Dotcom Secrets is a great book if you want to acquire insights, see examples, and read stories that will motivate you to construct a successful business online or guide you in transitioning from offline to online marketing channels.
So let’s consider the benefits and drawbacks quickly:
- DotCom Secrets is totally free. Get it here.
- You will overcome the shoulder lessons from an effective very affiliate– Russell Brunson.
- The book is a enjoyable and easy read.
- You will get actionable takeaways that you can utilize to improve your business immediately.
- It’s not a “how to generate income online” book per se.
- You will need to have some understanding of internet marketing ideas to completely value the book.
Dotcom Secrets is a great resource if you want to gain from somebody who has really made money online.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can utilize to enhance your company instantly.
The only drawback is that it’s not a “how to generate income online” book per se– you will need to have some understanding of online marketing ideas to completely appreciate it.
Overall, Dotcom Secrets is a valuable resource for anybody looking to build or grow an online organization.
If you’re prepared to learn from one of the masters of Sales Funn, be sure to examine out this book today!
DotCom Secrets Book
It’s one of my favorite organization books. You might need to read it numerous times to totally understand it. Or merely make it your buddy as you set about your online way of life company adventures.
In the intro of the book, Russell Brunson assured to keep the book evergreen for years to come. The objective is to make it pertinent to both sophisticated and new online entrepreneurs.
The number of business books do you still discover appropriate in this ever-changing world? Despite the fact that marketing techniques are continuously changing, the DotCom Secrets book is still extremely relevant and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book provides a step-by-step procedure for growing a successful company– whether online or offline.
DotCom Secrets Review
Despite The Fact That DotCom Secrets was first released in 2015, you’ll discover that the majority of the methods that Russell speak about are still effective today.
You’ll get a ton of actionable suggestions from the book and if you have strategies to sell products online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy composed the forward to the DotCom Secrets book. In his precise words:
” In truth, this is a tested playbook for growing your business with efficient lead generation and sales/conversion techniques, which can be utilized online and offline.”
This is a transformative and powerful book. If you’re looking to begin a service or scale an existing business, DotCom Secrets by Russell Brunson is the best road map.
Within the pages of the Dotcom Secrets book, you’ll get a detailed strategy that guides you on the ideal foundation for your company. You’ll certainly get arise from reading it.
To be truthful, DotCom Secrets sounds like a book for developing a sustainable online service only.
Do not be constrained by that because the actionable marketing techniques work for both online and offline companies. So you’re in safe hands if you run a brick-and-mortar organization and want to shift to internet marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can address that question. If you want to scale an organization or begin and follow tested ‘faster way’ that has actually been evaluated by Russell himself, you must check out the DotCom Secrets book.
It’s altering lives and I’ve personally found it extremely important on my entrepreneurial journey (I’ve read it a number of times). I extremely recommend the book.
DotCom Secrets may not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You should think about another book.
DotCom Secrets supplies smart insights and strategies to:
Existing company owner: If you have not started a company at all or have no service idea, the book might not be relevant to you.
Product owners: If you have an existing item currently, then you can learn strategies to double or perhaps triple your sales.
Positive marketers: If you’re prepared to take actions that might challenge your idea of service, then you need to utilize DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to construct an organization that stands the test of time. You don’t wish to die because you do not have the skillset, tools, and tricks that have been checked and proven to produce great results.
So whether you’re a newbie who’s just getting going or you’re a professional, DotCom Secrets will stroll you through the process of starting and growing a lucrative organization.
If you already have a service, utilize the secrets in the book to scale to amazing levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and powerful book that supplies particular, actionable instructions on what you must do to fail-proof your organization, how to attract clients, and the secrets to significantly boost your sales.
If you stop working to read DotCom Secrets, you’re still not limited at all. The only difficulty, however, is that you’ll miss out on the chance to quickly grow your existing company or flourish in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences in between Expert Secrets Both books relate to, way of life business owners, entrepreneur and online marketers– given that they match each other and attend to beginning and growing a successful organization.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets details a step-by-step process to effectively structure your organization. You get to find out how to provide your message and interact value in a manner that makes individuals want to pay you.
Expert Secrets provides actionable examples, illustrations, and stories that assist you find your voice, construct a devoted fan base and earn money to share messages that will change someone else’s life.
Both books are recommended to business owners who want to end up being more effective in their markets. Entrepreneurs who are developed to see opportunities in competition instead of discomfort.
In Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream clients (aka getting loads of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 sections just like Expert Secrets that lays out the simple marketing processes and how to implement them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the very first area of DotCom Secrets with “Ladders and Funnels.” He also exposes five (5) marketing tricks. Let’s go over them:
Secret # 1: The Secret Formula
First, you need to have a full understanding of where you want your business. How does this understanding assist your clients and consumers?
This will assist you to serve them better– instead of looking for out their discomfort points, how desperate they require services, and what they’re willing to pay.
In the secret formula, four easy concerns were outlined in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being aggressive?
What benefit will they obtain from your business?
You’ll find answers to these questions and more in the very first secret.
Secret #2: The Value Ladder
When it comes to developing a sustainable organization, value is key. , if there’s no worth, clients and customers will leave.
That’s why Russell invested a lots of time to dissect the steps that you require to follow to navigate your dream consumer from taking the “bait” (beginning point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This secret is described as “taking them through your value ladder.”
When you successfully structure the value ladder, you’ll not only make more cash, you’ll also provide your clients with a more personalized solution. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic occurs. It’s like a surprise that alters everything you already know about growing a lucrative company. You’ll start with developing out your own sales funnel and the psychology behind a rewarding funnel.
There’s a lot more …
You need to have a complete value ladder in place. You may not be able to develop a high-converting sales funnel if you do not have an effective worth adder mapped out.
The sales funnel is very important and has changed the way business owners and businesses approach sales online.
It works because it takes into account the clients’ behaviors– and moves them through the various actions of your value ladder until they’re prepared to purchase your product– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target audience. Sadly, you might not know how to identify or serve them. That’s why knowing how to specify your target market is very important.
This secret outlines where your target audience (i.e., consumers who are ready to purchase your product) are investing the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the methods that work to get a customer to leave whatever they’re doing and have a look at your page.
Every online business owner requires to find out and master these techniques. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or site is a constant struggle for most people. It’s perhaps the most complicated element of running a successful online organization.
Do you truly comprehend how traffic works in the internet marketing area? Russell has the responses if you aren’t positive in your traffic generation expertise.
He reveals you the very best type of traffic that you should take notice of and how it can transform your service. The kind of traffic consists of:
- Traffic we control
- The traffic we don’t control
- Traffic we own
Area Two: Your Communication Funnel
In this area, Russell digs deeper into the procedures associated with developing an audience by leveraging more advanced individual branding strategies, the tricks to communicating well with your audience that will result in a sale.
Ensure you do not skip this section while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a confident and appealing character.
Why do you think people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have enormous followers?
As a business owner, you can’t fail when you lastly establish an attractive character. When you’re effective at it, it means you can add more certified clients to your email list and launch a successful product that people are prepared and ready to purchase immediately.
In developing that attractive character, Russell Brunson specifies the three components you need to keep in check, which is split into 3 (3) classifications:
- The Elements
- The Identity
DotCom Secrets reveals you how to produce an attractive character using these components and their aspects, and identify the best method to interact your captivating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about producing a bond and a sort of relationship in between the Attractive Character and the target market through a traffic source we own. Email.
The Soap Opera Sequence comprises a series of e-mail series that assist to connect and establish an instantaneous relationship in between you and the individual reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart also shares the EXACT 5 email design templates that have actually helped him to shift into a sought-after web and an appealing character online marketer.
The Soap Opera Sequence works due to the fact that it profits from providing value to your subscribers. This ‘worth’ coupled with an alluring open storyline hooks them the moment they read your very first email and they’ll anticipate the next one.
The days of boring email sequences are over. Do not just take pleasure in soap opera on TV, it’s time to anecdotally utilize it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your subscribers delighted to hear from you every day is utilizing the Seinfeld email format.”
So what’s the Seinfeld format everything about?
DotCom Secrets Seinfeld Sequence
It’s an email design that develops excitement in your readers. It ‘d entertain them and cause them to purchase from you.
It leverages the power of storytelling. However this time, you’re being imaginative in sharing your life and pertinent stories happening with/around you– stories they can quickly connect with. You should be purposeful and tactical about it anyways.
You wish to be able to lead perfect customers back to your deal. This might look basic however it’s effective!
Russell likewise offers fine examples and composed design templates to accelerate the procedure when you’re sending Seinfeld emails.
Section Three: Funnelology
In this area, the strategies and techniques for developing high-converting funnels are talked about in detail, along with and what you really need to do to make your funnel work.
Russell covers the principles of a funnel, phases (and sales funnel phases) and the kind of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the significance of adhering to systems that work. Simply put, there’s no requirement to reinvent the wheel.
There’s an opportunity that you’re making the above error if you’re an organization owner and you’re struggling to break even.
This prevails with entrepreneurs who are simply starting with their sales funnel. They attempt to re-invent the whole vehicle. When constructing a business, what a terrible course to follow!
The trick here is leveraging on other people who already have a successful funnel and making your offer to their exact clients. Watch on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these aspects to work for you is a valuable gift for your company. Once you understand how the pieces fit, it’s rather simple.
Secret # 10: Seven Phases Of A Funnel
I’m extremely glad that I read DotCom Secrets a few years ago (and a number of times more since that first time to fully understand and carry out the techniques in my own online organization.
It not just opened my eyes to funnels and how to construct them but also the seven stages that a perfect consumer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better concerned terms with this sentence within the DotCom Secrets. It reads:
The real difference in between having a six-, 7-, and even eight-figure organization is whether you understand the stages of a funnel and can effectively monetize the points along the line.
I learnt more about that there are levels of traffic temperature and for that reason, treating them along the same funnel process threatens.
This secret alone is basic to creating the ideal type of page, deal, and traffic that will lead to sales.
There’s likewise the pre-framing principle that you need to fully comprehend when developing a funnel– particularly if you want visitors and leads to trust you more. Well, who does not wish to establish trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the common business advice. It goes into the particular landing pages you can develop in the 7 building phases that we’ve gone over earlier.
You get to see the twenty-three of the most reliable foundation for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers use these building blocks at specific times during these exact same 4 stages of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying buyers
Recognizing hyperactive buyers for your product or services.
When you’ve understood how this works, you can decide which you want to start with very first and which one to stick to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the right kind of funnels can be a struggle even to the more advanced marketers. More so, understand the funnels that will be served just to certified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so obvious– but bypassing it can make a distinction in your traffic engagement and sales.
Here Russell lays out the process he follows when selecting a funnel to use on the frontend of his value ladders, the funnel he uses in the consideration stage (the middle), and those utilized for the backend offers.
Secret # 13: The Best Bait
I could not contain this ‘secret’ when I first read the DotCom Secrets book.
Russell spills everything out in this section and reveals the secret that made all his books offer millions.
Just by grabbing your totally free copy of DotCom Secrets and studying the funnel actions, you’ll have several “Aha-Moments” that will alter your organization, especially if you have a product you’re presently selling online (or even offline).
I suggest if you can order your totally free copy of DotCom Secrets and study the funnel actions, you’ll comprehend the secret behind these records.
He highlights the power of words and how using a certain WORD can alter your whole company amazingly. That single word can act as bait.
No matter the market you run in, what you do, what items you provide, or the business model, this is the part that a few of the successful entrepreneurs would conceal from you.
Area Four: Scripts and funnels
The very first time I check out DotCom Secrets, I couldn’t comprehend this area since it was unique in its way. I had to check out the book again to comprehend the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, in addition to the precise funnel scripts that have helped him to offer countless each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Surprisingly, you do not need to battle with these parts since there’s a powerful suite of software application you can use to automate whatever– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is necessary since it reveals what ought to take place when you get your visitors onboard your sales funnel.
You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to construct and can benefit eCommerce online marketers or business owners who have Shipping plus totally free deals.
The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item needs to be delivered.
On the second page (step-two) of the funnel, the visitor’s credit card details is requested for the shipping and managing charge. Once the visitor has effectively filled out the second page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will utilize to make this whole 2-step totally free shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of establishing this offer is to help breakeven and cover the money you spent on advertising or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson shows the useful mechanics involved in this kind of funnel. And he likewise presented an unique script called the Star, Story, Solution script which helps to nudge a cold lead towards your products.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to entice visitors and let them keep paying for a longer time.
However you’re not limited in any way– as there are many ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the best and also the first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to use documented or live discussions to market your service or products on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the strategies and scripts that will make the webinar truly “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more sophisticated webinar presentation where your goal is to get individuals to buy.
You’ll likewise access the scripts for this upgraded variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel particularly for launching a new product by sharing a series of videos to offer tons of worth to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.
These videos will be persuasive, helpful, and entertaining– thus triggering visitors to do something about it. You’ll discover how to appropriately structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket deals utilizing an advanced formula and scripts. If you’re a coach or consultant, this funnel is what you require to acquire premium clients.
Area 5: ClickFunnels.
This last area is short but you can learn more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is an excellent book if you want to gain insights, see examples, and check out stories that will motivate you to develop an effective company online or guide you in transitioning from offline to internet marketing channels.
So let’s think about the cons and pros quickly:.
DotCom Secrets is totally free. Get business-building understanding without paying cash.
Improve your business’ importance using the worth ladders and sales funnel techniques and scripts.
Get tricks to ending up being a thought leader in your industry.
Simple strategies that will work for any organization model.
Establish and construct relationships relationship with your clients.
You might need to have an existing organization to gain from DotCom Secrets (although it can definitely benefit you if you’re just starting in addition to long as you carry out the info).
The book is ideal for organizations that take advantage of internet marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the official site. You just need to pay for shipping/handling– $7.95 if you’re based within the United States or $14.95 for international.
There you have it, the Free Plus Shipping offer we went over earlier. As you can see, Russell is a master at implementing what he teaches.
You can get the paperback format for $14.80 if you prefer to buy DotCom Secrets from Amazon. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for offering the book devoid of his website (you simply pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable techniques and secrets for starting and growing a company.
You’ll stumble upon a bunch of aha minutes while going through the areas. More importantly, you’re directed on how to integrate the idea into my own organization.
DotCom Secrets is a playbook. You might need to read it several times to get the ‘secrets’ into your head and service. But you do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or items online, I highly suggest that you get a copy of DotCom Secrets totally free.