Dotcom Secrets is a terrific book if you wish to get insights, see examples, and check out stories that will influence you to construct an effective business online or guide you in transitioning from offline to internet marketing channels.
So let’s think about the pros and cons rapidly:
- DotCom Secrets is free. Get it here.
- You will overcome the shoulder lessons from a successful extremely affiliate– Russell Brunson.
- The book is a simple and enjoyable read.
- You will get actionable takeaways that you can use to enhance your company immediately.
- It’s not a “how to generate income online” book per se.
- You will need to have some understanding of online marketing ideas to completely value the book.
Dotcom Secrets is a great resource if you wish to learn from somebody who has actually made money online.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can utilize to improve your business instantly.
The only disadvantage is that it’s not a “how to earn money online” book per se– you will need to have some understanding of online marketing principles to fully value it.
Overall, Dotcom Secrets is an important resource for anyone looking to build or grow an online company.
If you’re ready to find out from one of the masters of Sales Funn, be sure to check out this book today!
DotCom Secrets Book
It’s one of my favorite company books. You might have to read it numerous times to totally understand it. Or simply make it your buddy as you tackle your online way of life business adventures.
In the intro of the book, Russell Brunson promised to keep the book evergreen for many years to come. The goal is to make it pertinent to both brand-new and innovative online business owners.
How many service books do you still discover appropriate in this ever-changing world? Despite the fact that marketing strategies are continuously changing, the DotCom Secrets book is still exceptionally relevant and useful today.
What Is DotCom Secrets?
The DotCom Secrets book provides a detailed procedure for growing an effective service– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first published in 2015, you’ll discover that most of the techniques that Russell speak about are still reliable today.
You’ll get a lots of actionable recommendations from the book and if you have strategies to offer items online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy composed the forward to the DotCom Secrets book. In his precise words:
” In reality, this is a tested playbook for growing your business with effective lead generation and sales/conversion techniques, which can be utilized offline and online.”
This is a effective and transformative book. DotCom Secrets by Russell Brunson is the best plan if you’re aiming to begin an organization or scale an existing company.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive plan that guides you on the ideal building blocks for your organization. You’ll definitely get results from reading it.
To be truthful, DotCom Secrets sounds like a book for developing a sustainable online service only.
Do not be constrained by that since the actionable marketing techniques work for both online and offline organizations. You’re in safe hands if you run a brick-and-mortar business and desire to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can answer that question. If you want to start or scale an organization and follow proven ‘faster way’ that has actually been tested by Russell himself, you should check out the DotCom Secrets book.
It’s altering lives and I’ve personally discovered it extremely valuable on my entrepreneurial journey (I’ve read it several times). I extremely suggest the book.
If you ‘d rather play cool and try to figure it out by yourself, then DotCom Secrets may not be worth your read. You should think about another book.
Although, DotCom Secrets offers clever insights and strategies to:
Existing company owner: If you haven’t started a company at all or have no service idea, the book might not pertain to you.
Product owners: If you have an existing product currently, then you can discover strategies to double or even triple your sales.
Confident marketers: If you’re willing to take steps that may challenge your concept of company, then you should utilize DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to build an organization that stands the test of time. Since you do not have the skillset, tools, and secrets that have actually been checked and shown to produce fantastic outcomes, you don’t desire to fizzle out.
So whether you’re a novice who’s just getting going or you’re a professional, DotCom Secrets will walk you through the procedure of beginning and growing a profitable organization.
If you already have an organization, use the secrets in the book to scale to astounding levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and effective book that offers specific, actionable instructions on what you must do to fail-proof your organization, how to attract consumers, and the secrets to substantially boost your sales.
If you stop working to check out DotCom Secrets, you’re still not restricted at all. The only challenge, though, is that you’ll miss out on the chance to quickly grow your existing organization or grow in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences between Expert Secrets Both books pertain to, way of life business owners, entrepreneur and online marketers– because they complement each other and offer beginning and growing a successful organization.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets outlines a step-by-step procedure to successfully structure your business. You get to learn how to deliver your message and interact value in such a way that makes people want to pay you.
Specialist Secrets provides actionable examples, illustrations, and stories that assist you find your voice, develop a faithful fan base and make money to share messages that will alter another person’s life.
Both books are suggested to company owner who want to become more effective in their markets. Business owners who are constructed to see opportunities in competition instead of pain.
And finally in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream clients (aka getting lots of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 areas much like Expert Secrets that describes the easy marketing processes and how to implement them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the first area of DotCom Secrets with “Ladders and Funnels.” He likewise reveals five (5) marketing secrets. Let’s go over them:
Secret # 1: The Secret Formula
Initially, you require to have a complete understanding of where you want your business. How does this understanding assist your consumers and customers?
This will help you to serve them much better– instead of looking for out their pain points, how desperate they require options, and what they’re prepared to pay.
In the secret formula, four simple questions were described in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you find them?
How do you attract them without being aggressive?
What advantage will they receive from your business?
You’ll find answers to these questions and more in the very first secret.
Secret #2: The Value Ladder
When it comes to building a sustainable company, value is key. If there’s no value, customers and customers will leave.
That’s why Russell invested a lots of time to dissect the steps that you need to follow to navigate your dream customer from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This secret is referred to as “taking them through your worth ladder.”
When you effectively structure the worth ladder, you’ll not just make more cash, you’ll likewise offer your clients with a more personalized service. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic happens. It’s like an epiphany that changes whatever you already know about growing a rewarding service. You’ll get going with developing out your own sales funnel and the psychology behind a lucrative funnel.
It goes beyond the product you’re selling or how they’re priced. There’s a lot more …
You require to have a total value ladder in place. It’s like your infallible system for making sales on autopilot. You might not have the ability to construct a high-converting sales funnel if you do not have an effective value adder drawn up.
The sales funnel is important and has actually altered the way business owners and companies approach sales online.
It works due to the fact that it considers the consumers’ behaviors– and moves them through the various actions of your value ladder up until they’re all set to acquire your item– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target market. Regrettably, you might not know how to recognize or serve them. That’s why understanding how to define your target audience is very important.
This secret lays out where your target market (i.e., clients who are ready to buy your product) are investing the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the methods that work to get a consumer to leave whatever they’re doing and check out your page.
Every online entrepreneur requires to find out and master these methods. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or site is a consistent struggle for many people. It’s perhaps the most daunting element of running a successful online company.
Do you really understand how traffic works in the online marketing area? Russell has the responses if you aren’t positive in your traffic generation expertise.
He reveals you the very best kind of traffic that you should focus on and how it can change your organization. The kind of traffic consists of:
- Traffic we control
- The traffic we don’t manage
- Traffic we own
Area Two: Your Communication Funnel
In this area, Russell digs deeper into the processes involved in developing an audience by leveraging advanced individual branding techniques, the tricks to interacting well with your audience that will cause a sale.
Make certain you don’t avoid this area while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a appealing and confident character.
Why do you think people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have enormous followers?
As a company owner, you can’t fail when you lastly develop an appealing character. When you’re effective at it, it implies you can include more competent consumers to your e-mail list and release a successful item that individuals are ready and prepared to buy immediately.
In creating that attractive character, Russell Brunson defines the 3 components you must keep in check, which is split into three (3) categories:
- The Elements
- The Identity
DotCom Secrets reveals you how to produce an appealing character using these parts and their components, and identify the very best method to communicate your captivating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s all about producing a bond and a sort of rapport between the Attractive Character and the target market via a traffic source we own. Email.
The Soap Opera Sequence comprises a series of e-mail sequences that assist to link and establish an immediate relationship in between you and the individual reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart likewise shares the EXACT five email design templates that have helped him to transition into a sought-after web and an attractive character online marketer.
The Soap Opera Sequence works because it capitalizes on providing worth to your customers. This ‘value’ coupled with an irresistible open story hooks them the minute they read your very first email and they’ll look forward to the next one.
The days of boring e-mail sequences are over. Do not simply take pleasure in daytime drama on television, it’s time to anecdotally utilize it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your customers delighted to speak with you every day is utilizing the Seinfeld email format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail design that develops enjoyment in your readers. It ‘d amuse them and cause them to purchase from you.
It leverages the power of storytelling. But this time, you’re being innovative in sharing your life and pertinent stories occurring with/around you– stories they can quickly get in touch with. You should be purposeful and strategic about it anyways.
You want to be able to lead perfect consumers back to your deal. This might look simple however it’s effective nonetheless!
Russell also offers fine examples and composed design templates to speed up the process when you’re sending out Seinfeld emails.
Area Three: Funnelology
In this area, the techniques and techniques for building high-converting funnels are discussed in detail, along with and what you truly should do to make your funnel work.
Russell covers the basics of a funnel, phases (and sales funnel phases) and the type of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the importance of staying with systems that work. In other words, there’s no requirement to reinvent the wheel.
There’s a chance that you’re making the above mistake if you’re a business owner and you’re having a hard time to break even.
This prevails with business owners who are just starting with their sales funnel. They attempt to re-invent the entire car. What a dreadful course to follow when building a service!
The secret here is leveraging on other people who already have a successful funnel and making your offer to their exact clients. Keep an eye on the:
- Ad copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these aspects to work for you is a priceless gift for your business. It’s quite easy once you comprehend how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m extremely glad that I read DotCom Secrets a couple of years ago (and numerous times more since that first time to totally understand and implement the techniques in my own online business.
It not only opened my eyes to funnels and how to construct them however likewise the seven phases that a perfect customer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better pertained to terms with this sentence within the DotCom Secrets. It checks out:
The real difference in between having a six-, seven-, or perhaps eight-figure service is whether you understand the phases of a funnel and can effectively generate income from the points along the line.
I got to know that there are levels of traffic temperature level and therefore, treating them along the very same funnel procedure is dangerous.
This secret alone is essential to producing the right kind of page, deal, and traffic that will lead to sales.
When creating a funnel– specifically if you desire visitors and leads to trust you more, there’s also the pre-framing concept that you need to completely comprehend. Well, who does not want to develop trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the normal business guidance. It goes into the particular landing pages you can create in the 7 structure stages that we’ve gone over earlier.
You get to see the twenty-three of the most reliable building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers use these foundation at particular times during these exact same four stages of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying purchasers
Recognizing hyper buyers for your products and services.
When you’ve understood how this works, you can decide which you wish to begin with first and which one to stick to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Picking the best kind of funnels can be a battle even to the more advanced online marketers. More so, comprehend the funnels that will be served just to certified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so apparent– but bypassing it can make a distinction in your traffic engagement and sales.
Here Russell lays out the procedure he follows when selecting a funnel to utilize on the frontend of his worth ladders, the funnel he utilizes in the consideration stage (the middle), and those used for the backend deals.
Secret # 13: The Best Bait
I couldn’t include this ‘secret’ when I initially checked out the DotCom Secrets book.
Russell spills everything out in this section and exposes the secret that made all his books offer millions.
Just by getting your totally free copy of DotCom Secrets and studying the funnel steps, you’ll have a number of “Aha-Moments” that will alter your company, specifically if you have a product you’re presently offering online (or even offline).
I suggest if you can buy your free copy of DotCom Secrets and study the funnel actions, you’ll understand the trick behind these records.
He stresses the power of words and how utilizing a specific WORD can alter your whole service amazingly. That single word can function as bait.
No matter the industry you operate in, what you do, what items you offer, or business model, this is the part that a few of the successful entrepreneurs would hide from you.
Section Four: Scripts and funnels
The first time I read DotCom Secrets, I couldn’t understand this area because it was distinct in its way. I needed to check out the book again to comprehend the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, in addition to the precise funnel scripts that have actually helped him to offer millions of each of his products.
These are split into the Frontend, Middle and Backend Funnels. Remarkably, you do not have to deal with these parts due to the fact that there’s a powerful suite of software you can use to automate whatever– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Due to the fact that it reveals what should occur when you get your visitors onboard your sales funnel, the Frontend Funnel is crucial.
You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to develop and can benefit eCommerce marketers or business owners who have Shipping plus complimentary deals.
The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product should be delivered.
On the 2nd page (step-two) of the funnel, the visitor’s credit card information is requested for the shipping and managing charge. As soon as the visitor has effectively filled out the second page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will utilize to make this entire 2-step totally free shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of setting up this deal is to assist breakeven and cover the cash you invested in advertising or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson reveals the practical mechanics associated with this type of funnel. And he likewise introduced a distinct script called the Star, Story, Solution script which helps to push a cold lead towards your items.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to lure visitors and let them keep paying for a longer time.
You’re not limited in any way– as there are many ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the ideal and also the first funnel for the middle of your worth ladder. It covers everything about hosting high-converting webinars; how to use documented or live discussions to market your products or services on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the methods and scripts that will make the webinar truly “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more innovative webinar discussion where your goal is to get people to purchase.
You’ll likewise access the scripts for this updated variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel specifically for launching a brand-new product by sharing a series of videos to provide tons of value to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.
These videos will be convincing, helpful, and amusing– consequently causing visitors to take actions. You’ll find how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket deals utilizing a sophisticated formula and scripts. This funnel is what you need to obtain premium clients if you’re a coach or specialist.
Section 5: ClickFunnels.
This last section is short however you can find out more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is a great book if you wish to gain insights, see examples, and read stories that will inspire you to build an effective organization online or guide you in transitioning from offline to online marketing channels.
So let’s consider the benefits and drawbacks quickly:.
DotCom Secrets is totally free. Get business-building knowledge without paying money.
Enhance your business’ relevance utilizing the worth ladders and sales funnel techniques and scripts.
Get secrets to ending up being a thought leader in your industry.
Simple strategies that will work for any business design.
Build relationships and develop relationship with your consumers.
You might need to have an existing business to take advantage of DotCom Secrets (although it can definitely benefit you if you’re just starting along with long as you carry out the details).
The book is ideal for businesses that leverage online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the main website, DotCom Secrets is FREE. You only need to spend for shipping/handling– $7.95 if you’re based within the United States or $14.95 for global.
There you have it, the Free Plus Shipping deal we talked about previously. As you can see, Russell is a master at executing what he teaches.
You can get the paperback format for $14.80 if you choose to purchase DotCom Secrets from Amazon. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for offering the book free from his website (you simply spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable methods and secrets for growing a service and starting.
You’ll come across a lot of aha minutes while going through the sections. You’re directed on how to incorporate the principle into my own service.
DotCom Secrets is a playbook. You may need to read it numerous times to get the ‘tricks’ into your head and organization. But you don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or products online, I extremely advise that you get a copy of DotCom Secrets totally free.