Dotcom Secrets is a fantastic book if you want to get insights, see examples, and read stories that will inspire you to construct a successful organization online or guide you in transitioning from offline to internet marketing channels.
Let’s consider the pros and cons quickly:
- DotCom Secrets is totally free. Get it here.
- You will overcome the shoulder lessons from an effective super affiliate– Russell Brunson.
- The book is a satisfying and easy read.
- You will get actionable takeaways that you can utilize to improve your organization instantly.
- It’s not a “how to earn money online” book per se.
- You will need to have some knowledge of online marketing ideas to totally value the book.
If you want to discover from somebody who has really made money online, Dotcom Secrets is a fantastic resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can utilize to improve your organization instantly.
The only downside is that it’s not a “how to earn money online” book per se– you will require to have some understanding of internet marketing concepts to totally value it.
However overall, Dotcom Secrets is a valuable resource for anybody seeking to develop or grow an online company.
So if you’re all set to gain from one of the masters of Sales Funn, make certain to check out this book today!
DotCom Secrets Book
It’s one of my favorite company books. You might have to read it multiple times to completely grasp it. Or simply make it your buddy as you go about your online way of life organization experiences.
In the intro of the book, Russell Brunson guaranteed to keep the book evergreen for many years to come. The goal is to make it appropriate to both brand-new and sophisticated online entrepreneurs.
The number of business books do you still discover appropriate in this ever-changing world? Despite the fact that marketing strategies are continuously changing, the DotCom Secrets book is still exceptionally appropriate and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book offers a step-by-step procedure for growing an effective business– whether online or offline.
DotCom Secrets Review
Despite The Fact That DotCom Secrets was first released in 2015, you’ll discover that the majority of the strategies that Russell speak about are still efficient today.
You’ll get a lots of actionable recommendations from the book and if you have plans to sell items online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his exact words:
” In fact, this is a proven playbook for growing your business with effective list building and sales/conversion methods, which can be used offline and online.”
This is a transformative and powerful book. DotCom Secrets by Russell Brunson is the perfect road map if you’re looking to begin an organization or scale an existing service.
Within the pages of the Dotcom Secrets book, you’ll get a detailed strategy that guides you on the best building blocks for your organization. You’ll absolutely get arise from reading it.
To be honest, DotCom Secrets seems like a book for developing a sustainable online company only.
But don’t be constrained by that because the actionable marketing techniques work for both online and offline companies. So you’re in safe hands if you run a brick-and-mortar organization and want to shift to internet marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can address that question. If you want to start or scale a service and follow proven ‘shortcut’ that has been evaluated by Russell himself, you ought to read the DotCom Secrets book.
It’s changing lives and I’ve personally found it extremely valuable on my entrepreneurial journey (I’ve read it several times). I extremely recommend the book.
If you ‘d rather play cool and attempt to figure it out by yourself, then DotCom Secrets might not be worth your read. You need to think about another book.
DotCom Secrets offers wise insights and methods to:
Existing business owners: If you haven’t started an organization at all or have no business concept, the book may not relate to you.
Product owners: If you have an existing item currently, then you can discover methods to double and even triple your sales.
Positive marketers: If you’re ready to take steps that might challenge your concept of service, then you should utilize DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to build a business that stands the test of time. You do not want to blow over because you do not have the skillset, tools, and tricks that have been evaluated and proven to produce fantastic results.
So whether you’re a novice who’s simply beginning or you’re an expert, DotCom Secrets will walk you through the procedure of beginning and growing a successful service.
If you already have a company, use the secrets in the book to scale to unbelievable levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and powerful book that supplies particular, actionable instructions on what you must do to fail-proof your business, how to attract consumers, and the secrets to significantly increase your sales.
You’re still not limited at all if you stop working to read DotCom Secrets. The only obstacle, however, is that you’ll miss the opportunity to quickly grow your existing organization or prosper in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions between Expert Secrets Both books relate to, way of life business owners, company owner and online marketers– since they complement each other and offer starting and growing an effective service.
Professional Secrets vs DotCom Secrets.
DotCom Secrets outlines a step-by-step procedure to successfully structure your service. You get to learn how to deliver your message and communicate value in such a way that makes individuals wish to pay you.
Specialist Secrets gives actionable examples, illustrations, and stories that help you discover your voice, develop a loyal fan base and get paid to share messages that will alter somebody else’s life.
Both books are advised to business owners who wish to become more successful in their industries. Entrepreneurs who are built to see chances in competitors instead of pain.
And finally in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream consumers (aka getting tons of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 sections much like Expert Secrets that lays out the simple marketing procedures and how to execute them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the first section of DotCom Secrets with “Ladders and Funnels.” He also reveals 5 (5) marketing secrets. Let’s go over them:
Secret # 1: The Secret Formula
Initially, you require to have a complete understanding of where you desire your company. How does this understanding assist your customers and customers?
This will assist you to serve them much better– instead of looking for out their discomfort points, how desperate they need options, and what they’re willing to pay.
In the secret formula, four basic concerns were laid out in a step-by-step order inside the DotCom Secrets book:
Who are your dream clients?
How do you find them?
How do you attract them without being pushy?
What advantage will they obtain from your company?
You’ll find answers to these questions and more in the first trick.
Secret #2: The Value Ladder
Worth is crucial when it concerns developing a sustainable company. If there’s no value, consumers and customers will leave.
That’s why Russell invested a lots of time to dissect the actions that you need to follow to browse your dream client from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This trick is described as “taking them through your worth ladder.”
When you successfully structure the worth ladder, you’ll not only make more money, you’ll also supply your consumers with a more personalized service. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic takes place. It’s like a surprise that alters whatever you currently understand about growing a successful organization. You’ll get going with constructing out your own sales funnel and the psychology behind a profitable funnel.
There’s a lot more …
You need to require a complete value total worth place. You may not be able to develop a high-converting sales funnel if you do not have an efficient value adder mapped out.
The sales funnel is very important and has actually changed the method business owners and companies approach sales online.
It works because it considers the consumers’ behaviors– and moves them through the different actions of your value ladder till they’re prepared to purchase your product– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target audience. Unfortunately, you might not know how to identify or serve them. That’s why knowing how to specify your target market is important.
This secret details where your target audience (i.e., customers who are ready to buy your product) are spending the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the strategies that work to get a consumer to leave whatever they’re doing and have a look at your page.
Every online entrepreneur needs to learn and master these strategies. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or site is a continuous battle for most people. It’s probably the most overwhelming aspect of running an effective online company.
Do you truly understand how traffic operates in the internet marketing area? Russell has the answers if you aren’t positive in your traffic generation know-how.
He shows you the best kind of traffic that you ought to take notice of and how it can change your company. The kind of traffic consists of:
- Traffic we manage
- The traffic we don’t manage
- Traffic we own
Area Two: Your Communication Funnel
In this section, Russell digs deeper into the processes involved in constructing an audience by leveraging more advanced personal branding strategies, the secrets to communicating well with your audience that will lead to a sale.
Make sure you do not skip this section while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a confident and appealing character.
Why do you believe people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have enormous fans?
As a company owner, you can’t go wrong when you finally develop an attractive character. When you’re effective at it, it indicates you can include more competent clients to your email list and release a successful item that individuals are ready and prepared to purchase right now.
In developing that appealing character, Russell Brunson specifies the 3 parts you must keep in check, which is divided into 3 (3) classifications:
- The Elements
- The Identity
DotCom Secrets reveals you how to develop an attractive character utilizing these elements and their components, and recognize the best method to communicate your captivating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about creating a bond and a sort of connection between the Attractive Character and the target market via a traffic source we own. Email.
The Soap Opera Sequence consists of a series of email sequences that assist to connect and establish an immediate relationship between you and the individual reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart also shares the EXACT five email design templates that have helped him to transition into an Attractive Character and a sought-after internet online marketer.
The Soap Opera Sequence works since it capitalizes on offering value to your customers. This ‘worth’ paired with an alluring open story hooks them the minute they read your very first email and they’ll look forward to the next one.
The days of boring email series are over. Do not just enjoy soap opera on television, it’s time to anecdotally utilize it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your customers happy to hear from you every day is using the Seinfeld email format.”
So what’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email style that develops enjoyment in your readers. It ‘d entertain them and trigger them to purchase from you.
It leverages the power of storytelling. But this time, you’re being imaginative in sharing your life and relevant stories taking place with/around you– stories they can quickly get in touch with. You must be purposeful and strategic about it anyways.
You wish to have the ability to lead perfect clients back to your deal. This might look basic however it’s powerful nevertheless!
When you’re sending out Seinfeld e-mails, Russell also offers good examples and written templates to speed up the procedure.
Section Three: Funnelology
In this section, the techniques and tactics for developing high-converting funnels are talked about in detail, as well as and what you really should do to make your funnel work.
Russell covers the fundamentals of a funnel, stages (and sales funnel stages) and the kind of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the significance of adhering to systems that work. In other words, there’s no need to reinvent the wheel.
If you’re a business owner and you’re having a hard time to recover cost, there’s a possibility that you’re making the above error.
This is common with entrepreneurs who are just starting with their sales funnel. They attempt to re-invent the whole car. When building a service, what an awful path to follow!
The secret here is leveraging on other people who already have a successful funnel and making your offer to their precise clients. Keep an eye on the:
- Ad copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these aspects to work for you is a valuable present for your company. It’s quite simple once you comprehend how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m very glad that I read DotCom Secrets a few years ago (and a number of times more because that first time to fully comprehend and carry out the strategies in my own online business.
It not only opened my eyes to funnels and how to build them however likewise the seven phases that a perfect client needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better come to terms with this sentence within the DotCom Secrets. It reads:
The real difference in between having a 6-, 7-, and even eight-figure business is whether you understand the phases of a funnel and can successfully monetize the points along the line.
I was familiar with that there are levels of traffic temperature and therefore, treating them along the very same funnel procedure threatens.
This trick alone is basic to producing the ideal type of page, offer, and traffic that will lead to sales.
There’s likewise the pre-framing concept that you require to completely comprehend when creating a funnel– especially if you want visitors and causes trust you more. Well, who does not want to develop trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the common business guidance. It goes into the particular landing pages you can produce in the 7 structure stages that we’ve discussed previously.
You get to see the twenty-three of the most reliable building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers utilize these foundation at particular times during these very same four phases of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying purchasers
Determining hyper buyers for your services and items.
You can decide which you want to begin with first and which one to stick to in your market as soon as you’ve understood how this works.
Secret # 12: Frontend Vs. Backend Funnels
Picking the ideal kind of funnels can be a battle even to the more advanced online marketers. More so, understand the funnels that will be served only to certified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so obvious– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell outlines the procedure he follows when choosing a funnel to utilize on the frontend of his value ladders, the funnel he utilizes in the consideration stage (the middle), and those utilized for the backend deals.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I initially read the DotCom Secrets book.
Russell spills everything out in this area and exposes the secret that made all his books sell millions.
Simply by grabbing your complimentary copy of DotCom Secrets and studying the funnel actions, you’ll have several “Aha-Moments” that will change your service, especially if you have a product you’re presently offering online (and even offline).
I suggest if you can purchase your complimentary copy of DotCom Secrets and study the funnel steps, you’ll comprehend the trick behind these records.
He stresses the power of words and how utilizing a specific WORD can alter your entire organization magically. That single word can act as bait.
Despite the market you run in, what you do, what items you offer, or the business model, this is the part that some of the effective entrepreneurs would conceal from you.
Area Four: Funnels And Scripts
The very first time I check out DotCom Secrets, I couldn’t understand this area due to the fact that it was distinct in its way. I needed to check out the book again to understand the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, in addition to the exact funnel scripts that have assisted him to sell countless each of his items.
These are divided into the Frontend, Middle and Backend Funnels. Remarkably, you do not need to struggle with these parts since there’s an effective suite of software you can utilize to automate whatever– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is necessary since it shows what must happen as soon as you get your visitors onboard your sales funnel.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to construct and can benefit eCommerce entrepreneurs or marketers who have Free Plus Shipping deals.
The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item must be shipped.
On the 2nd page (step-two) of the funnel, the visitor’s charge card information is requested for the shipping and managing charge. When the visitor has actually effectively filled out the 2nd page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will utilize to make this whole 2-step free shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of establishing this deal is to help breakeven and cover the cash you invested in advertising or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson shows the useful mechanics involved in this type of funnel. And he likewise presented a special script called the Star, Story, Solution script which helps to push a cold lead towards your items.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to attract visitors and let them keep paying for a longer time.
But you’re not limited in any way– as there are lots of methods to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the best and likewise the very first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to use documented or live presentations to market your service or products on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the strategies and scripts that will make the webinar truly “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little bit various. It’s not FREE!. It’s an advanced webinar discussion where your objective is to get people to buy. However it’s “undetectable”– which implies there’s no aggressive or deceptiveness included.
You’ll also access the scripts for this upgraded variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel particularly for launching a brand-new product by sharing a series of videos to supply lots of value to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.
These videos will be persuasive, valuable, and amusing– thus triggering visitors to take actions. You’ll discover how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket deals utilizing an innovative formula and scripts. If you’re a coach or consultant, this funnel is what you need to acquire premium customers.
Section 5: ClickFunnels.
This last area is short but you can find out more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a great book if you wish to acquire insights, see examples, and read stories that will inspire you to build an effective company online or guide you in transitioning from offline to internet marketing channels.
So let’s think about the benefits and drawbacks quickly:.
DotCom Secrets is complimentary. Get business-building knowledge without paying money.
Improve your service’ importance using the worth ladders and sales funnel techniques and scripts.
Get tricks to becoming an idea leader in your market.
Simple methods that will work for any organization model.
Build relationships and develop relationship with your clients.
You might need to have an existing business to take advantage of DotCom Secrets (although it can definitely benefit you if you’re simply starting as well as long as you implement the information).
The book is perfect for services that leverage online marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the official website. If you’re based within the US or $14.95 for international, you only have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping deal we went over earlier. As you can see, Russell is a master at executing what he teaches.
If you prefer to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for using the book free from his website (you simply spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable methods and tricks for growing a business and starting.
You’ll discover a lot of aha minutes while going through the areas. More notably, you’re guided on how to include the concept into my own company.
DotCom Secrets is a playbook. You might have to read it numerous times to get the ‘secrets’ into your head and service. But you do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering product and services online, I highly advise that you get a copy of DotCom Secrets totally free.