Dotcom Secrets is a terrific book if you want to acquire insights, see examples, and read stories that will influence you to construct an effective business online or guide you in transitioning from offline to internet marketing channels.
So let’s consider the cons and pros quickly:
- DotCom Secrets is complimentary. Get it here.
- You will overcome the shoulder lessons from a successful extremely affiliate– Russell Brunson.
- The book is a simple and enjoyable read.
- You will get actionable takeaways that you can use to improve your service instantly.
- It’s not a “how to generate income online” book per se.
- You will need to have some knowledge of internet marketing concepts to completely value the book.
If you want to find out from somebody who has in fact made cash online, Dotcom Secrets is a fantastic resource.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can use to improve your company instantly.
The only drawback is that it’s not a “how to make money online” book per se– you will require to have some knowledge of internet marketing concepts to totally appreciate it.
Overall, Dotcom Secrets is an important resource for anybody looking to build or grow an online service.
If you’re prepared to find out from one of the masters of Sales Funn, be sure to inspect out this book today!
DotCom Secrets Book
It’s one of my preferred business books. You might have to read it several times to totally comprehend it. Or merely make it your companion as you tackle your online lifestyle business adventures.
In the introduction of the book, Russell Brunson guaranteed to keep the book evergreen for years to come. The objective is to make it relevant to both brand-new and innovative online business owners.
How many service books do you still find appropriate in this ever-changing world? Despite the fact that marketing techniques are continuously altering, the DotCom Secrets book is still incredibly relevant and useful today.
What Is DotCom Secrets?
The DotCom Secrets book provides a step-by-step procedure for growing a successful company– whether online or offline.
DotCom Secrets Review
Despite The Fact That DotCom Secrets was first released in 2015, you’ll find that most of the methods that Russell discuss are still reliable today.
You’ll get a ton of actionable suggestions from the book and if you have strategies to sell products online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy composed the forward to the DotCom Secrets book. In his exact words:
” In reality, this is a tested playbook for growing your company with efficient lead generation and sales/conversion techniques, which can be utilized offline and online.”
This is a powerful and transformative book. DotCom Secrets by Russell Brunson is the perfect plan if you’re wanting to start a company or scale an existing service.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth plan that guides you on the right foundation for your company. You’ll certainly get arise from reading it.
To be honest, DotCom Secrets sounds like a book for building a sustainable online business only.
However don’t be constrained by that because the actionable marketing strategies work for both online and offline organizations. You’re in safe hands if you run a brick-and-mortar business and desire to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can answer that question. If you want to start or scale a service and follow tested ‘faster way’ that has actually been evaluated by Russell himself, you ought to read the DotCom Secrets book.
It’s changing lives and I’ve personally found it extremely important on my entrepreneurial journey (I’ve read it a number of times). I extremely recommend the book.
DotCom Secrets might not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You must think about another book.
DotCom Secrets supplies smart insights and strategies to:
Existing business owners: If you have not begun a business at all or have no company idea, the book may not relate to you.
Product owners: If you have an existing item currently, then you can learn strategies to double or even triple your sales.
Positive online marketers: If you’re prepared to take steps that might challenge your concept of service, then you must use DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to construct a business that stands the test of time. You do not wish to die due to the fact that you do not have the skillset, tools, and tricks that have actually been tested and shown to produce great outcomes.
So whether you’re a beginner who’s just beginning or you’re a specialist, DotCom Secrets will walk you through the procedure of starting and growing a profitable company.
If you already have a business, use the tricks in the book to scale to astounding levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and effective book that provides particular, actionable directions on what you should do to fail-proof your company, how to bring in clients, and the tricks to substantially boost your sales.
You’re still not restricted at all if you stop working to read DotCom Secrets. The only challenge, though, is that you’ll miss the opportunity to quickly grow your existing organization or grow in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences between Expert Secrets Both books are relevant to, way of life entrepreneurs, entrepreneur and online marketers– given that they match each other and offer beginning and growing a successful service.
Professional Secrets vs DotCom Secrets.
DotCom Secrets lays out a step-by-step process to successfully structure your company. You get to discover how to provide your message and communicate worth in such a way that makes individuals wish to pay you.
Professional Secrets provides actionable examples, illustrations, and stories that assist you discover your voice, build a loyal fan base and earn money to share messages that will alter another person’s life.
Both books are suggested to entrepreneur who wish to become more successful in their industries. Entrepreneurs who are constructed to see chances in competition instead of discomfort.
And lastly in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream customers (aka getting tons of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 areas just like Expert Secrets that describes the easy marketing procedures and how to execute them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the very first area of DotCom Secrets with “Ladders and Funnels.” He likewise reveals 5 (5) marketing secrets. Let’s go over them:
Secret # 1: The Secret Formula
Initially, you need to have a complete understanding of where you desire your company. How does this understanding help your customers and customers?
This will help you to serve them better– instead of looking for out their pain points, how desperate they require options, and what they’re ready to pay.
In the secret formula, four basic concerns were described in a detailed order inside the DotCom Secrets book:
Who are your dream clients?
How do you discover them?
How do you attract them without being aggressive?
What benefit will they receive from your business?
You’ll discover answers to these questions and more in the very first secret.
Secret #2: The Value Ladder
When it comes to building a sustainable organization, worth is crucial. , if there’s no value, customers clients clients customers leaveCustomers
That’s why Russell invested a ton of time to dissect the actions that you need to follow to browse your dream customer from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This secret is described as “taking them through your worth ladder.”
When you successfully structure the value ladder, you’ll not just make more money, you’ll likewise supply your consumers with a more personalized service. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic occurs. It’s like a surprise that changes whatever you already understand about growing a lucrative service. You’ll get started with developing out your own sales funnel and the psychology behind a lucrative funnel.
There’s a lot more …
You need to require a complete value ladder worth place. You might not be able to build a high-converting sales funnel if you do not have a reliable worth adder mapped out.
The sales funnel is important and has changed the method entrepreneurs and businesses approach sales online.
It works since it takes into consideration the customers’ behaviors– and moves them through the different steps of your worth ladder up until they’re all set to purchase your product– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target market. Sadly, you may not know how to identify or serve them. That’s why knowing how to define your target audience is very important.
This secret outlines where your target market (i.e., customers who are ready to buy your product) are investing the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the strategies that work to get a customer to leave whatever they’re doing and have a look at your page.
Every online entrepreneur requires to find out and master these strategies. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or site is a constant struggle for many people. It’s probably the most complicated element of running an effective online organization.
Do you actually understand how traffic works in the online marketing area? If you aren’t positive in your traffic generation competence, Russell has the responses.
He reveals you the best type of traffic that you should focus on and how it can change your organization. The type of traffic consists of:
- Traffic we control
- The traffic we do not control
- Traffic we own
Area Two: Your Communication Funnel
In this section, Russell digs deeper into the procedures associated with developing an audience by leveraging more advanced personal branding methods, the secrets to communicating well with your audience that will cause a sale.
Make certain you don’t avoid this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a confident and attractive character.
Why do you think people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have huge followers?
As a company owner, you can’t fail when you finally develop an appealing character. When you’re effective at it, it suggests you can include more qualified clients to your email list and introduce a successful item that people are ready and prepared to acquire immediately.
In producing that attractive character, Russell Brunson specifies the 3 components you need to keep in check, which is split into three (3) categories:
- The Elements
- The Identity
DotCom Secrets shows you how to develop an appealing character utilizing these parts and their components, and recognize the very best method to interact your captivating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about producing a bond and a sort of rapport in between the Attractive Character and the target audience through a traffic source we own. Email.
The Soap Opera Sequence comprises a series of e-mail sequences that help to link and develop an instantaneous relationship between you and the person reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart also shares the EXACT 5 e-mail templates that have actually helped him to shift into a desired internet and an appealing character online marketer.
The Soap Opera Sequence works due to the fact that it takes advantage of giving value to your subscribers. This ‘value’ paired with an alluring open story hooks them the minute they read your very first email and they’ll anticipate the next one.
The days of dull e-mail series are over. Do not simply enjoy soap opera on television, it’s time to anecdotally utilize it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your customers delighted to hear from you every day is using the Seinfeld e-mail format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail style that builds excitement in your readers. It ‘d entertain them and trigger them to buy from you.
It leverages the power of storytelling. This time, you’re being creative in sharing your life and relevant stories taking place with/around you– stories they can quickly connect with. You must be purposeful and strategic about it anyways.
You want to have the ability to lead perfect clients back to your deal. This might look basic however it’s effective nevertheless!
Russell also offers fine examples and composed design templates to accelerate the procedure when you’re sending out Seinfeld e-mails.
Section Three: Funnelology
In this area, the techniques and methods for building high-converting funnels are talked about in detail, as well as and what you truly ought to do to make your funnel work.
Russell covers the basics of a funnel, phases (and sales funnel stages) and the type of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the importance of adhering to systems that work. To put it simply, there’s no requirement to transform the wheel.
There’s a chance that you’re making the above mistake if you’re a company owner and you’re struggling to break even.
This is common with business owners who are just starting with their sales funnel. They try to re-invent the whole vehicle. What an awful path to follow when developing a company!
The trick here is leveraging on other individuals who already have a successful funnel and making your offer to their precise clients. Keep an eye on the:
- Ad copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these elements to work for you is a priceless gift for your organization. Once you understand how the pieces fit, it’s rather easy.
Secret # 10: Seven Phases Of A Funnel
I’m really thankful that I check out DotCom Secrets a couple of years ago (and numerous times more since that first time to fully comprehend and implement the techniques in my own online business.
It not just opened my eyes to funnels and how to develop them but also the seven stages that an ideal client needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better come to terms with this sentence within the DotCom Secrets. It checks out:
The real difference in between having a 6-, seven-, or perhaps eight-figure business is whether you comprehend the phases of a funnel and can effectively generate income from the points along the line.
I learnt more about that there are levels of traffic temperature level and for that reason, treating them along the same funnel procedure threatens.
This secret alone is fundamental to producing the best type of page, deal, and traffic that will result in sales.
When producing a funnel– especially if you desire visitors and leads to trust you more, there’s likewise the pre-framing principle that you require to totally comprehend. Well, who doesn’t wish to establish trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the typical business suggestions. It enters into the specific landing pages you can create in the 7 structure phases that we’ve discussed earlier.
You get to see the twenty-three of the most reliable foundation for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers use these building blocks at specific times during these same four phases of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying purchasers
Determining hyper buyers for your services and products.
You can decide which you want to start with very first and which one to stick to in your market as soon as you’ve comprehended how this works.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the best kind of funnels can be a struggle even to the more advanced online marketers. More so, comprehend the funnels that will be served only to certified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so obvious– however bypassing it can make a difference in your traffic engagement and sales.
Here Russell describes the process he follows when picking a funnel to use on the frontend of his worth ladders, the funnel he utilizes in the factor to consider stage (the middle), and those used for the backend deals.
Secret # 13: The Best Bait
I couldn’t contain this ‘secret’ when I first read the DotCom Secrets book.
Russell spills all of it out in this section and exposes the secret that made all his books offer millions.
Just by grabbing your free copy of DotCom Secrets and studying the funnel steps, you’ll have numerous “Aha-Moments” that will change your business, especially if you have a product you’re presently offering online (or even offline).
I suggest if you can order your free copy of DotCom Secrets and study the funnel steps, you’ll comprehend the trick behind these records.
He emphasizes the power of words and how utilizing a certain WORD can alter your whole company amazingly. That single word can function as bait.
Regardless of the industry you operate in, what you do, what items you use, or business design, this is the part that a few of the effective business owners would conceal from you.
Section Four: Scripts and funnels
The first time I read DotCom Secrets, I couldn’t comprehend this area due to the fact that it was distinct in its way. I needed to read the book once again to understand the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, along with the specific funnel scripts that have actually assisted him to offer millions of each of his products.
These are split into the Frontend, Middle and Backend Funnels. Surprisingly, you do not need to fight with these parts due to the fact that there’s a powerful suite of software you can utilize to automate everything– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is necessary because it reveals what need to take place once you get your visitors onboard your sales funnel.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to build and can benefit eCommerce online marketers or entrepreneurs who have Free Plus Shipping deals.
The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item should be shipped.
On the 2nd page (step-two) of the funnel, the visitor’s credit card information is asked for the shipping and handling charge. When the visitor has effectively completed the 2nd page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will utilize to make this whole 2-step totally free shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of establishing this offer is to assist breakeven and cover the money you invested in advertising or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson reveals the useful mechanics involved in this kind of funnel. And he also introduced a special script called the Star, Story, Solution script which helps to push a cold lead towards your items.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to lure visitors and let them keep paying for a longer time.
However you’re not restricted in any way– as there are numerous ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the best and also the first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to utilize live or taped discussions to market your products or services on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the strategies and scripts that will make the webinar genuinely “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more sophisticated webinar discussion where your objective is to get people to purchase.
You’ll likewise access the scripts for this upgraded version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel particularly for introducing a brand-new item by sharing a series of videos to offer lots of value to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.
These videos will be convincing, helpful, and entertaining– thus triggering visitors to do something about it. You’ll discover how to appropriately structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket offers using an innovative formula and scripts. If you’re a coach or consultant, this funnel is what you require to acquire premium customers.
Section 5: ClickFunnels.
This last area is short however you can discover more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is a great book if you want to acquire insights, see examples, and read stories that will influence you to construct a successful company online or guide you in transitioning from offline to online marketing channels.
So let’s consider the cons and pros quickly:.
DotCom Secrets is complimentary. Get business-building understanding without paying money.
Enhance your organization’ importance using the worth ladders and sales funnel techniques and scripts.
Get tricks to ending up being a thought leader in your market.
Basic methods that will work for any business model.
Build relationships and develop rapport with your clients.
You might need to have an existing service to gain from DotCom Secrets (although it can certainly benefit you if you’re just starting out along with long as you carry out the details).
The book is perfect for companies that leverage online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the official website, DotCom Secrets is FREE. If you’re based within the United States or $14.95 for global, you just have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping deal we went over earlier. As you can see, Russell is a master at executing what he teaches.
You can get the paperback format for $14.80 if you prefer to purchase DotCom Secrets from Amazon. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for offering the book devoid of his website (you simply spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable techniques and secrets for growing an organization and beginning.
You’ll come across a lot of aha moments while going through the areas. More importantly, you’re guided on how to incorporate the idea into my own service.
DotCom Secrets is a playbook. You may have to read it multiple times to get the ‘tricks’ into your head and business. You don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering services or products online, I extremely recommend that you get a copy of DotCom Secrets free of charge.