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Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is an excellent book if you want to acquire insights, see examples, and read stories that will influence you to develop an effective company online or guide you in transitioning from offline to internet marketing channels.

Let’s think about the pros and cons quickly:

Pros:

  • DotCom Secrets is complimentary. Get it here.
  • You will overcome the shoulder lessons from an effective very affiliate– Russell Brunson.
  • The book is a easy and pleasurable read.
  • You will get actionable takeaways that you can utilize to enhance your service immediately.

Cons:

  • It’s not a “how to generate income online” book per se.
  • You will require to have some understanding of internet marketing ideas to completely value the book.

If you desire to discover from someone who has actually made cash online, Dotcom Secrets is a great resource.

Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll come away from reading this book with actionable takeaways that you can utilize to enhance your service right away.

The only disadvantage is that it’s not a “how to earn money online” book per se– you will require to have some understanding of internet marketing concepts to totally value it.

However overall, Dotcom Secrets is a valuable resource for anyone seeking to develop or grow an online service.

So if you’re prepared to learn from among the masters of Sales Funn, be sure to have a look at this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my favorite organization books. You might have to read it numerous times to totally grasp it. Or simply make it your buddy as you set about your online way of life service adventures.

In the intro of the book, Russell Brunson guaranteed to keep the book evergreen for years to come. The objective is to make it appropriate to both brand-new and innovative online business owners.

How many service books do you still find appropriate in this ever-changing world? Although marketing techniques are continuously altering, the DotCom Secrets book is still incredibly pertinent and beneficial today.

What Is DotCom Secrets?

The DotCom Secrets book offers a detailed procedure for growing an effective organization– whether online or offline.

DotCom Secrets Review

Although DotCom Secrets was first released in 2015, you’ll discover that the majority of the methods that Russell talks about are still effective today.

You’ll get a ton of actionable suggestions from the book and if you have plans to sell items online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a referral.

Dan Kennedy wrote the forward to the DotCom Secrets book. In his precise words:

” In truth, this is a proven playbook for growing your company with effective lead generation and sales/conversion methods, which can be used online and offline.”

This is a effective and transformative book. DotCom Secrets by Russell Brunson is the best plan if you’re aiming to start an organization or scale an existing company.

Within the pages of the Dotcom Secrets book, you’ll get an in-depth strategy that guides you on the ideal foundation for your business. You’ll absolutely get arise from reading it.

To be sincere, DotCom Secrets sounds like a book for constructing a sustainable online service only.

Don’t be constrained by that because the actionable marketing methods work for both online and offline organizations. You’re in safe hands if you run a brick-and-mortar company and want to shift to online marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, only you can respond to that question. If you wish to begin or scale a service and follow tested ‘shortcut’ that has actually been checked by Russell himself, you should check out the DotCom Secrets book.

It’s altering lives and I’ve personally found it very valuable on my entrepreneurial journey (I’ve read it several times). I highly suggest the book.

If you ‘d rather play cool and try to figure it out by yourself, then DotCom Secrets might not deserve your read. You ought to consider another book.

DotCom Secrets provides clever insights and strategies to:

Existing business owners: If you haven’t begun an organization at all or have no organization idea, the book might not relate to you.

Product owners: If you have an existing item already, then you can discover strategies to double or perhaps triple your sales.

Confident online marketers: If you’re prepared to take actions that may challenge your idea of service, then you need to utilize DotCom Secrets as a referral.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You wish to develop a service that stands the test of time. Since you do not have the skillset, tools, and secrets that have been evaluated and proven to produce excellent results, you do not want to fizzle out.

Whether you’re a novice who’s simply getting began or you’re a professional, DotCom Secrets will walk you through the procedure of starting and growing a profitable business.

If you currently have a company, use the tricks in the book to scale to amazing levels? Aside from earning money, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a trusted and powerful book that offers specific, actionable instructions on what you need to do to fail-proof your company, how to bring in consumers, and the tricks to significantly improve your sales.

If you fail to read DotCom Secrets, you’re still not restricted at all. The only obstacle, though, is that you’ll miss out on the chance to rapidly grow your existing service or grow in a competitive market.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some differences in between Expert Secrets Both books relate to, lifestyle entrepreneurs, entrepreneur and online marketers– because they match each other and attend to starting and growing an effective service.

Professional Secrets vs DotCom Secrets.

DotCom Secrets details a step-by-step procedure to successfully structure your company. You get to learn how to provide your message and communicate worth in such a way that makes individuals want to pay you.

Professional Secrets gives actionable examples, illustrations, and stories that assist you find your voice, build a faithful fan base and earn money to share messages that will change another person’s life.

Both books are recommended to company owner who wish to end up being more successful in their industries. Entrepreneurs who are constructed to see chances in competitors instead of pain.

In Russell’s third and brand name brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream clients (aka getting lots of traffic as the title of the book recommends).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is arranged into 5 sections just like Expert Secrets that outlines the easy marketing procedures and how to execute them.

Area One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell began the very first section of DotCom Secrets with “Ladders and Funnels.” He likewise exposes 5 (5) marketing tricks. Let’s discuss them:

Secret # 1: The Secret Formula

You require to have a complete understanding of where you desire your organization. How does this understanding assist your clients and clients?

This will assist you to serve them better– instead of trying to find out their discomfort points, how desperate they need options, and what they’re ready to pay.

In the secret formula, 4 basic concerns were outlined in a step-by-step order inside the DotCom Secrets book:

Who are your dream clients?

How do you find them?

How do you attract them without being pushy?

What benefit will they obtain from your business?

You’ll discover answers to these questions and more in the very first trick.

Secret #2: The Value Ladder

Worth is key when it pertains to developing a sustainable company. , if there’s no value, customers consumers clients customers leaveCustomers

Customers

That’s why Russell invested a ton of time to dissect the steps that you need to follow to browse your dream customer from taking the “bait” (beginning point of your ladder) to where they wish to be.

DotCom Secrets Value Ladder

This trick is described as “taking them through your value ladder.”

When you successfully structure the worth ladder, you’ll not only make more cash, you’ll likewise supply your clients with a more tailored service. They’ll love you for this.

Secret # 3: From A Ladder To A Funnel

This secret is where the magic takes place. It’s like an epiphany that changes whatever you currently learn about growing a profitable organization. You’ll get started with building out your own sales funnel and the psychology behind a lucrative funnel.

It goes beyond the product you’re selling or how they’re priced. There’s a lot more …

You need to have a complete value ladder in place. It’s like your foolproof system for making sales on autopilot. If you do not have a reliable worth adder mapped out, you may not be able to construct a high-converting sales funnel.

The sales funnel is important and has actually changed the way business owners and organizations approach sales online.

It works due to the fact that it considers the customers’ behaviors– and moves them through the different steps of your value ladder till they’re ready to buy your product– voluntarily.

Secret # 4: How To Find Your Dream Customers

You have a target market. Unfortunately, you might not know how to determine or serve them. That’s why understanding how to specify your target audience is very important.

This secret lays out where your target market (i.e., customers who are ready to acquire your item) are investing most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be equipped with the methods that work to get a consumer to leave whatever they’re doing and have a look at your page.

Every online business owner requires to discover and master these methods. Russell makes it simple in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Getting traffic to a landing page or website is a consistent struggle for many people. It’s probably the most complicated element of running a successful online organization.

Do you actually understand how traffic operates in the internet marketing area? Russell has the responses if you aren’t positive in your traffic generation expertise.

He reveals you the very best type of traffic that you should pay attention to and how it can change your service. The kind of traffic includes:

  • Traffic we control
  • The traffic we don’t control
  • Traffic we own

Area Two: Your Communication Funnel

In this section, Russell digs deeper into the procedures involved in building an audience by leveraging more advanced individual branding strategies, the secrets to interacting well with your audience that will lead to a sale.

Make certain you do not avoid this area while reading DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to developing a appealing and positive character.

Why do you think men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have huge fans?

As a business owner, you can’t go wrong when you lastly develop an attractive character. When you’re successful at it, it indicates you can include more certified consumers to your email list and release an effective product that individuals are ready and prepared to purchase right away.

In creating that attractive character, Russell Brunson specifies the 3 components you must keep in check, which is split into 3 (3) categories:

  • The Elements
  • The Identity
  • Stories

DotCom Secrets shows you how to develop an appealing character utilizing these elements and their components, and identify the very best way to communicate your fascinating stories that will get the sales can be found in.

Secret # 7: The Soap Opera Sequence

This “secret” comes from the previous part of Dotcom Secrets. It’s everything about developing a bond and a sort of rapport between the Attractive Character and the target audience via a traffic source we own. Email.

The Soap Opera Sequence makes up a series of e-mail sequences that help to link and establish an instant relationship in between you and the person reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for creating the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his great heart also shares the EXACT 5 e-mail templates that have assisted him to shift into an Attractive Character and a sought-after internet online marketer.

The Soap Opera Sequence works due to the fact that it capitalizes on offering worth to your customers. This ‘worth’ paired with an alluring open storyline hooks them the moment they read your very first email and they’ll eagerly anticipate the next one.

The days of uninteresting e-mail sequences are over. Do not just delight in daytime drama on television, it’s time to anecdotally use it in your e-mail messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the trick to keeping your subscribers delighted to speak with you every day is using the Seinfeld email format.”

So what’s the Seinfeld format everything about?

DotCom Secrets Seinfeld Sequence

It’s an email style that develops enjoyment in your readers. It ‘d entertain them and cause them to buy from you.

It leverages the power of storytelling. This time, you’re being creative in sharing your life and relevant stories occurring with/around you– stories they can easily link with. You ought to be purposeful and strategic about it anyways.

You want to be able to lead ideal clients back to your offer. This may look simple but it’s effective nevertheless!

Russell likewise supplies fine examples and composed design templates to accelerate the procedure when you’re sending Seinfeld emails.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area Three: Funnelology

In this area, the techniques and methods for constructing high-converting funnels are discussed in detail, along with and what you really must do to make your funnel work.

Russell covers the basics of a funnel, stages (and sales funnel stages) and the type of landing pages to use, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we found out the importance of staying with systems that work. To put it simply, there’s no requirement to reinvent the wheel.

There’s a chance that you’re making the above error if you’re a business owner and you’re having a hard time to break even.

This is common with business owners who are simply beginning with their sales funnel. They try to re-invent the entire car. What a horrible path to follow when developing a service!

The trick here is leveraging on other individuals who currently have an effective funnel and making your offer to their exact consumers. Watch on the:

  • Demographics
  • Advertisement copy and copies
  • Traffic sources
  • Deals
  • Landing page

Understanding how to reverse all these elements to work for you is a valuable gift for your service. It’s rather simple once you understand how the pieces fit.

Secret # 10: Seven Phases Of A Funnel

I’m very thankful that I read DotCom Secrets a couple of years ago (and several times more because that first time to completely understand and execute the strategies in my own online business.

It not just opened my eyes to funnels and how to develop them but likewise the 7 stages that a perfect client needs to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me much better come to terms with this sentence within the DotCom Secrets. It checks out:

The genuine difference in between having a six-, seven-, or even eight-figure company is whether you comprehend the phases of a funnel and can effectively monetize the points along the line.

I got to know that there are levels of traffic temperature level and therefore, treating them along the same funnel process threatens.

This secret alone is fundamental to developing the right kind of page, offer, and traffic that will lead to sales.

There’s likewise the pre-framing idea that you require to completely comprehend when creating a funnel– especially if you want visitors and leads to trust you more. Well, who doesn’t wish to establish trust already?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets surpasses the typical service guidance. It enters into the specific landing pages you can develop in the 7 structure phases that we’ve gone over previously.

You get to see the twenty-three of the most effective foundation for your sales funnels.

DotCom Secrets 23 foundation of a funnel

Smart funnel hackers use these foundation at specific times throughout these exact same 4 phases of the funnel:

  • Pre-frame bridge
  • Qualifying subscribers
  • Qualifying buyers

Determining hyper buyers for your products and services.

Once you’ve understood how this works, you can decide which you wish to start with first and which one to stick to in your market.

Secret # 12: Frontend Vs. Backend Funnels

Choosing the ideal kind of funnels can be a struggle even to the advanced online marketers. More so, comprehend the funnels that will be served only to certified buyers (at the backend).

DotCom Secrets Frontend Vs Backend

This mistake isn’t so obvious– but bypassing it can make a difference in your traffic engagement and sales.

Here Russell lays out the process he follows when picking a funnel to utilize on the frontend of his value ladders, the funnel he uses in the consideration stage (the middle), and those used for the backend offers.

Secret # 13: The Best Bait

I couldn’t contain this ‘secret’ when I initially read the DotCom Secrets book.

Russell spills everything out in this section and exposes the secret that made all his books offer millions.

Simply by getting your free copy of DotCom Secrets and studying the funnel actions, you’ll have a number of “Aha-Moments” that will alter your organization, specifically if you have an item you’re currently selling online (or perhaps offline).

I mean if you can buy your complimentary copy of DotCom Secrets and study the funnel steps, you’ll comprehend the trick behind these records.

He stresses the power of words and how utilizing a specific WORD can alter your whole business amazingly. That single word can serve as bait.

Despite the industry you run in, what you do, what products you offer, or business design, this is the part that a few of the successful business owners would hide from you.

 

Area Four: Funnels And Scripts

The first time I check out DotCom Secrets, I couldn’t grasp this section due to the fact that it was unique in its method. I needed to check out the book once again to comprehend the point that Russell was making.

As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, in addition to the precise funnel scripts that have helped him to sell countless each of his items.

These are divided into the Frontend, Middle and Backend Funnels. Remarkably, you do not have to struggle with these parts because there’s a powerful suite of software application you can utilize to automate whatever– ClickFunnels software.

1. Frontend Funnel: Two-Step– Free Plus Shipping

Due to the fact that it shows what need to take place once you get your visitors onboard your sales funnel, the Frontend Funnel is crucial.

You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to construct and can benefit eCommerce online marketers or entrepreneurs who have Free Plus Shipping deals.

The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product should be delivered.

On the 2nd page (step-two) of the funnel, the visitor’s credit card information is asked for the shipping and managing charge. As soon as the visitor has actually successfully completed the second page– the One-time-offer is next.

Obviously, you’re not left alone as there are scripts you will use to make this entire 2-step complimentary shipping funnel reliable. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the very same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of setting up this offer is to help breakeven and cover the cash you spent on marketing or getting the lead.

DotCom Secrets self liquidating deal

Here, Russell Brunson shows the practical mechanics associated with this kind of funnel. And he likewise introduced an unique script called the Star, Story, Solution script which helps to push a cold lead towards your products.

You’ll gain access to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll discover how to attract visitors and let them keep paying for a longer time.

You’re not restricted in any way– as there are numerous methods to use this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The ideal webinar is the best and likewise the first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to use recorded or live presentations to market your products or services on auto-pilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re supplied with the methods and scripts that will make the webinar truly “best.”.

5. Middle Funnel: Invisible Perfect Webinar.

It’s not FREE!. It’s a more sophisticated webinar discussion where your goal is to get individuals to buy.

You’ll likewise access the scripts for this upgraded version of Perfect Webinar.

6. Middle Funnel: Product Launch.

You utilize the “Product Launch” funnel specifically for launching a new item by sharing a series of videos to supply lots of worth to your visitors.

Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.

These videos will be persuasive, helpful, and entertaining– consequently causing visitors to act. You’ll discover how to properly structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of selling high-ticket offers utilizing a sophisticated formula and scripts. This funnel is what you need to get premium customers if you’re a coach or expert.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section 5: ClickFunnels.

This last area is brief but you can learn more by reading my ClickFunnels review.

DotCom Secrets Pros and Cons.

DotCom Secrets is a great book if you wish to gain insights, see examples, and check out stories that will motivate you to build an effective business online or guide you in transitioning from offline to internet marketing channels.

So let’s consider the benefits and drawbacks rapidly:.

Pros.

DotCom Secrets is totally free. Get business-building knowledge without paying money.

Enhance your service’ importance using the worth ladders and sales funnel strategies and scripts.

Get secrets to ending up being a thought leader in your market.

Basic strategies that will work for any service model.

Establish and build relationships rapport with your consumers.

Cons.

You may need to have an existing business to take advantage of DotCom Secrets (although it can certainly benefit you if you’re just starting out along with long as you implement the info).

The book is ideal for services that leverage online marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

When you get it from the official website, DotCom Secrets is FREE. You just need to spend for shipping/handling– $7.95 if you’re based within the United States or $14.95 for international.

There you have it, the Free Plus Shipping deal we discussed earlier. As you can see, Russell is a master at implementing what he teaches.

If you choose to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.

DotCom Secrets Free Book.

Thanks to Russell for providing the book free from his website (you simply spend for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a plan of actionable strategies and tricks for starting and growing a service.

You’ll stumble upon a bunch of aha minutes while going through the areas. More significantly, you’re directed on how to incorporate the principle into my own company.

DotCom Secrets is a playbook. You may have to read it several times to get the ‘secrets’ into your head and company. You do not have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re offering services or products online, I extremely recommend that you get a copy of DotCom Secrets for FREE.

>>Click Here To Get Your Copy Of Dotcom Secrets<<