Dotcom Secrets is a fantastic book if you want to acquire insights, see examples, and check out stories that will inspire you to construct a successful organization online or guide you in transitioning from offline to internet marketing channels.
Let’s consider the pros and cons rapidly:
- DotCom Secrets is totally free. Get it here.
- You will overcome the shoulder lessons from a successful extremely affiliate– Russell Brunson.
- The book is a enjoyable and easy read.
- You will get actionable takeaways that you can utilize to improve your business instantly.
- It’s not a “how to generate income online” book per se.
- You will need to have some understanding of internet marketing concepts to totally appreciate the book.
Dotcom Secrets is a terrific resource if you wish to learn from someone who has in fact earned money online.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can use to improve your service immediately.
The only disadvantage is that it’s not a “how to earn money online” book per se– you will require to have some understanding of internet marketing principles to totally value it.
In general, Dotcom Secrets is an important resource for anyone looking to build or grow an online company.
So if you’re ready to gain from among the masters of Sales Funn, be sure to take a look at this book today!
DotCom Secrets Book
It’s one of my favorite company books. You may need to read it numerous times to totally understand it. Or merely make it your buddy as you go about your online way of life service adventures.
In the introduction of the book, Russell Brunson assured to keep the book evergreen for years to come. The goal is to make it relevant to both brand-new and innovative online entrepreneurs.
The number of business books do you still find pertinent in this ever-changing world? Despite the fact that marketing strategies are constantly altering, the DotCom Secrets book is still extremely appropriate and useful today.
What Is DotCom Secrets?
The DotCom Secrets book provides a detailed process for growing a successful service– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first released in 2015, you’ll find that most of the strategies that Russell talks about are still reliable today.
You’ll get a ton of actionable guidance from the book and if you have strategies to sell items online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his precise words:
” In reality, this is a tested playbook for growing your business with effective lead generation and sales/conversion techniques, which can be used online and offline.”
This is a effective and transformative book. DotCom Secrets by Russell Brunson is the ideal road map if you’re looking to begin a company or scale an existing organization.
Within the pages of the Dotcom Secrets book, you’ll get a detailed plan that guides you on the right foundation for your company. You’ll definitely get arise from reading it.
To be sincere, DotCom Secrets sounds like a book for developing a sustainable online company only.
But don’t be constrained by that since the actionable marketing strategies work for both online and offline organizations. You’re in safe hands if you run a brick-and-mortar business and want to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can address that question. If you want to scale an organization or begin and follow proven ‘shortcut’ that has been checked by Russell himself, you need to read the DotCom Secrets book.
It’s altering lives and I’ve personally discovered it very important on my entrepreneurial journey (I’ve read it a number of times). I extremely advise the book.
DotCom Secrets might not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You ought to consider another book.
Although, DotCom Secrets supplies wise insights and methods to:
Existing business owners: If you haven’t started a business at all or have no company concept, the book might not relate to you.
Item owners: If you have an existing product already, then you can learn techniques to double or perhaps triple your sales.
Confident online marketers: If you’re willing to take actions that may challenge your concept of service, then you must use DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to develop an organization that stands the test of time. Due to the fact that you do not have the skillset, tools, and tricks that have been checked and proven to produce great results, you do not want to fizzle out.
So whether you’re a novice who’s simply getting going or you’re a professional, DotCom Secrets will stroll you through the procedure of starting and growing a profitable business.
If you currently have a company, utilize the secrets in the book to scale to unbelievable levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and powerful book that supplies particular, actionable instructions on what you ought to do to fail-proof your organization, how to attract consumers, and the secrets to significantly enhance your sales.
If you fail to read DotCom Secrets, you’re still not limited at all. The only challenge, however, is that you’ll miss the opportunity to quickly grow your existing company or flourish in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions in between Expert Secrets Both books pertain to, way of life entrepreneurs, company owner and online marketers– because they complement each other and attend to starting and growing a successful service.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets details a detailed process to effectively structure your business. You get to discover how to deliver your message and communicate value in such a way that makes people want to pay you.
Professional Secrets provides actionable examples, illustrations, and stories that help you discover your voice, build a faithful fan base and get paid to share messages that will change someone else’s life.
Both books are recommended to company owner who wish to become more effective in their industries. Business owners who are built to see chances in competition instead of discomfort.
And lastly in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream consumers (aka getting tons of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 sections just like Expert Secrets that outlines the basic marketing procedures and how to execute them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the very first section of DotCom Secrets with “Ladders and Funnels.” He likewise reveals five (5) marketing tricks. Let’s discuss them:
Secret # 1: The Secret Formula
You need to have a full understanding of where you want your service. How does this understanding assist your customers and consumers?
This will help you to serve them better– instead of searching for out their discomfort points, how desperate they need options, and what they’re willing to pay.
In the secret formula, 4 basic questions were described in a step-by-step order inside the DotCom Secrets book:
Who are your dream customers?
How do you find them?
How do you attract them without being pushy?
What benefit will they get from your business?
You’ll find answers to these questions and more in the very first secret.
Secret #2: The Value Ladder
When it comes to developing a sustainable company, value is crucial. If there’s no worth, customers and consumers will leave.
That’s why Russell invested a lots of time to dissect the actions that you need to follow to browse your dream consumer from taking the “bait” (beginning point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This secret is referred to as “taking them through your value ladder.”
When you effectively structure the value ladder, you’ll not just make more cash, you’ll likewise provide your customers with a more tailored service. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic occurs. It’s like a surprise that changes whatever you currently know about growing a successful service. You’ll get started with constructing out your own sales funnel and the psychology behind a profitable funnel.
There’s a lot more …
You need to have a complete value ladder in place. You might not be able to construct a high-converting sales funnel if you don’t have a reliable worth adder mapped out.
The sales funnel is essential and has altered the way business owners and services approach sales online.
It works since it takes into consideration the clients’ behaviors– and moves them through the various actions of your value ladder up until they’re all set to buy your product– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target audience. You might not know how to identify or serve them. That’s why knowing how to specify your target audience is very important.
This secret details where your target market (i.e., consumers who are ready to purchase your item) are spending the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the techniques that work to get a consumer to leave whatever they’re doing and check out your page.
Every online business owner requires to learn and master these techniques. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or website is a continuous struggle for the majority of people. It’s probably the most daunting aspect of running an effective online organization.
Do you truly comprehend how traffic operates in the online marketing area? Russell has the answers if you aren’t confident in your traffic generation knowledge.
He shows you the very best type of traffic that you ought to take notice of and how it can transform your business. The kind of traffic includes:
- Traffic we manage
- The traffic we do not control
- Traffic we own
Area Two: Your Communication Funnel
In this section, Russell digs deeper into the processes involved in constructing an audience by leveraging advanced personal branding methods, the tricks to communicating well with your audience that will lead to a sale.
Ensure you do not avoid this section while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a appealing and confident character.
Why do you believe guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have massive followers?
As an entrepreneur, you can’t go wrong when you lastly establish an appealing character. When you’re successful at it, it means you can add more qualified clients to your e-mail list and launch an effective product that people are all set and ready to buy right away.
In producing that appealing character, Russell Brunson specifies the 3 elements you must keep in check, which is divided into 3 (3) classifications:
- The Elements
- The Identity
DotCom Secrets reveals you how to produce an appealing character using these components and their components, and determine the very best way to interact your captivating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s everything about producing a bond and a sort of connection between the Attractive Character and the target audience via a traffic source we own. Email.
The Soap Opera Sequence comprises a series of e-mail sequences that assist to link and develop an instantaneous relationship between you and the individual reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart likewise shares the EXACT five e-mail design templates that have helped him to transition into a desired web and an appealing character online marketer.
The Soap Opera Sequence works due to the fact that it takes advantage of offering value to your customers. This ‘value’ coupled with an alluring open story hooks them the minute they read your very first e-mail and they’ll anticipate the next one.
The days of dull e-mail sequences are over. Don’t just delight in daytime drama on TV, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your customers pleased to hear from you every day is utilizing the Seinfeld e-mail format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail style that develops excitement in your readers. It ‘d amuse them and cause them to buy from you.
It leverages the power of storytelling. But this time, you’re being imaginative in sharing your life and pertinent stories occurring with/around you– stories they can quickly get in touch with. You must be purposeful and strategic about it anyways.
You want to be able to lead perfect consumers back to your deal. This may look basic however it’s powerful!
When you’re sending Seinfeld e-mails, Russell likewise supplies excellent examples and composed templates to speed up the process.
Section Three: Funnelology
In this area, the methods and methods for constructing high-converting funnels are gone over in detail, as well as and what you actually must do to make your funnel work.
Russell covers the basics of a funnel, phases (and sales funnel stages) and the type of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the value of adhering to systems that work. Simply put, there’s no requirement to reinvent the wheel.
If you’re a business owner and you’re having a hard time to break even, there’s an opportunity that you’re making the above mistake.
This prevails with business owners who are just starting with their sales funnel. They attempt to re-invent the whole lorry. What an awful path to follow when constructing an organization!
The trick here is leveraging on other individuals who currently have an effective funnel and making your offer to their precise consumers. Keep an eye on the:
- Ad copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these aspects to work for you is an invaluable gift for your company. It’s rather simple once you comprehend how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m extremely thankful that I read DotCom Secrets a couple of years ago (and a number of times more because that very first time to totally comprehend and carry out the strategies in my own online business.
It not only opened my eyes to funnels and how to construct them but also the 7 stages that an ideal client needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better pertained to terms with this sentence within the DotCom Secrets. It checks out:
The genuine difference between having a 6-, seven-, or even eight-figure company is whether you comprehend the phases of a funnel and can successfully generate income from the points along the line.
I was familiar with that there are levels of traffic temperature and for that reason, treating them along the exact same funnel procedure threatens.
This secret alone is fundamental to developing the right type of page, deal, and traffic that will result in sales.
There’s likewise the pre-framing principle that you need to completely comprehend when producing a funnel– specifically if you want visitors and results in trust you more. Well, who doesn’t wish to establish trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the common business guidance. It enters into the particular landing pages you can produce in the 7 structure stages that we’ve discussed earlier.
You get to see the twenty-three of the most efficient building blocks for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers utilize these building blocks at particular times during these exact same four stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying purchasers
Recognizing hyper buyers for your services and products.
Once you’ve comprehended how this works, you can choose which you wish to start with very first and which one to stick to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the ideal type of funnels can be a struggle even to the more advanced online marketers. More so, comprehend the funnels that will be served just to qualified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so obvious– however bypassing it can make a difference in your traffic engagement and sales.
Here Russell outlines the process he follows when selecting a funnel to use on the frontend of his worth ladders, the funnel he uses in the consideration stage (the middle), and those utilized for the backend deals.
Secret # 13: The Best Bait
I couldn’t contain this ‘secret’ when I first read the DotCom Secrets book.
Russell spills it all out in this section and exposes the trick that made all his books offer millions.
Simply by grabbing your totally free copy of DotCom Secrets and studying the funnel actions, you’ll have numerous “Aha-Moments” that will change your organization, particularly if you have an item you’re currently offering online (or even offline).
I indicate if you can buy your complimentary copy of DotCom Secrets and study the funnel steps, you’ll comprehend the trick behind these records.
He emphasizes the power of words and how using a certain WORD can change your whole organization magically. That single word can act as bait.
Regardless of the market you run in, what you do, what items you use, or the business design, this is the part that a few of the successful business owners would conceal from you.
Section Four: Scripts and funnels
The first time I read DotCom Secrets, I could not grasp this area due to the fact that it was special in its way. I had to read the book again to understand the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, in addition to the precise funnel scripts that have assisted him to sell millions of each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Surprisingly, you don’t need to fight with these parts since there’s a powerful suite of software application you can utilize to automate everything– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is important due to the fact that it reveals what ought to occur once you get your visitors onboard your sales funnel.
You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to develop and can benefit eCommerce entrepreneurs or online marketers who have Shipping plus free deals.
The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item should be delivered.
On the second page (step-two) of the funnel, the visitor’s credit card info is asked for the shipping and handling charge. As soon as the visitor has actually successfully submitted the 2nd page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will use to make this entire 2-step complimentary shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of establishing this deal is to help breakeven and cover the money you spent on advertising or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson shows the practical mechanics associated with this type of funnel. And he also introduced a distinct script called the Star, Story, Solution script which assists to push a cold lead towards your items.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to attract visitors and let them keep paying for a longer time.
But you’re not limited in any way– as there are lots of methods to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the perfect and also the very first funnel for the middle of your worth ladder. It covers everything about hosting high-converting webinars; how to use live or recorded discussions to market your service or products on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the methods and scripts that will make the webinar truly “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little bit various. It’s not FREE!. It’s a more advanced webinar presentation where your goal is to get individuals to purchase. It’s “unnoticeable”– which implies there’s no aggressive or deceptiveness included.
You’ll also access the scripts for this updated variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel particularly for launching a new product by sharing a series of videos to provide lots of value to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.
These videos will be convincing, useful, and amusing– thus causing visitors to take actions. You’ll find how to appropriately structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket offers utilizing a sophisticated formula and scripts. This funnel is what you require to obtain premium clients if you’re a coach or consultant.
Area 5: ClickFunnels.
This last section is quick however you can learn more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is a fantastic book if you want to acquire insights, see examples, and check out stories that will motivate you to develop an effective organization online or guide you in transitioning from offline to online marketing channels.
Let’s consider the pros and cons quickly:.
DotCom Secrets is free. Get business-building knowledge without paying cash.
Improve your company’ significance utilizing the worth ladders and sales funnel techniques and scripts.
Get secrets to ending up being a thought leader in your market.
Easy techniques that will work for any business model.
Build relationships and develop rapport with your clients.
You may need to have an existing business to gain from DotCom Secrets (although it can certainly benefit you if you’re just starting out as well as long as you implement the info).
The book is perfect for companies that leverage internet marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the main website, DotCom Secrets is FREE. If you’re based within the US or $14.95 for international, you only have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping deal we went over previously. As you can see, Russell is a master at implementing what he teaches.
You can get the paperback format for $14.80 if you prefer to buy DotCom Secrets from Amazon. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for using the book free from his website (you simply pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable methods and secrets for growing an organization and starting.
You’ll discover a lot of aha moments while going through the areas. You’re assisted on how to incorporate the idea into my own company.
DotCom Secrets is a playbook. You may need to read it numerous times to get the ‘tricks’ into your head and service. You do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering services or items online, I extremely advise that you get a copy of DotCom Secrets totally free.