Dotcom Secrets is a terrific book if you wish to acquire insights, see examples, and check out stories that will motivate you to build a successful service online or guide you in transitioning from offline to online marketing channels.
So let’s consider the benefits and drawbacks quickly:
- DotCom Secrets is totally free. Get it here.
- You will get over the shoulder lessons from a successful very affiliate– Russell Brunson.
- The book is a enjoyable and simple read.
- You will get actionable takeaways that you can utilize to enhance your service right away.
- It’s not a “how to earn money online” book per se.
- You will need to have some knowledge of online marketing ideas to completely appreciate the book.
Dotcom Secrets is an excellent resource if you want to gain from someone who has in fact generated income online.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can use to enhance your organization right away.
The only drawback is that it’s not a “how to generate income online” book per se– you will require to have some knowledge of online marketing concepts to fully appreciate it.
In general, Dotcom Secrets is a valuable resource for anyone looking to develop or grow an online organization.
So if you’re all set to gain from one of the masters of Sales Funn, be sure to have a look at this book today!
DotCom Secrets Book
It’s one of my favorite business books. You might have to read it multiple times to completely grasp it. Or just make it your buddy as you go about your online lifestyle service experiences.
In the intro of the book, Russell Brunson assured to keep the book evergreen for several years to come. The objective is to make it relevant to both innovative and new online entrepreneurs.
How many service books do you still find appropriate in this ever-changing world? Even though marketing techniques are continuously altering, the DotCom Secrets book is still extremely relevant and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book provides a step-by-step procedure for growing an effective service– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first released in 2015, you’ll find that most of the methods that Russell discuss are still efficient today.
You’ll get a ton of actionable suggestions from the book and if you have plans to offer products online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his specific words:
” In truth, this is a proven playbook for growing your business with effective lead generation and sales/conversion approaches, which can be used offline and online.”
This is a transformative and effective book. If you’re looking to begin an organization or scale an existing company, DotCom Secrets by Russell Brunson is the ideal roadway map.
Within the pages of the Dotcom Secrets book, you’ll get a detailed strategy that guides you on the ideal building blocks for your business. You’ll definitely get arise from reading it.
To be honest, DotCom Secrets sounds like a book for developing a sustainable online service only.
Don’t be constrained by that due to the fact that the actionable marketing techniques work for both online and offline services. You’re in safe hands if you run a brick-and-mortar service and desire to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can answer that question. If you wish to scale a business or start and follow tested ‘shortcut’ that has been evaluated by Russell himself, you should read the DotCom Secrets book.
It’s changing lives and I’ve personally discovered it incredibly valuable on my entrepreneurial journey (I’ve read it a number of times). I highly advise the book.
If you ‘d rather play cool and attempt to figure it out by yourself, then DotCom Secrets may not deserve your read. You should consider another book.
DotCom Secrets supplies wise insights and strategies to:
Existing entrepreneur: If you haven’t started a service at all or have no organization idea, the book may not be relevant to you.
Item owners: If you have an existing product already, then you can find out techniques to double or perhaps triple your sales.
Confident online marketers: If you’re ready to take steps that might challenge your idea of service, then you ought to use DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to develop a service that stands the test of time. You don’t wish to die since you lack the skillset, tools, and secrets that have actually been evaluated and shown to produce excellent results.
Whether you’re a novice who’s simply getting started or you’re a specialist, DotCom Secrets will stroll you through the procedure of beginning and growing a lucrative company.
If you currently have a business, use the tricks in the book to scale to amazing levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and effective book that supplies specific, actionable directions on what you should do to fail-proof your company, how to attract clients, and the secrets to significantly enhance your sales.
You’re still not restricted at all if you stop working to read DotCom Secrets. The only difficulty, though, is that you’ll miss out on the opportunity to rapidly grow your existing service or grow in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences in between Expert Secrets Both books relate to, way of life business owners, business owners and online marketers– because they complement each other and attend to beginning and growing a successful organization.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets describes a step-by-step procedure to effectively structure your business. You get to learn how to deliver your message and interact worth in such a way that makes individuals want to pay you.
Expert Secrets gives actionable examples, illustrations, and stories that help you find your voice, construct a faithful fan base and get paid to share messages that will alter another person’s life.
Both books are advised to company owner who wish to end up being more successful in their industries. Entrepreneurs who are developed to see opportunities in competition instead of pain.
And lastly in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream customers (aka getting lots of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 areas similar to Expert Secrets that describes the basic marketing processes and how to execute them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the first area of DotCom Secrets with “Ladders and Funnels.” He likewise reveals 5 (5) marketing tricks. Let’s go over them:
Secret # 1: The Secret Formula
You require to have a full understanding of where you want your company. How does this understanding assist your customers and clients?
This will help you to serve them better– instead of looking for out their discomfort points, how desperate they need options, and what they’re ready to pay.
In the secret formula, 4 easy questions were laid out in a step-by-step order inside the DotCom Secrets book:
Who are your dream clients?
How do you discover them?
How do you attract them without being aggressive?
What advantage will they get from your business?
You’ll discover answers to these concerns and more in the very first trick.
Secret #2: The Value Ladder
When it comes to constructing a sustainable organization, worth is crucial. , if there’s no value, customers and clients customers leaveCustomers
That’s why Russell invested a lots of time to dissect the steps that you need to follow to navigate your dream consumer from taking the “bait” (beginning point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This secret is referred to as “taking them through your value ladder.”
When you successfully structure the value ladder, you’ll not only make more cash, you’ll likewise offer your clients with a more customized service. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic occurs. It’s like an epiphany that changes everything you currently learn about growing a rewarding service. You’ll get started with constructing out your own sales funnel and the psychology behind a rewarding funnel.
It surpasses the item you’re selling or how they’re priced. There’s a lot more …
You require to have a complete value ladder in place. It’s like your foolproof system for making sales on auto-pilot. If you do not have an efficient worth adder mapped out, you might not be able to build a high-converting sales funnel.
The sales funnel is necessary and has actually altered the method entrepreneurs and companies approach sales online.
It works because it takes into account the consumers’ habits– and moves them through the various steps of your value ladder until they’re all set to buy your item– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target audience. Unfortunately, you might not know how to identify or serve them. That’s why understanding how to specify your target market is very important.
This secret details where your target audience (i.e., consumers who are ready to buy your item) are investing most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the methods that work to get a customer to leave whatever they’re doing and take a look at your page.
Every online business owner needs to find out and master these methods. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or site is a consistent battle for the majority of people. It’s probably the most daunting aspect of running an effective online company.
Do you actually comprehend how traffic works in the internet marketing space? If you aren’t confident in your traffic generation knowledge, Russell has the answers.
He shows you the best type of traffic that you should take notice of and how it can transform your service. The type of traffic consists of:
- Traffic we control
- The traffic we do not control
- Traffic we own
Area Two: Your Communication Funnel
In this section, Russell digs deeper into the processes associated with constructing an audience by leveraging advanced personal branding techniques, the secrets to communicating well with your audience that will cause a sale.
Make certain you do not skip this section while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a positive and appealing character.
Why do you think people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have massive fans?
As a business owner, you can’t fail when you lastly establish an attractive character. When you’re successful at it, it means you can include more certified customers to your e-mail list and introduce an effective item that individuals are ready and willing to purchase right away.
In developing that appealing character, Russell Brunson defines the 3 elements you must keep in check, which is divided into three (3) categories:
- The Elements
- The Identity
DotCom Secrets reveals you how to produce an attractive character utilizing these elements and their elements, and recognize the very best way to communicate your captivating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s everything about developing a bond and a sort of connection in between the Attractive Character and the target audience by means of a traffic source we own. Email.
The Soap Opera Sequence comprises a series of e-mail sequences that assist to link and develop an instantaneous relationship between you and the individual reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart likewise shares the EXACT 5 e-mail design templates that have actually helped him to shift into a sought-after web and an appealing character marketer.
Due to the fact that it capitalizes on offering worth to your subscribers, the Soap Opera Sequence works. This ‘worth’ paired with a tempting open storyline hooks them the minute they read your first email and they’ll eagerly anticipate the next one.
The days of dull email sequences are over. Don’t simply delight in daytime soap on television, it’s time to anecdotally utilize it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your customers happy to hear from you every day is using the Seinfeld e-mail format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail design that builds excitement in your readers. It ‘d captivate them and cause them to purchase from you.
It leverages the power of storytelling. But this time, you’re being innovative in sharing your life and appropriate stories taking place with/around you– stories they can easily connect with. You ought to be tactical and purposeful about it anyways.
You wish to have the ability to lead perfect consumers back to your offer. This may look simple but it’s effective nonetheless!
Russell likewise supplies fine examples and written templates to speed up the process when you’re sending Seinfeld e-mails.
Section Three: Funnelology
In this section, the methods and methods for constructing high-converting funnels are gone over in detail, in addition to and what you truly ought to do to make your funnel work.
Russell covers the fundamentals of a funnel, stages (and sales funnel stages) and the kind of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the significance of staying with systems that work. To put it simply, there’s no need to reinvent the wheel.
There’s a chance that you’re making the above error if you’re a service owner and you’re struggling to break even.
This is common with entrepreneurs who are just beginning with their sales funnel. They try to re-invent the entire automobile. When developing a service, what a dreadful course to follow!
The secret here is leveraging on other people who already have an effective funnel and making your deal to their exact customers. Watch on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these components to work for you is a valuable present for your service. Once you comprehend how the pieces fit, it’s quite easy.
Secret # 10: Seven Phases Of A Funnel
I’m very grateful that I read DotCom Secrets a few years ago (and several times more since that very first time to totally comprehend and execute the techniques in my own online organization.
It not just opened my eyes to funnels and how to construct them however likewise the 7 phases that a perfect customer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better concerned terms with this sentence within the DotCom Secrets. It reads:
The genuine difference between having a 6-, 7-, or even eight-figure organization is whether you comprehend the stages of a funnel and can successfully generate income from the points along the line.
I learnt more about that there are levels of traffic temperature level and for that reason, treating them along the same funnel procedure is dangerous.
This trick alone is fundamental to producing the best kind of page, offer, and traffic that will lead to sales.
When producing a funnel– specifically if you want visitors and leads to trust you more, there’s likewise the pre-framing idea that you need to completely comprehend. Well, who does not want to develop trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the common company advice. It goes into the particular landing pages you can develop in the 7 building stages that we’ve talked about earlier.
You get to see the twenty-three of the most efficient foundation for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers use these foundation at specific times throughout these same 4 stages of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying buyers
Identifying hyper purchasers for your services and products.
As soon as you’ve comprehended how this works, you can decide which you wish to begin with first and which one to stick to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Picking the ideal type of funnels can be a struggle even to the advanced marketers. More so, understand the funnels that will be served only to qualified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so obvious– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell details the procedure he follows when picking a funnel to use on the frontend of his value ladders, the funnel he uses in the consideration phase (the middle), and those utilized for the backend offers.
Secret # 13: The Best Bait
I could not contain this ‘secret’ when I first checked out the DotCom Secrets book.
Russell spills everything out in this area and exposes the trick that made all his books sell millions.
Just by getting your complimentary copy of DotCom Secrets and studying the funnel actions, you’ll have a number of “Aha-Moments” that will alter your service, specifically if you have an item you’re presently offering online (or even offline).
I imply if you can order your complimentary copy of DotCom Secrets and study the funnel steps, you’ll comprehend the secret behind these records.
He emphasizes the power of words and how using a specific WORD can alter your whole organization amazingly. That single word can function as bait.
Regardless of the industry you operate in, what you do, what products you use, or business design, this is the part that a few of the effective business owners would hide from you.
Area Four: Funnels And Scripts
The very first time I check out DotCom Secrets, I couldn’t understand this section because it was special in its way. I needed to read the book once again to understand the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, in addition to the specific funnel scripts that have helped him to offer countless each of his products.
These are split into the Frontend, Middle and Backend Funnels. Surprisingly, you do not have to deal with these parts because there’s a powerful suite of software you can use to automate whatever– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is necessary due to the fact that it shows what must happen once you get your visitors onboard your sales funnel.
You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to construct and can benefit eCommerce entrepreneurs or online marketers who have Shipping plus free offers.
The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product ought to be shipped.
On the second page (step-two) of the funnel, the visitor’s credit card information is asked for the shipping and managing charge. When the visitor has successfully filled out the 2nd page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will use to make this whole 2-step complimentary shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of setting up this offer is to help breakeven and cover the cash you spent on advertising or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson shows the practical mechanics involved in this kind of funnel. And he also introduced a special script called the Star, Story, Solution script which assists to push a cold lead towards your items.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to entice visitors and let them keep paying for a longer time.
However you’re not limited in any way– as there are many ways to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the ideal and likewise the first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to utilize recorded or live discussions to market your services or products on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the techniques and scripts that will make the webinar really “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more sophisticated webinar discussion where your goal is to get individuals to buy.
You’ll likewise access the scripts for this updated version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel specifically for releasing a new item by sharing a series of videos to supply lots of worth to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.
These videos will be persuasive, valuable, and entertaining– thus causing visitors to do something about it. You’ll find how to properly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket offers using a sophisticated formula and scripts. This funnel is what you require to get premium customers if you’re a coach or specialist.
Area 5: ClickFunnels.
This last section is brief however you can learn more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a fantastic book if you want to acquire insights, see examples, and read stories that will inspire you to develop an effective business online or guide you in transitioning from offline to online marketing channels.
Let’s think about the cons and pros rapidly:.
DotCom Secrets is totally free. Get business-building knowledge without paying cash.
Enhance your business’ relevance utilizing the value ladders and sales funnel methods and scripts.
Get secrets to becoming a thought leader in your market.
Basic strategies that will work for any business model.
Establish and construct relationships rapport with your consumers.
You may require to have an existing organization to gain from DotCom Secrets (although it can definitely benefit you if you’re simply starting out as well as long as you execute the details).
The book is perfect for businesses that leverage internet marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the main website, DotCom Secrets is FREE. You just need to spend for shipping/handling– $7.95 if you’re based within the US or $14.95 for global.
There you have it, the Free Plus Shipping offer we talked about earlier. As you can see, Russell is a master at executing what he teaches.
If you prefer to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for using the book devoid of his website (you simply pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable methods and secrets for starting and growing a business.
You’ll come across a bunch of aha minutes while going through the areas. More notably, you’re assisted on how to incorporate the idea into my own organization.
DotCom Secrets is a playbook. You might need to read it several times to get the ‘secrets’ into your head and business. You do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling products or services online, I highly recommend that you get a copy of DotCom Secrets for FREE.