Dotcom Secrets is a fantastic book if you want to gain insights, see examples, and check out stories that will inspire you to develop an effective organization online or guide you in transitioning from offline to internet marketing channels.
So let’s consider the cons and pros rapidly:
- DotCom Secrets is free. Get it here.
- You will get over the shoulder lessons from an effective extremely affiliate– Russell Brunson.
- The book is a pleasurable and easy read.
- You will get actionable takeaways that you can utilize to enhance your business instantly.
- It’s not a “how to earn money online” book per se.
- You will require to have some understanding of online marketing concepts to fully appreciate the book.
If you desire to discover from someone who has actually made money online, Dotcom Secrets is a fantastic resource.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can use to improve your organization immediately.
The only downside is that it’s not a “how to earn money online” book per se– you will require to have some knowledge of internet marketing principles to completely appreciate it.
However in general, Dotcom Secrets is a valuable resource for anybody looking to construct or grow an online company.
So if you’re all set to gain from one of the masters of Sales Funn, be sure to check out this book today!
DotCom Secrets Book
It’s one of my favorite service books. You may have to read it several times to fully comprehend it. Or merely make it your buddy as you tackle your online way of life service experiences.
In the intro of the book, Russell Brunson promised to keep the book evergreen for many years to come. The objective is to make it pertinent to both new and sophisticated online business owners.
The number of company books do you still find pertinent in this ever-changing world? Despite the fact that marketing strategies are constantly changing, the DotCom Secrets book is still exceptionally relevant and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book provides a detailed procedure for growing a successful company– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first released in 2015, you’ll discover that most of the techniques that Russell discuss are still efficient today.
You’ll get a lots of actionable suggestions from the book and if you have plans to offer products online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy composed the forward to the DotCom Secrets book. In his precise words:
” In reality, this is a proven playbook for growing your business with reliable list building and sales/conversion approaches, which can be utilized offline and online.”
This is a transformative and effective book. If you’re looking to start an organization or scale an existing service, DotCom Secrets by Russell Brunson is the perfect road map.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive strategy that guides you on the best building blocks for your organization. You’ll absolutely get results from reading it.
To be sincere, DotCom Secrets seems like a book for building a sustainable online service only.
Don’t be constrained by that since the actionable marketing strategies work for both online and offline organizations. So you’re in safe hands if you run a brick-and-mortar company and want to shift to internet marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can address that question. If you wish to scale an organization or begin and follow tested ‘shortcut’ that has actually been tested by Russell himself, you must read the DotCom Secrets book.
It’s altering lives and I’ve personally discovered it incredibly valuable on my entrepreneurial journey (I’ve read it several times). I extremely suggest the book.
If you ‘d rather play cool and attempt to figure it out by yourself, then DotCom Secrets might not deserve your read. You should think about another book.
Although, DotCom Secrets supplies clever insights and techniques to:
Existing company owner: If you haven’t started a business at all or have no organization idea, the book may not pertain to you.
Product owners: If you have an existing item already, then you can find out techniques to double or perhaps triple your sales.
Positive marketers: If you’re prepared to take actions that might challenge your concept of business, then you should utilize DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to build a company that stands the test of time. You don’t wish to fizzle out because you lack the skillset, tools, and secrets that have been evaluated and proven to produce terrific results.
Whether you’re a newbie who’s simply getting started or you’re an expert, DotCom Secrets will walk you through the procedure of beginning and growing a profitable business.
If you already have an organization, use the tricks in the book to scale to astounding levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and effective book that offers specific, actionable instructions on what you need to do to fail-proof your organization, how to draw in customers, and the tricks to significantly boost your sales.
You’re still not limited at all if you stop working to read DotCom Secrets. The only challenge, though, is that you’ll miss out on the opportunity to quickly grow your existing organization or grow in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences between Expert Secrets Both books relate to, way of life entrepreneurs, entrepreneur and online marketers– because they match each other and offer beginning and growing an effective service.
Expert Secrets vs DotCom Secrets.
DotCom Secrets details a detailed process to effectively structure your service. You get to find out how to deliver your message and communicate value in a manner that makes individuals want to pay you.
Professional Secrets offers actionable examples, illustrations, and stories that assist you discover your voice, develop a faithful fan base and make money to share messages that will alter another person’s life.
Both books are suggested to entrepreneur who want to end up being more effective in their markets. Entrepreneurs who are developed to see opportunities in competition instead of pain.
And finally in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream consumers (aka getting lots of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 sections much like Expert Secrets that lays out the easy marketing processes and how to execute them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the first section of DotCom Secrets with “Ladders and Funnels.” He also reveals 5 (5) marketing tricks. Let’s go over them:
Secret # 1: The Secret Formula
You need to have a complete understanding of where you desire your service. How does this understanding assist your clients and clients?
This will help you to serve them better– instead of trying to find out their discomfort points, how desperate they require options, and what they’re willing to pay.
In the secret formula, four simple questions were detailed in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being pushy?
What advantage will they receive from your company?
You’ll find answers to these concerns and more in the very first secret.
Secret #2: The Value Ladder
Value is key when it pertains to developing a sustainable service. , if there’s no worth, clients consumers customers customers leave.
That’s why Russell invested a lots of time to dissect the steps that you require to follow to navigate your dream customer from taking the “bait” (beginning point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This trick is referred to as “taking them through your worth ladder.”
When you effectively structure the worth ladder, you’ll not just make more money, you’ll also supply your customers with a more tailored solution. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic takes place. It’s like a surprise that alters everything you already learn about growing a profitable company. You’ll start with constructing out your own sales funnel and the psychology behind a lucrative funnel.
There’s a lot more …
You need to have a complete value ladder worth place. You may not be able to develop a high-converting sales funnel if you don’t have an efficient worth adder mapped out.
The sales funnel is essential and has actually changed the way business owners and companies approach sales online.
It works because it takes into consideration the clients’ habits– and moves them through the various steps of your value ladder till they’re ready to buy your item– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target audience. You might not know how to determine or serve them. That’s why knowing how to specify your target market is important.
This secret describes where your target market (i.e., consumers who are ready to buy your item) are spending the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the strategies that work to get a consumer to leave whatever they’re doing and take a look at your page.
Every online entrepreneur requires to find out and master these methods. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or website is a constant battle for the majority of people. It’s perhaps the most complicated element of running a successful online company.
Do you actually understand how traffic works in the online marketing space? Russell has the answers if you aren’t positive in your traffic generation knowledge.
He shows you the very best type of traffic that you ought to pay attention to and how it can transform your organization. The type of traffic includes:
- Traffic we manage
- The traffic we do not manage
- Traffic we own
Area Two: Your Communication Funnel
In this area, Russell digs deeper into the processes associated with constructing an audience by leveraging advanced individual branding strategies, the secrets to interacting well with your audience that will cause a sale.
Make sure you do not skip this section while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a appealing and positive character.
Why do you believe guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have enormous fans?
As a business owner, you can’t fail when you finally develop an attractive character. When you’re successful at it, it suggests you can include more competent consumers to your e-mail list and launch an effective product that people are willing and ready to acquire immediately.
In creating that attractive character, Russell Brunson defines the three elements you must keep in check, which is split into three (3) categories:
- The Elements
- The Identity
DotCom Secrets reveals you how to create an attractive character utilizing these elements and their aspects, and recognize the best method to interact your fascinating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about producing a bond and a sort of rapport in between the Attractive Character and the target audience by means of a traffic source we own. Email.
The Soap Opera Sequence makes up a series of e-mail sequences that help to link and establish an immediate relationship in between you and the individual reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart likewise shares the EXACT 5 e-mail design templates that have actually assisted him to transition into an Attractive Character and an in-demand internet online marketer.
Because it capitalizes on offering value to your subscribers, the Soap Opera Sequence works. This ‘value’ combined with an irresistible open story hooks them the moment they read your very first email and they’ll look forward to the next one.
The days of dull email series are over. Do not simply take pleasure in soap opera on TV, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your subscribers delighted to hear from you every day is using the Seinfeld email format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email style that develops enjoyment in your readers. It ‘d entertain them and cause them to buy from you.
It leverages the power of storytelling. But this time, you’re being innovative in sharing your life and relevant stories happening with/around you– stories they can easily get in touch with. You need to be purposeful and tactical about it anyways.
You want to have the ability to lead perfect clients back to your deal. This might look easy but it’s powerful nonetheless!
Russell also offers fine examples and written templates to accelerate the procedure when you’re sending Seinfeld emails.
Area Three: Funnelology
In this section, the strategies and techniques for developing high-converting funnels are discussed in detail, as well as and what you truly ought to do to make your funnel work.
Russell covers the basics of a funnel, phases (and sales funnel phases) and the type of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the importance of staying with systems that work. To put it simply, there’s no need to transform the wheel.
There’s a possibility that you’re making the above mistake if you’re a company owner and you’re struggling to break even.
This is common with business owners who are just beginning with their sales funnel. They attempt to re-invent the entire automobile. When building a company, what an awful course to follow!
The secret here is leveraging on other individuals who currently have an effective funnel and making your deal to their specific consumers. Keep an eye on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these aspects to work for you is an invaluable present for your service. It’s quite simple once you comprehend how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m really delighted that I check out DotCom Secrets a few years ago (and a number of times more because that first time to fully understand and execute the methods in my own online organization.
It not only opened my eyes to funnels and how to develop them however likewise the seven stages that an ideal client needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better concerned terms with this sentence within the DotCom Secrets. It checks out:
The genuine difference between having a six-, seven-, or perhaps eight-figure service is whether you comprehend the stages of a funnel and can successfully monetize the points along the line.
I learnt more about that there are levels of traffic temperature level and for that reason, treating them along the same funnel procedure is dangerous.
This secret alone is fundamental to developing the right type of page, deal, and traffic that will result in sales.
There’s also the pre-framing idea that you require to fully comprehend when producing a funnel– especially if you want visitors and results in trust you more. Well, who does not want to develop trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the typical service guidance. It enters into the specific landing pages you can develop in the 7 structure phases that we’ve talked about previously.
You get to see the twenty-three of the most effective foundation for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers utilize these building blocks at particular times throughout these same four stages of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying buyers
Identifying hyper buyers for your services and items.
You can decide which you want to start with very first and which one to stick to in your market as soon as you’ve comprehended how this works.
Secret # 12: Frontend Vs. Backend Funnels
Picking the best kind of funnels can be a battle even to the more advanced marketers. More so, comprehend the funnels that will be served only to certified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so apparent– but bypassing it can make a distinction in your traffic engagement and sales.
Here Russell lays out the process he follows when selecting a funnel to utilize on the frontend of his worth ladders, the funnel he uses in the factor to consider phase (the middle), and those utilized for the backend deals.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I first checked out the DotCom Secrets book.
Russell spills everything out in this area and exposes the secret that made all his books sell millions.
Simply by grabbing your free copy of DotCom Secrets and studying the funnel actions, you’ll have numerous “Aha-Moments” that will change your service, especially if you have an item you’re currently selling online (or perhaps offline).
I mean if you can purchase your complimentary copy of DotCom Secrets and study the funnel actions, you’ll understand the secret behind these records.
He emphasizes the power of words and how utilizing a certain WORD can alter your entire business magically. That single word can serve as bait.
No matter the market you operate in, what you do, what products you provide, or the business design, this is the part that a few of the successful business owners would hide from you.
Area Four: Funnels And Scripts
The first time I check out DotCom Secrets, I couldn’t comprehend this area because it was special in its method. I needed to read the book once again to understand the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, in addition to the precise funnel scripts that have helped him to offer millions of each of his products.
These are split into the Frontend, Middle and Backend Funnels. Surprisingly, you do not have to battle with these parts due to the fact that there’s an effective suite of software application you can utilize to automate everything– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Since it reveals what ought to take place once you get your visitors onboard your sales funnel, the Frontend Funnel is important.
You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to develop and can benefit eCommerce marketers or business owners who have Free Plus Shipping offers.
The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product ought to be delivered.
On the second page (step-two) of the funnel, the visitor’s credit card details is asked for the shipping and managing charge. As soon as the visitor has actually successfully filled out the 2nd page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will utilize to make this entire 2-step free shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of setting up this deal is to assist breakeven and cover the money you spent on advertising or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson reveals the practical mechanics associated with this type of funnel. And he likewise presented a special script called the Star, Story, Solution script which helps to nudge a cold lead towards your items.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to attract visitors and let them keep paying for a longer time.
But you’re not restricted in any way– as there are lots of ways to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the best and also the first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to utilize live or recorded presentations to market your product and services on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the methods and scripts that will make the webinar truly “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little different. It’s not FREE!. It’s an advanced webinar discussion where your objective is to get people to buy. However it’s “unnoticeable”– which means there’s no pushy or deception involved.
You’ll also access the scripts for this updated variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel particularly for introducing a brand-new item by sharing a series of videos to offer lots of value to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be persuasive, helpful, and entertaining– thereby causing visitors to act. You’ll discover how to correctly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket offers utilizing a sophisticated formula and scripts. If you’re a coach or expert, this funnel is what you require to get premium clients.
Area 5: ClickFunnels.
This last section is brief but you can find out more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is an excellent book if you want to get insights, see examples, and read stories that will inspire you to develop a successful company online or guide you in transitioning from offline to online marketing channels.
Let’s think about the pros and cons rapidly:.
DotCom Secrets is free. Get business-building knowledge without paying money.
Improve your company’ importance utilizing the value ladders and sales funnel methods and scripts.
Get tricks to becoming a thought leader in your market.
Simple methods that will work for any service design.
Establish and build relationships connection with your clients.
You may need to have an existing company to gain from DotCom Secrets (although it can certainly benefit you if you’re just starting in addition to long as you execute the details).
The book is ideal for services that take advantage of online marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the official website. You only have to spend for shipping/handling– $7.95 if you’re based within the US or $14.95 for international.
There you have it, the Free Plus Shipping deal we went over previously. As you can see, Russell is a master at implementing what he teaches.
You can get the paperback format for $14.80 if you choose to purchase DotCom Secrets from Amazon. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for offering the book free from his website (you just pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable strategies and secrets for beginning and growing a business.
You’ll discover a bunch of aha moments while going through the areas. More importantly, you’re assisted on how to integrate the principle into my own business.
DotCom Secrets is a playbook. You may have to read it multiple times to get the ‘secrets’ into your head and service. You don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or products online, I extremely recommend that you get a copy of DotCom Secrets free of charge.