Dotcom Secrets is a fantastic book if you wish to gain insights, see examples, and check out stories that will motivate you to build an effective organization online or guide you in transitioning from offline to online marketing channels.
Let’s think about the pros and cons quickly:
- DotCom Secrets is complimentary. Get it here.
- You will overcome the shoulder lessons from a successful extremely affiliate– Russell Brunson.
- The book is a simple and satisfying read.
- You will get actionable takeaways that you can use to improve your organization right away.
- It’s not a “how to generate income online” book per se.
- You will need to have some understanding of internet marketing principles to totally value the book.
Dotcom Secrets is a fantastic resource if you wish to gain from somebody who has in fact generated income online.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can utilize to improve your organization instantly.
The only disadvantage is that it’s not a “how to make money online” book per se– you will require to have some understanding of internet marketing principles to totally appreciate it.
In general, Dotcom Secrets is a valuable resource for anybody looking to develop or grow an online company.
So if you’re all set to gain from one of the masters of Sales Funn, make sure to check out this book today!
DotCom Secrets Book
It’s one of my preferred service books. You might have to read it several times to fully grasp it. Or simply make it your buddy as you set about your online lifestyle organization experiences.
In the intro of the book, Russell Brunson guaranteed to keep the book evergreen for years to come. The objective is to make it relevant to both innovative and new online entrepreneurs.
The number of organization books do you still find appropriate in this ever-changing world? Even though marketing techniques are continuously changing, the DotCom Secrets book is still incredibly appropriate and useful today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a detailed process for growing a successful business– whether online or offline.
DotCom Secrets Review
Despite The Fact That DotCom Secrets was first published in 2015, you’ll find that the majority of the techniques that Russell speak about are still efficient today.
You’ll get a ton of actionable guidance from the book and if you have strategies to offer items online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his specific words:
” In fact, this is a tested playbook for growing your company with reliable list building and sales/conversion techniques, which can be utilized online and offline.”
This is a effective and transformative book. If you’re looking to start a service or scale an existing organization, DotCom Secrets by Russell Brunson is the best roadway map.
Within the pages of the Dotcom Secrets book, you’ll get a detailed plan that guides you on the right building blocks for your business. You’ll absolutely get results from reading it.
To be honest, DotCom Secrets sounds like a book for constructing a sustainable online organization just.
Do not be constrained by that because the actionable marketing strategies work for both online and offline businesses. You’re in safe hands if you run a brick-and-mortar company and desire to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can respond to that concern. If you wish to start or scale a company and follow tested ‘shortcut’ that has been tested by Russell himself, you need to read the DotCom Secrets book.
It’s changing lives and I’ve personally found it extremely important on my entrepreneurial journey (I’ve read it numerous times). I highly advise the book.
DotCom Secrets might not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You ought to think about another book.
DotCom Secrets offers smart insights and strategies to:
Existing business owners: If you have not begun a company at all or have no service concept, the book might not relate to you.
Item owners: If you have an existing product already, then you can learn strategies to double or perhaps triple your sales.
Confident online marketers: If you’re prepared to take steps that may challenge your idea of organization, then you must use DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to construct a company that stands the test of time. Due to the fact that you lack the skillset, tools, and tricks that have been checked and proven to produce great results, you do not want to fizzle out.
So whether you’re a novice who’s simply beginning or you’re an expert, DotCom Secrets will stroll you through the procedure of starting and growing a successful service.
If you currently have a business, utilize the tricks in the book to scale to astounding levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and powerful book that supplies specific, actionable directions on what you should do to fail-proof your business, how to draw in customers, and the secrets to significantly increase your sales.
If you stop working to read DotCom Secrets, you’re still not limited at all. The only obstacle, though, is that you’ll miss out on the opportunity to quickly grow your existing organization or flourish in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences in between Expert Secrets Both books pertain to, way of life entrepreneurs, business owners and online marketers– since they match each other and attend to beginning and growing an effective business.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets describes a detailed process to successfully structure your service. You get to discover how to deliver your message and interact worth in a way that makes people want to pay you.
Professional Secrets gives actionable examples, illustrations, and stories that help you find your voice, build a faithful fan base and earn money to share messages that will alter another person’s life.
Both books are advised to entrepreneur who want to end up being more successful in their industries. Entrepreneurs who are constructed to see opportunities in competition instead of pain.
In Russell’s third and brand name brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream customers (aka getting heaps of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 sections similar to Expert Secrets that lays out the basic marketing processes and how to execute them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the first area of DotCom Secrets with “Ladders and Funnels.” He also reveals five (5) marketing secrets. Let’s go over them:
Secret # 1: The Secret Formula
Initially, you require to have a full understanding of where you desire your business. How does this understanding assist your consumers and clients?
This will help you to serve them much better– instead of searching for out their pain points, how desperate they require solutions, and what they’re willing to pay.
In the secret formula, four basic questions were detailed in a detailed order inside the DotCom Secrets book:
Who are your dream clients?
How do you discover them?
How do you attract them without being pushy?
What benefit will they obtain from your company?
You’ll find answers to these concerns and more in the first secret.
Secret #2: The Value Ladder
When it comes to constructing a sustainable business, worth is crucial. If there’s no value, customers and consumers will leave.
That’s why Russell invested a lots of time to dissect the actions that you need to follow to browse your dream client from taking the “bait” (beginning point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This trick is described as “taking them through your value ladder.”
When you effectively structure the value ladder, you’ll not just make more money, you’ll also offer your clients with a more customized service. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic occurs. It’s like an epiphany that alters everything you already know about growing a rewarding service. You’ll start with constructing out your own sales funnel and the psychology behind a lucrative funnel.
It exceeds the product you’re selling or how they’re priced. There’s a lot more …
You require to have a complete value ladder in place. It’s like your foolproof system for making sales on auto-pilot. You might not be able to build a high-converting sales funnel if you do not have an efficient worth adder mapped out.
The sales funnel is essential and has actually changed the way entrepreneurs and businesses approach sales online.
It works due to the fact that it considers the customers’ habits– and moves them through the different actions of your value ladder until they’re all set to acquire your item– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target audience. You might not understand how to determine or serve them. That’s why knowing how to define your target audience is essential.
This secret describes where your target audience (i.e., clients who are ready to acquire your product) are investing the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the methods that work to get a client to leave whatever they’re doing and take a look at your page.
Every online entrepreneur requires to find out and master these strategies. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or website is a constant struggle for many people. It’s probably the most daunting aspect of running an effective online organization.
Do you actually understand how traffic operates in the internet marketing area? Russell has the responses if you aren’t positive in your traffic generation competence.
He shows you the best kind of traffic that you should take note of and how it can transform your organization. The type of traffic includes:
- Traffic we control
- The traffic we do not control
- Traffic we own
Area Two: Your Communication Funnel
In this section, Russell digs deeper into the processes associated with developing an audience by leveraging more advanced personal branding methods, the tricks to interacting well with your audience that will result in a sale.
Make certain you don’t skip this section while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a positive and appealing character.
Why do you think guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have massive fans?
As a business owner, you can’t go wrong when you finally establish an appealing character. When you’re effective at it, it indicates you can include more certified customers to your email list and release a successful item that people are willing and prepared to acquire right now.
In producing that attractive character, Russell Brunson defines the three parts you must keep in check, which is divided into three (3) categories:
- The Elements
- The Identity
DotCom Secrets reveals you how to develop an attractive character using these parts and their aspects, and determine the very best method to interact your fascinating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s everything about developing a bond and a sort of connection in between the Attractive Character and the target audience via a traffic source we own. Email.
The Soap Opera Sequence makes up a series of email sequences that help to link and establish an instantaneous relationship between you and the individual reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart likewise shares the EXACT 5 email templates that have actually assisted him to transition into an in-demand internet and an appealing character online marketer.
Since it capitalizes on providing value to your customers, the Soap Opera Sequence works. This ‘value’ paired with a tempting open storyline hooks them the minute they read your first e-mail and they’ll eagerly anticipate the next one.
The days of dull e-mail series are over. Do not simply enjoy daytime soap on TV, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your customers delighted to speak with you every day is utilizing the Seinfeld e-mail format.”
So what’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email design that builds enjoyment in your readers. It ‘d captivate them and trigger them to buy from you.
It leverages the power of storytelling. But this time, you’re being creative in sharing your life and appropriate stories happening with/around you– stories they can easily connect with. You need to be purposeful and tactical about it anyways.
You wish to have the ability to lead perfect clients back to your offer. This might look easy but it’s effective!
Russell also provides fine examples and written design templates to accelerate the process when you’re sending Seinfeld emails.
Section Three: Funnelology
In this section, the techniques and tactics for constructing high-converting funnels are talked about in detail, as well as and what you truly must do to make your funnel work.
Russell covers the principles of a funnel, phases (and sales funnel phases) and the kind of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the importance of staying with systems that work. In other words, there’s no requirement to reinvent the wheel.
If you’re an entrepreneur and you’re struggling to break even, there’s an opportunity that you’re making the above error.
This prevails with entrepreneurs who are simply starting with their sales funnel. They attempt to re-invent the whole lorry. What a dreadful course to follow when constructing an organization!
The trick here is leveraging on other people who already have a successful funnel and making your deal to their exact customers. Watch on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these elements to work for you is a priceless gift for your company. Once you comprehend how the pieces fit, it’s rather simple.
Secret # 10: Seven Phases Of A Funnel
I’m really grateful that I read DotCom Secrets a few years ago (and a number of times more because that first time to completely understand and execute the strategies in my own online business.
It not only opened my eyes to funnels and how to construct them however likewise the 7 stages that an ideal client needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better concerned terms with this sentence within the DotCom Secrets. It reads:
The genuine distinction between having a six-, seven-, or perhaps eight-figure business is whether you comprehend the stages of a funnel and can effectively monetize the points along the line.
I was familiar with that there are levels of traffic temperature and for that reason, treating them along the very same funnel procedure is dangerous.
This trick alone is essential to developing the ideal kind of page, offer, and traffic that will cause sales.
When developing a funnel– especially if you desire visitors and leads to trust you more, there’s also the pre-framing concept that you require to completely comprehend. Well, who does not want to develop trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the typical company guidance. It goes into the specific landing pages you can create in the 7 building phases that we’ve discussed previously.
You get to see the twenty-three of the most effective foundation for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers use these building blocks at specific times during these same four stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
Identifying hyper buyers for your services and items.
You can choose which you desire to start with very first and which one to stick to in your market when you’ve understood how this works.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the right type of funnels can be a struggle even to the more advanced marketers. More so, comprehend the funnels that will be served just to qualified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so obvious– however bypassing it can make a distinction in your traffic engagement and sales.
Here Russell lays out the procedure he follows when selecting a funnel to use on the frontend of his worth ladders, the funnel he utilizes in the factor to consider stage (the middle), and those utilized for the backend deals.
Secret # 13: The Best Bait
I couldn’t include this ‘secret’ when I initially read the DotCom Secrets book.
Russell spills all of it out in this section and reveals the trick that made all his books offer millions.
Simply by grabbing your free copy of DotCom Secrets and studying the funnel actions, you’ll have several “Aha-Moments” that will change your company, specifically if you have an item you’re currently selling online (or perhaps offline).
I suggest if you can buy your free copy of DotCom Secrets and study the funnel actions, you’ll understand the trick behind these records.
He highlights the power of words and how utilizing a certain WORD can alter your entire service magically. That single word can act as bait.
No matter the industry you run in, what you do, what items you provide, or the business model, this is the part that a few of the successful business owners would conceal from you.
Area Four: Funnels And Scripts
The very first time I read DotCom Secrets, I couldn’t understand this section due to the fact that it was distinct in its method. I had to check out the book again to comprehend the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, as well as the specific funnel scripts that have helped him to sell millions of each of his items.
These are split into the Frontend, Middle and Backend Funnels. Remarkably, you don’t have to deal with these parts due to the fact that there’s an effective suite of software application you can utilize to automate everything– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Since it shows what must happen when you get your visitors onboard your sales funnel, the Frontend Funnel is important.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to construct and can benefit eCommerce business owners or online marketers who have Free Plus Shipping deals.
The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item ought to be shipped.
On the 2nd page (step-two) of the funnel, the visitor’s credit card info is asked for the shipping and handling charge. When the visitor has successfully submitted the 2nd page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will utilize to make this whole 2-step totally free shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of setting up this deal is to assist breakeven and cover the cash you invested in marketing or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson shows the useful mechanics involved in this type of funnel. And he also introduced an unique script called the Star, Story, Solution script which helps to nudge a cold lead towards your products.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to entice visitors and let them keep spending for a longer time.
However you’re not restricted in any way– as there are many ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the best and likewise the very first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to utilize documented or live presentations to market your product and services on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the methods and scripts that will make the webinar really “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more innovative webinar discussion where your goal is to get individuals to purchase.
You’ll also access the scripts for this upgraded variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel particularly for releasing a new product by sharing a series of videos to offer lots of value to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, practical, and amusing– therefore causing visitors to do something about it. You’ll discover how to properly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket deals utilizing a sophisticated formula and scripts. If you’re a coach or specialist, this funnel is what you need to obtain premium customers.
Area 5: ClickFunnels.
This last area is brief however you can discover more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is a fantastic book if you want to gain insights, see examples, and read stories that will inspire you to construct a successful company online or guide you in transitioning from offline to online marketing channels.
So let’s consider the cons and pros rapidly:.
DotCom Secrets is free. Get business-building knowledge without paying cash.
Enhance your service’ importance utilizing the value ladders and sales funnel strategies and scripts.
Get tricks to becoming a thought leader in your market.
Simple strategies that will work for any service design.
Build relationships and develop rapport with your consumers.
You might need to have an existing organization to take advantage of DotCom Secrets (although it can certainly benefit you if you’re just starting as well as long as you carry out the details).
The book is perfect for companies that utilize online marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the official website. If you’re based within the US or $14.95 for global, you just have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping deal we discussed previously. As you can see, Russell is a master at implementing what he teaches.
If you choose to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for using the book free from his site (you simply pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable methods and secrets for growing an organization and beginning.
You’ll stumble upon a bunch of aha moments while going through the sections. More importantly, you’re directed on how to incorporate the idea into my own business.
DotCom Secrets is a playbook. You might need to read it several times to get the ‘tricks’ into your head and business. You don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering services or products online, I highly advise that you get a copy of DotCom Secrets for FREE.