Dotcom Secrets is a fantastic book if you wish to gain insights, see examples, and read stories that will inspire you to develop a successful service online or guide you in transitioning from offline to online marketing channels.
So let’s consider the advantages and disadvantages quickly:
- DotCom Secrets is totally free. Get it here.
- You will get over the shoulder lessons from a successful super affiliate– Russell Brunson.
- The book is a satisfying and simple read.
- You will get actionable takeaways that you can use to improve your organization right away.
- It’s not a “how to earn money online” book per se.
- You will need to have some understanding of internet marketing principles to fully appreciate the book.
If you want to find out from somebody who has actually made money online, Dotcom Secrets is a great resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can use to enhance your business immediately.
The only downside is that it’s not a “how to make money online” book per se– you will require to have some understanding of internet marketing principles to totally appreciate it.
In general, Dotcom Secrets is an important resource for anyone looking to construct or grow an online business.
So if you’re prepared to gain from one of the masters of Sales Funn, make sure to have a look at this book today!
DotCom Secrets Book
It’s one of my favorite company books. You may have to read it several times to completely grasp it. Or just make it your companion as you set about your online way of life business experiences.
In the intro of the book, Russell Brunson assured to keep the book evergreen for years to come. The goal is to make it pertinent to both innovative and brand-new online entrepreneurs.
The number of organization books do you still discover pertinent in this ever-changing world? Although marketing techniques are constantly changing, the DotCom Secrets book is still extremely relevant and useful today.
What Is DotCom Secrets?
The DotCom Secrets book provides a detailed procedure for growing a successful service– whether online or offline.
DotCom Secrets Review
Despite The Fact That DotCom Secrets was first released in 2015, you’ll discover that the majority of the methods that Russell talks about are still efficient today.
You’ll get a lots of actionable guidance from the book and if you have plans to sell items online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy composed the forward to the DotCom Secrets book. In his precise words:
” In truth, this is a proven playbook for growing your company with reliable list building and sales/conversion methods, which can be utilized offline and online.”
This is a transformative and powerful book. If you’re looking to begin a service or scale an existing service, DotCom Secrets by Russell Brunson is the ideal road map.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth plan that guides you on the ideal building blocks for your organization. You’ll definitely get results from reading it.
To be truthful, DotCom Secrets sounds like a book for constructing a sustainable online organization just.
However do not be constrained by that due to the fact that the actionable marketing strategies work for both online and offline businesses. You’re in safe hands if you run a brick-and-mortar service and desire to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can address that concern. If you want to scale a company or begin and follow proven ‘faster way’ that has been evaluated by Russell himself, you must check out the DotCom Secrets book.
It’s altering lives and I’ve personally found it very valuable on my entrepreneurial journey (I’ve read it numerous times). I highly recommend the book.
If you ‘d rather play cool and attempt to figure it out on your own, then DotCom Secrets might not be worth your read. You should consider another book.
DotCom Secrets supplies wise insights and techniques to:
Existing entrepreneur: If you have not begun a service at all or have no organization idea, the book may not relate to you.
Product owners: If you have an existing item currently, then you can learn methods to double and even triple your sales.
Confident online marketers: If you’re prepared to take steps that may challenge your idea of company, then you should utilize DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to develop a business that stands the test of time. You do not want to blow over because you lack the skillset, tools, and secrets that have actually been evaluated and proven to produce excellent results.
So whether you’re a novice who’s simply beginning or you’re a professional, DotCom Secrets will walk you through the procedure of starting and growing a profitable business.
If you already have a company, use the tricks in the book to scale to amazing levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and powerful book that supplies particular, actionable instructions on what you should do to fail-proof your service, how to draw in clients, and the tricks to substantially boost your sales.
You’re still not limited at all if you stop working to read DotCom Secrets. The only obstacle, though, is that you’ll miss out on the opportunity to rapidly grow your existing service or prosper in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences in between Expert Secrets Both books relate to, lifestyle entrepreneurs, entrepreneur and online marketers– considering that they complement each other and provide for starting and growing an effective organization.
Professional Secrets vs DotCom Secrets.
DotCom Secrets describes a step-by-step procedure to efficiently structure your business. You get to discover how to deliver your message and interact value in a way that makes individuals wish to pay you.
Professional Secrets gives actionable examples, illustrations, and stories that help you discover your voice, develop a loyal fan base and get paid to share messages that will alter another person’s life.
Both books are advised to business owners who want to become more successful in their industries. Business owners who are built to see chances in competitors instead of discomfort.
In Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream consumers (aka getting heaps of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 sections similar to Expert Secrets that describes the basic marketing procedures and how to execute them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the very first area of DotCom Secrets with “Ladders and Funnels.” He also exposes five (5) marketing secrets. Let’s go over them:
Secret # 1: The Secret Formula
You require to have a full understanding of where you desire your company. How does this understanding help your clients and consumers?
This will assist you to serve them much better– instead of searching for out their discomfort points, how desperate they need services, and what they’re prepared to pay.
In the secret formula, 4 easy concerns were outlined in a step-by-step order inside the DotCom Secrets book:
Who are your dream clients?
How do you find them?
How do you attract them without being aggressive?
What benefit will they obtain from your service?
You’ll discover answers to these questions and more in the very first secret.
Secret #2: The Value Ladder
Worth is key when it pertains to developing a sustainable organization. If there’s no worth, clients and customers will leave.
That’s why Russell invested a lots of time to dissect the steps that you need to follow to browse your dream client from taking the “bait” (beginning point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This secret is described as “taking them through your value ladder.”
When you effectively structure the value ladder, you’ll not just make more money, you’ll likewise provide your customers with a more personalized option. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic occurs. It’s like a surprise that changes whatever you currently learn about growing a lucrative company. You’ll begin with developing out your own sales funnel and the psychology behind a rewarding funnel.
There’s a lot more …
You need to require a complete value total worth place. You might not be able to develop a high-converting sales funnel if you don’t have an efficient worth adder mapped out.
The sales funnel is essential and has actually changed the way business owners and services approach sales online.
It works because it takes into consideration the customers’ habits– and moves them through the different steps of your worth ladder until they’re ready to acquire your product– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target audience. You may not know how to identify or serve them. That’s why knowing how to define your target market is very important.
This secret lays out where your target market (i.e., consumers who are ready to buy your item) are investing most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the techniques that work to get a customer to leave whatever they’re doing and take a look at your page.
Every online business owner requires to discover and master these methods. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or website is a continuous struggle for many people. It’s probably the most daunting element of running an effective online service.
Do you truly understand how traffic works in the online marketing area? If you aren’t positive in your traffic generation proficiency, Russell has the responses.
He shows you the best type of traffic that you should focus on and how it can change your organization. The type of traffic includes:
- Traffic we control
- The traffic we don’t control
- Traffic we own
Section Two: Your Communication Funnel
In this area, Russell digs deeper into the procedures associated with developing an audience by leveraging more advanced individual branding strategies, the secrets to interacting well with your audience that will result in a sale.
Ensure you do not avoid this section while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a positive and appealing character.
Why do you believe people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have enormous followers?
As an entrepreneur, you can’t fail when you lastly establish an appealing character. When you’re successful at it, it suggests you can add more qualified customers to your email list and launch an effective item that individuals are ready and ready to purchase right now.
In creating that appealing character, Russell Brunson defines the 3 parts you need to keep in check, which is split into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to produce an attractive character utilizing these components and their aspects, and identify the best way to interact your fascinating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s all about developing a bond and a sort of connection between the Attractive Character and the target audience by means of a traffic source we own. Email.
The Soap Opera Sequence consists of a series of e-mail sequences that assist to connect and establish an instantaneous relationship in between you and the person reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart also shares the EXACT five e-mail design templates that have helped him to shift into an Attractive Character and a desired internet marketer.
Since it capitalizes on offering value to your subscribers, the Soap Opera Sequence works. This ‘worth’ combined with a tempting open story hooks them the minute they read your first e-mail and they’ll anticipate the next one.
The days of dull email series are over. Don’t simply enjoy soap opera on TV, it’s time to anecdotally utilize it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your customers pleased to hear from you every day is using the Seinfeld email format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email design that develops enjoyment in your readers. It ‘d amuse them and trigger them to buy from you.
It leverages the power of storytelling. But this time, you’re being imaginative in sharing your life and appropriate stories occurring with/around you– stories they can easily connect with. You need to be tactical and purposeful about it anyways.
You wish to have the ability to lead ideal clients back to your offer. This might look basic however it’s powerful nonetheless!
When you’re sending out Seinfeld emails, Russell likewise offers great examples and written templates to speed up the procedure.
Section Three: Funnelology
In this area, the methods and techniques for building high-converting funnels are gone over in detail, as well as and what you truly need to do to make your funnel work.
Russell covers the fundamentals of a funnel, stages (and sales funnel phases) and the type of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the significance of adhering to systems that work. In other words, there’s no need to reinvent the wheel.
If you’re a company owner and you’re struggling to break even, there’s a chance that you’re making the above mistake.
This is common with entrepreneurs who are simply beginning with their sales funnel. They try to re-invent the entire automobile. What a dreadful course to follow when constructing a business!
The trick here is leveraging on other people who already have an effective funnel and making your offer to their precise consumers. Watch on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these elements to work for you is a priceless gift for your company. Once you comprehend how the pieces fit, it’s rather easy.
Secret # 10: Seven Phases Of A Funnel
I’m very thankful that I read DotCom Secrets a couple of years ago (and a number of times more since that first time to fully comprehend and execute the strategies in my own online business.
It not only opened my eyes to funnels and how to develop them but likewise the 7 phases that a perfect consumer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better come to terms with this sentence within the DotCom Secrets. It checks out:
The real difference between having a 6-, 7-, or perhaps eight-figure service is whether you comprehend the stages of a funnel and can successfully generate income from the points along the line.
I was familiar with that there are levels of traffic temperature level and for that reason, treating them along the same funnel process threatens.
This trick alone is essential to producing the ideal type of page, deal, and traffic that will lead to sales.
There’s also the pre-framing principle that you need to totally comprehend when developing a funnel– especially if you want visitors and results in trust you more. Well, who doesn’t want to establish trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the common business advice. It enters into the specific landing pages you can produce in the 7 building stages that we’ve talked about earlier.
You get to see the twenty-three of the most effective foundation for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers utilize these building blocks at specific times during these very same four phases of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying buyers
Identifying hyper purchasers for your services and products.
You can choose which you want to begin with first and which one to stick to in your market when you’ve understood how this works.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the right type of funnels can be a battle even to the more advanced online marketers. More so, understand the funnels that will be served just to qualified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so obvious– however bypassing it can make a difference in your traffic engagement and sales.
Here Russell lays out the process he follows when choosing a funnel to utilize on the frontend of his value ladders, the funnel he uses in the factor to consider stage (the middle), and those utilized for the backend offers.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I first checked out the DotCom Secrets book.
Russell spills everything out in this section and exposes the secret that made all his books offer millions.
Just by getting your complimentary copy of DotCom Secrets and studying the funnel actions, you’ll have several “Aha-Moments” that will alter your organization, particularly if you have an item you’re presently selling online (or even offline).
I indicate if you can order your complimentary copy of DotCom Secrets and study the funnel actions, you’ll comprehend the trick behind these records.
He stresses the power of words and how utilizing a particular WORD can alter your entire company amazingly. That single word can function as bait.
Despite the industry you operate in, what you do, what items you use, or business design, this is the part that a few of the successful business owners would conceal from you.
Section Four: Scripts and funnels
The very first time I read DotCom Secrets, I could not grasp this area because it was special in its method. I needed to check out the book once again to understand the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, as well as the exact funnel scripts that have actually assisted him to sell millions of each of his items.
These are divided into the Frontend, Middle and Backend Funnels. Surprisingly, you don’t need to struggle with these parts since there’s an effective suite of software you can use to automate everything– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is necessary because it shows what should take place when you get your visitors onboard your sales funnel.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to build and can benefit eCommerce marketers or entrepreneurs who have Free Plus Shipping deals.
The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item ought to be delivered.
On the 2nd page (step-two) of the funnel, the visitor’s credit card details is requested for the shipping and handling charge. When the visitor has successfully filled out the 2nd page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will use to make this entire 2-step totally free shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of setting up this deal is to assist breakeven and cover the money you invested in advertising or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson shows the practical mechanics associated with this kind of funnel. And he also introduced a distinct script called the Star, Story, Solution script which assists to push a cold lead towards your products.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to attract visitors and let them keep spending for a longer time.
However you’re not restricted in any way– as there are lots of methods to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the ideal and also the very first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to utilize live or documented discussions to market your products or services on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the techniques and scripts that will make the webinar really “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more sophisticated webinar presentation where your goal is to get people to buy.
You’ll also access the scripts for this updated variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel particularly for releasing a new item by sharing a series of videos to offer tons of value to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.
These videos will be convincing, useful, and entertaining– thereby causing visitors to do something about it. You’ll find how to properly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket deals utilizing a sophisticated formula and scripts. If you’re a coach or expert, this funnel is what you require to obtain premium customers.
Area 5: ClickFunnels.
This last area is short but you can discover more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is a great book if you want to acquire insights, see examples, and check out stories that will inspire you to develop an effective service online or guide you in transitioning from offline to online marketing channels.
Let’s consider the cons and pros rapidly:.
DotCom Secrets is totally free. Get business-building understanding without paying money.
Improve your company’ importance utilizing the value ladders and sales funnel methods and scripts.
Get tricks to ending up being an idea leader in your market.
Easy methods that will work for any organization model.
Establish and develop relationships rapport with your customers.
You might require to have an existing business to take advantage of DotCom Secrets (although it can certainly benefit you if you’re simply starting out along with long as you execute the details).
The book is ideal for businesses that take advantage of online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the main site, DotCom Secrets is FREE. You only need to pay for shipping/handling– $7.95 if you’re based within the United States or $14.95 for global.
There you have it, the Free Plus Shipping deal we talked about earlier. As you can see, Russell is a master at implementing what he teaches.
You can get the paperback format for $14.80 if you prefer to purchase DotCom Secrets from Amazon. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for offering the book free from his website (you simply pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable techniques and secrets for starting and growing a company.
You’ll discover a lot of aha moments while going through the sections. More notably, you’re directed on how to incorporate the idea into my own company.
DotCom Secrets is a playbook. You might have to read it multiple times to get the ‘secrets’ into your head and company. However you don’t need to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or products online, I highly advise that you get a copy of DotCom Secrets totally free.