickly grow your existing business or prosper in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences in between Expert Secrets Both books are relevant to, lifestyle business owners, company owner and online marketers– since they complement each other and attend to starting and growing an effective service.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets describes a detailed process to successfully structure your company. You get to discover how to provide your message and communicate worth in such a way that makes individuals want to pay you.
Expert Secrets provides actionable examples, illustrations, and stories that help you find your voice, construct a devoted fan base and earn money to share messages that will alter another person’s life.
Both books are suggested to entrepreneur who want to become more effective in their markets. Entrepreneurs who are built to see chances in competitors instead of discomfort.
And finally in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream customers (aka getting lots of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 areas just like Expert Secrets that lays out the simple marketing procedures and how to implement them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the very first section of DotCom Secrets with “Ladders and Funnels.” He also exposes 5 (5) marketing tricks. Let’s discuss them:
Secret # 1: The Secret Formula
You need to have a full understanding of where you want your service. How does this understanding assist your customers and customers?
This will assist you to serve them much better– instead of searching for out their pain points, how desperate they require options, and what they’re prepared to pay.
In the secret formula, 4 basic questions were described in a step-by-step order inside the DotCom Secrets book:
Who are your dream clients?
How do you find them?
How do you attract them without being pushy?
What advantage will they receive from your business?
You’ll discover answers to these questions and more in the first trick.
Secret #2: The Value Ladder
When it comes to building a sustainable service, value is essential. , if there’s no worth, clients and customers customers leave.
That’s why Russell invested a lots of time to dissect the steps that you need to follow to navigate your dream consumer from taking the “bait” (beginning point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This trick is referred to as “taking them through your worth ladder.”
When you effectively structure the value ladder, you’ll not only make more money, you’ll also supply your consumers with a more tailored option. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic happens. It’s like an epiphany that alters whatever you already learn about growing a profitable organization. You’ll begin with building out your own sales funnel and the psychology behind a rewarding funnel.
There’s a lot more …
You need to require a complete value ladder worth place. You might not be able to build a high-converting sales funnel if you do not have an effective worth adder mapped out.
The sales funnel is very important and has actually changed the method entrepreneurs and organizations approach sales online.
It works due to the fact that it considers the customers’ habits– and moves them through the various actions of your worth ladder until they’re all set to purchase your product– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target market. Sadly, you might not know how to identify or serve them. That’s why understanding how to specify your target audience is important.
This secret describes where your target audience (i.e., clients who are ready to acquire your product) are spending the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the methods that work to get a client to leave whatever they’re doing and take a look at your page.
Every online entrepreneur needs to discover and master these methods. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or website is a continuous struggle for the majority of people. It’s arguably the most overwhelming aspect of running an effective online company.
Do you really understand how traffic works in the internet marketing space? If you aren’t positive in your traffic generation competence, Russell has the responses.
He reveals you the very best kind of traffic that you should pay attention to and how it can transform your company. The kind of traffic consists of:
- Traffic we manage
- The traffic we do not control
- Traffic we own
Section Two: Your Communication Funnel
In this section, Russell digs deeper into the procedures associated with building an audience by leveraging more advanced individual branding techniques, the tricks to interacting well with your audience that will cause a sale.
Make certain you don’t skip this area while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a positive and attractive character.
Why do you believe men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have huge fans?
As an entrepreneur, you can’t fail when you lastly develop an appealing character. When you’re effective at it, it suggests you can include more competent consumers to your e-mail list and release an effective item that individuals are prepared and ready to acquire immediately.
In producing that attractive character, Russell Brunson defines the 3 elements you should keep in check, which is split into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets reveals you how to develop an attractive character utilizing these parts and their components, and recognize the best way to interact your fascinating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about producing a bond and a sort of relationship between the Attractive Character and the target audience by means of a traffic source we own. Email.
The Soap Opera Sequence comprises a series of e-mail series that help to connect and establish an instant relationship between you and the person reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart likewise shares the EXACT five email templates that have actually assisted him to transition into an Attractive Character and an in-demand web marketer.
The Soap Opera Sequence works because it profits from giving value to your customers. This ‘value’ paired with an alluring open story hooks them the moment they read your very first email and they’ll anticipate the next one.
The days of dull email series are over. Do not simply delight in soap opera on TV, it’s time to anecdotally use it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your customers happy to speak with you every day is utilizing the Seinfeld email format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email style that develops enjoyment in your readers. It ‘d captivate them and trigger them to buy from you.
It leverages the power of storytelling. This time, you’re being innovative in sharing your life and pertinent stories taking place with/around you– stories they can easily connect with. You must be strategic and purposeful about it anyways.
You wish to have the ability to lead perfect consumers back to your deal. This may look basic but it’s powerful!
When you’re sending Seinfeld e-mails, Russell likewise provides good examples and written templates to speed up the process.
Area Three: Funnelology
In this area, the methods and strategies for developing high-converting funnels are talked about in detail, along with and what you truly must do to make your funnel work.
Russell covers the principles of a funnel, stages (and sales funnel phases) and the type of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the significance of sticking to systems that work. To put it simply, there’s no need to reinvent the wheel.
There’s a chance that you’re making the above mistake if you’re a service owner and you’re having a hard time to break even.
This is common with business owners who are simply beginning with their sales funnel. They try to re-invent the whole lorry. When constructing a business, what a dreadful path to follow!
The secret here is leveraging on other individuals who already have an effective funnel and making your deal to their exact clients. Keep an eye on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these elements to work for you is a priceless present for your company. It’s rather easy once you understand how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m really thankful that I read DotCom Secrets a few years ago (and several times more since that very first time to fully comprehend and carry out the methods in my own online company.
It not only opened my eyes to funnels and how to construct them but also the 7 stages that a perfect customer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better pertained to terms with this sentence within the DotCom Secrets. It reads:
The genuine difference in between having a 6-, 7-, or even eight-figure organization is whether you understand the phases of a funnel and can effectively monetize the points along the line.
I learnt more about that there are levels of traffic temperature level and for that reason, treating them along the exact same funnel procedure threatens.
This secret alone is essential to developing the right type of page, offer, and traffic that will cause sales.
When producing a funnel– particularly if you desire visitors and leads to trust you more, there’s likewise the pre-framing concept that you require to fully comprehend. Well, who doesn’t wish to establish trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the normal company recommendations. It goes into the specific landing pages you can create in the 7 structure phases that we’ve discussed earlier.
You get to see the twenty-three of the most reliable building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers utilize these building blocks at specific times throughout these very same 4 phases of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying purchasers
Determining hyper purchasers for your services and products.
You can choose which you desire to start with first and which one to stick to in your market once you’ve comprehended how this works.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the best type of funnels can be a struggle even to the advanced online marketers. More so, understand the funnels that will be served just to qualified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so apparent– however bypassing it can make a distinction in your traffic engagement and sales.
Here Russell describes the procedure he follows when picking a funnel to use on the frontend of his value ladders, the funnel he uses in the factor to consider phase (the middle), and those utilized for the backend deals.
Secret # 13: The Best Bait
I could not contain this ‘secret’ when I initially checked out the DotCom Secrets book.
Russell spills it all out in this section and exposes the secret that made all his books offer millions.
Simply by grabbing your free copy of DotCom Secrets and studying the funnel actions, you’ll have several “Aha-Moments” that will alter your service, specifically if you have an item you’re currently offering online (and even offline).
I mean if you can buy your free copy of DotCom Secrets and study the funnel steps, you’ll comprehend the secret behind these records.
He highlights the power of words and how utilizing a certain WORD can change your whole business amazingly. That single word can act as bait.
Despite the industry you operate in, what you do, what products you offer, or the business model, this is the part that some of the successful entrepreneurs would conceal from you.
Section Four: Scripts and funnels
The very first time I check out DotCom Secrets, I could not grasp this section because it was special in its method. I needed to read the book once again to comprehend the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, as well as the precise funnel scripts that have actually assisted him to sell countless each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Remarkably, you don’t need to battle with these parts because there’s a powerful suite of software application you can utilize to automate everything– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Due to the fact that it shows what must happen when you get your visitors onboard your sales funnel, the Frontend Funnel is essential.
You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to construct and can benefit eCommerce online marketers or entrepreneurs who have Shipping plus complimentary offers.
The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item should be delivered.
On the second page (step-two) of the funnel, the visitor’s credit card details is requested for the shipping and dealing with charge. Once the visitor has actually effectively submitted the second page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will utilize to make this whole 2-step complimentary shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of setting up this deal is to assist breakeven and cover the cash you invested in marketing or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson reveals the useful mechanics associated with this type of funnel. And he likewise introduced an unique script called the Star, Story, Solution script which assists to push a cold lead towards your products.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to attract visitors and let them keep paying for a longer time.
You’re not restricted in any way– as there are lots of methods to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the perfect and likewise the first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to use recorded or live presentations to market your product and services on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the methods and scripts that will make the webinar genuinely “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more advanced webinar discussion where your objective is to get individuals to buy.
You’ll also access the scripts for this updated variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel particularly for launching a new product by sharing a series of videos to offer lots of value to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, handy, and entertaining– consequently causing visitors to take actions. You’ll find how to properly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket offers using an advanced formula and scripts. This funnel is what you need to acquire premium clients if you’re a coach or specialist.
Section 5: ClickFunnels.
This last section is quick however you can discover more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is a terrific book if you want to gain insights, see examples, and check out stories that will influence you to develop a successful organization online or guide you in transitioning from offline to internet marketing channels.
Let’s think about the cons and pros quickly:.
DotCom Secrets is complimentary. Get business-building understanding without paying cash.
Enhance your business’ importance using the worth ladders and sales funnel techniques and scripts.
Get tricks to ending up being a thought leader in your market.
Simple techniques that will work for any business model.
Establish and develop relationships connection with your consumers.
You may require to have an existing organization to take advantage of DotCom Secrets (although it can definitely benefit you if you’re simply beginning along with long as you carry out the details).
The book is perfect for businesses that utilize internet marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the main website. If you’re based within the United States or $14.95 for global, you only have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping offer we went over earlier. As you can see, Russell is a master at executing what he teaches.
If you choose to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for using the book free from his site (you just spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable techniques and tricks for growing a service and starting.
You’ll discover a lot of aha minutes while going through the areas. More significantly, you’re directed on how to include the concept into my own service.
DotCom Secrets is a playbook. You may have to read it several times to get the ‘tricks’ into your head and organization. You do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering services or products online, I highly advise that you get a copy of DotCom Secrets free of charge.