Dotcom Secrets is an excellent book if you want to acquire insights, see examples, and check out stories that will influence you to develop an effective service online or guide you in transitioning from offline to internet marketing channels.
Let’s consider the cons and pros quickly:
- DotCom Secrets is free. Get it here.
- You will overcome the shoulder lessons from an effective very affiliate– Russell Brunson.
- The book is a simple and satisfying read.
- You will get actionable takeaways that you can utilize to improve your organization immediately.
- It’s not a “how to generate income online” book per se.
- You will require to have some understanding of online marketing ideas to totally value the book.
Dotcom Secrets is a terrific resource if you want to gain from somebody who has really made money online.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can utilize to enhance your business instantly.
The only drawback is that it’s not a “how to generate income online” book per se– you will require to have some understanding of internet marketing principles to totally value it.
Overall, Dotcom Secrets is a valuable resource for anyone looking to develop or grow an online business.
If you’re prepared to find out from one of the masters of Sales Funn, be sure to examine out this book today!
DotCom Secrets Book
It’s one of my preferred business books. You might need to read it numerous times to fully grasp it. Or just make it your companion as you set about your online way of life service experiences.
In the intro of the book, Russell Brunson promised to keep the book evergreen for several years to come. The objective is to make it pertinent to both new and sophisticated online entrepreneurs.
How many organization books do you still discover relevant in this ever-changing world? Despite the fact that marketing techniques are constantly changing, the DotCom Secrets book is still incredibly relevant and useful today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a detailed procedure for growing a successful service– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first released in 2015, you’ll find that the majority of the methods that Russell talks about are still efficient today.
You’ll get a lots of actionable suggestions from the book and if you have plans to sell items online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his exact words:
” In fact, this is a proven playbook for growing your business with effective list building and sales/conversion methods, which can be used online and offline.”
This is a transformative and effective book. DotCom Secrets by Russell Brunson is the best road map if you’re aiming to start a company or scale an existing company.
Within the pages of the Dotcom Secrets book, you’ll get a detailed strategy that guides you on the right building blocks for your business. You’ll absolutely get arise from reading it.
To be honest, DotCom Secrets sounds like a book for building a sustainable online company just.
But do not be constrained by that because the actionable marketing techniques work for both online and offline businesses. So you’re in safe hands if you run a brick-and-mortar business and wish to shift to internet marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can address that question. If you want to begin or scale a business and follow proven ‘shortcut’ that has been evaluated by Russell himself, you need to read the DotCom Secrets book.
It’s changing lives and I’ve personally found it very important on my entrepreneurial journey (I’ve read it a number of times). I highly recommend the book.
DotCom Secrets might not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You ought to think about another book.
DotCom Secrets provides clever insights and techniques to:
Existing entrepreneur: If you have not begun a business at all or have no company idea, the book may not pertain to you.
Product owners: If you have an existing product currently, then you can discover methods to double and even triple your sales.
Confident marketers: If you’re willing to take actions that might challenge your idea of business, then you need to use DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to develop a company that stands the test of time. You don’t want to die due to the fact that you do not have the skillset, tools, and tricks that have actually been tested and shown to produce fantastic results.
Whether you’re a novice who’s just getting began or you’re a professional, DotCom Secrets will walk you through the procedure of beginning and growing a successful organization.
If you already have a company, use the tricks in the book to scale to incredible levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and powerful book that provides specific, actionable directions on what you should do to fail-proof your company, how to bring in customers, and the secrets to substantially enhance your sales.
You’re still not limited at all if you fail to read DotCom Secrets. The only obstacle, though, is that you’ll miss out on the chance to quickly grow your existing business or flourish in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions in between Expert Secrets Both books pertain to, way of life business owners, business owners and online marketers– given that they complement each other and offer starting and growing a successful company.
Expert Secrets vs DotCom Secrets.
DotCom Secrets outlines a detailed procedure to efficiently structure your business. You get to discover how to deliver your message and communicate worth in a way that makes individuals want to pay you.
Professional Secrets offers actionable examples, illustrations, and stories that assist you discover your voice, construct a faithful fan base and get paid to share messages that will alter another person’s life.
Both books are suggested to entrepreneur who wish to end up being more successful in their markets. Entrepreneurs who are built to see chances in competitors instead of pain.
In Russell’s third and brand name new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream customers (aka getting heaps of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 areas similar to Expert Secrets that lays out the easy marketing processes and how to execute them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the very first area of DotCom Secrets with “Ladders and Funnels.” He also exposes 5 (5) marketing secrets. Let’s go over them:
Secret # 1: The Secret Formula
First, you need to have a complete understanding of where you want your organization. How does this understanding help your customers and clients?
This will help you to serve them much better– instead of searching for out their discomfort points, how desperate they require solutions, and what they’re ready to pay.
In the secret formula, 4 easy questions were laid out in a step-by-step order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being pushy?
What benefit will they get from your service?
You’ll find answers to these questions and more in the first trick.
Secret #2: The Value Ladder
When it comes to developing a sustainable business, value is crucial. If there’s no worth, clients and customers will leave.
That’s why Russell invested a ton of time to dissect the actions that you require to follow to browse your dream consumer from taking the “bait” (starting point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This trick is referred to as “taking them through your value ladder.”
When you effectively structure the value ladder, you’ll not only make more cash, you’ll also supply your clients with a more personalized service. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic occurs. It’s like a surprise that changes everything you already know about growing a lucrative company. You’ll begin with constructing out your own sales funnel and the psychology behind a rewarding funnel.
There’s a lot more …
You need to require a complete value total in place. You may not be able to construct a high-converting sales funnel if you don’t have an effective value adder mapped out.
The sales funnel is essential and has actually altered the method business owners and services approach sales online.
It works because it takes into consideration the customers’ behaviors– and moves them through the various steps of your value ladder up until they’re all set to purchase your product– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target market. You may not understand how to recognize or serve them. That’s why knowing how to specify your target audience is essential.
This secret lays out where your target market (i.e., customers who are ready to purchase your item) are spending most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the strategies that work to get a client to leave whatever they’re doing and take a look at your page.
Every online business owner requires to learn and master these methods. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or site is a continuous struggle for many people. It’s probably the most overwhelming element of running a successful online business.
Do you actually comprehend how traffic works in the online marketing space? Russell has the responses if you aren’t confident in your traffic generation know-how.
He reveals you the very best kind of traffic that you should pay attention to and how it can transform your business. The type of traffic consists of:
- Traffic we manage
- The traffic we do not manage
- Traffic we own
Area Two: Your Communication Funnel
In this area, Russell digs deeper into the procedures associated with developing an audience by leveraging advanced individual branding techniques, the tricks to communicating well with your audience that will lead to a sale.
Ensure you don’t avoid this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a attractive and positive character.
Why do you believe people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have huge followers?
As an entrepreneur, you can’t go wrong when you finally develop an appealing character. When you’re successful at it, it indicates you can include more competent clients to your e-mail list and introduce a successful product that individuals are all set and ready to acquire right now.
In developing that appealing character, Russell Brunson defines the three parts you must keep in check, which is divided into 3 (3) categories:
- The Elements
- The Identity
DotCom Secrets reveals you how to produce an attractive character utilizing these parts and their aspects, and determine the very best method to communicate your captivating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about creating a bond and a sort of relationship in between the Attractive Character and the target audience through a traffic source we own. Email.
The Soap Opera Sequence makes up a series of e-mail series that assist to connect and develop an instantaneous relationship between you and the individual reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart also shares the EXACT 5 e-mail templates that have actually helped him to shift into a popular web and an attractive character online marketer.
Due to the fact that it capitalizes on offering value to your subscribers, the Soap Opera Sequence works. This ‘worth’ coupled with an alluring open storyline hooks them the minute they read your very first e-mail and they’ll anticipate the next one.
The days of dull e-mail sequences are over. Don’t simply take pleasure in daytime drama on TV, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your customers happy to speak with you every day is utilizing the Seinfeld e-mail format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email design that builds excitement in your readers. It ‘d entertain them and cause them to purchase from you.
It leverages the power of storytelling. This time, you’re being innovative in sharing your life and pertinent stories happening with/around you– stories they can quickly connect with. You should be purposeful and tactical about it anyways.
You wish to be able to lead perfect customers back to your offer. This might look easy but it’s powerful!
When you’re sending Seinfeld e-mails, Russell likewise offers great examples and composed templates to speed up the procedure.
Area Three: Funnelology
In this section, the strategies and techniques for building high-converting funnels are talked about in detail, along with and what you actually ought to do to make your funnel work.
Russell covers the basics of a funnel, phases (and sales funnel phases) and the type of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the value of adhering to systems that work. In other words, there’s no requirement to transform the wheel.
If you’re a business owner and you’re having a hard time to recover cost, there’s an opportunity that you’re making the above mistake.
This prevails with entrepreneurs who are just beginning with their sales funnel. They try to re-invent the entire lorry. What a dreadful course to follow when constructing a company!
The trick here is leveraging on other individuals who already have an effective funnel and making your offer to their specific clients. Keep an eye on the:
- Ad copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these elements to work for you is a valuable gift for your business. Once you understand how the pieces fit, it’s quite simple.
Secret # 10: Seven Phases Of A Funnel
I’m really pleased that I check out DotCom Secrets a couple of years ago (and several times more because that very first time to totally comprehend and execute the strategies in my own online organization.
It not only opened my eyes to funnels and how to develop them but also the 7 phases that a perfect client needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better concerned terms with this sentence within the DotCom Secrets. It checks out:
The genuine distinction in between having a 6-, 7-, or even eight-figure company is whether you understand the phases of a funnel and can effectively monetize the points along the line.
I learnt more about that there are levels of traffic temperature level and therefore, treating them along the very same funnel procedure is dangerous.
This trick alone is basic to creating the best kind of page, deal, and traffic that will cause sales.
When creating a funnel– especially if you want visitors and leads to trust you more, there’s likewise the pre-framing idea that you require to totally comprehend. Well, who doesn’t want to establish trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the typical service guidance. It goes into the specific landing pages you can create in the 7 building stages that we’ve discussed earlier.
You get to see the twenty-three of the most efficient building blocks for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers use these foundation at specific times during these same 4 phases of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
Recognizing hyper purchasers for your services and items.
You can decide which you want to start with first and which one to stick to in your market when you’ve understood how this works.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the best type of funnels can be a battle even to the more advanced marketers. More so, understand the funnels that will be served just to certified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so obvious– however bypassing it can make a distinction in your traffic engagement and sales.
Here Russell lays out the procedure he follows when choosing a funnel to utilize on the frontend of his worth ladders, the funnel he utilizes in the factor to consider stage (the middle), and those utilized for the backend offers.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I first read the DotCom Secrets book.
Russell spills everything out in this section and reveals the trick that made all his books offer millions.
Just by grabbing your free copy of DotCom Secrets and studying the funnel steps, you’ll have numerous “Aha-Moments” that will alter your organization, specifically if you have a product you’re currently selling online (or perhaps offline).
I suggest if you can buy your totally free copy of DotCom Secrets and study the funnel steps, you’ll understand the trick behind these records.
He stresses the power of words and how using a particular WORD can change your entire business amazingly. That single word can function as bait.
Despite the market you run in, what you do, what items you offer, or the business design, this is the part that a few of the effective entrepreneurs would conceal from you.
Area Four: Funnels And Scripts
The very first time I read DotCom Secrets, I couldn’t comprehend this area due to the fact that it was special in its method. I had to check out the book once again to comprehend the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, along with the precise funnel scripts that have assisted him to sell millions of each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Surprisingly, you don’t need to have problem with these parts since there’s a powerful suite of software application you can use to automate everything– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is essential since it shows what should occur as soon as you get your visitors onboard your sales funnel.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to build and can benefit eCommerce online marketers or entrepreneurs who have Free Plus Shipping offers.
The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item should be shipped.
On the 2nd page (step-two) of the funnel, the visitor’s credit card information is requested for the shipping and handling charge. Once the visitor has actually effectively filled out the 2nd page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will utilize to make this whole 2-step complimentary shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of establishing this offer is to help breakeven and cover the cash you spent on advertising or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson reveals the useful mechanics associated with this kind of funnel. And he also presented a special script called the Star, Story, Solution script which assists to push a cold lead towards your products.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to attract visitors and let them keep paying for a longer time.
You’re not limited in any way– as there are numerous methods to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the ideal and also the very first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to use live or taped presentations to market your service or products on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the strategies and scripts that will make the webinar really “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more innovative webinar discussion where your goal is to get people to buy.
You’ll likewise access the scripts for this upgraded version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel particularly for releasing a new item by sharing a series of videos to provide tons of worth to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.
These videos will be convincing, handy, and amusing– consequently triggering visitors to take actions. You’ll discover how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket offers utilizing an advanced formula and scripts. This funnel is what you need to acquire premium customers if you’re a coach or consultant.
Area 5: ClickFunnels.
This last section is quick however you can find out more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is a terrific book if you wish to get insights, see examples, and check out stories that will motivate you to build a successful service online or guide you in transitioning from offline to internet marketing channels.
Let’s think about the pros and cons quickly:.
DotCom Secrets is complimentary. Get business-building understanding without paying money.
Enhance your service’ relevance using the worth ladders and sales funnel methods and scripts.
Get tricks to becoming a thought leader in your market.
Basic strategies that will work for any business design.
Build relationships and develop relationship with your clients.
You might require to have an existing service to benefit from DotCom Secrets (although it can certainly benefit you if you’re simply starting as well as long as you carry out the information).
The book is ideal for companies that take advantage of internet marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the main site. You just have to spend for shipping/handling– $7.95 if you’re based within the United States or $14.95 for international.
There you have it, the Free Plus Shipping deal we went over earlier. As you can see, Russell is a master at implementing what he teaches.
You can get the paperback format for $14.80 if you prefer to buy DotCom Secrets from Amazon. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for offering the book free from his website (you just pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable strategies and secrets for growing an organization and starting.
You’ll discover a lot of aha moments while going through the areas. You’re directed on how to integrate the concept into my own organization.
DotCom Secrets is a playbook. You might need to read it multiple times to get the ‘secrets’ into your head and business. But you do not need to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering products or services online, I extremely suggest that you get a copy of DotCom Secrets totally free.