Dotcom Secrets is a fantastic book if you wish to gain insights, see examples, and read stories that will influence you to develop a successful company online or guide you in transitioning from offline to internet marketing channels.
So let’s think about the cons and pros rapidly:
- DotCom Secrets is totally free. Get it here.
- You will overcome the shoulder lessons from a successful incredibly affiliate– Russell Brunson.
- The book is a easy and enjoyable read.
- You will get actionable takeaways that you can utilize to improve your business instantly.
- It’s not a “how to generate income online” book per se.
- You will require to have some knowledge of internet marketing principles to fully appreciate the book.
If you desire to find out from someone who has actually made cash online, Dotcom Secrets is a great resource.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can use to improve your company immediately.
The only drawback is that it’s not a “how to earn money online” book per se– you will require to have some understanding of internet marketing principles to completely appreciate it.
However in general, Dotcom Secrets is a valuable resource for anyone wanting to develop or grow an online business.
So if you’re ready to learn from among the masters of Sales Funn, be sure to check out this book today!
DotCom Secrets Book
It’s one of my preferred company books. You may need to read it numerous times to completely understand it. Or just make it your companion as you tackle your online lifestyle business adventures.
In the intro of the book, Russell Brunson assured to keep the book evergreen for several years to come. The goal is to make it pertinent to both sophisticated and new online entrepreneurs.
How many company books do you still discover relevant in this ever-changing world? Although marketing techniques are constantly altering, the DotCom Secrets book is still exceptionally appropriate and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book provides a step-by-step process for growing an effective service– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first published in 2015, you’ll discover that most of the methods that Russell speak about are still efficient today.
You’ll get a ton of actionable guidance from the book and if you have strategies to offer items online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his exact words:
” In reality, this is a tested playbook for growing your company with reliable list building and sales/conversion approaches, which can be utilized online and offline.”
This is a transformative and powerful book. If you’re looking to start an organization or scale an existing organization, DotCom Secrets by Russell Brunson is the best roadway map.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive plan that guides you on the best foundation for your service. You’ll absolutely get arise from reading it.
To be honest, DotCom Secrets seems like a book for constructing a sustainable online organization only.
Don’t be constrained by that due to the fact that the actionable marketing strategies work for both online and offline services. You’re in safe hands if you run a brick-and-mortar service and want to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can respond to that concern. If you wish to begin or scale a service and follow proven ‘faster way’ that has been tested by Russell himself, you ought to read the DotCom Secrets book.
It’s changing lives and I’ve personally found it super valuable on my entrepreneurial journey (I’ve read it numerous times). I highly recommend the book.
DotCom Secrets might not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You must consider another book.
Although, DotCom Secrets provides smart insights and methods to:
Existing business owners: If you have not begun a business at all or have no organization concept, the book might not pertain to you.
Product owners: If you have an existing product already, then you can find out methods to double or perhaps triple your sales.
Confident online marketers: If you’re prepared to take actions that might challenge your idea of company, then you ought to utilize DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to build a business that stands the test of time. You don’t wish to blow over due to the fact that you lack the skillset, tools, and tricks that have been evaluated and proven to produce excellent results.
Whether you’re a novice who’s simply getting began or you’re an expert, DotCom Secrets will walk you through the process of starting and growing a successful company.
If you already have a company, use the tricks in the book to scale to amazing levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and effective book that offers particular, actionable directions on what you should do to fail-proof your service, how to attract clients, and the secrets to considerably boost your sales.
If you stop working to check out DotCom Secrets, you’re still not restricted at all. The only difficulty, though, is that you’ll miss out on the chance to quickly grow your existing business or prosper in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions between Expert Secrets Both books relate to, way of life business owners, business owners and online marketers– given that they match each other and attend to starting and growing a successful business.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets describes a step-by-step process to efficiently structure your company. You get to find out how to deliver your message and interact worth in a way that makes people wish to pay you.
Expert Secrets offers actionable examples, illustrations, and stories that assist you find your voice, construct a devoted fan base and earn money to share messages that will alter someone else’s life.
Both books are suggested to business owners who wish to become more successful in their industries. Entrepreneurs who are constructed to see chances in competitors instead of discomfort.
In Russell’s 3rd and brand name new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream consumers (aka getting lots of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 sections similar to Expert Secrets that outlines the easy marketing procedures and how to execute them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the first section of DotCom Secrets with “Ladders and Funnels.” He likewise reveals five (5) marketing tricks. Let’s review them:
Secret # 1: The Secret Formula
Initially, you require to have a complete understanding of where you want your service. How does this understanding help your clients and customers?
This will assist you to serve them better– instead of looking for out their discomfort points, how desperate they need options, and what they’re ready to pay.
In the secret formula, four basic questions were laid out in a step-by-step order inside the DotCom Secrets book:
Who are your dream clients?
How do you discover them?
How do you attract them without being pushy?
What advantage will they obtain from your service?
You’ll discover answers to these questions and more in the very first trick.
Secret #2: The Value Ladder
When it comes to constructing a sustainable business, worth is essential. , if there’s no worth, customers consumers clients will leave.
That’s why Russell invested a lots of time to dissect the actions that you need to follow to browse your dream client from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This secret is described as “taking them through your worth ladder.”
When you effectively structure the value ladder, you’ll not just make more money, you’ll also provide your clients with a more personalized solution. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic happens. It’s like a surprise that changes whatever you currently know about growing a profitable service. You’ll begin with developing out your own sales funnel and the psychology behind a rewarding funnel.
It surpasses the item you’re offering or how they’re priced. There’s a lot more …
You require to have a complete worth ladder in place. It’s like your infallible system for making sales on autopilot. You might not have the ability to construct a high-converting sales funnel if you do not have an efficient worth adder drawn up.
The sales funnel is necessary and has altered the method business owners and businesses approach sales online.
It works since it considers the clients’ behaviors– and moves them through the various actions of your value ladder till they’re ready to purchase your product– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target audience. Unfortunately, you may not know how to determine or serve them. That’s why understanding how to specify your target market is necessary.
This secret outlines where your target audience (i.e., consumers who are ready to buy your product) are investing the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the methods that work to get a consumer to leave whatever they’re doing and take a look at your page.
Every online business owner requires to find out and master these techniques. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or site is a consistent battle for many people. It’s perhaps the most challenging aspect of running an effective online company.
Do you really understand how traffic works in the online marketing space? Russell has the answers if you aren’t positive in your traffic generation proficiency.
He reveals you the best kind of traffic that you need to take note of and how it can change your organization. The kind of traffic includes:
- Traffic we manage
- The traffic we do not manage
- Traffic we own
Area Two: Your Communication Funnel
In this section, Russell digs deeper into the procedures involved in constructing an audience by leveraging more advanced individual branding techniques, the secrets to communicating well with your audience that will result in a sale.
Ensure you don’t skip this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a appealing and positive character.
Why do you think men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have enormous fans?
As an entrepreneur, you can’t go wrong when you finally develop an appealing character. When you’re successful at it, it means you can include more certified clients to your email list and launch an effective product that people are prepared and all set to acquire right now.
In creating that appealing character, Russell Brunson specifies the 3 parts you need to keep in check, which is divided into three (3) categories:
- The Elements
- The Identity
DotCom Secrets shows you how to create an appealing character utilizing these elements and their components, and identify the very best method to communicate your fascinating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s all about creating a bond and a sort of rapport in between the Attractive Character and the target market through a traffic source we own. Email.
The Soap Opera Sequence comprises a series of email series that assist to connect and develop an immediate relationship in between you and the individual reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart also shares the EXACT 5 email design templates that have actually helped him to transition into an Attractive Character and an in-demand internet online marketer.
Due to the fact that it capitalizes on providing value to your customers, the Soap Opera Sequence works. This ‘value’ coupled with a tempting open story hooks them the moment they read your very first e-mail and they’ll anticipate the next one.
The days of boring e-mail series are over. Don’t just take pleasure in daytime drama on TV, it’s time to anecdotally utilize it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your subscribers happy to hear from you every day is utilizing the Seinfeld e-mail format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail design that develops enjoyment in your readers. It ‘d amuse them and trigger them to buy from you.
It leverages the power of storytelling. But this time, you’re being innovative in sharing your life and pertinent stories taking place with/around you– stories they can easily connect with. You need to be strategic and purposeful about it anyways.
You want to have the ability to lead perfect customers back to your offer. This might look easy but it’s powerful nonetheless!
Russell also supplies good examples and composed templates to speed up the process when you’re sending out Seinfeld emails.
Section Three: Funnelology
In this area, the strategies and techniques for developing high-converting funnels are discussed in detail, in addition to and what you actually should do to make your funnel work.
Russell covers the principles of a funnel, stages (and sales funnel stages) and the type of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the value of sticking to systems that work. Simply put, there’s no requirement to reinvent the wheel.
If you’re a company owner and you’re having a hard time to break even, there’s a chance that you’re making the above mistake.
This prevails with business owners who are simply starting with their sales funnel. They attempt to re-invent the whole car. What a dreadful course to follow when building a service!
The trick here is leveraging on other individuals who currently have an effective funnel and making your deal to their exact consumers. Watch on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these elements to work for you is a valuable present for your service. Once you understand how the pieces fit, it’s quite easy.
Secret # 10: Seven Phases Of A Funnel
I’m extremely delighted that I check out DotCom Secrets a couple of years ago (and numerous times more since that first time to completely comprehend and carry out the techniques in my own online business.
It not just opened my eyes to funnels and how to construct them but likewise the seven stages that a perfect consumer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better concerned terms with this sentence within the DotCom Secrets. It checks out:
The real difference in between having a six-, seven-, and even eight-figure service is whether you comprehend the stages of a funnel and can effectively monetize the points along the line.
I was familiar with that there are levels of traffic temperature and therefore, treating them along the exact same funnel process threatens.
This trick alone is essential to developing the right kind of page, offer, and traffic that will result in sales.
There’s also the pre-framing concept that you need to completely comprehend when producing a funnel– particularly if you desire visitors and leads to trust you more. Well, who doesn’t want to establish trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the common organization suggestions. It enters into the specific landing pages you can develop in the 7 structure phases that we’ve gone over previously.
You get to see the twenty-three of the most efficient foundation for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers utilize these foundation at specific times throughout these very same four stages of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying purchasers
Determining hyper buyers for your services and items.
You can choose which you desire to start with very first and which one to stick to in your market as soon as you’ve understood how this works.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the best kind of funnels can be a battle even to the advanced marketers. More so, comprehend the funnels that will be served only to certified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so obvious– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell outlines the process he follows when picking a funnel to use on the frontend of his value ladders, the funnel he utilizes in the consideration stage (the middle), and those utilized for the backend deals.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I first read the DotCom Secrets book.
Russell spills everything out in this area and exposes the trick that made all his books offer millions.
Just by grabbing your free copy of DotCom Secrets and studying the funnel actions, you’ll have several “Aha-Moments” that will change your business, specifically if you have an item you’re currently offering online (and even offline).
I mean if you can buy your totally free copy of DotCom Secrets and study the funnel steps, you’ll understand the trick behind these records.
He stresses the power of words and how utilizing a certain WORD can change your whole organization amazingly. That single word can serve as bait.
Despite the industry you operate in, what you do, what products you use, or business model, this is the part that a few of the successful business owners would conceal from you.
Section Four: Funnels And Scripts
The first time I check out DotCom Secrets, I couldn’t understand this section because it was unique in its way. I had to check out the book once again to understand the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, as well as the precise funnel scripts that have helped him to sell millions of each of his products.
These are split into the Frontend, Middle and Backend Funnels. Interestingly, you do not need to deal with these parts because there’s an effective suite of software you can utilize to automate whatever– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is very important due to the fact that it reveals what need to take place when you get your visitors onboard your sales funnel.
You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to develop and can benefit eCommerce marketers or business owners who have Shipping plus complimentary offers.
The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item must be delivered.
On the 2nd page (step-two) of the funnel, the visitor’s credit card info is asked for the shipping and handling charge. As soon as the visitor has effectively completed the 2nd page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will utilize to make this whole 2-step complimentary shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of setting up this deal is to help breakeven and cover the money you spent on advertising or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson shows the useful mechanics associated with this type of funnel. And he also presented a distinct script called the Star, Story, Solution script which assists to nudge a cold lead towards your items.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to entice visitors and let them keep paying for a longer time.
But you’re not limited in any way– as there are lots of methods to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the perfect and also the first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to utilize documented or live presentations to market your services or products on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the techniques and scripts that will make the webinar truly “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a bit different. It’s not FREE!. It’s an advanced webinar presentation where your objective is to get individuals to purchase. It’s “undetectable”– which indicates there’s no aggressive or deception included.
You’ll also access the scripts for this upgraded version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel particularly for introducing a brand-new item by sharing a series of videos to provide lots of worth to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.
These videos will be convincing, useful, and amusing– therefore causing visitors to take actions. You’ll find how to correctly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket offers using an innovative formula and scripts. This funnel is what you require to acquire premium clients if you’re a coach or consultant.
Section 5: ClickFunnels.
This last area is short however you can discover more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a terrific book if you want to acquire insights, see examples, and check out stories that will motivate you to construct a successful organization online or guide you in transitioning from offline to internet marketing channels.
Let’s think about the cons and pros quickly:.
DotCom Secrets is free. Get business-building understanding without paying money.
Improve your service’ importance utilizing the worth ladders and sales funnel techniques and scripts.
Get secrets to ending up being an idea leader in your industry.
Easy methods that will work for any service design.
Build relationships and develop relationship with your consumers.
You might need to have an existing business to gain from DotCom Secrets (although it can definitely benefit you if you’re just starting as well as long as you implement the information).
The book is ideal for businesses that take advantage of online marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the main website. If you’re based within the US or $14.95 for international, you just have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping deal we discussed earlier. As you can see, Russell is a master at executing what he teaches.
You can get the paperback format for $14.80 if you choose to purchase DotCom Secrets from Amazon. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for providing the book free from his site (you just pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable methods and secrets for growing a service and starting.
You’ll encounter a bunch of aha minutes while going through the sections. More notably, you’re directed on how to include the concept into my own service.
DotCom Secrets is a playbook. You may need to read it numerous times to get the ‘tricks’ into your head and business. However you do not need to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling products or services online, I extremely recommend that you get a copy of DotCom Secrets free of charge.