Dotcom Secrets is a terrific book if you want to acquire insights, see examples, and read stories that will influence you to construct an effective company online or guide you in transitioning from offline to online marketing channels.
So let’s think about the cons and pros rapidly:
- DotCom Secrets is totally free. Get it here.
- You will get over the shoulder lessons from a successful incredibly affiliate– Russell Brunson.
- The book is a enjoyable and easy read.
- You will get actionable takeaways that you can use to enhance your service immediately.
- It’s not a “how to earn money online” book per se.
- You will require to have some understanding of internet marketing concepts to completely value the book.
Dotcom Secrets is a terrific resource if you wish to learn from somebody who has really made money online.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can use to improve your service instantly.
The only drawback is that it’s not a “how to make money online” book per se– you will require to have some understanding of internet marketing concepts to totally appreciate it.
However in general, Dotcom Secrets is an important resource for anyone aiming to construct or grow an online service.
So if you’re all set to learn from one of the masters of Sales Funn, be sure to check out this book today!
DotCom Secrets Book
It’s one of my preferred organization books. You might have to read it numerous times to totally comprehend it. Or merely make it your companion as you go about your online way of life organization adventures.
In the intro of the book, Russell Brunson guaranteed to keep the book evergreen for many years to come. The goal is to make it pertinent to both new and innovative online business owners.
The number of organization books do you still find pertinent in this ever-changing world? Although marketing strategies are continuously altering, the DotCom Secrets book is still incredibly pertinent and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book offers a detailed process for growing an effective service– whether online or offline.
DotCom Secrets Review
Despite The Fact That DotCom Secrets was first published in 2015, you’ll find that most of the methods that Russell talks about are still reliable today.
You’ll get a ton of actionable guidance from the book and if you have strategies to sell products online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy composed the forward to the DotCom Secrets book. In his exact words:
” In reality, this is a proven playbook for growing your company with reliable lead generation and sales/conversion methods, which can be used offline and online.”
This is a transformative and powerful book. If you’re looking to start an organization or scale an existing organization, DotCom Secrets by Russell Brunson is the ideal road map.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth plan that guides you on the right building blocks for your organization. You’ll definitely get arise from reading it.
To be truthful, DotCom Secrets sounds like a book for developing a sustainable online organization only.
However don’t be constrained by that due to the fact that the actionable marketing techniques work for both online and offline organizations. You’re in safe hands if you run a brick-and-mortar service and want to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can respond to that concern. If you want to scale an organization or begin and follow proven ‘faster way’ that has been tested by Russell himself, you must read the DotCom Secrets book.
It’s changing lives and I’ve personally discovered it super valuable on my entrepreneurial journey (I’ve read it several times). I highly suggest the book.
If you ‘d rather play cool and attempt to figure it out by yourself, then DotCom Secrets may not deserve your read. You ought to think about another book.
DotCom Secrets offers clever insights and methods to:
Existing business owners: If you haven’t started a company at all or have no business concept, the book might not be relevant to you.
Item owners: If you have an existing product already, then you can learn methods to double or even triple your sales.
Confident marketers: If you’re ready to take steps that may challenge your idea of service, then you must use DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to construct a service that stands the test of time. Due to the fact that you lack the skillset, tools, and secrets that have been evaluated and proven to produce excellent results, you do not want to fizzle out.
Whether you’re a novice who’s simply getting started or you’re an expert, DotCom Secrets will walk you through the process of starting and growing a rewarding service.
If you currently have a business, use the secrets in the book to scale to amazing levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and powerful book that offers particular, actionable directions on what you should do to fail-proof your company, how to draw in customers, and the secrets to significantly increase your sales.
If you stop working to check out DotCom Secrets, you’re still not restricted at all. The only obstacle, though, is that you’ll miss out on the opportunity to rapidly grow your existing business or flourish in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions between Expert Secrets Both books pertain to, lifestyle business owners, business owners and online marketers– given that they complement each other and offer beginning and growing a successful service.
Professional Secrets vs DotCom Secrets.
DotCom Secrets details a detailed process to efficiently structure your company. You get to learn how to provide your message and communicate worth in a manner that makes individuals want to pay you.
Professional Secrets gives actionable examples, illustrations, and stories that assist you find your voice, develop a loyal fan base and get paid to share messages that will alter another person’s life.
Both books are suggested to company owner who wish to become more effective in their industries. Business owners who are developed to see opportunities in competitors instead of pain.
In Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream clients (aka getting lots of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 sections much like Expert Secrets that details the simple marketing processes and how to implement them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the very first section of DotCom Secrets with “Ladders and Funnels.” He likewise exposes five (5) marketing tricks. Let’s go over them:
Secret # 1: The Secret Formula
Initially, you require to have a complete understanding of where you want your service. How does this understanding assist your clients and consumers?
This will help you to serve them better– instead of searching for out their pain points, how desperate they need options, and what they’re ready to pay.
In the secret formula, 4 simple questions were outlined in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being pushy?
What advantage will they receive from your organization?
You’ll find answers to these concerns and more in the very first trick.
Secret #2: The Value Ladder
Value is crucial when it comes to building a sustainable organization. , if there’s no value, clients and customers customers leaveCustomers
That’s why Russell invested a ton of time to dissect the steps that you require to follow to browse your dream client from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This trick is described as “taking them through your value ladder.”
When you successfully structure the value ladder, you’ll not only make more cash, you’ll likewise offer your clients with a more tailored service. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic takes place. It’s like a surprise that alters whatever you currently learn about growing a successful business. You’ll get started with constructing out your own sales funnel and the psychology behind a lucrative funnel.
It exceeds the item you’re selling or how they’re priced. There’s a lot more …
You need to have a complete worth ladder in place. It’s like your foolproof system for making sales on auto-pilot. If you don’t have an effective value adder mapped out, you may not be able to construct a high-converting sales funnel.
The sales funnel is important and has actually altered the method business owners and organizations approach sales online.
It works because it considers the customers’ behaviors– and moves them through the various actions of your worth ladder up until they’re ready to acquire your item– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target audience. Unfortunately, you may not know how to identify or serve them. That’s why understanding how to define your target market is very important.
This secret details where your target audience (i.e., consumers who are ready to buy your product) are spending the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the techniques that work to get a customer to leave whatever they’re doing and have a look at your page.
Every online business owner needs to learn and master these strategies. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or website is a consistent struggle for many people. It’s probably the most overwhelming aspect of running a successful online company.
Do you truly comprehend how traffic works in the online marketing space? Russell has the answers if you aren’t confident in your traffic generation know-how.
He shows you the best type of traffic that you should take notice of and how it can change your organization. The type of traffic includes:
- Traffic we manage
- The traffic we do not control
- Traffic we own
Section Two: Your Communication Funnel
In this section, Russell digs deeper into the processes involved in developing an audience by leveraging more advanced individual branding tactics, the tricks to communicating well with your audience that will lead to a sale.
Ensure you don’t skip this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a positive and appealing character.
Why do you think men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have massive fans?
As a company owner, you can’t go wrong when you lastly establish an appealing character. When you’re effective at it, it implies you can add more qualified consumers to your email list and release a successful product that people are prepared and all set to purchase right away.
In creating that attractive character, Russell Brunson defines the 3 parts you should keep in check, which is split into 3 (3) categories:
- The Elements
- The Identity
DotCom Secrets shows you how to create an appealing character using these elements and their elements, and recognize the best method to interact your captivating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s everything about creating a bond and a sort of rapport between the Attractive Character and the target market by means of a traffic source we own. Email.
The Soap Opera Sequence comprises a series of email sequences that help to connect and establish an instant relationship between you and the person reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart also shares the EXACT 5 email design templates that have actually helped him to shift into a desired internet and an attractive character online marketer.
Since it capitalizes on offering value to your customers, the Soap Opera Sequence works. This ‘worth’ coupled with an irresistible open storyline hooks them the moment they read your first email and they’ll anticipate the next one.
The days of boring e-mail sequences are over. Do not simply enjoy soap opera on television, it’s time to anecdotally utilize it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your customers pleased to hear from you every day is utilizing the Seinfeld e-mail format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail style that builds excitement in your readers. It ‘d captivate them and cause them to buy from you.
It leverages the power of storytelling. However this time, you’re being imaginative in sharing your life and relevant stories taking place with/around you– stories they can easily connect with. You need to be purposeful and tactical about it anyways.
You wish to have the ability to lead perfect clients back to your offer. This might look easy however it’s effective!
When you’re sending Seinfeld e-mails, Russell likewise offers good examples and written templates to speed up the process.
Area Three: Funnelology
In this area, the methods and methods for building high-converting funnels are discussed in detail, as well as and what you actually need to do to make your funnel work.
Russell covers the basics of a funnel, stages (and sales funnel phases) and the kind of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the value of sticking to systems that work. To put it simply, there’s no requirement to transform the wheel.
If you’re a company owner and you’re having a hard time to recover cost, there’s a chance that you’re making the above error.
This is common with business owners who are just starting with their sales funnel. They try to re-invent the whole lorry. When developing a service, what a dreadful course to follow!
The secret here is leveraging on other individuals who currently have an effective funnel and making your offer to their exact customers. Keep an eye on the:
- Ad copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these components to work for you is a priceless present for your company. Once you understand how the pieces fit, it’s rather simple.
Secret # 10: Seven Phases Of A Funnel
I’m extremely delighted that I check out DotCom Secrets a couple of years ago (and numerous times more since that first time to totally comprehend and implement the methods in my own online company.
It not only opened my eyes to funnels and how to construct them however likewise the seven phases that an ideal client has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better come to terms with this sentence within the DotCom Secrets. It checks out:
The genuine difference in between having a 6-, 7-, or even eight-figure business is whether you comprehend the stages of a funnel and can effectively generate income from the points along the line.
I learnt more about that there are levels of traffic temperature and for that reason, treating them along the exact same funnel process threatens.
This trick alone is essential to producing the ideal type of page, deal, and traffic that will cause sales.
There’s likewise the pre-framing concept that you require to totally comprehend when creating a funnel– specifically if you want visitors and leads to trust you more. Well, who doesn’t wish to establish trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the typical service recommendations. It enters into the specific landing pages you can create in the 7 structure phases that we’ve talked about earlier.
You get to see the twenty-three of the most reliable foundation for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers use these foundation at specific times throughout these same 4 stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
Recognizing hyper purchasers for your services and products.
As soon as you’ve comprehended how this works, you can decide which you wish to start with very first and which one to stick to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the ideal kind of funnels can be a battle even to the advanced marketers. More so, understand the funnels that will be served just to certified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so obvious– however bypassing it can make a distinction in your traffic engagement and sales.
Here Russell describes the procedure he follows when picking a funnel to utilize on the frontend of his value ladders, the funnel he uses in the factor to consider stage (the middle), and those used for the backend offers.
Secret # 13: The Best Bait
I couldn’t contain this ‘secret’ when I initially checked out the DotCom Secrets book.
Russell spills everything out in this section and reveals the secret that made all his books offer millions.
Simply by grabbing your free copy of DotCom Secrets and studying the funnel actions, you’ll have several “Aha-Moments” that will change your company, specifically if you have a product you’re presently selling online (and even offline).
I suggest if you can buy your totally free copy of DotCom Secrets and study the funnel actions, you’ll comprehend the trick behind these records.
He stresses the power of words and how utilizing a particular WORD can change your entire business amazingly. That single word can function as bait.
Despite the industry you operate in, what you do, what products you use, or the business design, this is the part that a few of the effective business owners would conceal from you.
Area Four: Scripts and funnels
The first time I read DotCom Secrets, I could not comprehend this area since it was unique in its method. I had to check out the book once again to understand the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, as well as the specific funnel scripts that have assisted him to sell countless each of his items.
These are divided into the Frontend, Middle and Backend Funnels. Interestingly, you do not need to fight with these parts since there’s a powerful suite of software you can use to automate whatever– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Since it reveals what must take place as soon as you get your visitors onboard your sales funnel, the Frontend Funnel is important.
You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to develop and can benefit eCommerce online marketers or business owners who have Free Plus Shipping deals.
The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item ought to be shipped.
On the 2nd page (step-two) of the funnel, the visitor’s credit card information is asked for the shipping and managing charge. Once the visitor has actually effectively filled out the second page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will use to make this entire 2-step free shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of setting up this deal is to assist breakeven and cover the money you invested in marketing or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson reveals the practical mechanics associated with this kind of funnel. And he likewise presented an unique script called the Star, Story, Solution script which assists to push a cold lead towards your products.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to lure visitors and let them keep spending for a longer time.
You’re not restricted in any method– as there are many ways to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the best and also the very first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to utilize live or recorded presentations to market your product and services on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the strategies and scripts that will make the webinar genuinely “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more innovative webinar presentation where your goal is to get individuals to purchase.
You’ll likewise access the scripts for this upgraded version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel specifically for launching a new item by sharing a series of videos to offer lots of worth to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be persuasive, valuable, and entertaining– consequently triggering visitors to take actions. You’ll discover how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket deals using an innovative formula and scripts. This funnel is what you need to get premium clients if you’re a coach or expert.
Section 5: ClickFunnels.
This last section is brief but you can find out more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is a fantastic book if you wish to acquire insights, see examples, and check out stories that will influence you to build an effective service online or guide you in transitioning from offline to online marketing channels.
Let’s think about the pros and cons quickly:.
DotCom Secrets is free. Get business-building understanding without paying money.
Improve your company’ importance utilizing the value ladders and sales funnel strategies and scripts.
Get secrets to ending up being an idea leader in your market.
Basic methods that will work for any service design.
Establish and construct relationships connection with your consumers.
You might require to have an existing business to take advantage of DotCom Secrets (although it can certainly benefit you if you’re simply beginning as well as long as you implement the info).
The book is perfect for businesses that utilize online marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the main site. If you’re based within the US or $14.95 for global, you only have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping deal we went over earlier. As you can see, Russell is a master at implementing what he teaches.
If you prefer to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for offering the book devoid of his site (you simply pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable strategies and secrets for growing a business and starting.
You’ll encounter a lot of aha minutes while going through the areas. More notably, you’re directed on how to integrate the principle into my own service.
DotCom Secrets is a playbook. You may need to read it several times to get the ‘secrets’ into your head and service. However you don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or products online, I highly suggest that you get a copy of DotCom Secrets for FREE.