Dotcom Secrets is a fantastic book if you want to acquire insights, see examples, and check out stories that will motivate you to develop an effective service online or guide you in transitioning from offline to internet marketing channels.
So let’s think about the cons and pros rapidly:
- DotCom Secrets is complimentary. Get it here.
- You will get over the shoulder lessons from a successful super affiliate– Russell Brunson.
- The book is a simple and pleasurable read.
- You will get actionable takeaways that you can use to improve your business instantly.
- It’s not a “how to generate income online” book per se.
- You will need to have some knowledge of online marketing principles to totally appreciate the book.
Dotcom Secrets is an excellent resource if you wish to learn from someone who has really generated income online.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can use to enhance your company instantly.
The only disadvantage is that it’s not a “how to make money online” book per se– you will require to have some knowledge of online marketing concepts to completely value it.
In general, Dotcom Secrets is a valuable resource for anyone looking to build or grow an online organization.
If you’re prepared to discover from one of the masters of Sales Funn, be sure to check out this book today!
DotCom Secrets Book
It’s one of my preferred business books. You may need to read it multiple times to totally grasp it. Or simply make it your buddy as you set about your online lifestyle business adventures.
In the introduction of the book, Russell Brunson assured to keep the book evergreen for years to come. The goal is to make it pertinent to both advanced and brand-new online entrepreneurs.
The number of service books do you still discover appropriate in this ever-changing world? Even though marketing techniques are constantly changing, the DotCom Secrets book is still incredibly pertinent and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a detailed process for growing a successful organization– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first published in 2015, you’ll find that the majority of the methods that Russell speak about are still reliable today.
You’ll get a lots of actionable guidance from the book and if you have plans to offer products online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy composed the forward to the DotCom Secrets book. In his exact words:
” In fact, this is a tested playbook for growing your business with effective lead generation and sales/conversion methods, which can be used online and offline.”
This is a transformative and powerful book. DotCom Secrets by Russell Brunson is the ideal road map if you’re seeking to begin an organization or scale an existing company.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth strategy that guides you on the right building blocks for your company. You’ll definitely get results from reading it.
To be truthful, DotCom Secrets seems like a book for constructing a sustainable online business only.
However do not be constrained by that because the actionable marketing strategies work for both online and offline businesses. You’re in safe hands if you run a brick-and-mortar business and want to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can answer that concern. If you want to scale a business or begin and follow tested ‘shortcut’ that has actually been tested by Russell himself, you must read the DotCom Secrets book.
It’s altering lives and I’ve personally found it extremely valuable on my entrepreneurial journey (I’ve read it a number of times). I extremely recommend the book.
If you ‘d rather play cool and attempt to figure it out by yourself, then DotCom Secrets might not deserve your read. You should think about another book.
DotCom Secrets offers wise insights and techniques to:
Existing entrepreneur: If you have not begun an organization at all or have no business concept, the book might not be relevant to you.
Product owners: If you have an existing product already, then you can learn techniques to double or perhaps triple your sales.
Confident marketers: If you’re ready to take actions that may challenge your idea of business, then you should utilize DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to construct a service that stands the test of time. You don’t want to fizzle out because you do not have the skillset, tools, and tricks that have actually been evaluated and shown to produce great outcomes.
Whether you’re a beginner who’s simply getting started or you’re an expert, DotCom Secrets will stroll you through the process of starting and growing a lucrative company.
If you already have a company, use the secrets in the book to scale to unbelievable levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and powerful book that supplies particular, actionable instructions on what you must do to fail-proof your company, how to draw in consumers, and the secrets to considerably improve your sales.
If you stop working to check out DotCom Secrets, you’re still not limited at all. The only challenge, however, is that you’ll miss the chance to rapidly grow your existing company or prosper in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions between Expert Secrets Both books are relevant to, way of life business owners, company owner and online marketers– considering that they match each other and provide for beginning and growing a successful service.
Professional Secrets vs DotCom Secrets.
DotCom Secrets lays out a step-by-step process to efficiently structure your company. You get to discover how to provide your message and interact worth in a way that makes individuals want to pay you.
Professional Secrets gives actionable examples, illustrations, and stories that help you discover your voice, build a loyal fan base and get paid to share messages that will change somebody else’s life.
Both books are suggested to entrepreneur who wish to become more successful in their industries. Business owners who are developed to see chances in competition instead of discomfort.
In Russell’s 3rd and brand name new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream consumers (aka getting lots of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 areas much like Expert Secrets that describes the easy marketing processes and how to execute them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the very first section of DotCom Secrets with “Ladders and Funnels.” He likewise reveals 5 (5) marketing tricks. Let’s go over them:
Secret # 1: The Secret Formula
Initially, you require to have a full understanding of where you want your business. How does this understanding help your customers and consumers?
This will assist you to serve them better– instead of searching for out their pain points, how desperate they need options, and what they’re ready to pay.
In the secret formula, four basic concerns were detailed in a detailed order inside the DotCom Secrets book:
Who are your dream clients?
How do you find them?
How do you attract them without being pushy?
What advantage will they get from your company?
You’ll find answers to these questions and more in the first secret.
Secret #2: The Value Ladder
Worth is crucial when it pertains to building a sustainable service. If there’s no worth, customers and customers will leave.
That’s why Russell invested a ton of time to dissect the steps that you need to follow to browse your dream client from taking the “bait” (beginning point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This secret is referred to as “taking them through your worth ladder.”
When you successfully structure the worth ladder, you’ll not only make more money, you’ll also supply your customers with a more customized option. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic happens. It’s like an epiphany that alters everything you currently know about growing a successful company. You’ll get started with constructing out your own sales funnel and the psychology behind a rewarding funnel.
There’s a lot more …
You need to have a complete value ladder worth place. You may not be able to build a high-converting sales funnel if you don’t have an efficient value adder mapped out.
The sales funnel is important and has altered the way entrepreneurs and services approach sales online.
It works due to the fact that it takes into consideration the customers’ habits– and moves them through the different steps of your worth ladder until they’re prepared to acquire your item– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target audience. You may not know how to identify or serve them. That’s why understanding how to specify your target market is important.
This secret lays out where your target market (i.e., clients who are ready to purchase your product) are spending most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the methods that work to get a customer to leave whatever they’re doing and check out your page.
Every online business owner requires to discover and master these strategies. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or site is a continuous battle for the majority of people. It’s perhaps the most challenging aspect of running an effective online organization.
Do you actually comprehend how traffic operates in the online marketing space? If you aren’t positive in your traffic generation know-how, Russell has the responses.
He shows you the very best kind of traffic that you need to take note of and how it can transform your service. The kind of traffic includes:
- Traffic we control
- The traffic we do not manage
- Traffic we own
Section Two: Your Communication Funnel
In this section, Russell digs deeper into the procedures associated with building an audience by leveraging advanced individual branding techniques, the tricks to communicating well with your audience that will cause a sale.
Make certain you don’t skip this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a positive and attractive character.
Why do you think people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have huge followers?
As a company owner, you can’t go wrong when you finally develop an attractive character. When you’re successful at it, it suggests you can include more competent consumers to your e-mail list and launch a successful item that people are ready and ready to buy right now.
In producing that attractive character, Russell Brunson defines the three elements you need to keep in check, which is split into 3 (3) categories:
- The Elements
- The Identity
DotCom Secrets shows you how to develop an attractive character utilizing these parts and their elements, and identify the very best way to communicate your captivating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s all about producing a bond and a sort of relationship between the Attractive Character and the target audience via a traffic source we own. Email.
The Soap Opera Sequence makes up a series of e-mail sequences that assist to link and develop an immediate relationship in between you and the individual reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart also shares the EXACT five email design templates that have assisted him to transition into an Attractive Character and an in-demand web marketer.
The Soap Opera Sequence works since it takes advantage of offering worth to your subscribers. This ‘worth’ coupled with an irresistible open story hooks them the minute they read your very first email and they’ll look forward to the next one.
The days of boring e-mail series are over. Do not just take pleasure in daytime soap on television, it’s time to anecdotally use it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your subscribers pleased to speak with you every day is using the Seinfeld e-mail format.”
So what’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email style that constructs enjoyment in your readers. It ‘d amuse them and trigger them to buy from you.
It leverages the power of storytelling. This time, you’re being imaginative in sharing your life and pertinent stories taking place with/around you– stories they can easily link with. You must be purposeful and tactical about it anyways.
You wish to have the ability to lead perfect clients back to your offer. This might look basic however it’s powerful!
Russell likewise provides good examples and written templates to speed up the procedure when you’re sending out Seinfeld emails.
Area Three: Funnelology
In this section, the techniques and tactics for building high-converting funnels are discussed in detail, along with and what you actually should do to make your funnel work.
Russell covers the principles of a funnel, stages (and sales funnel stages) and the kind of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the importance of adhering to systems that work. To put it simply, there’s no need to reinvent the wheel.
If you’re a business owner and you’re struggling to recover cost, there’s a possibility that you’re making the above mistake.
This prevails with business owners who are simply beginning with their sales funnel. They try to re-invent the entire lorry. What an awful course to follow when developing a company!
The trick here is leveraging on other people who currently have an effective funnel and making your offer to their exact clients. Keep an eye on the:
- Ad copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these components to work for you is an invaluable gift for your organization. It’s rather simple once you comprehend how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m very grateful that I read DotCom Secrets a couple of years ago (and several times more since that first time to totally understand and carry out the strategies in my own online service.
It not only opened my eyes to funnels and how to develop them but likewise the 7 stages that an ideal consumer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better pertained to terms with this sentence within the DotCom Secrets. It checks out:
The genuine difference between having a 6-, seven-, or perhaps eight-figure organization is whether you understand the phases of a funnel and can successfully monetize the points along the line.
I got to know that there are levels of traffic temperature level and for that reason, treating them along the exact same funnel procedure threatens.
This secret alone is fundamental to creating the right type of page, offer, and traffic that will cause sales.
There’s likewise the pre-framing concept that you need to totally understand when creating a funnel– specifically if you want visitors and causes trust you more. Well, who does not want to establish trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the common company suggestions. It enters into the particular landing pages you can produce in the 7 structure phases that we’ve gone over previously.
You get to see the twenty-three of the most effective building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers utilize these foundation at particular times during these exact same four stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying purchasers
Identifying hyperactive buyers for your product or services.
As soon as you’ve understood how this works, you can decide which you wish to begin with first and which one to adhere to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Picking the right type of funnels can be a battle even to the more advanced online marketers. More so, understand the funnels that will be served only to certified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so obvious– however bypassing it can make a difference in your traffic engagement and sales.
Here Russell lays out the procedure he follows when choosing a funnel to use on the frontend of his value ladders, the funnel he utilizes in the consideration stage (the middle), and those used for the backend deals.
Secret # 13: The Best Bait
I could not contain this ‘secret’ when I first checked out the DotCom Secrets book.
Russell spills it all out in this area and reveals the secret that made all his books offer millions.
Just by grabbing your complimentary copy of DotCom Secrets and studying the funnel steps, you’ll have numerous “Aha-Moments” that will change your business, especially if you have a product you’re currently offering online (or perhaps offline).
I indicate if you can order your complimentary copy of DotCom Secrets and study the funnel actions, you’ll comprehend the trick behind these records.
He highlights the power of words and how using a certain WORD can alter your whole service amazingly. That single word can function as bait.
Despite the market you run in, what you do, what items you provide, or the business design, this is the part that some of the effective business owners would hide from you.
Area Four: Funnels And Scripts
The very first time I read DotCom Secrets, I could not understand this section due to the fact that it was special in its way. I needed to check out the book once again to comprehend the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, in addition to the precise funnel scripts that have helped him to sell millions of each of his items.
These are divided into the Frontend, Middle and Backend Funnels. Surprisingly, you do not need to struggle with these parts since there’s a powerful suite of software you can use to automate whatever– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Due to the fact that it shows what should happen when you get your visitors onboard your sales funnel, the Frontend Funnel is important.
You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to develop and can benefit eCommerce business owners or marketers who have Shipping plus free deals.
The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item must be shipped.
On the second page (step-two) of the funnel, the visitor’s credit card information is asked for the shipping and dealing with charge. When the visitor has actually successfully filled out the second page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will use to make this entire 2-step complimentary shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of setting up this deal is to help breakeven and cover the cash you invested in marketing or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson reveals the useful mechanics involved in this kind of funnel. And he also presented a special script called the Star, Story, Solution script which assists to nudge a cold lead towards your items.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to lure visitors and let them keep spending for a longer time.
You’re not restricted in any method– as there are many ways to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the ideal and also the very first funnel for the middle of your worth ladder. It covers everything about hosting high-converting webinars; how to utilize taped or live presentations to market your services or products on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the techniques and scripts that will make the webinar genuinely “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a bit different. It’s not FREE!. It’s a more advanced webinar presentation where your goal is to get individuals to buy. But it’s “undetectable”– which suggests there’s no aggressive or deceptiveness involved.
You’ll also access the scripts for this upgraded version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel particularly for introducing a new item by sharing a series of videos to provide lots of value to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.
These videos will be convincing, valuable, and entertaining– therefore triggering visitors to take actions. You’ll discover how to properly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket offers utilizing an advanced formula and scripts. If you’re a coach or consultant, this funnel is what you require to obtain premium customers.
Section 5: ClickFunnels.
This last section is brief however you can find out more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a fantastic book if you want to get insights, see examples, and read stories that will inspire you to construct a successful business online or guide you in transitioning from offline to online marketing channels.
Let’s consider the pros and cons quickly:.
DotCom Secrets is free. Get business-building knowledge without paying cash.
Improve your company’ relevance using the value ladders and sales funnel methods and scripts.
Get secrets to becoming an idea leader in your market.
Basic methods that will work for any business model.
Build relationships and develop rapport with your consumers.
You might need to have an existing organization to benefit from DotCom Secrets (although it can certainly benefit you if you’re just beginning as well as long as you carry out the details).
The book is ideal for businesses that leverage online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the official website, DotCom Secrets is FREE. You just need to pay for shipping/handling– $7.95 if you’re based within the United States or $14.95 for international.
There you have it, the Free Plus Shipping offer we discussed earlier. As you can see, Russell is a master at implementing what he teaches.
If you choose to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for offering the book free from his website (you simply spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable methods and tricks for beginning and growing a business.
You’ll come across a lot of aha minutes while going through the areas. More importantly, you’re guided on how to integrate the principle into my own business.
DotCom Secrets is a playbook. You may have to read it numerous times to get the ‘tricks’ into your head and business. You do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering services or items online, I extremely suggest that you get a copy of DotCom Secrets free of charge.