Dotcom Secrets is a great book if you want to get insights, see examples, and read stories that will influence you to develop an effective organization online or guide you in transitioning from offline to internet marketing channels.
Let’s think about the pros and cons rapidly:
- DotCom Secrets is complimentary. Get it here.
- You will overcome the shoulder lessons from an effective very affiliate– Russell Brunson.
- The book is a simple and enjoyable read.
- You will get actionable takeaways that you can utilize to improve your company instantly.
- It’s not a “how to earn money online” book per se.
- You will need to have some understanding of online marketing concepts to totally appreciate the book.
Dotcom Secrets is a fantastic resource if you wish to learn from somebody who has actually generated income online.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can use to enhance your company right away.
The only disadvantage is that it’s not a “how to earn money online” book per se– you will need to have some understanding of online marketing principles to totally value it.
But overall, Dotcom Secrets is an important resource for anyone seeking to construct or grow an online business.
So if you’re prepared to gain from one of the masters of Sales Funn, make sure to check out this book today!
DotCom Secrets Book
It’s one of my preferred business books. You may need to read it multiple times to fully grasp it. Or simply make it your companion as you set about your online way of life organization experiences.
In the intro of the book, Russell Brunson promised to keep the book evergreen for several years to come. The goal is to make it pertinent to both new and sophisticated online business owners.
The number of business books do you still find appropriate in this ever-changing world? Despite the fact that marketing techniques are continuously altering, the DotCom Secrets book is still extremely relevant and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book offers a step-by-step procedure for growing a successful service– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first released in 2015, you’ll discover that the majority of the strategies that Russell discuss are still efficient today.
You’ll get a ton of actionable recommendations from the book and if you have plans to offer items online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy composed the forward to the DotCom Secrets book. In his precise words:
” In truth, this is a proven playbook for growing your company with effective list building and sales/conversion methods, which can be utilized online and offline.”
This is a transformative and effective book. DotCom Secrets by Russell Brunson is the perfect plan if you’re aiming to begin a service or scale an existing organization.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth strategy that guides you on the ideal building blocks for your company. You’ll definitely get results from reading it.
To be sincere, DotCom Secrets sounds like a book for building a sustainable online company only.
Do not be constrained by that because the actionable marketing techniques work for both online and offline companies. You’re in safe hands if you run a brick-and-mortar business and want to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can respond to that question. If you want to start or scale a company and follow proven ‘faster way’ that has been evaluated by Russell himself, you should read the DotCom Secrets book.
It’s altering lives and I’ve personally found it extremely important on my entrepreneurial journey (I’ve read it several times). I extremely advise the book.
DotCom Secrets may not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You need to think about another book.
Although, DotCom Secrets supplies smart insights and methods to:
Existing business owners: If you haven’t started a company at all or have no company idea, the book might not be relevant to you.
Product owners: If you have an existing item already, then you can discover methods to double or perhaps triple your sales.
Confident online marketers: If you’re ready to take actions that may challenge your concept of company, then you should utilize DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to develop a service that stands the test of time. Because you lack the skillset, tools, and tricks that have actually been checked and shown to produce terrific outcomes, you don’t desire to fizzle out.
Whether you’re a beginner who’s simply getting began or you’re a professional, DotCom Secrets will walk you through the process of starting and growing a lucrative organization.
If you currently have a company, use the tricks in the book to scale to amazing levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and powerful book that provides specific, actionable directions on what you should do to fail-proof your business, how to attract consumers, and the tricks to significantly increase your sales.
If you stop working to read DotCom Secrets, you’re still not limited at all. The only difficulty, however, is that you’ll miss out on the opportunity to rapidly grow your existing organization or prosper in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences in between Expert Secrets Both books relate to, lifestyle business owners, entrepreneur and online marketers– considering that they complement each other and offer beginning and growing a successful business.
Expert Secrets vs DotCom Secrets.
DotCom Secrets describes a step-by-step procedure to effectively structure your company. You get to find out how to provide your message and interact value in a manner that makes individuals wish to pay you.
Professional Secrets gives actionable examples, illustrations, and stories that assist you find your voice, build a loyal fan base and earn money to share messages that will alter another person’s life.
Both books are recommended to entrepreneur who want to become more successful in their industries. Entrepreneurs who are developed to see chances in competition instead of discomfort.
In Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream consumers (aka getting tons of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 areas much like Expert Secrets that details the simple marketing processes and how to implement them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the first area of DotCom Secrets with “Ladders and Funnels.” He also exposes 5 (5) marketing tricks. Let’s discuss them:
Secret # 1: The Secret Formula
You require to have a complete understanding of where you desire your service. How does this understanding help your customers and customers?
This will assist you to serve them better– instead of trying to find out their discomfort points, how desperate they require solutions, and what they’re ready to pay.
In the secret formula, four simple concerns were detailed in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being aggressive?
What advantage will they get from your company?
You’ll find answers to these questions and more in the first secret.
Secret #2: The Value Ladder
When it comes to developing a sustainable company, value is essential. If there’s no value, customers and customers will leave.
That’s why Russell invested a lots of time to dissect the steps that you require to follow to navigate your dream client from taking the “bait” (starting point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This trick is described as “taking them through your value ladder.”
When you successfully structure the value ladder, you’ll not only make more money, you’ll also provide your customers with a more tailored service. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic happens. It’s like an epiphany that changes everything you already understand about growing a profitable business. You’ll start with constructing out your own sales funnel and the psychology behind a profitable funnel.
There’s a lot more …
You need to require a complete value total worth place. You might not be able to build a high-converting sales funnel if you don’t have an effective worth adder mapped out.
The sales funnel is necessary and has actually changed the method entrepreneurs and organizations approach sales online.
It works because it considers the clients’ behaviors– and moves them through the different actions of your value ladder up until they’re all set to buy your item– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target market. You might not know how to determine or serve them. That’s why understanding how to specify your target audience is essential.
This secret outlines where your target market (i.e., consumers who are ready to purchase your product) are investing most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the strategies that work to get a customer to leave whatever they’re doing and check out your page.
Every online business owner requires to discover and master these techniques. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or website is a consistent battle for many people. It’s perhaps the most difficult aspect of running an effective online company.
Do you actually comprehend how traffic works in the internet marketing area? If you aren’t confident in your traffic generation proficiency, Russell has the responses.
He shows you the best type of traffic that you ought to take notice of and how it can change your organization. The type of traffic includes:
- Traffic we manage
- The traffic we do not manage
- Traffic we own
Area Two: Your Communication Funnel
In this area, Russell digs deeper into the procedures associated with developing an audience by leveraging advanced individual branding techniques, the tricks to interacting well with your audience that will cause a sale.
Make sure you do not avoid this area while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a confident and attractive character.
Why do you believe men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have massive followers?
As a company owner, you can’t go wrong when you lastly develop an attractive character. When you’re effective at it, it suggests you can add more competent consumers to your e-mail list and release an effective item that individuals are ready and all set to acquire right now.
In producing that appealing character, Russell Brunson defines the three elements you must keep in check, which is divided into 3 (3) categories:
- The Elements
- The Identity
DotCom Secrets reveals you how to produce an appealing character using these elements and their aspects, and determine the best way to interact your captivating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about creating a bond and a sort of rapport between the Attractive Character and the target market via a traffic source we own. Email.
The Soap Opera Sequence comprises a series of e-mail series that help to link and develop an instant relationship between you and the individual reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart also shares the EXACT 5 e-mail templates that have assisted him to transition into a popular internet and an appealing character online marketer.
Since it capitalizes on providing worth to your subscribers, the Soap Opera Sequence works. This ‘worth’ paired with an alluring open story hooks them the minute they read your first email and they’ll anticipate the next one.
The days of uninteresting e-mail series are over. Don’t simply delight in daytime soap on TV, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your subscribers pleased to speak with you every day is using the Seinfeld email format.”
So what’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail design that constructs enjoyment in your readers. It ‘d entertain them and cause them to buy from you.
It leverages the power of storytelling. This time, you’re being innovative in sharing your life and relevant stories happening with/around you– stories they can easily connect with. You must be strategic and purposeful about it anyways.
You wish to be able to lead perfect customers back to your deal. This may look easy but it’s effective!
Russell also supplies good examples and written templates to accelerate the procedure when you’re sending out Seinfeld e-mails.
Section Three: Funnelology
In this area, the strategies and tactics for constructing high-converting funnels are gone over in detail, along with and what you actually should do to make your funnel work.
Russell covers the fundamentals of a funnel, stages (and sales funnel phases) and the kind of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the importance of adhering to systems that work. Simply put, there’s no requirement to transform the wheel.
There’s an opportunity that you’re making the above error if you’re a business owner and you’re struggling to break even.
This prevails with entrepreneurs who are just starting with their sales funnel. They try to re-invent the whole automobile. What a terrible course to follow when developing a service!
The trick here is leveraging on other people who already have an effective funnel and making your offer to their exact customers. Keep an eye on the:
- Ad copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these aspects to work for you is a priceless gift for your business. It’s rather easy once you understand how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m really glad that I check out DotCom Secrets a couple of years ago (and a number of times more because that first time to totally understand and carry out the techniques in my own online company.
It not only opened my eyes to funnels and how to develop them but likewise the 7 stages that a perfect customer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better come to terms with this sentence within the DotCom Secrets. It checks out:
The genuine difference between having a 6-, 7-, or even eight-figure company is whether you understand the phases of a funnel and can successfully generate income from the points along the line.
I got to know that there are levels of traffic temperature level and therefore, treating them along the exact same funnel process threatens.
This trick alone is basic to developing the best kind of page, deal, and traffic that will cause sales.
There’s likewise the pre-framing concept that you require to totally understand when producing a funnel– especially if you want visitors and results in trust you more. Well, who doesn’t wish to establish trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the typical organization recommendations. It enters into the specific landing pages you can develop in the 7 structure stages that we’ve talked about earlier.
You get to see the twenty-three of the most reliable foundation for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers use these building blocks at specific times throughout these very same four stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
Recognizing hyper buyers for your services and items.
As soon as you’ve comprehended how this works, you can choose which you wish to start with first and which one to adhere to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the best type of funnels can be a struggle even to the more advanced marketers. More so, comprehend the funnels that will be served only to certified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so obvious– however bypassing it can make a difference in your traffic engagement and sales.
Here Russell outlines the procedure he follows when choosing a funnel to utilize on the frontend of his value ladders, the funnel he utilizes in the factor to consider stage (the middle), and those utilized for the backend deals.
Secret # 13: The Best Bait
I couldn’t contain this ‘secret’ when I initially read the DotCom Secrets book.
Russell spills everything out in this area and reveals the secret that made all his books offer millions.
Simply by getting your complimentary copy of DotCom Secrets and studying the funnel actions, you’ll have several “Aha-Moments” that will alter your company, specifically if you have an item you’re presently selling online (or even offline).
I imply if you can purchase your totally free copy of DotCom Secrets and study the funnel actions, you’ll comprehend the secret behind these records.
He highlights the power of words and how utilizing a specific WORD can alter your entire service amazingly. That single word can serve as bait.
Despite the market you operate in, what you do, what items you use, or business design, this is the part that some of the effective business owners would conceal from you.
Section Four: Funnels And Scripts
The very first time I check out DotCom Secrets, I couldn’t understand this area because it was special in its way. I needed to read the book again to comprehend the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, as well as the precise funnel scripts that have actually helped him to sell countless each of his items.
These are split into the Frontend, Middle and Backend Funnels. Surprisingly, you do not have to struggle with these parts because there’s a powerful suite of software you can use to automate everything– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is very important because it shows what need to happen once you get your visitors onboard your sales funnel.
You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to build and can benefit eCommerce business owners or marketers who have Shipping plus complimentary deals.
The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item should be delivered.
On the second page (step-two) of the funnel, the visitor’s charge card information is requested for the shipping and handling charge. As soon as the visitor has successfully submitted the 2nd page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will use to make this entire 2-step free shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of establishing this deal is to help breakeven and cover the money you spent on advertising or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson shows the practical mechanics involved in this kind of funnel. And he also presented a special script called the Star, Story, Solution script which helps to nudge a cold lead towards your products.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to entice visitors and let them keep spending for a longer time.
But you’re not limited in any way– as there are numerous ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the ideal and also the first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to utilize live or recorded presentations to market your products or services on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the strategies and scripts that will make the webinar truly “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more innovative webinar discussion where your goal is to get people to buy.
You’ll likewise access the scripts for this upgraded version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel specifically for releasing a brand-new product by sharing a series of videos to provide tons of worth to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.
These videos will be convincing, helpful, and entertaining– consequently causing visitors to take actions. You’ll discover how to appropriately structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket deals utilizing an innovative formula and scripts. This funnel is what you need to acquire premium customers if you’re a coach or specialist.
Section 5: ClickFunnels.
This last area is quick however you can find out more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is an excellent book if you want to gain insights, see examples, and read stories that will motivate you to construct a successful business online or guide you in transitioning from offline to online marketing channels.
So let’s think about the cons and pros quickly:.
DotCom Secrets is free. Get business-building knowledge without paying cash.
Improve your organization’ importance utilizing the value ladders and sales funnel strategies and scripts.
Get secrets to ending up being a thought leader in your market.
Easy strategies that will work for any service design.
Build relationships and develop relationship with your clients.
You might require to have an existing business to take advantage of DotCom Secrets (although it can certainly benefit you if you’re simply beginning as well as long as you implement the information).
The book is ideal for organizations that leverage online marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the main site. If you’re based within the United States or $14.95 for international, you just have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping offer we talked about earlier. As you can see, Russell is a master at implementing what he teaches.
You can get the paperback format for $14.80 if you choose to buy DotCom Secrets from Amazon. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for offering the book free from his website (you just pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable techniques and tricks for growing a company and starting.
You’ll discover a bunch of aha moments while going through the sections. More importantly, you’re directed on how to integrate the idea into my own service.
DotCom Secrets is a playbook. You may need to read it several times to get the ‘tricks’ into your head and company. But you don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering services or items online, I extremely recommend that you get a copy of DotCom Secrets for FREE.