Dotcom Secrets is a fantastic book if you want to acquire insights, see examples, and read stories that will inspire you to develop a successful company online or guide you in transitioning from offline to internet marketing channels.
Let’s consider the pros and cons quickly:
- DotCom Secrets is free. Get it here.
- You will get over the shoulder lessons from a successful extremely affiliate– Russell Brunson.
- The book is a easy and enjoyable read.
- You will get actionable takeaways that you can use to enhance your business instantly.
- It’s not a “how to make money online” book per se.
- You will require to have some understanding of internet marketing concepts to totally appreciate the book.
Dotcom Secrets is a fantastic resource if you want to gain from somebody who has really earned money online.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can utilize to improve your organization right away.
The only downside is that it’s not a “how to earn money online” book per se– you will require to have some understanding of online marketing ideas to fully value it.
However in general, Dotcom Secrets is a valuable resource for anybody seeking to build or grow an online organization.
So if you’re all set to gain from one of the masters of Sales Funn, make sure to check out this book today!
DotCom Secrets Book
It’s one of my preferred business books. You might need to read it numerous times to fully understand it. Or just make it your buddy as you tackle your online way of life service adventures.
In the intro of the book, Russell Brunson promised to keep the book evergreen for several years to come. The objective is to make it appropriate to both sophisticated and brand-new online business owners.
The number of business books do you still discover appropriate in this ever-changing world? Even though marketing strategies are continuously altering, the DotCom Secrets book is still extremely pertinent and useful today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a detailed process for growing a successful organization– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first released in 2015, you’ll discover that the majority of the methods that Russell speak about are still efficient today.
You’ll get a lots of actionable advice from the book and if you have plans to offer products online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy composed the forward to the DotCom Secrets book. In his specific words:
” In reality, this is a tested playbook for growing your business with effective lead generation and sales/conversion approaches, which can be used online and offline.”
This is a effective and transformative book. DotCom Secrets by Russell Brunson is the ideal plan if you’re wanting to begin a service or scale an existing organization.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth plan that guides you on the best building blocks for your organization. You’ll certainly get results from reading it.
To be honest, DotCom Secrets seems like a book for constructing a sustainable online organization just.
Don’t be constrained by that due to the fact that the actionable marketing techniques work for both online and offline services. You’re in safe hands if you run a brick-and-mortar service and want to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can address that concern. If you wish to scale an organization or begin and follow proven ‘shortcut’ that has been tested by Russell himself, you should read the DotCom Secrets book.
It’s changing lives and I’ve personally discovered it incredibly valuable on my entrepreneurial journey (I’ve read it several times). I highly recommend the book.
If you ‘d rather play cool and attempt to figure it out on your own, then DotCom Secrets might not deserve your read. You need to think about another book.
DotCom Secrets offers clever insights and techniques to:
Existing entrepreneur: If you haven’t begun a service at all or have no company idea, the book might not be relevant to you.
Item owners: If you have an existing item already, then you can discover techniques to double and even triple your sales.
Positive marketers: If you’re willing to take actions that may challenge your idea of business, then you need to utilize DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to construct a business that stands the test of time. You don’t want to blow over since you do not have the skillset, tools, and secrets that have been tested and shown to produce terrific outcomes.
Whether you’re a newbie who’s simply getting began or you’re a specialist, DotCom Secrets will walk you through the procedure of beginning and growing a rewarding service.
If you already have a service, utilize the tricks in the book to scale to unbelievable levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and effective book that supplies particular, actionable directions on what you must do to fail-proof your service, how to draw in customers, and the tricks to considerably increase your sales.
If you fail to check out DotCom Secrets, you’re still not restricted at all. The only challenge, however, is that you’ll miss the chance to rapidly grow your existing company or prosper in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences between Expert Secrets Both books are relevant to, way of life entrepreneurs, business owners and online marketers– since they match each other and provide for starting and growing an effective organization.
Expert Secrets vs DotCom Secrets.
DotCom Secrets lays out a detailed procedure to effectively structure your service. You get to find out how to provide your message and interact value in a manner that makes people want to pay you.
Professional Secrets provides actionable examples, illustrations, and stories that assist you find your voice, develop a loyal fan base and earn money to share messages that will change somebody else’s life.
Both books are advised to entrepreneur who wish to become more successful in their industries. Business owners who are built to see opportunities in competition instead of discomfort.
And lastly in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream customers (aka getting lots of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 sections much like Expert Secrets that outlines the simple marketing processes and how to implement them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the first section of DotCom Secrets with “Ladders and Funnels.” He also exposes five (5) marketing secrets. Let’s go over them:
Secret # 1: The Secret Formula
First, you need to have a full understanding of where you desire your service. How does this understanding assist your customers and clients?
This will help you to serve them better– instead of trying to find out their discomfort points, how desperate they need options, and what they’re willing to pay.
In the secret formula, 4 simple questions were described in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being aggressive?
What advantage will they obtain from your organization?
You’ll discover answers to these concerns and more in the first trick.
Secret #2: The Value Ladder
Value is key when it concerns building a sustainable service. If there’s no value, customers and customers will leave.
That’s why Russell invested a ton of time to dissect the actions that you need to follow to browse your dream client from taking the “bait” (beginning point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This trick is referred to as “taking them through your worth ladder.”
When you successfully structure the value ladder, you’ll not just make more cash, you’ll also provide your consumers with a more customized service. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic happens. It’s like an epiphany that changes whatever you currently learn about growing a successful company. You’ll begin with developing out your own sales funnel and the psychology behind a lucrative funnel.
It surpasses the item you’re selling or how they’re priced. There’s a lot more …
You need to have a total worth ladder in place. It’s like your foolproof system for making sales on autopilot. You might not be able to construct a high-converting sales funnel if you don’t have an effective worth adder mapped out.
The sales funnel is necessary and has changed the method entrepreneurs and businesses approach sales online.
It works because it takes into consideration the clients’ behaviors– and moves them through the various actions of your worth ladder up until they’re prepared to purchase your item– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target audience. You might not understand how to recognize or serve them. That’s why knowing how to define your target market is important.
This secret lays out where your target market (i.e., clients who are ready to acquire your item) are spending most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the methods that work to get a customer to leave whatever they’re doing and have a look at your page.
Every online entrepreneur requires to find out and master these methods. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or website is a consistent battle for many people. It’s arguably the most overwhelming element of running an effective online organization.
Do you actually understand how traffic works in the online marketing space? Russell has the responses if you aren’t confident in your traffic generation knowledge.
He reveals you the very best type of traffic that you must take note of and how it can transform your company. The kind of traffic includes:
- Traffic we control
- The traffic we do not control
- Traffic we own
Area Two: Your Communication Funnel
In this section, Russell digs deeper into the procedures involved in building an audience by leveraging more advanced personal branding strategies, the tricks to communicating well with your audience that will lead to a sale.
Make sure you do not avoid this section while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a confident and appealing character.
Why do you think guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have massive fans?
As a business owner, you can’t go wrong when you lastly establish an attractive character. When you’re successful at it, it indicates you can add more competent clients to your email list and introduce a successful item that people are prepared and prepared to buy right away.
In producing that attractive character, Russell Brunson defines the 3 parts you need to keep in check, which is divided into 3 (3) classifications:
- The Elements
- The Identity
DotCom Secrets reveals you how to develop an attractive character using these elements and their aspects, and recognize the very best way to interact your captivating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s everything about producing a bond and a sort of relationship between the Attractive Character and the target market via a traffic source we own. Email.
The Soap Opera Sequence makes up a series of email sequences that help to link and establish an instantaneous relationship between you and the individual reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart likewise shares the EXACT five e-mail templates that have assisted him to transition into an Attractive Character and a popular web online marketer.
Because it capitalizes on giving value to your customers, the Soap Opera Sequence works. This ‘value’ paired with an alluring open story hooks them the minute they read your very first e-mail and they’ll eagerly anticipate the next one.
The days of uninteresting email series are over. Don’t simply enjoy daytime drama on TV, it’s time to anecdotally utilize it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your customers happy to hear from you every day is using the Seinfeld email format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail design that builds enjoyment in your readers. It ‘d amuse them and trigger them to buy from you.
It leverages the power of storytelling. However this time, you’re being creative in sharing your life and appropriate stories occurring with/around you– stories they can quickly connect with. You must be purposeful and strategic about it anyways.
You wish to have the ability to lead ideal consumers back to your offer. This may look simple however it’s effective nonetheless!
When you’re sending out Seinfeld e-mails, Russell likewise provides great examples and written design templates to speed up the procedure.
Area Three: Funnelology
In this area, the methods and techniques for building high-converting funnels are discussed in detail, in addition to and what you really must do to make your funnel work.
Russell covers the fundamentals of a funnel, stages (and sales funnel stages) and the kind of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the significance of staying with systems that work. To put it simply, there’s no requirement to reinvent the wheel.
There’s a possibility that you’re making the above mistake if you’re a company owner and you’re having a hard time to break even.
This is common with entrepreneurs who are just starting with their sales funnel. They attempt to re-invent the entire car. What a horrible path to follow when constructing a company!
The trick here is leveraging on other individuals who already have a successful funnel and making your offer to their exact clients. Keep an eye on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these elements to work for you is a valuable gift for your company. Once you understand how the pieces fit, it’s rather simple.
Secret # 10: Seven Phases Of A Funnel
I’m really thankful that I check out DotCom Secrets a few years ago (and a number of times more because that very first time to completely understand and execute the strategies in my own online business.
It not only opened my eyes to funnels and how to construct them however also the 7 stages that a perfect client needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better concerned terms with this sentence within the DotCom Secrets. It reads:
The real difference in between having a six-, seven-, and even eight-figure organization is whether you understand the stages of a funnel and can effectively monetize the points along the line.
I got to know that there are levels of traffic temperature and for that reason, treating them along the exact same funnel procedure is dangerous.
This secret alone is essential to producing the right type of page, deal, and traffic that will lead to sales.
When producing a funnel– particularly if you want visitors and leads to trust you more, there’s likewise the pre-framing idea that you require to totally comprehend. Well, who doesn’t wish to establish trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the typical company suggestions. It goes into the particular landing pages you can produce in the 7 building stages that we’ve gone over previously.
You get to see the twenty-three of the most efficient building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers use these building blocks at specific times throughout these very same four stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying purchasers
Identifying hyper buyers for your services and items.
When you’ve understood how this works, you can decide which you wish to start with first and which one to adhere to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the ideal type of funnels can be a battle even to the advanced marketers. More so, understand the funnels that will be served just to qualified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so obvious– however bypassing it can make a distinction in your traffic engagement and sales.
Here Russell describes the process he follows when choosing a funnel to use on the frontend of his value ladders, the funnel he utilizes in the factor to consider phase (the middle), and those used for the backend offers.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I first read the DotCom Secrets book.
Russell spills everything out in this area and exposes the secret that made all his books offer millions.
Just by getting your free copy of DotCom Secrets and studying the funnel steps, you’ll have numerous “Aha-Moments” that will alter your organization, particularly if you have an item you’re currently offering online (or even offline).
I imply if you can buy your complimentary copy of DotCom Secrets and study the funnel steps, you’ll comprehend the trick behind these records.
He stresses the power of words and how using a particular WORD can change your whole organization magically. That single word can act as bait.
Despite the industry you operate in, what you do, what items you offer, or the business design, this is the part that some of the successful business owners would hide from you.
Area Four: Scripts and funnels
The very first time I read DotCom Secrets, I couldn’t understand this section due to the fact that it was distinct in its method. I needed to read the book once again to understand the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, in addition to the exact funnel scripts that have actually helped him to sell millions of each of his items.
These are divided into the Frontend, Middle and Backend Funnels. Surprisingly, you do not need to fight with these parts because there’s an effective suite of software application you can utilize to automate everything– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Due to the fact that it shows what need to take place once you get your visitors onboard your sales funnel, the Frontend Funnel is crucial.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to build and can benefit eCommerce marketers or entrepreneurs who have Shipping plus free deals.
The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item must be shipped.
On the second page (step-two) of the funnel, the visitor’s credit card information is asked for the shipping and dealing with charge. Once the visitor has actually effectively filled out the 2nd page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will utilize to make this whole 2-step complimentary shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of setting up this deal is to assist breakeven and cover the money you spent on marketing or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson shows the practical mechanics associated with this kind of funnel. And he likewise introduced a special script called the Star, Story, Solution script which assists to nudge a cold lead towards your products.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to entice visitors and let them keep spending for a longer time.
But you’re not limited in any way– as there are lots of ways to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the best and also the very first funnel for the middle of your worth ladder. It covers everything about hosting high-converting webinars; how to utilize live or documented presentations to market your services or products on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the techniques and scripts that will make the webinar truly “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more sophisticated webinar discussion where your goal is to get people to purchase.
You’ll likewise access the scripts for this updated version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel particularly for releasing a new item by sharing a series of videos to supply tons of worth to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, useful, and entertaining– consequently causing visitors to take actions. You’ll find how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket offers utilizing an advanced formula and scripts. If you’re a coach or expert, this funnel is what you need to acquire premium customers.
Section 5: ClickFunnels.
This last area is short however you can discover more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is a terrific book if you wish to acquire insights, see examples, and read stories that will inspire you to build an effective organization online or guide you in transitioning from offline to online marketing channels.
So let’s consider the cons and pros quickly:.
DotCom Secrets is complimentary. Get business-building understanding without paying money.
Enhance your service’ importance utilizing the value ladders and sales funnel methods and scripts.
Get secrets to becoming a thought leader in your industry.
Easy techniques that will work for any service design.
Build relationships and develop relationship with your consumers.
You might require to have an existing company to take advantage of DotCom Secrets (although it can definitely benefit you if you’re simply beginning in addition to long as you execute the details).
The book is perfect for services that leverage online marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the main site. If you’re based within the United States or $14.95 for worldwide, you only have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping offer we discussed previously. As you can see, Russell is a master at executing what he teaches.
You can get the paperback format for $14.80 if you prefer to buy DotCom Secrets from Amazon. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for offering the book devoid of his site (you just pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable methods and tricks for beginning and growing a business.
You’ll come across a lot of aha moments while going through the areas. More importantly, you’re assisted on how to integrate the principle into my own company.
DotCom Secrets is a playbook. You might need to read it numerous times to get the ‘tricks’ into your head and organization. You do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering service or products online, I highly suggest that you get a copy of DotCom Secrets totally free.