Dotcom Secrets is a great book if you want to get insights, see examples, and read stories that will influence you to build an effective business online or guide you in transitioning from offline to internet marketing channels.
Let’s consider the cons and pros rapidly:
- DotCom Secrets is free. Get it here.
- You will get over the shoulder lessons from a successful incredibly affiliate– Russell Brunson.
- The book is a enjoyable and simple read.
- You will get actionable takeaways that you can use to improve your organization instantly.
- It’s not a “how to make money online” book per se.
- You will require to have some understanding of internet marketing ideas to completely appreciate the book.
If you want to discover from someone who has in fact made money online, Dotcom Secrets is a fantastic resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can use to enhance your business right away.
The only drawback is that it’s not a “how to generate income online” book per se– you will require to have some knowledge of online marketing concepts to totally appreciate it.
But in general, Dotcom Secrets is a valuable resource for anyone aiming to build or grow an online service.
If you’re all set to learn from one of the masters of Sales Funn, be sure to examine out this book today!
DotCom Secrets Book
It’s one of my favorite company books. You may have to read it numerous times to totally understand it. Or merely make it your companion as you go about your online way of life business adventures.
In the intro of the book, Russell Brunson assured to keep the book evergreen for many years to come. The goal is to make it relevant to both new and advanced online business owners.
The number of business books do you still discover pertinent in this ever-changing world? Despite the fact that marketing techniques are continuously altering, the DotCom Secrets book is still exceptionally appropriate and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a detailed procedure for growing a successful business– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first released in 2015, you’ll discover that the majority of the techniques that Russell discuss are still efficient today.
You’ll get a lots of actionable recommendations from the book and if you have strategies to sell items online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his specific words:
” In reality, this is a proven playbook for growing your business with efficient list building and sales/conversion approaches, which can be utilized online and offline.”
This is a effective and transformative book. If you’re looking to begin a business or scale an existing service, DotCom Secrets by Russell Brunson is the ideal road map.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive plan that guides you on the best building blocks for your service. You’ll absolutely get arise from reading it.
To be sincere, DotCom Secrets sounds like a book for constructing a sustainable online organization just.
However don’t be constrained by that because the actionable marketing methods work for both online and offline organizations. You’re in safe hands if you run a brick-and-mortar service and want to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can respond to that question. If you want to scale a business or begin and follow tested ‘shortcut’ that has actually been evaluated by Russell himself, you need to check out the DotCom Secrets book.
It’s changing lives and I’ve personally discovered it super valuable on my entrepreneurial journey (I’ve read it numerous times). I extremely recommend the book.
If you ‘d rather play cool and try to figure it out on your own, then DotCom Secrets may not deserve your read. You must consider another book.
DotCom Secrets offers wise insights and strategies to:
Existing company owner: If you haven’t started a company at all or have no service concept, the book might not be relevant to you.
Item owners: If you have an existing product already, then you can discover techniques to double or perhaps triple your sales.
Confident online marketers: If you’re willing to take steps that might challenge your idea of company, then you need to utilize DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to build a service that stands the test of time. You do not wish to fizzle out since you lack the skillset, tools, and tricks that have actually been checked and proven to produce excellent results.
Whether you’re a newbie who’s simply getting started or you’re a professional, DotCom Secrets will walk you through the process of starting and growing a successful service.
If you currently have a service, utilize the tricks in the book to scale to unbelievable levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and effective book that offers particular, actionable instructions on what you need to do to fail-proof your company, how to attract consumers, and the tricks to substantially boost your sales.
If you stop working to read DotCom Secrets, you’re still not limited at all. The only obstacle, though, is that you’ll miss out on the chance to quickly grow your existing organization or thrive in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences in between Expert Secrets Both books relate to, way of life business owners, company owner and online marketers– given that they match each other and provide for starting and growing a successful company.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets describes a step-by-step procedure to effectively structure your business. You get to find out how to provide your message and interact value in a manner that makes individuals wish to pay you.
Expert Secrets offers actionable examples, illustrations, and stories that help you discover your voice, construct a loyal fan base and earn money to share messages that will change another person’s life.
Both books are recommended to entrepreneur who wish to become more successful in their markets. Business owners who are developed to see opportunities in competitors instead of pain.
And lastly in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream clients (aka getting lots of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 areas much like Expert Secrets that outlines the easy marketing processes and how to implement them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the first section of DotCom Secrets with “Ladders and Funnels.” He likewise reveals five (5) marketing tricks. Let’s discuss them:
Secret # 1: The Secret Formula
You need to have a full understanding of where you want your company. How does this understanding assist your customers and consumers?
This will help you to serve them better– instead of trying to find out their pain points, how desperate they require options, and what they’re willing to pay.
In the secret formula, 4 easy questions were laid out in a step-by-step order inside the DotCom Secrets book:
Who are your dream clients?
How do you discover them?
How do you attract them without being aggressive?
What benefit will they obtain from your business?
You’ll find answers to these concerns and more in the first trick.
Secret #2: The Value Ladder
When it comes to constructing a sustainable service, worth is crucial. , if there’s no worth, clients and customers will leave.
That’s why Russell invested a lots of time to dissect the steps that you need to follow to navigate your dream customer from taking the “bait” (starting point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This trick is referred to as “taking them through your worth ladder.”
When you effectively structure the value ladder, you’ll not just make more cash, you’ll likewise offer your consumers with a more customized solution. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic happens. It’s like an epiphany that alters whatever you currently learn about growing a lucrative business. You’ll get started with developing out your own sales funnel and the psychology behind a profitable funnel.
There’s a lot more …
You need to have a complete value ladder worth place. You might not be able to develop a high-converting sales funnel if you do not have a reliable worth adder mapped out.
The sales funnel is essential and has actually changed the way entrepreneurs and services approach sales online.
It works since it takes into consideration the consumers’ habits– and moves them through the various steps of your value ladder up until they’re all set to purchase your item– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target audience. You may not know how to recognize or serve them. That’s why knowing how to specify your target audience is necessary.
This secret describes where your target market (i.e., consumers who are ready to purchase your product) are investing the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the strategies that work to get a customer to leave whatever they’re doing and check out your page.
Every online entrepreneur requires to discover and master these techniques. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or site is a consistent battle for most people. It’s arguably the most overwhelming element of running an effective online company.
Do you truly understand how traffic operates in the internet marketing space? If you aren’t confident in your traffic generation expertise, Russell has the responses.
He shows you the best kind of traffic that you need to pay attention to and how it can transform your business. The type of traffic consists of:
- Traffic we manage
- The traffic we do not control
- Traffic we own
Area Two: Your Communication Funnel
In this section, Russell digs deeper into the procedures associated with constructing an audience by leveraging advanced personal branding techniques, the tricks to interacting well with your audience that will lead to a sale.
Ensure you don’t avoid this area while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a attractive and confident character.
Why do you believe people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have huge followers?
As a company owner, you can’t fail when you finally establish an attractive character. When you’re successful at it, it indicates you can add more competent consumers to your e-mail list and introduce an effective product that individuals are ready and ready to buy right away.
In producing that attractive character, Russell Brunson defines the three components you should keep in check, which is divided into 3 (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to create an appealing character using these components and their components, and recognize the best way to communicate your fascinating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about creating a bond and a sort of relationship in between the Attractive Character and the target market via a traffic source we own. Email.
The Soap Opera Sequence makes up a series of e-mail sequences that assist to link and develop an instantaneous relationship in between you and the person reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart also shares the EXACT 5 e-mail design templates that have actually assisted him to transition into an in-demand internet and an attractive character online marketer.
The Soap Opera Sequence works due to the fact that it takes advantage of offering value to your subscribers. This ‘value’ paired with an alluring open storyline hooks them the moment they read your very first email and they’ll anticipate the next one.
The days of dull e-mail series are over. Do not simply take pleasure in daytime soap on television, it’s time to anecdotally utilize it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your subscribers delighted to speak with you every day is using the Seinfeld email format.”
So what’s the Seinfeld format everything about?
DotCom Secrets Seinfeld Sequence
It’s an email style that develops enjoyment in your readers. It ‘d amuse them and cause them to purchase from you.
It leverages the power of storytelling. This time, you’re being innovative in sharing your life and pertinent stories occurring with/around you– stories they can quickly connect with. You need to be purposeful and strategic about it anyways.
You want to have the ability to lead perfect clients back to your deal. This may look basic however it’s effective!
Russell likewise supplies good examples and composed templates to speed up the procedure when you’re sending Seinfeld e-mails.
Section Three: Funnelology
In this area, the methods and strategies for developing high-converting funnels are gone over in detail, along with and what you really should do to make your funnel work.
Russell covers the fundamentals of a funnel, stages (and sales funnel stages) and the type of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the value of staying with systems that work. In other words, there’s no requirement to transform the wheel.
If you’re a company owner and you’re struggling to recover cost, there’s a possibility that you’re making the above mistake.
This is common with business owners who are just beginning with their sales funnel. They attempt to re-invent the entire car. What a dreadful path to follow when constructing a company!
The secret here is leveraging on other individuals who already have an effective funnel and making your deal to their precise clients. Keep an eye on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these aspects to work for you is an invaluable present for your business. Once you understand how the pieces fit, it’s quite simple.
Secret # 10: Seven Phases Of A Funnel
I’m extremely glad that I read DotCom Secrets a few years ago (and several times more since that very first time to totally comprehend and carry out the techniques in my own online company.
It not just opened my eyes to funnels and how to develop them but likewise the seven phases that a perfect customer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better come to terms with this sentence within the DotCom Secrets. It checks out:
The real difference between having a six-, seven-, or even eight-figure business is whether you comprehend the stages of a funnel and can successfully generate income from the points along the line.
I got to know that there are levels of traffic temperature level and for that reason, treating them along the very same funnel procedure threatens.
This secret alone is essential to producing the best type of page, deal, and traffic that will cause sales.
When producing a funnel– especially if you desire visitors and leads to trust you more, there’s also the pre-framing principle that you require to fully understand. Well, who does not wish to establish trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the common business suggestions. It enters into the particular landing pages you can produce in the 7 structure stages that we’ve discussed previously.
You get to see the twenty-three of the most effective building blocks for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers utilize these foundation at specific times throughout these very same four stages of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying buyers
Determining hyper buyers for your services and products.
Once you’ve understood how this works, you can decide which you want to start with first and which one to stick to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Picking the right kind of funnels can be a struggle even to the advanced online marketers. More so, comprehend the funnels that will be served just to qualified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so obvious– however bypassing it can make a distinction in your traffic engagement and sales.
Here Russell describes the process he follows when selecting a funnel to use on the frontend of his worth ladders, the funnel he uses in the factor to consider stage (the middle), and those utilized for the backend deals.
Secret # 13: The Best Bait
I couldn’t include this ‘secret’ when I initially read the DotCom Secrets book.
Russell spills it all out in this area and exposes the secret that made all his books sell millions.
Just by grabbing your free copy of DotCom Secrets and studying the funnel actions, you’ll have several “Aha-Moments” that will change your organization, especially if you have a product you’re currently selling online (or even offline).
I suggest if you can purchase your free copy of DotCom Secrets and study the funnel actions, you’ll comprehend the secret behind these records.
He stresses the power of words and how utilizing a specific WORD can change your entire organization magically. That single word can serve as bait.
Regardless of the market you run in, what you do, what items you use, or the business model, this is the part that a few of the successful business owners would hide from you.
Section Four: Funnels And Scripts
The first time I read DotCom Secrets, I could not comprehend this section due to the fact that it was unique in its way. I needed to check out the book again to comprehend the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, as well as the exact funnel scripts that have helped him to sell millions of each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Surprisingly, you don’t have to have problem with these parts since there’s a powerful suite of software you can utilize to automate whatever– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is essential since it reveals what ought to occur once you get your visitors onboard your sales funnel.
You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to construct and can benefit eCommerce entrepreneurs or online marketers who have Free Plus Shipping offers.
The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product ought to be delivered.
On the 2nd page (step-two) of the funnel, the visitor’s charge card information is asked for the shipping and dealing with charge. Once the visitor has effectively completed the 2nd page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will utilize to make this entire 2-step totally free shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of establishing this deal is to help breakeven and cover the money you spent on advertising or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson reveals the practical mechanics involved in this type of funnel. And he likewise presented an unique script called the Star, Story, Solution script which assists to nudge a cold lead towards your products.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to entice visitors and let them keep paying for a longer time.
But you’re not limited in any way– as there are many methods to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the best and likewise the very first funnel for the middle of your worth ladder. It covers everything about hosting high-converting webinars; how to utilize recorded or live presentations to market your services or products on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the methods and scripts that will make the webinar truly “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more innovative webinar presentation where your objective is to get people to buy.
You’ll also access the scripts for this updated version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel specifically for introducing a brand-new item by sharing a series of videos to provide tons of worth to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.
These videos will be convincing, useful, and entertaining– consequently triggering visitors to take actions. You’ll discover how to correctly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket deals utilizing an advanced formula and scripts. If you’re a coach or consultant, this funnel is what you require to get premium customers.
Area 5: ClickFunnels.
This last area is brief but you can find out more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is an excellent book if you want to gain insights, see examples, and read stories that will motivate you to construct an effective organization online or guide you in transitioning from offline to internet marketing channels.
Let’s think about the cons and pros rapidly:.
DotCom Secrets is complimentary. Get business-building understanding without paying cash.
Enhance your company’ significance utilizing the worth ladders and sales funnel strategies and scripts.
Get secrets to ending up being a thought leader in your market.
Easy methods that will work for any service model.
Establish and build relationships connection with your clients.
You might need to have an existing company to benefit from DotCom Secrets (although it can certainly benefit you if you’re just starting in addition to long as you implement the information).
The book is perfect for organizations that take advantage of internet marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the official site. You only need to spend for shipping/handling– $7.95 if you’re based within the United States or $14.95 for worldwide.
There you have it, the Free Plus Shipping offer we discussed previously. As you can see, Russell is a master at executing what he teaches.
If you prefer to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for offering the book devoid of his website (you simply spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable strategies and tricks for growing a business and starting.
You’ll encounter a lot of aha moments while going through the sections. More importantly, you’re guided on how to incorporate the idea into my own company.
DotCom Secrets is a playbook. You may need to read it numerous times to get the ‘tricks’ into your head and company. You do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering services or products online, I extremely recommend that you get a copy of DotCom Secrets totally free.