Dotcom Secrets is a great book if you want to get insights, see examples, and check out stories that will inspire you to build an effective service online or guide you in transitioning from offline to internet marketing channels.
So let’s consider the advantages and disadvantages rapidly:
- DotCom Secrets is free. Get it here.
- You will overcome the shoulder lessons from a successful super affiliate– Russell Brunson.
- The book is a easy and enjoyable read.
- You will get actionable takeaways that you can use to enhance your service right away.
- It’s not a “how to earn money online” book per se.
- You will require to have some knowledge of online marketing concepts to totally appreciate the book.
Dotcom Secrets is an excellent resource if you want to learn from somebody who has really generated income online.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can utilize to improve your business immediately.
The only downside is that it’s not a “how to make money online” book per se– you will require to have some knowledge of online marketing principles to totally value it.
Overall, Dotcom Secrets is an important resource for anybody looking to construct or grow an online organization.
If you’re all set to discover from one of the masters of Sales Funn, be sure to examine out this book today!
DotCom Secrets Book
It’s one of my favorite service books. You might need to read it numerous times to totally grasp it. Or just make it your companion as you tackle your online lifestyle business experiences.
In the introduction of the book, Russell Brunson promised to keep the book evergreen for many years to come. The objective is to make it pertinent to both sophisticated and brand-new online business owners.
The number of organization books do you still discover relevant in this ever-changing world? Even though marketing techniques are constantly altering, the DotCom Secrets book is still exceptionally appropriate and useful today.
What Is DotCom Secrets?
The DotCom Secrets book provides a step-by-step procedure for growing an effective business– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first published in 2015, you’ll discover that the majority of the techniques that Russell speak about are still reliable today.
You’ll get a ton of actionable advice from the book and if you have plans to sell items online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy composed the forward to the DotCom Secrets book. In his exact words:
” In reality, this is a tested playbook for growing your company with efficient list building and sales/conversion techniques, which can be utilized offline and online.”
This is a powerful and transformative book. DotCom Secrets by Russell Brunson is the ideal plan if you’re looking to begin an organization or scale an existing business.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth strategy that guides you on the best foundation for your business. You’ll absolutely get arise from reading it.
To be truthful, DotCom Secrets sounds like a book for developing a sustainable online service only.
Do not be constrained by that because the actionable marketing techniques work for both online and offline companies. You’re in safe hands if you run a brick-and-mortar service and desire to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can address that concern. If you wish to scale a company or begin and follow tested ‘faster way’ that has been checked by Russell himself, you must read the DotCom Secrets book.
It’s altering lives and I’ve personally discovered it incredibly important on my entrepreneurial journey (I’ve read it a number of times). I extremely advise the book.
DotCom Secrets may not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You must consider another book.
Although, DotCom Secrets provides smart insights and methods to:
Existing entrepreneur: If you haven’t started an organization at all or have no service idea, the book may not pertain to you.
Item owners: If you have an existing product currently, then you can learn techniques to double and even triple your sales.
Positive marketers: If you’re ready to take actions that might challenge your concept of company, then you ought to utilize DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to build a business that stands the test of time. You don’t wish to blow over because you do not have the skillset, tools, and secrets that have actually been tested and shown to produce great results.
Whether you’re a beginner who’s simply getting started or you’re a specialist, DotCom Secrets will stroll you through the procedure of starting and growing a profitable business.
If you currently have an organization, use the secrets in the book to scale to incredible levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and effective book that provides particular, actionable directions on what you should do to fail-proof your service, how to attract clients, and the secrets to substantially enhance your sales.
You’re still not restricted at all if you stop working to read DotCom Secrets. The only difficulty, though, is that you’ll miss out on the chance to quickly grow your existing organization or thrive in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions between Expert Secrets Both books pertain to, way of life entrepreneurs, business owners and online marketers– since they complement each other and provide for beginning and growing an effective service.
Professional Secrets vs DotCom Secrets.
DotCom Secrets details a detailed procedure to successfully structure your company. You get to learn how to deliver your message and communicate value in such a way that makes individuals wish to pay you.
Professional Secrets offers actionable examples, illustrations, and stories that help you discover your voice, develop a faithful fan base and get paid to share messages that will alter somebody else’s life.
Both books are recommended to entrepreneur who wish to end up being more effective in their markets. Entrepreneurs who are developed to see chances in competition instead of discomfort.
And finally in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream clients (aka getting lots of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 areas just like Expert Secrets that details the basic marketing procedures and how to execute them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the first section of DotCom Secrets with “Ladders and Funnels.” He also reveals 5 (5) marketing tricks. Let’s review them:
Secret # 1: The Secret Formula
You require to have a complete understanding of where you want your service. How does this understanding assist your clients and clients?
This will assist you to serve them better– instead of looking for out their pain points, how desperate they need solutions, and what they’re ready to pay.
In the secret formula, 4 simple questions were laid out in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being aggressive?
What benefit will they obtain from your organization?
You’ll find answers to these questions and more in the very first secret.
Secret #2: The Value Ladder
Worth is crucial when it concerns building a sustainable service. If there’s no worth, clients and clients will leave.
That’s why Russell invested a ton of time to dissect the steps that you need to follow to browse your dream client from taking the “bait” (starting point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This trick is referred to as “taking them through your worth ladder.”
When you effectively structure the value ladder, you’ll not only make more cash, you’ll also offer your customers with a more personalized option. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic occurs. It’s like a surprise that changes everything you already learn about growing a lucrative business. You’ll start with developing out your own sales funnel and the psychology behind a lucrative funnel.
It exceeds the product you’re offering or how they’re priced. There’s a lot more …
You need to have a complete worth ladder in place. It’s like your foolproof system for making sales on autopilot. You may not be able to construct a high-converting sales funnel if you don’t have a reliable worth adder mapped out.
The sales funnel is necessary and has actually altered the way business owners and organizations approach sales online.
It works due to the fact that it considers the customers’ behaviors– and moves them through the different steps of your worth ladder till they’re all set to buy your product– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target market. Sadly, you may not know how to determine or serve them. That’s why knowing how to specify your target market is very important.
This secret details where your target audience (i.e., clients who are ready to purchase your item) are investing most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the methods that work to get a customer to leave whatever they’re doing and have a look at your page.
Every online entrepreneur requires to find out and master these methods. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or site is a constant battle for most people. It’s probably the most difficult aspect of running an effective online service.
Do you truly understand how traffic operates in the internet marketing space? If you aren’t positive in your traffic generation competence, Russell has the responses.
He reveals you the very best kind of traffic that you should take notice of and how it can change your organization. The kind of traffic includes:
- Traffic we manage
- The traffic we do not control
- Traffic we own
Section Two: Your Communication Funnel
In this area, Russell digs deeper into the procedures involved in constructing an audience by leveraging more advanced individual branding techniques, the tricks to communicating well with your audience that will lead to a sale.
Make certain you do not skip this section while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a positive and attractive character.
Why do you think men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have huge followers?
As a company owner, you can’t fail when you lastly develop an appealing character. When you’re successful at it, it implies you can add more qualified customers to your email list and introduce a successful item that people are all set and prepared to acquire immediately.
In creating that attractive character, Russell Brunson specifies the 3 components you should keep in check, which is divided into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets reveals you how to develop an appealing character utilizing these components and their elements, and identify the best way to interact your captivating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about producing a bond and a sort of rapport in between the Attractive Character and the target audience through a traffic source we own. Email.
The Soap Opera Sequence consists of a series of email sequences that assist to link and establish an immediate relationship between you and the individual reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart also shares the EXACT five e-mail design templates that have actually assisted him to shift into an Attractive Character and a desired internet marketer.
The Soap Opera Sequence works since it profits from giving worth to your subscribers. This ‘worth’ coupled with a tempting open storyline hooks them the moment they read your first email and they’ll look forward to the next one.
The days of boring e-mail sequences are over. Don’t just delight in daytime drama on television, it’s time to anecdotally use it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your customers delighted to hear from you every day is utilizing the Seinfeld e-mail format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail design that develops enjoyment in your readers. It ‘d captivate them and trigger them to buy from you.
It leverages the power of storytelling. This time, you’re being imaginative in sharing your life and pertinent stories occurring with/around you– stories they can quickly connect with. You should be tactical and purposeful about it anyways.
You wish to be able to lead perfect consumers back to your deal. This may look simple however it’s effective!
Russell also provides good examples and composed design templates to speed up the procedure when you’re sending out Seinfeld e-mails.
Section Three: Funnelology
In this area, the techniques and techniques for building high-converting funnels are gone over in detail, along with and what you really need to do to make your funnel work.
Russell covers the fundamentals of a funnel, stages (and sales funnel stages) and the kind of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the value of sticking to systems that work. Simply put, there’s no requirement to reinvent the wheel.
If you’re a business owner and you’re struggling to break even, there’s a possibility that you’re making the above mistake.
This prevails with business owners who are just beginning with their sales funnel. They attempt to re-invent the whole automobile. What a terrible path to follow when constructing an organization!
The secret here is leveraging on other individuals who already have a successful funnel and making your deal to their exact customers. Keep an eye on the:
- Ad copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these components to work for you is an invaluable gift for your service. Once you understand how the pieces fit, it’s quite easy.
Secret # 10: Seven Phases Of A Funnel
I’m very glad that I read DotCom Secrets a few years ago (and a number of times more because that very first time to totally comprehend and carry out the strategies in my own online service.
It not only opened my eyes to funnels and how to construct them but also the seven phases that an ideal client needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better concerned terms with this sentence within the DotCom Secrets. It reads:
The genuine difference in between having a 6-, 7-, or even eight-figure company is whether you understand the phases of a funnel and can successfully monetize the points along the line.
I was familiar with that there are levels of traffic temperature level and for that reason, treating them along the exact same funnel procedure is dangerous.
This secret alone is essential to creating the ideal type of page, offer, and traffic that will cause sales.
There’s likewise the pre-framing concept that you need to fully understand when producing a funnel– specifically if you desire visitors and results in trust you more. Well, who does not want to establish trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the typical business advice. It enters into the particular landing pages you can create in the 7 building phases that we’ve discussed earlier.
You get to see the twenty-three of the most reliable foundation for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers utilize these building blocks at particular times throughout these very same 4 stages of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying purchasers
Recognizing hyper buyers for your product or services.
Once you’ve understood how this works, you can decide which you want to start with very first and which one to stick to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the right kind of funnels can be a struggle even to the more advanced marketers. More so, understand the funnels that will be served just to certified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so obvious– however bypassing it can make a distinction in your traffic engagement and sales.
Here Russell describes the procedure he follows when choosing a funnel to use on the frontend of his worth ladders, the funnel he utilizes in the factor to consider phase (the middle), and those used for the backend deals.
Secret # 13: The Best Bait
I couldn’t contain this ‘secret’ when I first read the DotCom Secrets book.
Russell spills it all out in this area and reveals the secret that made all his books sell millions.
Simply by getting your complimentary copy of DotCom Secrets and studying the funnel steps, you’ll have a number of “Aha-Moments” that will change your business, especially if you have an item you’re currently offering online (or perhaps offline).
I mean if you can purchase your complimentary copy of DotCom Secrets and study the funnel steps, you’ll comprehend the secret behind these records.
He stresses the power of words and how utilizing a specific WORD can change your entire business amazingly. That single word can serve as bait.
Despite the market you operate in, what you do, what products you use, or business model, this is the part that a few of the effective entrepreneurs would hide from you.
Area Four: Funnels And Scripts
The first time I read DotCom Secrets, I couldn’t comprehend this area because it was distinct in its method. I had to check out the book again to comprehend the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, in addition to the precise funnel scripts that have actually assisted him to offer countless each of his items.
These are split into the Frontend, Middle and Backend Funnels. Remarkably, you don’t need to battle with these parts due to the fact that there’s an effective suite of software you can utilize to automate whatever– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is very important because it reveals what ought to occur as soon as you get your visitors onboard your sales funnel.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to build and can benefit eCommerce business owners or marketers who have Shipping plus complimentary offers.
The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product ought to be shipped.
On the 2nd page (step-two) of the funnel, the visitor’s charge card details is requested for the shipping and managing charge. Once the visitor has successfully submitted the second page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will utilize to make this whole 2-step complimentary shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of setting up this deal is to help breakeven and cover the cash you spent on marketing or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson reveals the practical mechanics associated with this kind of funnel. And he also presented an unique script called the Star, Story, Solution script which helps to push a cold lead towards your items.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to entice visitors and let them keep spending for a longer time.
But you’re not restricted in any way– as there are numerous ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the ideal and also the very first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to utilize recorded or live discussions to market your product and services on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the strategies and scripts that will make the webinar genuinely “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more innovative webinar presentation where your goal is to get individuals to buy.
You’ll also access the scripts for this updated version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel particularly for launching a new item by sharing a series of videos to supply tons of worth to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.
These videos will be convincing, valuable, and amusing– thus causing visitors to act. You’ll find how to properly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket offers utilizing a sophisticated formula and scripts. This funnel is what you require to get premium customers if you’re a coach or consultant.
Section 5: ClickFunnels.
This last section is quick but you can discover more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is a terrific book if you wish to get insights, see examples, and read stories that will motivate you to develop an effective organization online or guide you in transitioning from offline to internet marketing channels.
So let’s think about the cons and pros quickly:.
DotCom Secrets is complimentary. Get business-building knowledge without paying money.
Improve your company’ significance using the value ladders and sales funnel techniques and scripts.
Get tricks to becoming a thought leader in your market.
Easy methods that will work for any organization design.
Establish and construct relationships connection with your customers.
You might need to have an existing organization to benefit from DotCom Secrets (although it can certainly benefit you if you’re simply starting in addition to long as you execute the details).
The book is ideal for organizations that take advantage of online marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the main site. You just have to spend for shipping/handling– $7.95 if you’re based within the US or $14.95 for global.
There you have it, the Free Plus Shipping deal we discussed previously. As you can see, Russell is a master at executing what he teaches.
If you choose to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for using the book free from his site (you simply spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable techniques and tricks for starting and growing a business.
You’ll come across a bunch of aha minutes while going through the areas. You’re assisted on how to integrate the concept into my own business.
DotCom Secrets is a playbook. You might have to read it numerous times to get the ‘secrets’ into your head and service. But you don’t need to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering product and services online, I highly suggest that you get a copy of DotCom Secrets totally free.