Russell Brunson, Funnelu

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is a terrific book if you wish to get insights, see examples, and read stories that will inspire you to develop an effective service online or guide you in transitioning from offline to internet marketing channels.

So let’s think about the cons and pros rapidly:

Pros:

  • DotCom Secrets is free. Get it here.
  • You will get over the shoulder lessons from a successful extremely affiliate– Russell Brunson.
  • The book is a easy and enjoyable read.
  • You will get actionable takeaways that you can utilize to improve your business right away.

Cons:

  • It’s not a “how to generate income online” book per se.
  • You will need to have some understanding of online marketing principles to completely value the book.

If you desire to find out from someone who has really made cash online, Dotcom Secrets is a great resource.

Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll leave from reading this book with actionable takeaways that you can use to enhance your company right away.

The only downside is that it’s not a “how to make money online” book per se– you will need to have some understanding of online marketing ideas to completely appreciate it.

Overall, Dotcom Secrets is an important resource for anyone looking to construct or grow an online service.

If you’re all set to learn from one of the masters of Sales Funn, be sure to examine out this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my preferred service books. You may need to read it several times to totally comprehend it. Or merely make it your buddy as you tackle your online way of life service experiences.

In the intro of the book, Russell Brunson guaranteed to keep the book evergreen for many years to come. The objective is to make it relevant to both brand-new and advanced online entrepreneurs.

How many company books do you still discover pertinent in this ever-changing world? Even though marketing methods are constantly altering, the DotCom Secrets book is still incredibly relevant and beneficial today.

What Is DotCom Secrets?

The DotCom Secrets book provides a step-by-step procedure for growing an effective company– whether online or offline.

DotCom Secrets Review

Despite The Fact That DotCom Secrets was first published in 2015, you’ll find that the majority of the methods that Russell talks about are still effective today.

You’ll get a ton of actionable suggestions from the book and if you have strategies to sell items online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a reference.

Dan Kennedy composed the forward to the DotCom Secrets book. In his exact words:

” In truth, this is a proven playbook for growing your company with reliable list building and sales/conversion methods, which can be utilized online and offline.”

This is a transformative and effective book. DotCom Secrets by Russell Brunson is the perfect plan if you’re looking to begin a service or scale an existing service.

Within the pages of the Dotcom Secrets book, you’ll get an in-depth strategy that guides you on the right building blocks for your business. You’ll definitely get arise from reading it.

To be truthful, DotCom Secrets sounds like a book for building a sustainable online business just.

Do not be constrained by that due to the fact that the actionable marketing techniques work for both online and offline services. So you’re in safe hands if you run a brick-and-mortar company and want to shift to internet marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, only you can respond to that question. If you want to start or scale a company and follow proven ‘shortcut’ that has actually been checked by Russell himself, you should check out the DotCom Secrets book.

It’s altering lives and I’ve personally found it super important on my entrepreneurial journey (I’ve read it several times). I highly recommend the book.

If you ‘d rather play cool and try to figure it out by yourself, then DotCom Secrets may not deserve your read. You must think about another book.

DotCom Secrets provides wise insights and methods to:

Existing company owner: If you haven’t started a company at all or have no business concept, the book might not pertain to you.

Item owners: If you have an existing item currently, then you can learn methods to double or even triple your sales.

Positive online marketers: If you’re prepared to take actions that may challenge your idea of business, then you must use DotCom Secrets as a recommendation.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You wish to construct a company that stands the test of time. You don’t want to blow over since you lack the skillset, tools, and tricks that have been tested and shown to produce terrific results.

Whether you’re a newbie who’s just getting started or you’re a specialist, DotCom Secrets will stroll you through the process of starting and growing a profitable organization.

If you currently have an organization, use the secrets in the book to scale to unbelievable levels? Aside from generating income, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a relied on and powerful book that provides particular, actionable directions on what you should do to fail-proof your organization, how to draw in customers, and the secrets to significantly enhance your sales.

You’re still not limited at all if you stop working to check out DotCom Secrets. The only obstacle, however, is that you’ll miss out on the opportunity to rapidly grow your existing business or flourish in a competitive market.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some distinctions between Expert Secrets Both books are relevant to, lifestyle entrepreneurs, entrepreneur and online marketers– given that they match each other and provide for starting and growing a successful company.

Expert Secrets vs DotCom Secrets.

DotCom Secrets describes a detailed procedure to successfully structure your company. You get to find out how to provide your message and communicate worth in such a way that makes people want to pay you.

Professional Secrets offers actionable examples, illustrations, and stories that help you find your voice, construct a faithful fan base and get paid to share messages that will change someone else’s life.

Both books are suggested to company owner who wish to become more effective in their markets. Business owners who are built to see opportunities in competition instead of discomfort.

And lastly in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream customers (aka getting tons of traffic as the title of the book recommends).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is arranged into 5 areas similar to Expert Secrets that lays out the simple marketing procedures and how to implement them.

Area One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell began the very first area of DotCom Secrets with “Ladders and Funnels.” He also reveals 5 (5) marketing secrets. Let’s go over them:

Secret # 1: The Secret Formula

Initially, you need to have a full understanding of where you want your organization. How does this understanding assist your consumers and clients?

This will assist you to serve them much better– instead of looking for out their pain points, how desperate they need services, and what they’re willing to pay.

In the secret formula, four easy questions were detailed in a detailed order inside the DotCom Secrets book:

Who are your dream customers?

How do you discover them?

How do you attract them without being aggressive?

What advantage will they get from your business?

You’ll discover answers to these questions and more in the first trick.

Secret #2: The Value Ladder

Value is key when it concerns building a sustainable organization. If there’s no worth, clients and clients will leave.

That’s why Russell invested a ton of time to dissect the actions that you require to follow to browse your dream customer from taking the “bait” (starting point of your ladder) to where they want to be.

DotCom Secrets Value Ladder

This trick is referred to as “taking them through your worth ladder.”

When you effectively structure the value ladder, you’ll not only make more cash, you’ll also offer your clients with a more personalized option. They’ll like you for this.

Secret # 3: From A Ladder To A Funnel

This trick is where the magic happens. It’s like an epiphany that changes everything you already learn about growing a lucrative organization. You’ll begin with constructing out your own sales funnel and the psychology behind a successful funnel.

It surpasses the product you’re offering or how they’re priced. There’s a lot more …

You need to have a total value ladder in place. It’s like your foolproof system for making sales on auto-pilot. You might not be able to build a high-converting sales funnel if you don’t have an efficient value adder drawn up.

The sales funnel is very important and has actually changed the way entrepreneurs and businesses approach sales online.

It works due to the fact that it takes into account the customers’ habits– and moves them through the different steps of your worth ladder up until they’re ready to buy your product– voluntarily.

Secret # 4: How To Find Your Dream Customers

You have a target market. Unfortunately, you may not know how to identify or serve them. That’s why understanding how to specify your target market is necessary.

This secret lays out where your target market (i.e., customers who are ready to purchase your product) are spending the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be equipped with the techniques that work to get a customer to leave whatever they’re doing and take a look at your page.

Every online business owner needs to discover and master these methods. Russell makes it simple in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Generating traffic to a landing page or website is a continuous battle for the majority of people. It’s perhaps the most complicated element of running a successful online company.

Do you actually understand how traffic works in the internet marketing area? If you aren’t confident in your traffic generation know-how, Russell has the responses.

He shows you the best kind of traffic that you should pay attention to and how it can change your company. The type of traffic consists of:

  • Traffic we manage
  • The traffic we do not control
  • Traffic we own

Section Two: Your Communication Funnel

In this section, Russell digs deeper into the procedures associated with building an audience by leveraging more advanced personal branding strategies, the tricks to interacting well with your audience that will lead to a sale.

Ensure you don’t skip this area while reading DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to constructing a positive and appealing character.

Why do you believe guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have huge fans?

As a business owner, you can’t fail when you lastly develop an attractive character. When you’re successful at it, it means you can add more competent consumers to your e-mail list and launch a successful item that individuals are all set and willing to acquire immediately.

In developing that appealing character, Russell Brunson defines the three elements you must keep in check, which is split into three (3) categories:

  • The Elements
  • The Identity
  • Stories

DotCom Secrets shows you how to create an attractive character using these elements and their elements, and identify the best method to interact your fascinating stories that will get the sales being available in.

Secret # 7: The Soap Opera Sequence

This “secret” comes from the previous part of Dotcom Secrets. It’s everything about creating a bond and a sort of rapport between the Attractive Character and the target audience through a traffic source we own. Email.

The Soap Opera Sequence consists of a series of e-mail sequences that help to link and establish an immediate relationship in between you and the individual reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for creating the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his excellent heart also shares the EXACT five e-mail templates that have actually helped him to shift into an Attractive Character and a sought-after web marketer.

Since it capitalizes on providing value to your customers, the Soap Opera Sequence works. This ‘value’ paired with a tempting open storyline hooks them the minute they read your very first email and they’ll eagerly anticipate the next one.

The days of uninteresting e-mail sequences are over. Do not just delight in daytime soap on television, it’s time to anecdotally use it in your email messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the secret to keeping your subscribers pleased to hear from you every day is utilizing the Seinfeld email format.”

So what’s the Seinfeld format everything about?

DotCom Secrets Seinfeld Sequence

It’s an email style that develops enjoyment in your readers. It ‘d entertain them and trigger them to purchase from you.

It leverages the power of storytelling. However this time, you’re being imaginative in sharing your life and appropriate stories occurring with/around you– stories they can easily connect with. You should be purposeful and strategic about it anyways.

You wish to have the ability to lead ideal customers back to your offer. This might look basic but it’s effective!

Russell also offers fine examples and composed templates to accelerate the process when you’re sending out Seinfeld e-mails.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section Three: Funnelology

In this section, the techniques and strategies for developing high-converting funnels are talked about in detail, in addition to and what you actually ought to do to make your funnel work.

Russell covers the basics of a funnel, stages (and sales funnel phases) and the type of landing pages to use, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we discovered the importance of sticking to systems that work. In other words, there’s no need to reinvent the wheel.

There’s a chance that you’re making the above error if you’re an organization owner and you’re struggling to break even.

This prevails with entrepreneurs who are just starting with their sales funnel. They try to re-invent the entire vehicle. When developing a company, what a dreadful course to follow!

The secret here is leveraging on other people who already have an effective funnel and making your offer to their exact customers. Keep an eye on the:

  • Demographics
  • Advertisement copy and copies
  • Traffic sources
  • Offers
  • Landing page

Understanding how to reverse all these elements to work for you is a valuable gift for your organization. It’s rather simple once you comprehend how the pieces fit.

Secret # 10: Seven Phases Of A Funnel

I’m very glad that I check out DotCom Secrets a couple of years ago (and several times more since that very first time to completely comprehend and carry out the strategies in my own online business.

It not just opened my eyes to funnels and how to construct them but also the 7 phases that a perfect consumer has to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me much better pertained to terms with this sentence within the DotCom Secrets. It reads:

The genuine distinction between having a six-, seven-, or even eight-figure organization is whether you understand the stages of a funnel and can successfully generate income from the points along the line.

I got to know that there are levels of traffic temperature level and for that reason, treating them along the very same funnel process is dangerous.

This trick alone is fundamental to producing the best kind of page, offer, and traffic that will lead to sales.

There’s likewise the pre-framing concept that you need to completely understand when producing a funnel– specifically if you want visitors and leads to trust you more. Well, who does not wish to develop trust currently?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets surpasses the normal service guidance. It enters into the particular landing pages you can create in the 7 building stages that we’ve discussed earlier.

You get to see the twenty-three of the most efficient building blocks for your sales funnels.

DotCom Secrets 23 foundation of a funnel

Smart funnel hackers use these foundation at particular times during these same four phases of the funnel:

  • Pre-frame bridge
  • Qualifying customers
  • Qualifying purchasers

Identifying hyper buyers for your products and services.

You can choose which you desire to begin with very first and which one to stick to in your market as soon as you’ve understood how this works.

Secret # 12: Frontend Vs. Backend Funnels

Choosing the right kind of funnels can be a struggle even to the more advanced online marketers. More so, comprehend the funnels that will be served only to qualified buyers (at the backend).

DotCom Secrets Frontend Vs Backend

This error isn’t so apparent– but bypassing it can make a distinction in your traffic engagement and sales.

Here Russell outlines the procedure he follows when selecting a funnel to use on the frontend of his value ladders, the funnel he uses in the factor to consider phase (the middle), and those utilized for the backend deals.

Secret # 13: The Best Bait

I couldn’t include this ‘secret’ when I initially checked out the DotCom Secrets book.

Russell spills it all out in this section and reveals the trick that made all his books offer millions.

Just by getting your free copy of DotCom Secrets and studying the funnel actions, you’ll have numerous “Aha-Moments” that will change your business, especially if you have a product you’re presently offering online (or perhaps offline).

I imply if you can order your complimentary copy of DotCom Secrets and study the funnel actions, you’ll comprehend the secret behind these records.

He stresses the power of words and how using a certain WORD can change your entire organization amazingly. That single word can serve as bait.

Regardless of the market you run in, what you do, what products you offer, or business design, this is the part that some of the effective business owners would conceal from you.

 

Section Four: Scripts and funnels

The first time I check out DotCom Secrets, I could not comprehend this section because it was special in its way. I had to read the book once again to comprehend the point that Russell was making.

As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, in addition to the exact funnel scripts that have assisted him to offer countless each of his items.

These are divided into the Frontend, Middle and Backend Funnels. Interestingly, you do not need to struggle with these parts due to the fact that there’s a powerful suite of software you can use to automate everything– ClickFunnels software application.

1. Frontend Funnel: Two-Step– Free Plus Shipping

The Frontend Funnel is important because it reveals what need to happen once you get your visitors onboard your sales funnel.

You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to develop and can benefit eCommerce marketers or business owners who have Shipping plus free deals.

The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product needs to be delivered.

On the 2nd page (step-two) of the funnel, the visitor’s credit card info is asked for the shipping and handling charge. As soon as the visitor has effectively filled out the 2nd page– the One-time-offer is next.

Naturally, you’re not left alone as there are scripts you will use to make this entire 2-step complimentary shipping funnel effective. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of setting up this offer is to help breakeven and cover the cash you invested in marketing or getting the lead.

DotCom Secrets self liquidating offer

Here, Russell Brunson reveals the useful mechanics associated with this kind of funnel. And he likewise introduced a distinct script called the Star, Story, Solution script which helps to push a cold lead towards your items.

You’ll get to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll find how to attract visitors and let them keep spending for a longer time.

You’re not limited in any way– as there are many methods to use this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The ideal webinar is the ideal and likewise the very first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to utilize live or taped discussions to market your product and services on autopilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re offered with the strategies and scripts that will make the webinar truly “ideal.”.

5. Middle Funnel: Invisible Perfect Webinar.

It’s not FREE!. It’s a more innovative webinar presentation where your goal is to get individuals to buy.

You’ll also access the scripts for this upgraded variation of Perfect Webinar.

6. Middle Funnel: Product Launch.

You use the “Product Launch” funnel particularly for introducing a new product by sharing a series of videos to provide tons of worth to your visitors.

Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.

These videos will be persuasive, handy, and amusing– therefore triggering visitors to act. You’ll find how to properly structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of selling high-ticket deals using a sophisticated formula and scripts. If you’re a coach or expert, this funnel is what you require to acquire premium customers.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section 5: ClickFunnels.

This last area is short however you can find out more by reading my ClickFunnels examine.

DotCom Secrets Pros and Cons.

DotCom Secrets is an excellent book if you wish to gain insights, see examples, and check out stories that will motivate you to construct an effective company online or guide you in transitioning from offline to internet marketing channels.

So let’s think about the benefits and drawbacks rapidly:.

Pros.

DotCom Secrets is totally free. Get business-building knowledge without paying money.

Improve your company’ significance utilizing the worth ladders and sales funnel methods and scripts.

Get tricks to ending up being a thought leader in your industry.

Basic techniques that will work for any service model.

Establish and develop relationships connection with your customers.

Cons.

You might need to have an existing organization to benefit from DotCom Secrets (although it can certainly benefit you if you’re simply starting along with long as you carry out the information).

The book is perfect for organizations that utilize online marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

DotCom Secrets is FREE when you get it from the main site. If you’re based within the United States or $14.95 for international, you only have to pay for shipping/handling– $7.95.

There you have it, the Free Plus Shipping offer we went over previously. As you can see, Russell is a master at executing what he teaches.

You can get the paperback format for $14.80 if you choose to purchase DotCom Secrets from Amazon. It’s your choice.

DotCom Secrets Free Book.

Thanks to Russell for using the book devoid of his site (you simply spend for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a package of actionable strategies and secrets for growing a company and starting.

You’ll come across a bunch of aha minutes while going through the sections. You’re guided on how to incorporate the idea into my own business.

DotCom Secrets is a playbook. You might need to read it numerous times to get the ‘tricks’ into your head and service. But you don’t have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re offering product and services online, I extremely recommend that you get a copy of DotCom Secrets free of charge.

>>Click Here To Get Your Copy Of Dotcom Secrets<<