Russell Brunson – Funnel University Review

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is an excellent book if you wish to gain insights, see examples, and check out stories that will inspire you to build a successful company online or guide you in transitioning from offline to online marketing channels.

Let’s think about the pros and cons quickly:

Pros:

  • DotCom Secrets is complimentary. Get it here.
  • You will get over the shoulder lessons from an effective extremely affiliate– Russell Brunson.
  • The book is a satisfying and easy read.
  • You will get actionable takeaways that you can utilize to improve your company instantly.

Cons:

  • It’s not a “how to generate income online” book per se.
  • You will need to have some understanding of online marketing principles to fully value the book.

Dotcom Secrets is an excellent resource if you want to learn from someone who has actually generated income online.

Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll come away from reading this book with actionable takeaways that you can utilize to improve your service right away.

The only downside is that it’s not a “how to make money online” book per se– you will require to have some knowledge of online marketing concepts to totally value it.

But overall, Dotcom Secrets is a valuable resource for anybody looking to construct or grow an online service.

If you’re ready to discover from one of the masters of Sales Funn, be sure to check out this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my preferred company books. You may need to read it multiple times to completely understand it. Or merely make it your companion as you set about your online lifestyle service adventures.

In the intro of the book, Russell Brunson guaranteed to keep the book evergreen for years to come. The objective is to make it appropriate to both brand-new and advanced online business owners.

How many organization books do you still find relevant in this ever-changing world? Even though marketing methods are constantly altering, the DotCom Secrets book is still extremely appropriate and useful today.

What Is DotCom Secrets?

The DotCom Secrets book provides a detailed process for growing a successful business– whether online or offline.

DotCom Secrets Review

Despite The Fact That DotCom Secrets was first published in 2015, you’ll find that most of the methods that Russell talks about are still efficient today.

You’ll get a lots of actionable suggestions from the book and if you have plans to sell products online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a referral.

Dan Kennedy composed the forward to the DotCom Secrets book. In his precise words:

” In fact, this is a tested playbook for growing your company with efficient list building and sales/conversion techniques, which can be used online and offline.”

This is a transformative and effective book. DotCom Secrets by Russell Brunson is the best plan if you’re aiming to begin an organization or scale an existing service.

Within the pages of the Dotcom Secrets book, you’ll get a comprehensive plan that guides you on the best building blocks for your company. You’ll definitely get results from reading it.

To be sincere, DotCom Secrets seems like a book for constructing a sustainable online organization only.

But don’t be constrained by that because the actionable marketing strategies work for both online and offline businesses. You’re in safe hands if you run a brick-and-mortar organization and want to shift to online marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, just you can respond to that question. If you wish to begin or scale a business and follow proven ‘shortcut’ that has actually been checked by Russell himself, you ought to check out the DotCom Secrets book.

It’s changing lives and I’ve personally found it extremely valuable on my entrepreneurial journey (I’ve read it a number of times). I highly recommend the book.

DotCom Secrets may not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You need to consider another book.

DotCom Secrets supplies smart insights and techniques to:

Existing company owner: If you haven’t started a business at all or have no organization concept, the book might not pertain to you.

Product owners: If you have an existing product currently, then you can discover strategies to double or perhaps triple your sales.

Confident marketers: If you’re prepared to take steps that might challenge your idea of company, then you must utilize DotCom Secrets as a recommendation.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You wish to build a company that stands the test of time. You do not wish to fizzle out since you lack the skillset, tools, and tricks that have been tested and shown to produce great outcomes.

Whether you’re a beginner who’s just getting began or you’re an expert, DotCom Secrets will stroll you through the process of starting and growing a successful company.

If you already have a business, utilize the secrets in the book to scale to amazing levels? Aside from generating income, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a relied on and effective book that offers particular, actionable directions on what you ought to do to fail-proof your service, how to draw in consumers, and the tricks to significantly boost your sales.

If you stop working to check out DotCom Secrets, you’re still not restricted at all. The only challenge, though, is that you’ll miss out on the chance to rapidly grow your existing business or flourish in a competitive industry.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some distinctions in between Expert Secrets Both books are relevant to, way of life entrepreneurs, business owners and online marketers– considering that they match each other and provide for beginning and growing a successful business.

Expert Secrets vs DotCom Secrets.

DotCom Secrets outlines a step-by-step process to successfully structure your service. You get to find out how to provide your message and interact worth in such a way that makes people want to pay you.

Specialist Secrets provides actionable examples, illustrations, and stories that help you find your voice, construct a devoted fan base and get paid to share messages that will change another person’s life.

Both books are recommended to entrepreneur who wish to become more successful in their markets. Business owners who are constructed to see opportunities in competition instead of pain.

And lastly in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream consumers (aka getting tons of traffic as the title of the book suggests).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is organized into 5 areas just like Expert Secrets that details the basic marketing procedures and how to implement them.

Section One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell started the first area of DotCom Secrets with “Ladders and Funnels.” He also exposes five (5) marketing tricks. Let’s review them:

Secret # 1: The Secret Formula

First, you need to have a complete understanding of where you desire your company. How does this understanding help your clients and consumers?

This will assist you to serve them better– instead of searching for out their discomfort points, how desperate they need options, and what they’re willing to pay.

In the secret formula, four simple concerns were laid out in a step-by-step order inside the DotCom Secrets book:

Who are your dream customers?

How do you discover them?

How do you attract them without being aggressive?

What advantage will they get from your organization?

You’ll find answers to these concerns and more in the first secret.

Secret #2: The Value Ladder

When it comes to building a sustainable business, value is essential. , if there’s no worth, customers and clients will leaveCustomers

.

That’s why Russell invested a lots of time to dissect the actions that you need to follow to browse your dream client from taking the “bait” (starting point of your ladder) to where they want to be.

DotCom Secrets Value Ladder

This trick is described as “taking them through your value ladder.”

When you effectively structure the value ladder, you’ll not only make more money, you’ll also offer your clients with a more tailored service. They’ll like you for this.

Secret # 3: From A Ladder To A Funnel

This trick is where the magic takes place. It’s like an epiphany that changes everything you currently understand about growing a profitable business. You’ll begin with developing out your own sales funnel and the psychology behind a lucrative funnel.

It surpasses the item you’re offering or how they’re priced. There’s a lot more …

You require to have a complete value ladder in place. It’s like your infallible system for making sales on auto-pilot. You may not be able to construct a high-converting sales funnel if you do not have a reliable value adder drawn up.

The sales funnel is essential and has changed the way business owners and companies approach sales online.

It works due to the fact that it considers the clients’ habits– and moves them through the various actions of your worth ladder till they’re prepared to acquire your product– willingly.

Secret # 4: How To Find Your Dream Customers

You have a target audience. You may not know how to recognize or serve them. That’s why knowing how to specify your target market is very important.

This secret outlines where your target audience (i.e., clients who are ready to acquire your product) are investing the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be equipped with the methods that work to get a consumer to leave whatever they’re doing and check out your page.

Every online business owner requires to learn and master these techniques. Russell makes it simple in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Getting traffic to a landing page or website is a consistent battle for many people. It’s arguably the most daunting aspect of running an effective online service.

Do you actually understand how traffic operates in the online marketing area? If you aren’t positive in your traffic generation proficiency, Russell has the responses.

He reveals you the very best type of traffic that you should pay attention to and how it can transform your service. The kind of traffic consists of:

  • Traffic we manage
  • The traffic we do not manage
  • Traffic we own

Section Two: Your Communication Funnel

In this area, Russell digs deeper into the processes associated with building an audience by leveraging advanced personal branding tactics, the secrets to communicating well with your audience that will lead to a sale.

Make sure you don’t skip this area while checking out DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to constructing a positive and appealing character.

Why do you believe people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have enormous followers?

As a business owner, you can’t fail when you finally develop an appealing character. When you’re effective at it, it implies you can include more certified clients to your e-mail list and release a successful product that individuals are all set and ready to buy immediately.

In producing that appealing character, Russell Brunson defines the 3 parts you need to keep in check, which is divided into 3 (3) categories:

  • The Elements
  • The Identity
  • Stories

DotCom Secrets reveals you how to create an appealing character utilizing these components and their components, and recognize the very best method to communicate your captivating stories that will get the sales can be found in.

Secret # 7: The Soap Opera Sequence

This “secret” comes from the previous part of Dotcom Secrets. It’s everything about creating a bond and a sort of rapport in between the Attractive Character and the target audience by means of a traffic source we own. Email.

The Soap Opera Sequence comprises a series of email series that help to connect and develop an instant relationship between you and the individual reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for coming up with the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his excellent heart also shares the EXACT 5 email design templates that have actually assisted him to shift into a desired web and an attractive character online marketer.

The Soap Opera Sequence works because it profits from giving worth to your customers. This ‘value’ paired with a tempting open storyline hooks them the moment they read your first email and they’ll eagerly anticipate the next one.

The days of dull e-mail sequences are over. Do not simply take pleasure in daytime soap on television, it’s time to anecdotally use it in your e-mail messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the secret to keeping your subscribers delighted to hear from you every day is using the Seinfeld e-mail format.”

What’s the Seinfeld format all about?

DotCom Secrets Seinfeld Sequence

It’s an email style that constructs enjoyment in your readers. It ‘d captivate them and trigger them to purchase from you.

It leverages the power of storytelling. This time, you’re being innovative in sharing your life and appropriate stories occurring with/around you– stories they can easily connect with. You ought to be purposeful and strategic about it anyways.

You wish to be able to lead perfect customers back to your offer. This might look simple but it’s powerful nevertheless!

Russell likewise provides fine examples and composed templates to speed up the procedure when you’re sending out Seinfeld e-mails.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area Three: Funnelology

In this area, the techniques and tactics for developing high-converting funnels are discussed in detail, as well as and what you really ought to do to make your funnel work.

Russell covers the principles of a funnel, stages (and sales funnel phases) and the type of landing pages to use, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we found out the value of sticking to systems that work. In other words, there’s no need to transform the wheel.

There’s an opportunity that you’re making the above error if you’re a service owner and you’re struggling to break even.

This is common with entrepreneurs who are simply beginning with their sales funnel. They attempt to re-invent the whole automobile. When building a business, what an awful path to follow!

The trick here is leveraging on other individuals who already have a successful funnel and making your offer to their exact consumers. Keep an eye on the:

  • Demographics
  • Advertisement copy and copies
  • Traffic sources
  • Deals
  • Landing page

Knowing how to reverse all these aspects to work for you is an invaluable gift for your business. Once you comprehend how the pieces fit, it’s quite easy.

Secret # 10: Seven Phases Of A Funnel

I’m extremely grateful that I read DotCom Secrets a couple of years ago (and a number of times more since that first time to fully comprehend and implement the techniques in my own online company.

It not just opened my eyes to funnels and how to build them but also the seven stages that a perfect customer has to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me better pertained to terms with this sentence within the DotCom Secrets. It reads:

The genuine difference between having a six-, 7-, or perhaps eight-figure organization is whether you comprehend the phases of a funnel and can successfully monetize the points along the line.

I learnt more about that there are levels of traffic temperature level and for that reason, treating them along the same funnel process is dangerous.

This secret alone is basic to producing the best kind of page, deal, and traffic that will result in sales.

There’s also the pre-framing principle that you require to completely comprehend when producing a funnel– specifically if you desire visitors and causes trust you more. Well, who doesn’t want to develop trust currently?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets surpasses the typical service recommendations. It goes into the specific landing pages you can produce in the 7 structure stages that we’ve talked about previously.

You get to see the twenty-three of the most effective foundation for your sales funnels.

DotCom Secrets 23 building blocks of a funnel

Smart funnel hackers use these foundation at particular times during these exact same four stages of the funnel:

  • Pre-frame bridge
  • Qualifying customers
  • Qualifying purchasers

Recognizing hyper buyers for your product or services.

As soon as you’ve understood how this works, you can choose which you want to start with first and which one to adhere to in your market.

Secret # 12: Frontend Vs. Backend Funnels

Picking the best type of funnels can be a battle even to the more advanced marketers. More so, comprehend the funnels that will be served just to qualified purchasers (at the backend).

DotCom Secrets Frontend Vs Backend

This error isn’t so obvious– but bypassing it can make a distinction in your traffic engagement and sales.

Here Russell details the process he follows when picking a funnel to use on the frontend of his value ladders, the funnel he utilizes in the consideration phase (the middle), and those used for the backend deals.

Secret # 13: The Best Bait

I could not include this ‘secret’ when I first read the DotCom Secrets book.

Russell spills all of it out in this section and reveals the trick that made all his books sell millions.

Just by grabbing your free copy of DotCom Secrets and studying the funnel actions, you’ll have several “Aha-Moments” that will alter your service, specifically if you have a product you’re presently offering online (or even offline).

I indicate if you can purchase your complimentary copy of DotCom Secrets and study the funnel actions, you’ll comprehend the trick behind these records.

He stresses the power of words and how utilizing a certain WORD can alter your entire company amazingly. That single word can function as bait.

No matter the market you run in, what you do, what products you offer, or the business design, this is the part that a few of the successful entrepreneurs would conceal from you.

 

Section Four: Scripts and funnels

The very first time I check out DotCom Secrets, I could not grasp this area because it was distinct in its method. I needed to read the book once again to comprehend the point that Russell was making.

As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, as well as the specific funnel scripts that have helped him to sell millions of each of his items.

These are divided into the Frontend, Middle and Backend Funnels. Remarkably, you don’t need to have problem with these parts due to the fact that there’s an effective suite of software application you can use to automate everything– ClickFunnels software.

1. Frontend Funnel: Two-Step– Free Plus Shipping

The Frontend Funnel is very important since it shows what need to happen when you get your visitors onboard your sales funnel.

You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to build and can benefit eCommerce marketers or business owners who have Free Plus Shipping deals.

The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item needs to be shipped.

On the 2nd page (step-two) of the funnel, the visitor’s credit card information is requested for the shipping and dealing with charge. As soon as the visitor has effectively submitted the 2nd page– the One-time-offer is next.

Naturally, you’re not left alone as there are scripts you will utilize to make this whole 2-step totally free shipping funnel effective. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the exact same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of setting up this deal is to assist breakeven and cover the cash you spent on marketing or getting the lead.

DotCom Secrets self liquidating deal

Here, Russell Brunson reveals the practical mechanics involved in this kind of funnel. And he also introduced an unique script called the Star, Story, Solution script which assists to nudge a cold lead towards your items.

You’ll get to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll discover how to lure visitors and let them keep paying for a longer time.

However you’re not limited in any way– as there are many methods to use this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The perfect webinar is the ideal and also the first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to utilize live or recorded presentations to market your products or services on auto-pilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re supplied with the strategies and scripts that will make the webinar truly “best.”.

5. Middle Funnel: Invisible Perfect Webinar.

Unlike the Perfect Webinar, this one is a little different. It’s not FREE!. It’s an advanced webinar discussion where your objective is to get people to purchase. But it’s “undetectable”– which indicates there’s no pushy or deceptiveness involved.

You’ll likewise access the scripts for this updated version of Perfect Webinar.

6. Middle Funnel: Product Launch.

You utilize the “Product Launch” funnel specifically for releasing a new item by sharing a series of videos to offer tons of worth to your visitors.

Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.

These videos will be persuasive, handy, and amusing– thereby causing visitors to do something about it. You’ll find how to correctly structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of selling high-ticket offers using an advanced formula and scripts. This funnel is what you need to get premium clients if you’re a coach or expert.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section 5: ClickFunnels.

This last area is short but you can discover more by reading my ClickFunnels evaluate.

DotCom Secrets Pros and Cons.

DotCom Secrets is a great book if you want to get insights, see examples, and read stories that will influence you to construct an effective service online or guide you in transitioning from offline to internet marketing channels.

Let’s think about the cons and pros rapidly:.

Pros.

DotCom Secrets is totally free. Get business-building understanding without paying money.

Improve your company’ relevance utilizing the worth ladders and sales funnel techniques and scripts.

Get secrets to ending up being a thought leader in your industry.

Simple techniques that will work for any service design.

Build relationships and establish rapport with your customers.

Cons.

You might require to have an existing organization to take advantage of DotCom Secrets (although it can definitely benefit you if you’re just starting in addition to long as you carry out the information).

The book is ideal for businesses that utilize internet marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

When you get it from the main site, DotCom Secrets is FREE. If you’re based within the United States or $14.95 for international, you only have to pay for shipping/handling– $7.95.

There you have it, the Free Plus Shipping deal we talked about previously. As you can see, Russell is a master at implementing what he teaches.

If you prefer to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.

DotCom Secrets Free Book.

Thanks to Russell for offering the book devoid of his website (you simply spend for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a bundle of actionable techniques and tricks for starting and growing a business.

You’ll encounter a bunch of aha moments while going through the areas. You’re assisted on how to include the principle into my own organization.

DotCom Secrets is a playbook. You may need to read it numerous times to get the ‘secrets’ into your head and company. You don’t have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re selling services or products online, I extremely recommend that you get a copy of DotCom Secrets free of charge.

>>Click Here To Get Your Copy Of Dotcom Secrets<<