Dotcom Secrets is a fantastic book if you wish to acquire insights, see examples, and check out stories that will motivate you to develop a successful service online or guide you in transitioning from offline to internet marketing channels.
So let’s think about the advantages and disadvantages rapidly:
- DotCom Secrets is totally free. Get it here.
- You will get over the shoulder lessons from a successful very affiliate– Russell Brunson.
- The book is a satisfying and easy read.
- You will get actionable takeaways that you can use to improve your business right away.
- It’s not a “how to earn money online” book per se.
- You will need to have some understanding of internet marketing ideas to completely appreciate the book.
Dotcom Secrets is a terrific resource if you want to gain from someone who has actually made money online.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can utilize to enhance your organization instantly.
The only disadvantage is that it’s not a “how to earn money online” book per se– you will require to have some understanding of online marketing concepts to completely value it.
But overall, Dotcom Secrets is a valuable resource for anybody wanting to build or grow an online company.
So if you’re ready to learn from one of the masters of Sales Funn, make certain to have a look at this book today!
DotCom Secrets Book
It’s one of my favorite business books. You might need to read it several times to completely understand it. Or just make it your buddy as you tackle your online lifestyle company experiences.
In the introduction of the book, Russell Brunson assured to keep the book evergreen for many years to come. The goal is to make it appropriate to both sophisticated and brand-new online business owners.
The number of service books do you still find pertinent in this ever-changing world? Even though marketing methods are continuously altering, the DotCom Secrets book is still exceptionally pertinent and useful today.
What Is DotCom Secrets?
The DotCom Secrets book offers a detailed process for growing a successful organization– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first released in 2015, you’ll find that most of the strategies that Russell speak about are still reliable today.
You’ll get a lots of actionable advice from the book and if you have plans to offer products online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his exact words:
” In reality, this is a tested playbook for growing your company with efficient lead generation and sales/conversion approaches, which can be used online and offline.”
This is a effective and transformative book. If you’re looking to begin a company or scale an existing business, DotCom Secrets by Russell Brunson is the best roadway map.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive plan that guides you on the best building blocks for your company. You’ll absolutely get arise from reading it.
To be truthful, DotCom Secrets seems like a book for constructing a sustainable online business just.
However don’t be constrained by that since the actionable marketing techniques work for both online and offline companies. You’re in safe hands if you run a brick-and-mortar business and want to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can respond to that question. If you want to begin or scale a service and follow tested ‘shortcut’ that has actually been checked by Russell himself, you must read the DotCom Secrets book.
It’s altering lives and I’ve personally found it incredibly important on my entrepreneurial journey (I’ve read it numerous times). I highly recommend the book.
If you ‘d rather play cool and try to figure it out by yourself, then DotCom Secrets may not deserve your read. You ought to consider another book.
DotCom Secrets provides smart insights and strategies to:
Existing business owners: If you have not begun an organization at all or have no organization concept, the book may not pertain to you.
Product owners: If you have an existing item currently, then you can discover techniques to double or perhaps triple your sales.
Confident online marketers: If you’re prepared to take actions that may challenge your idea of business, then you ought to use DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to develop a service that stands the test of time. Since you do not have the skillset, tools, and secrets that have been checked and proven to produce terrific outcomes, you don’t desire to fizzle out.
Whether you’re a newbie who’s simply getting started or you’re a professional, DotCom Secrets will walk you through the process of beginning and growing a profitable company.
If you currently have a company, use the tricks in the book to scale to unbelievable levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and effective book that supplies specific, actionable instructions on what you should do to fail-proof your company, how to draw in customers, and the tricks to substantially improve your sales.
You’re still not limited at all if you stop working to check out DotCom Secrets. The only difficulty, however, is that you’ll miss the chance to rapidly grow your existing company or grow in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions between Expert Secrets Both books pertain to, way of life business owners, entrepreneur and online marketers– because they complement each other and attend to starting and growing a successful company.
Professional Secrets vs DotCom Secrets.
DotCom Secrets details a step-by-step procedure to successfully structure your service. You get to find out how to deliver your message and communicate value in a way that makes individuals want to pay you.
Professional Secrets gives actionable examples, illustrations, and stories that assist you find your voice, develop a devoted fan base and make money to share messages that will alter another person’s life.
Both books are recommended to business owners who want to end up being more successful in their industries. Entrepreneurs who are constructed to see opportunities in competition instead of pain.
In Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream consumers (aka getting tons of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 areas just like Expert Secrets that describes the simple marketing processes and how to execute them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the first area of DotCom Secrets with “Ladders and Funnels.” He also reveals 5 (5) marketing secrets. Let’s discuss them:
Secret # 1: The Secret Formula
First, you require to have a full understanding of where you desire your service. How does this understanding assist your clients and consumers?
This will help you to serve them much better– instead of looking for out their discomfort points, how desperate they require options, and what they’re willing to pay.
In the secret formula, four basic concerns were detailed in a step-by-step order inside the DotCom Secrets book:
Who are your dream clients?
How do you discover them?
How do you attract them without being aggressive?
What advantage will they obtain from your company?
You’ll find answers to these questions and more in the very first secret.
Secret #2: The Value Ladder
Value is essential when it comes to building a sustainable organization. If there’s no worth, customers and consumers will leave.
That’s why Russell invested a ton of time to dissect the steps that you need to follow to browse your dream customer from taking the “bait” (beginning point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This secret is referred to as “taking them through your value ladder.”
When you effectively structure the value ladder, you’ll not only make more money, you’ll likewise offer your clients with a more personalized solution. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic takes place. It’s like a surprise that changes whatever you currently know about growing a profitable company. You’ll begin with constructing out your own sales funnel and the psychology behind a successful funnel.
It goes beyond the product you’re offering or how they’re priced. There’s a lot more …
You require to have a total value ladder in place. It’s like your infallible system for making sales on autopilot. If you do not have an efficient worth adder mapped out, you might not be able to build a high-converting sales funnel.
The sales funnel is essential and has changed the method entrepreneurs and services approach sales online.
It works due to the fact that it takes into consideration the consumers’ habits– and moves them through the different actions of your value ladder till they’re prepared to purchase your product– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target audience. Sadly, you might not know how to identify or serve them. That’s why knowing how to define your target market is necessary.
This secret details where your target market (i.e., clients who are ready to buy your product) are spending the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the methods that work to get a client to leave whatever they’re doing and take a look at your page.
Every online business owner needs to learn and master these strategies. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or site is a consistent battle for most people. It’s perhaps the most difficult aspect of running an effective online service.
Do you really understand how traffic works in the internet marketing area? If you aren’t positive in your traffic generation expertise, Russell has the responses.
He reveals you the very best type of traffic that you ought to take notice of and how it can transform your company. The kind of traffic includes:
- Traffic we control
- The traffic we do not manage
- Traffic we own
Area Two: Your Communication Funnel
In this section, Russell digs deeper into the processes associated with constructing an audience by leveraging more advanced individual branding strategies, the secrets to interacting well with your audience that will lead to a sale.
Make certain you don’t avoid this area while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a positive and appealing character.
Why do you believe people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have huge followers?
As a company owner, you can’t go wrong when you finally develop an appealing character. When you’re effective at it, it indicates you can include more qualified customers to your email list and launch a successful product that people are all set and prepared to purchase right away.
In developing that attractive character, Russell Brunson defines the 3 parts you should keep in check, which is split into 3 (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to create an attractive character utilizing these components and their components, and recognize the very best way to communicate your captivating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s everything about creating a bond and a sort of rapport between the Attractive Character and the target audience via a traffic source we own. Email.
The Soap Opera Sequence consists of a series of e-mail series that help to connect and develop an instant relationship between you and the individual reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart also shares the EXACT five email templates that have actually assisted him to transition into a sought-after internet and an attractive character online marketer.
The Soap Opera Sequence works because it profits from providing value to your subscribers. This ‘worth’ combined with a tempting open storyline hooks them the moment they read your first e-mail and they’ll anticipate the next one.
The days of boring e-mail series are over. Don’t simply enjoy daytime drama on television, it’s time to anecdotally utilize it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your customers delighted to hear from you every day is using the Seinfeld e-mail format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail design that constructs excitement in your readers. It ‘d entertain them and trigger them to purchase from you.
It leverages the power of storytelling. This time, you’re being creative in sharing your life and relevant stories happening with/around you– stories they can quickly connect with. You need to be purposeful and tactical about it anyways.
You wish to be able to lead perfect consumers back to your deal. This may look easy but it’s powerful!
When you’re sending Seinfeld e-mails, Russell also offers excellent examples and composed templates to speed up the process.
Section Three: Funnelology
In this area, the methods and strategies for developing high-converting funnels are talked about in detail, in addition to and what you actually should do to make your funnel work.
Russell covers the basics of a funnel, stages (and sales funnel stages) and the type of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the significance of sticking to systems that work. Simply put, there’s no requirement to transform the wheel.
If you’re a business owner and you’re having a hard time to break even, there’s a chance that you’re making the above error.
This is common with entrepreneurs who are just starting with their sales funnel. They attempt to re-invent the entire lorry. What a horrible path to follow when building a service!
The secret here is leveraging on other individuals who currently have an effective funnel and making your offer to their exact customers. Watch on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these components to work for you is a priceless gift for your business. Once you comprehend how the pieces fit, it’s quite simple.
Secret # 10: Seven Phases Of A Funnel
I’m very grateful that I read DotCom Secrets a couple of years ago (and numerous times more since that very first time to totally comprehend and implement the methods in my own online organization.
It not just opened my eyes to funnels and how to construct them however likewise the 7 stages that a perfect client has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better concerned terms with this sentence within the DotCom Secrets. It checks out:
The genuine difference between having a 6-, 7-, or even eight-figure organization is whether you understand the phases of a funnel and can effectively monetize the points along the line.
I learnt more about that there are levels of traffic temperature and for that reason, treating them along the very same funnel process threatens.
This trick alone is basic to creating the best type of page, deal, and traffic that will result in sales.
When producing a funnel– specifically if you want visitors and leads to trust you more, there’s likewise the pre-framing idea that you require to totally comprehend. Well, who does not wish to establish trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the normal service suggestions. It goes into the particular landing pages you can produce in the 7 building stages that we’ve discussed earlier.
You get to see the twenty-three of the most effective building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers use these foundation at specific times throughout these exact same 4 phases of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
Determining hyperactive buyers for your products and services.
You can choose which you desire to begin with very first and which one to stick to in your market once you’ve understood how this works.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the best kind of funnels can be a struggle even to the more advanced online marketers. More so, understand the funnels that will be served only to certified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so obvious– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell outlines the procedure he follows when picking a funnel to utilize on the frontend of his worth ladders, the funnel he utilizes in the factor to consider phase (the middle), and those utilized for the backend offers.
Secret # 13: The Best Bait
I couldn’t contain this ‘secret’ when I first checked out the DotCom Secrets book.
Russell spills all of it out in this section and reveals the trick that made all his books sell millions.
Simply by grabbing your complimentary copy of DotCom Secrets and studying the funnel actions, you’ll have numerous “Aha-Moments” that will alter your service, particularly if you have a product you’re currently selling online (or perhaps offline).
I indicate if you can purchase your free copy of DotCom Secrets and study the funnel steps, you’ll comprehend the trick behind these records.
He emphasizes the power of words and how using a particular WORD can change your entire organization magically. That single word can serve as bait.
Despite the market you operate in, what you do, what products you use, or the business design, this is the part that some of the effective entrepreneurs would hide from you.
Area Four: Funnels And Scripts
The first time I check out DotCom Secrets, I couldn’t understand this section since it was unique in its method. I needed to read the book again to understand the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, along with the precise funnel scripts that have assisted him to sell countless each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Remarkably, you do not need to battle with these parts since there’s a powerful suite of software you can use to automate whatever– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is important due to the fact that it shows what need to happen once you get your visitors onboard your sales funnel.
You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to construct and can benefit eCommerce business owners or marketers who have Free Plus Shipping offers.
The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product should be shipped.
On the 2nd page (step-two) of the funnel, the visitor’s charge card details is requested for the shipping and handling charge. Once the visitor has successfully submitted the second page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will utilize to make this whole 2-step totally free shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of setting up this deal is to help breakeven and cover the cash you spent on marketing or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson shows the useful mechanics associated with this kind of funnel. And he also presented a distinct script called the Star, Story, Solution script which assists to push a cold lead towards your products.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to lure visitors and let them keep paying for a longer time.
You’re not restricted in any way– as there are lots of ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the ideal and also the very first funnel for the middle of your worth ladder. It covers everything about hosting high-converting webinars; how to use recorded or live discussions to market your product and services on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the techniques and scripts that will make the webinar truly “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more innovative webinar presentation where your goal is to get people to purchase.
You’ll likewise access the scripts for this upgraded version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel particularly for releasing a brand-new item by sharing a series of videos to supply tons of worth to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be persuasive, helpful, and entertaining– thereby triggering visitors to do something about it. You’ll discover how to properly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket offers using a sophisticated formula and scripts. This funnel is what you require to obtain premium customers if you’re a coach or consultant.
Section 5: ClickFunnels.
This last area is quick however you can find out more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a great book if you want to acquire insights, see examples, and read stories that will inspire you to construct a successful organization online or guide you in transitioning from offline to internet marketing channels.
Let’s think about the pros and cons quickly:.
DotCom Secrets is totally free. Get business-building knowledge without paying money.
Enhance your company’ relevance using the worth ladders and sales funnel methods and scripts.
Get tricks to becoming an idea leader in your market.
Simple methods that will work for any company model.
Build relationships and establish rapport with your consumers.
You might require to have an existing company to take advantage of DotCom Secrets (although it can definitely benefit you if you’re simply beginning as well as long as you carry out the info).
The book is perfect for organizations that take advantage of online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the official website, DotCom Secrets is FREE. You just need to spend for shipping/handling– $7.95 if you’re based within the US or $14.95 for worldwide.
There you have it, the Free Plus Shipping offer we discussed earlier. As you can see, Russell is a master at executing what he teaches.
If you prefer to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for using the book free from his site (you simply pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable strategies and tricks for starting and growing a company.
You’ll stumble upon a lot of aha minutes while going through the sections. More notably, you’re assisted on how to integrate the concept into my own service.
DotCom Secrets is a playbook. You may have to read it multiple times to get the ‘tricks’ into your head and business. You do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering services or items online, I highly advise that you get a copy of DotCom Secrets totally free.