Russell Brunson Hard To Swallow

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is an excellent book if you want to get insights, see examples, and check out stories that will influence you to develop a successful business online or guide you in transitioning from offline to internet marketing channels.

Let’s consider the cons and pros rapidly:

Pros:

  • DotCom Secrets is free. Get it here.
  • You will overcome the shoulder lessons from an effective super affiliate– Russell Brunson.
  • The book is a enjoyable and simple read.
  • You will get actionable takeaways that you can use to improve your business right away.

Cons:

  • It’s not a “how to make money online” book per se.
  • You will require to have some knowledge of online marketing concepts to completely value the book.

If you desire to learn from somebody who has actually made cash online, Dotcom Secrets is a fantastic resource.

Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll leave from reading this book with actionable takeaways that you can utilize to improve your organization immediately.

The only drawback is that it’s not a “how to generate income online” book per se– you will need to have some understanding of online marketing principles to fully appreciate it.

But overall, Dotcom Secrets is a valuable resource for anybody wanting to construct or grow an online company.

If you’re all set to discover from one of the masters of Sales Funn, be sure to check out this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my preferred organization books. You might have to read it several times to fully grasp it. Or just make it your companion as you go about your online lifestyle company experiences.

In the intro of the book, Russell Brunson guaranteed to keep the book evergreen for many years to come. The goal is to make it pertinent to both sophisticated and brand-new online business owners.

The number of business books do you still find appropriate in this ever-changing world? Despite the fact that marketing techniques are constantly altering, the DotCom Secrets book is still incredibly pertinent and useful today.

What Is DotCom Secrets?

The DotCom Secrets book supplies a detailed process for growing an effective business– whether online or offline.

DotCom Secrets Review

Despite The Fact That DotCom Secrets was first published in 2015, you’ll find that the majority of the techniques that Russell speak about are still effective today.

You’ll get a lots of actionable advice from the book and if you have plans to sell products online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a reference.

Dan Kennedy composed the forward to the DotCom Secrets book. In his precise words:

” In reality, this is a tested playbook for growing your company with effective list building and sales/conversion techniques, which can be utilized online and offline.”

This is a effective and transformative book. DotCom Secrets by Russell Brunson is the ideal road map if you’re wanting to begin an organization or scale an existing organization.

Within the pages of the Dotcom Secrets book, you’ll get a comprehensive plan that guides you on the ideal foundation for your business. You’ll definitely get results from reading it.

To be sincere, DotCom Secrets sounds like a book for constructing a sustainable online company only.

Do not be constrained by that because the actionable marketing strategies work for both online and offline companies. So you’re in safe hands if you run a brick-and-mortar company and wish to shift to online marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, just you can respond to that question. If you wish to scale a service or start and follow proven ‘faster way’ that has been tested by Russell himself, you must read the DotCom Secrets book.

It’s changing lives and I’ve personally discovered it very important on my entrepreneurial journey (I’ve read it a number of times). I highly recommend the book.

DotCom Secrets may not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You ought to consider another book.

Although, DotCom Secrets supplies smart insights and strategies to:

Existing business owners: If you haven’t begun a company at all or have no company idea, the book might not relate to you.

Item owners: If you have an existing product currently, then you can discover techniques to double or even triple your sales.

Positive online marketers: If you’re willing to take actions that may challenge your concept of business, then you need to utilize DotCom Secrets as a recommendation.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You wish to develop an organization that stands the test of time. You don’t wish to fizzle out due to the fact that you lack the skillset, tools, and secrets that have actually been evaluated and shown to produce great outcomes.

Whether you’re a newbie who’s just getting started or you’re a specialist, DotCom Secrets will stroll you through the procedure of beginning and growing a profitable service.

If you currently have a company, use the secrets in the book to scale to astounding levels? Aside from earning money, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a trusted and effective book that provides particular, actionable directions on what you ought to do to fail-proof your service, how to bring in customers, and the secrets to considerably enhance your sales.

You’re still not limited at all if you fail to check out DotCom Secrets. The only difficulty, however, is that you’ll miss the opportunity to rapidly grow your existing organization or prosper in a competitive market.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some differences in between Expert Secrets Both books pertain to, way of life business owners, company owner and online marketers– since they match each other and offer beginning and growing an effective service.

Expert Secrets vs DotCom Secrets.

DotCom Secrets describes a detailed procedure to effectively structure your business. You get to discover how to deliver your message and interact worth in a way that makes individuals want to pay you.

Professional Secrets gives actionable examples, illustrations, and stories that assist you find your voice, construct a faithful fan base and earn money to share messages that will change somebody else’s life.

Both books are advised to company owner who wish to become more successful in their industries. Business owners who are developed to see opportunities in competition instead of discomfort.

And lastly in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream clients (aka getting lots of traffic as the title of the book recommends).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is arranged into 5 sections similar to Expert Secrets that outlines the basic marketing processes and how to execute them.

Section One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell began the very first section of DotCom Secrets with “Ladders and Funnels.” He also exposes five (5) marketing tricks. Let’s discuss them:

Secret # 1: The Secret Formula

First, you need to have a complete understanding of where you want your service. How does this understanding help your consumers and customers?

This will assist you to serve them better– instead of looking for out their discomfort points, how desperate they need services, and what they’re prepared to pay.

In the secret formula, four basic concerns were outlined in a step-by-step order inside the DotCom Secrets book:

Who are your dream clients?

How do you find them?

How do you attract them without being pushy?

What advantage will they receive from your organization?

You’ll find answers to these concerns and more in the very first trick.

Secret #2: The Value Ladder

Value is crucial when it concerns constructing a sustainable organization. If there’s no worth, clients and customers will leave.

That’s why Russell invested a ton of time to dissect the actions that you need to follow to browse your dream customer from taking the “bait” (starting point of your ladder) to where they want to be.

DotCom Secrets Value Ladder

This trick is described as “taking them through your worth ladder.”

When you successfully structure the value ladder, you’ll not only make more cash, you’ll also offer your customers with a more tailored solution. They’ll love you for this.

Secret # 3: From A Ladder To A Funnel

This secret is where the magic happens. It’s like an epiphany that alters whatever you currently understand about growing a rewarding organization. You’ll get started with building out your own sales funnel and the psychology behind a lucrative funnel.

There’s a lot more …

You need to require a complete value ladder in place. You might not be able to construct a high-converting sales funnel if you don’t have a reliable worth adder mapped out.

The sales funnel is very important and has actually changed the method business owners and organizations approach sales online.

It works due to the fact that it considers the consumers’ habits– and moves them through the various actions of your value ladder until they’re all set to purchase your product– voluntarily.

Secret # 4: How To Find Your Dream Customers

You have a target audience. Unfortunately, you might not know how to recognize or serve them. That’s why knowing how to define your target audience is essential.

This secret outlines where your target audience (i.e., customers who are ready to acquire your product) are investing most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be equipped with the strategies that work to get a customer to leave whatever they’re doing and take a look at your page.

Every online entrepreneur requires to discover and master these strategies. Russell makes it easy in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Getting traffic to a landing page or website is a consistent battle for the majority of people. It’s perhaps the most overwhelming aspect of running an effective online service.

Do you truly comprehend how traffic works in the online marketing space? Russell has the answers if you aren’t confident in your traffic generation know-how.

He shows you the very best kind of traffic that you should take note of and how it can change your organization. The type of traffic consists of:

  • Traffic we control
  • The traffic we do not manage
  • Traffic we own

Section Two: Your Communication Funnel

In this area, Russell digs deeper into the procedures involved in developing an audience by leveraging advanced personal branding techniques, the secrets to interacting well with your audience that will cause a sale.

Make certain you do not avoid this section while reading DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to developing a appealing and confident character.

Why do you think people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have massive followers?

As a company owner, you can’t go wrong when you lastly establish an attractive character. When you’re effective at it, it indicates you can include more qualified consumers to your e-mail list and introduce a successful item that individuals are willing and ready to buy immediately.

In creating that attractive character, Russell Brunson specifies the three components you need to keep in check, which is split into 3 (3) classifications:

  • The Elements
  • The Identity
  • Storylines

DotCom Secrets shows you how to create an appealing character utilizing these components and their components, and determine the best method to interact your captivating stories that will get the sales being available in.

Secret # 7: The Soap Opera Sequence

This “secret” comes from the previous part of Dotcom Secrets. It’s everything about developing a bond and a sort of relationship in between the Attractive Character and the target audience by means of a traffic source we own. Email.

The Soap Opera Sequence makes up a series of email sequences that assist to connect and develop an immediate relationship between you and the person reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for coming up with the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his excellent heart likewise shares the EXACT five e-mail design templates that have assisted him to shift into an Attractive Character and a sought-after web online marketer.

The Soap Opera Sequence works because it capitalizes on offering value to your subscribers. This ‘worth’ paired with a tempting open story hooks them the moment they read your first e-mail and they’ll eagerly anticipate the next one.

The days of dull e-mail series are over. Do not just take pleasure in daytime soap on TV, it’s time to anecdotally use it in your e-mail messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the trick to keeping your subscribers happy to speak with you every day is using the Seinfeld e-mail format.”

So what’s the Seinfeld format everything about?

DotCom Secrets Seinfeld Sequence

It’s an email style that constructs excitement in your readers. It ‘d captivate them and trigger them to purchase from you.

It leverages the power of storytelling. This time, you’re being imaginative in sharing your life and pertinent stories occurring with/around you– stories they can quickly connect with. You need to be strategic and purposeful about it anyways.

You want to have the ability to lead perfect consumers back to your deal. This may look simple however it’s powerful!

Russell also offers fine examples and composed design templates to speed up the process when you’re sending out Seinfeld emails.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area Three: Funnelology

In this section, the techniques and tactics for developing high-converting funnels are talked about in detail, in addition to and what you truly need to do to make your funnel work.

Russell covers the fundamentals of a funnel, stages (and sales funnel phases) and the kind of landing pages to utilize, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we learned the value of adhering to systems that work. Simply put, there’s no need to transform the wheel.

There’s an opportunity that you’re making the above mistake if you’re an organization owner and you’re having a hard time to break even.

This is common with business owners who are just starting with their sales funnel. They try to re-invent the whole automobile. When developing a company, what an awful path to follow!

The secret here is leveraging on other people who already have a successful funnel and making your offer to their precise consumers. Keep an eye on the:

  • Demographics
  • Advertisement copy and copies
  • Traffic sources
  • Deals
  • Landing page

Understanding how to reverse all these elements to work for you is a priceless gift for your service. It’s rather simple once you understand how the pieces fit.

Secret # 10: Seven Phases Of A Funnel

I’m very happy that I check out DotCom Secrets a few years ago (and numerous times more because that first time to fully comprehend and carry out the strategies in my own online service.

It not only opened my eyes to funnels and how to build them but also the 7 phases that an ideal client has to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me much better pertained to terms with this sentence within the DotCom Secrets. It checks out:

The real distinction in between having a six-, seven-, or perhaps eight-figure business is whether you comprehend the phases of a funnel and can effectively monetize the points along the line.

I learnt more about that there are levels of traffic temperature level and therefore, treating them along the exact same funnel procedure threatens.

This trick alone is fundamental to developing the best type of page, deal, and traffic that will result in sales.

There’s likewise the pre-framing concept that you need to totally comprehend when developing a funnel– specifically if you desire visitors and leads to trust you more. Well, who doesn’t wish to develop trust currently?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets goes beyond the typical organization advice. It enters into the particular landing pages you can create in the 7 building phases that we’ve talked about previously.

You get to see the twenty-three of the most reliable building blocks for your sales funnels.

DotCom Secrets 23 foundation of a funnel

Smart funnel hackers use these building blocks at particular times throughout these same four phases of the funnel:

  • Pre-frame bridge
  • Qualifying customers
  • Qualifying buyers

Recognizing hyperactive purchasers for your product or services.

As soon as you’ve understood how this works, you can choose which you want to begin with very first and which one to adhere to in your market.

Secret # 12: Frontend Vs. Backend Funnels

Picking the right type of funnels can be a struggle even to the more advanced marketers. More so, comprehend the funnels that will be served just to qualified purchasers (at the backend).

DotCom Secrets Frontend Vs Backend

This mistake isn’t so apparent– but bypassing it can make a difference in your traffic engagement and sales.

Here Russell outlines the procedure he follows when choosing a funnel to utilize on the frontend of his worth ladders, the funnel he uses in the consideration phase (the middle), and those used for the backend deals.

Secret # 13: The Best Bait

I couldn’t contain this ‘secret’ when I initially checked out the DotCom Secrets book.

Russell spills all of it out in this section and reveals the secret that made all his books sell millions.

Just by getting your totally free copy of DotCom Secrets and studying the funnel steps, you’ll have several “Aha-Moments” that will alter your company, particularly if you have a product you’re currently offering online (or even offline).

I indicate if you can order your totally free copy of DotCom Secrets and study the funnel steps, you’ll comprehend the secret behind these records.

He stresses the power of words and how utilizing a certain WORD can alter your entire organization magically. That single word can function as bait.

Despite the industry you run in, what you do, what items you provide, or business model, this is the part that some of the effective entrepreneurs would conceal from you.

 

Section Four: Funnels And Scripts

The very first time I read DotCom Secrets, I could not understand this section because it was distinct in its method. I had to check out the book once again to comprehend the point that Russell was making.

As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, along with the precise funnel scripts that have actually assisted him to offer countless each of his products.

These are divided into the Frontend, Middle and Backend Funnels. Remarkably, you don’t have to fight with these parts because there’s an effective suite of software application you can use to automate whatever– ClickFunnels software application.

1. Frontend Funnel: Two-Step– Free Plus Shipping

Since it reveals what ought to happen as soon as you get your visitors onboard your sales funnel, the Frontend Funnel is essential.

You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to develop and can benefit eCommerce online marketers or entrepreneurs who have Free Plus Shipping offers.

The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product needs to be shipped.

On the 2nd page (step-two) of the funnel, the visitor’s charge card info is asked for the shipping and dealing with charge. As soon as the visitor has actually effectively filled out the 2nd page– the One-time-offer is next.

Obviously, you’re not left alone as there are scripts you will utilize to make this whole 2-step complimentary shipping funnel effective. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of establishing this offer is to help breakeven and cover the money you spent on marketing or getting the lead.

DotCom Secrets self liquidating offer

Here, Russell Brunson shows the useful mechanics associated with this type of funnel. And he likewise introduced an unique script called the Star, Story, Solution script which helps to nudge a cold lead towards your products.

You’ll get to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll discover how to entice visitors and let them keep paying for a longer time.

However you’re not restricted in any way– as there are many ways to use this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The ideal webinar is the perfect and likewise the first funnel for the middle of your worth ladder. It covers everything about hosting high-converting webinars; how to utilize live or taped discussions to market your services or products on auto-pilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re offered with the techniques and scripts that will make the webinar genuinely “best.”.

5. Middle Funnel: Invisible Perfect Webinar.

Unlike the Perfect Webinar, this one is a little various. It’s not FREE!. It’s a more advanced webinar discussion where your objective is to get people to purchase. It’s “invisible”– which implies there’s no pushy or deceptiveness included.

You’ll also access the scripts for this updated version of Perfect Webinar.

6. Middle Funnel: Product Launch.

You utilize the “Product Launch” funnel particularly for releasing a new item by sharing a series of videos to offer lots of worth to your visitors.

Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.

These videos will be convincing, helpful, and amusing– thereby triggering visitors to do something about it. You’ll discover how to correctly structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of selling high-ticket deals using a sophisticated formula and scripts. This funnel is what you need to acquire premium customers if you’re a coach or expert.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area 5: ClickFunnels.

This last section is quick however you can learn more by reading my ClickFunnels evaluate.

DotCom Secrets Pros and Cons.

DotCom Secrets is an excellent book if you want to gain insights, see examples, and check out stories that will motivate you to develop an effective business online or guide you in transitioning from offline to internet marketing channels.

So let’s think about the pros and cons quickly:.

Pros.

DotCom Secrets is totally free. Get business-building knowledge without paying money.

Improve your service’ importance utilizing the value ladders and sales funnel methods and scripts.

Get tricks to ending up being a thought leader in your market.

Easy strategies that will work for any business model.

Establish and construct relationships rapport with your consumers.

Cons.

You might need to have an existing service to gain from DotCom Secrets (although it can definitely benefit you if you’re just beginning as well as long as you execute the info).

The book is ideal for organizations that take advantage of internet marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

DotCom Secrets is FREE when you get it from the main website. If you’re based within the US or $14.95 for international, you only have to pay for shipping/handling– $7.95.

There you have it, the Free Plus Shipping deal we discussed previously. As you can see, Russell is a master at executing what he teaches.

If you choose to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.

DotCom Secrets Free Book.

Thanks to Russell for offering the book free from his site (you just spend for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a package of actionable techniques and secrets for beginning and growing a company.

You’ll stumble upon a bunch of aha moments while going through the areas. You’re assisted on how to incorporate the principle into my own organization.

DotCom Secrets is a playbook. You may have to read it numerous times to get the ‘secrets’ into your head and business. But you do not have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re selling services or items online, I highly suggest that you get a copy of DotCom Secrets totally free.

>>Click Here To Get Your Copy Of Dotcom Secrets<<