Dotcom Secrets is a fantastic book if you wish to get insights, see examples, and read stories that will inspire you to construct a successful organization online or guide you in transitioning from offline to internet marketing channels.
Let’s think about the cons and pros rapidly:
- DotCom Secrets is totally free. Get it here.
- You will overcome the shoulder lessons from a successful extremely affiliate– Russell Brunson.
- The book is a easy and satisfying read.
- You will get actionable takeaways that you can utilize to enhance your company instantly.
- It’s not a “how to earn money online” book per se.
- You will need to have some knowledge of internet marketing principles to totally appreciate the book.
Dotcom Secrets is a fantastic resource if you want to learn from somebody who has really earned money online.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can utilize to enhance your organization immediately.
The only disadvantage is that it’s not a “how to make money online” book per se– you will require to have some understanding of online marketing concepts to totally value it.
In general, Dotcom Secrets is an important resource for anyone looking to construct or grow an online service.
So if you’re all set to learn from one of the masters of Sales Funn, be sure to take a look at this book today!
DotCom Secrets Book
It’s one of my preferred organization books. You may have to read it numerous times to totally understand it. Or just make it your buddy as you tackle your online way of life business adventures.
In the introduction of the book, Russell Brunson guaranteed to keep the book evergreen for years to come. The objective is to make it appropriate to both brand-new and innovative online entrepreneurs.
The number of service books do you still discover relevant in this ever-changing world? Despite the fact that marketing strategies are constantly altering, the DotCom Secrets book is still incredibly appropriate and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book provides a detailed procedure for growing an effective service– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first released in 2015, you’ll find that most of the techniques that Russell speak about are still effective today.
You’ll get a lots of actionable advice from the book and if you have strategies to offer products online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his exact words:
” In truth, this is a proven playbook for growing your company with effective list building and sales/conversion methods, which can be utilized offline and online.”
This is a effective and transformative book. If you’re looking to begin a service or scale an existing service, DotCom Secrets by Russell Brunson is the ideal road map.
Within the pages of the Dotcom Secrets book, you’ll get a detailed plan that guides you on the best building blocks for your company. You’ll absolutely get results from reading it.
To be truthful, DotCom Secrets sounds like a book for developing a sustainable online company only.
But don’t be constrained by that since the actionable marketing strategies work for both online and offline services. So you’re in safe hands if you run a brick-and-mortar service and want to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can respond to that question. If you wish to scale a company or start and follow tested ‘faster way’ that has actually been tested by Russell himself, you ought to read the DotCom Secrets book.
It’s changing lives and I’ve personally discovered it incredibly valuable on my entrepreneurial journey (I’ve read it a number of times). I extremely recommend the book.
If you ‘d rather play cool and try to figure it out on your own, then DotCom Secrets may not be worth your read. You ought to think about another book.
Although, DotCom Secrets provides clever insights and methods to:
Existing company owner: If you have not started an organization at all or have no service concept, the book might not be relevant to you.
Item owners: If you have an existing product currently, then you can find out methods to double or even triple your sales.
Positive online marketers: If you’re ready to take actions that may challenge your idea of business, then you should utilize DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to construct a service that stands the test of time. You do not want to die since you do not have the skillset, tools, and secrets that have been evaluated and shown to produce great results.
So whether you’re a beginner who’s simply starting or you’re a professional, DotCom Secrets will stroll you through the process of beginning and growing a successful business.
If you currently have a service, use the tricks in the book to scale to unbelievable levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and effective book that provides particular, actionable instructions on what you should do to fail-proof your organization, how to bring in consumers, and the secrets to substantially improve your sales.
If you fail to read DotCom Secrets, you’re still not limited at all. The only obstacle, however, is that you’ll miss out on the opportunity to quickly grow your existing company or thrive in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions between Expert Secrets Both books are relevant to, way of life business owners, entrepreneur and online marketers– because they match each other and provide for beginning and growing an effective company.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets describes a step-by-step procedure to efficiently structure your company. You get to discover how to provide your message and interact worth in a manner that makes people want to pay you.
Expert Secrets offers actionable examples, illustrations, and stories that assist you discover your voice, construct a faithful fan base and make money to share messages that will change somebody else’s life.
Both books are recommended to company owner who want to become more successful in their industries. Entrepreneurs who are constructed to see opportunities in competitors instead of pain.
And finally in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream customers (aka getting lots of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 areas similar to Expert Secrets that lays out the simple marketing procedures and how to implement them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the first section of DotCom Secrets with “Ladders and Funnels.” He also reveals five (5) marketing tricks. Let’s review them:
Secret # 1: The Secret Formula
You require to have a complete understanding of where you want your company. How does this understanding help your customers and clients?
This will assist you to serve them much better– instead of searching for out their pain points, how desperate they need solutions, and what they’re willing to pay.
In the secret formula, four easy concerns were laid out in a step-by-step order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being pushy?
What benefit will they receive from your company?
You’ll find answers to these questions and more in the first trick.
Secret #2: The Value Ladder
When it comes to building a sustainable service, worth is crucial. If there’s no value, clients and clients will leave.
That’s why Russell invested a ton of time to dissect the steps that you need to follow to browse your dream client from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This trick is referred to as “taking them through your value ladder.”
When you successfully structure the value ladder, you’ll not just make more money, you’ll also offer your consumers with a more tailored solution. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic occurs. It’s like a surprise that changes everything you currently understand about growing a successful service. You’ll start with constructing out your own sales funnel and the psychology behind a lucrative funnel.
There’s a lot more …
You need to have a complete value ladder in place. You may not be able to develop a high-converting sales funnel if you don’t have an efficient value adder mapped out.
The sales funnel is very important and has altered the way business owners and organizations approach sales online.
It works since it considers the customers’ behaviors– and moves them through the various steps of your worth ladder until they’re prepared to acquire your item– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target market. You might not understand how to identify or serve them. That’s why knowing how to specify your target market is important.
This secret details where your target audience (i.e., clients who are ready to acquire your item) are investing most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the techniques that work to get a consumer to leave whatever they’re doing and have a look at your page.
Every online business owner needs to learn and master these strategies. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or site is a continuous battle for the majority of people. It’s probably the most challenging element of running a successful online company.
Do you really comprehend how traffic works in the internet marketing area? Russell has the responses if you aren’t positive in your traffic generation knowledge.
He shows you the very best type of traffic that you ought to take notice of and how it can transform your business. The kind of traffic includes:
- Traffic we manage
- The traffic we do not manage
- Traffic we own
Section Two: Your Communication Funnel
In this area, Russell digs deeper into the processes involved in constructing an audience by leveraging more advanced individual branding strategies, the tricks to communicating well with your audience that will result in a sale.
Make sure you don’t avoid this section while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a appealing and confident character.
Why do you think guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have huge fans?
As a business owner, you can’t fail when you finally develop an appealing character. When you’re successful at it, it means you can include more competent consumers to your e-mail list and launch an effective product that people are prepared and ready to buy right away.
In developing that appealing character, Russell Brunson defines the three parts you must keep in check, which is split into 3 (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to produce an appealing character using these elements and their components, and identify the very best way to interact your fascinating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s everything about producing a bond and a sort of connection in between the Attractive Character and the target market by means of a traffic source we own. Email.
The Soap Opera Sequence makes up a series of email sequences that help to link and establish an instantaneous relationship between you and the individual reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart also shares the EXACT 5 e-mail design templates that have actually assisted him to shift into an in-demand web and an attractive character online marketer.
Since it capitalizes on giving value to your subscribers, the Soap Opera Sequence works. This ‘worth’ coupled with an alluring open storyline hooks them the minute they read your first email and they’ll eagerly anticipate the next one.
The days of boring email sequences are over. Don’t just enjoy daytime drama on TV, it’s time to anecdotally utilize it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your subscribers delighted to speak with you every day is utilizing the Seinfeld e-mail format.”
So what’s the Seinfeld format everything about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail style that builds excitement in your readers. It ‘d captivate them and cause them to buy from you.
It leverages the power of storytelling. This time, you’re being innovative in sharing your life and appropriate stories happening with/around you– stories they can quickly link with. You must be tactical and purposeful about it anyways.
You want to have the ability to lead ideal clients back to your offer. This might look simple however it’s effective nevertheless!
When you’re sending out Seinfeld emails, Russell likewise provides good examples and written design templates to speed up the procedure.
Section Three: Funnelology
In this area, the strategies and techniques for constructing high-converting funnels are talked about in detail, along with and what you actually need to do to make your funnel work.
Russell covers the basics of a funnel, phases (and sales funnel phases) and the kind of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the value of adhering to systems that work. To put it simply, there’s no requirement to transform the wheel.
If you’re a business owner and you’re having a hard time to break even, there’s a possibility that you’re making the above mistake.
This prevails with business owners who are just beginning with their sales funnel. They try to re-invent the entire lorry. When constructing a business, what a horrible course to follow!
The secret here is leveraging on other people who already have a successful funnel and making your deal to their precise customers. Watch on the:
- Ad copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these elements to work for you is a priceless present for your service. Once you comprehend how the pieces fit, it’s quite easy.
Secret # 10: Seven Phases Of A Funnel
I’m very pleased that I read DotCom Secrets a few years ago (and several times more since that very first time to completely comprehend and execute the techniques in my own online organization.
It not only opened my eyes to funnels and how to construct them but also the seven phases that a perfect customer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better concerned terms with this sentence within the DotCom Secrets. It reads:
The real difference between having a 6-, 7-, and even eight-figure business is whether you understand the phases of a funnel and can successfully monetize the points along the line.
I got to know that there are levels of traffic temperature and for that reason, treating them along the exact same funnel process threatens.
This secret alone is fundamental to developing the best type of page, offer, and traffic that will lead to sales.
There’s likewise the pre-framing principle that you need to fully comprehend when developing a funnel– especially if you desire visitors and results in trust you more. Well, who doesn’t want to develop trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the common company advice. It enters into the specific landing pages you can develop in the 7 building stages that we’ve discussed previously.
You get to see the twenty-three of the most efficient foundation for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers utilize these foundation at particular times during these very same 4 phases of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
Determining hyperactive buyers for your services and products.
As soon as you’ve understood how this works, you can choose which you wish to start with first and which one to stick to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the best kind of funnels can be a battle even to the more advanced marketers. More so, comprehend the funnels that will be served just to certified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so obvious– however bypassing it can make a difference in your traffic engagement and sales.
Here Russell details the process he follows when choosing a funnel to use on the frontend of his worth ladders, the funnel he utilizes in the consideration phase (the middle), and those utilized for the backend deals.
Secret # 13: The Best Bait
I could not contain this ‘secret’ when I initially read the DotCom Secrets book.
Russell spills all of it out in this area and reveals the secret that made all his books sell millions.
Simply by getting your complimentary copy of DotCom Secrets and studying the funnel actions, you’ll have several “Aha-Moments” that will change your organization, specifically if you have a product you’re presently offering online (or even offline).
I mean if you can order your totally free copy of DotCom Secrets and study the funnel actions, you’ll understand the secret behind these records.
He emphasizes the power of words and how utilizing a specific WORD can alter your whole service amazingly. That single word can function as bait.
Regardless of the market you operate in, what you do, what products you use, or the business design, this is the part that some of the successful entrepreneurs would hide from you.
Section Four: Scripts and funnels
The very first time I check out DotCom Secrets, I could not understand this area due to the fact that it was distinct in its method. I needed to read the book again to comprehend the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, in addition to the specific funnel scripts that have actually helped him to offer millions of each of his items.
These are divided into the Frontend, Middle and Backend Funnels. Interestingly, you do not need to struggle with these parts due to the fact that there’s a powerful suite of software application you can utilize to automate whatever– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is important due to the fact that it reveals what need to occur when you get your visitors onboard your sales funnel.
You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to build and can benefit eCommerce online marketers or business owners who have Free Plus Shipping offers.
The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item must be delivered.
On the 2nd page (step-two) of the funnel, the visitor’s charge card information is asked for the shipping and dealing with charge. As soon as the visitor has effectively completed the 2nd page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will utilize to make this whole 2-step free shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of setting up this deal is to assist breakeven and cover the cash you spent on advertising or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson shows the practical mechanics associated with this type of funnel. And he also introduced a distinct script called the Star, Story, Solution script which assists to nudge a cold lead towards your products.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to entice visitors and let them keep paying for a longer time.
You’re not restricted in any way– as there are lots of methods to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the best and likewise the first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to use documented or live presentations to market your product and services on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the methods and scripts that will make the webinar really “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little different. It’s not FREE!. It’s a more advanced webinar discussion where your goal is to get people to buy. But it’s “undetectable”– which implies there’s no pushy or deceptiveness involved.
You’ll likewise access the scripts for this updated version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel specifically for releasing a brand-new item by sharing a series of videos to offer lots of worth to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.
These videos will be convincing, practical, and entertaining– consequently causing visitors to take actions. You’ll find how to properly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket offers using an advanced formula and scripts. This funnel is what you need to acquire premium customers if you’re a coach or specialist.
Section 5: ClickFunnels.
This last section is quick however you can discover more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is a fantastic book if you wish to acquire insights, see examples, and read stories that will inspire you to develop a successful organization online or guide you in transitioning from offline to internet marketing channels.
Let’s think about the pros and cons rapidly:.
DotCom Secrets is free. Get business-building understanding without paying money.
Improve your company’ importance using the value ladders and sales funnel techniques and scripts.
Get secrets to ending up being an idea leader in your industry.
Simple methods that will work for any organization design.
Establish and construct relationships connection with your customers.
You may need to have an existing company to benefit from DotCom Secrets (although it can certainly benefit you if you’re simply starting out in addition to long as you carry out the details).
The book is ideal for organizations that utilize online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the main website, DotCom Secrets is FREE. If you’re based within the US or $14.95 for global, you only have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping deal we talked about previously. As you can see, Russell is a master at executing what he teaches.
If you choose to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for providing the book free from his website (you simply spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable strategies and tricks for growing a company and starting.
You’ll discover a lot of aha minutes while going through the sections. More significantly, you’re assisted on how to incorporate the idea into my own company.
DotCom Secrets is a playbook. You might need to read it several times to get the ‘tricks’ into your head and company. You do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or products online, I highly advise that you get a copy of DotCom Secrets totally free.