Dotcom Secrets is a terrific book if you want to get insights, see examples, and check out stories that will motivate you to develop an effective service online or guide you in transitioning from offline to internet marketing channels.
Let’s consider the cons and pros rapidly:
- DotCom Secrets is complimentary. Get it here.
- You will get over the shoulder lessons from a successful very affiliate– Russell Brunson.
- The book is a simple and satisfying read.
- You will get actionable takeaways that you can use to enhance your organization instantly.
- It’s not a “how to earn money online” book per se.
- You will require to have some understanding of internet marketing principles to totally value the book.
If you desire to find out from somebody who has in fact made money online, Dotcom Secrets is an excellent resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can use to enhance your company instantly.
The only disadvantage is that it’s not a “how to earn money online” book per se– you will need to have some understanding of online marketing concepts to totally value it.
Overall, Dotcom Secrets is an important resource for anybody looking to develop or grow an online business.
So if you’re all set to learn from one of the masters of Sales Funn, make certain to take a look at this book today!
DotCom Secrets Book
It’s one of my preferred service books. You might have to read it multiple times to completely comprehend it. Or just make it your companion as you go about your online way of life service adventures.
In the intro of the book, Russell Brunson guaranteed to keep the book evergreen for several years to come. The objective is to make it relevant to both brand-new and advanced online entrepreneurs.
The number of service books do you still find pertinent in this ever-changing world? Although marketing techniques are constantly changing, the DotCom Secrets book is still extremely appropriate and useful today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a step-by-step procedure for growing a successful company– whether online or offline.
DotCom Secrets Review
Despite The Fact That DotCom Secrets was first published in 2015, you’ll find that most of the methods that Russell speak about are still efficient today.
You’ll get a ton of actionable advice from the book and if you have plans to sell items online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his exact words:
” In truth, this is a tested playbook for growing your company with efficient list building and sales/conversion techniques, which can be utilized online and offline.”
This is a effective and transformative book. DotCom Secrets by Russell Brunson is the best road map if you’re seeking to start a service or scale an existing business.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive plan that guides you on the right foundation for your company. You’ll absolutely get results from reading it.
To be truthful, DotCom Secrets sounds like a book for developing a sustainable online service only.
However don’t be constrained by that due to the fact that the actionable marketing strategies work for both online and offline organizations. So you’re in safe hands if you run a brick-and-mortar organization and want to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can respond to that concern. If you want to scale a company or begin and follow proven ‘faster way’ that has been checked by Russell himself, you need to check out the DotCom Secrets book.
It’s altering lives and I’ve personally found it incredibly important on my entrepreneurial journey (I’ve read it a number of times). I highly advise the book.
If you ‘d rather play cool and try to figure it out on your own, then DotCom Secrets may not deserve your read. You must consider another book.
DotCom Secrets provides smart insights and techniques to:
Existing entrepreneur: If you have not started a service at all or have no service concept, the book may not relate to you.
Item owners: If you have an existing item already, then you can find out methods to double or perhaps triple your sales.
Confident online marketers: If you’re prepared to take actions that may challenge your idea of company, then you must utilize DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to develop an organization that stands the test of time. Because you do not have the skillset, tools, and tricks that have been evaluated and shown to produce terrific results, you do not want to fizzle out.
Whether you’re a novice who’s just getting began or you’re a professional, DotCom Secrets will walk you through the process of beginning and growing a rewarding company.
If you currently have a business, use the tricks in the book to scale to unbelievable levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and effective book that provides specific, actionable directions on what you ought to do to fail-proof your company, how to draw in consumers, and the tricks to considerably boost your sales.
If you stop working to read DotCom Secrets, you’re still not restricted at all. The only challenge, however, is that you’ll miss the chance to quickly grow your existing service or thrive in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences between Expert Secrets Both books relate to, way of life business owners, company owner and online marketers– because they complement each other and provide for starting and growing a successful organization.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets details a step-by-step procedure to efficiently structure your business. You get to discover how to provide your message and interact value in a way that makes people want to pay you.
Professional Secrets offers actionable examples, illustrations, and stories that help you discover your voice, build a faithful fan base and earn money to share messages that will alter somebody else’s life.
Both books are advised to entrepreneur who wish to end up being more successful in their industries. Entrepreneurs who are developed to see opportunities in competition instead of pain.
In Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream clients (aka getting heaps of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 areas similar to Expert Secrets that details the basic marketing procedures and how to execute them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the first area of DotCom Secrets with “Ladders and Funnels.” He likewise exposes five (5) marketing tricks. Let’s discuss them:
Secret # 1: The Secret Formula
Initially, you need to have a full understanding of where you want your company. How does this understanding assist your customers and customers?
This will help you to serve them better– instead of searching for out their discomfort points, how desperate they need solutions, and what they’re willing to pay.
In the secret formula, four simple questions were laid out in a detailed order inside the DotCom Secrets book:
Who are your dream clients?
How do you discover them?
How do you attract them without being aggressive?
What benefit will they get from your business?
You’ll discover answers to these questions and more in the first trick.
Secret #2: The Value Ladder
Worth is key when it pertains to developing a sustainable business. If there’s no value, clients and customers will leave.
That’s why Russell invested a lots of time to dissect the actions that you need to follow to navigate your dream client from taking the “bait” (starting point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This secret is described as “taking them through your value ladder.”
When you successfully structure the value ladder, you’ll not just make more cash, you’ll likewise supply your consumers with a more customized option. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic happens. It’s like an epiphany that changes whatever you already learn about growing a profitable business. You’ll begin with building out your own sales funnel and the psychology behind a lucrative funnel.
It surpasses the product you’re selling or how they’re priced. There’s a lot more …
You need to have a total worth ladder in place. It’s like your infallible system for making sales on autopilot. If you don’t have an effective worth adder mapped out, you might not be able to develop a high-converting sales funnel.
The sales funnel is very important and has actually changed the method business owners and organizations approach sales online.
It works due to the fact that it takes into consideration the consumers’ behaviors– and moves them through the different actions of your value ladder till they’re prepared to purchase your item– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target audience. Unfortunately, you may not know how to identify or serve them. That’s why understanding how to specify your target market is important.
This secret details where your target audience (i.e., clients who are ready to acquire your product) are spending the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the methods that work to get a client to leave whatever they’re doing and check out your page.
Every online entrepreneur needs to find out and master these strategies. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or website is a constant battle for most people. It’s probably the most daunting element of running a successful online organization.
Do you actually understand how traffic operates in the internet marketing area? Russell has the answers if you aren’t confident in your traffic generation proficiency.
He reveals you the best type of traffic that you ought to take note of and how it can transform your company. The type of traffic consists of:
- Traffic we manage
- The traffic we don’t manage
- Traffic we own
Area Two: Your Communication Funnel
In this section, Russell digs deeper into the processes associated with developing an audience by leveraging more advanced personal branding techniques, the tricks to communicating well with your audience that will cause a sale.
Make certain you don’t skip this area while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a attractive and positive character.
Why do you think guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have massive fans?
As a business owner, you can’t fail when you lastly establish an attractive character. When you’re effective at it, it indicates you can add more competent consumers to your e-mail list and release a successful item that people are all set and prepared to buy immediately.
In developing that appealing character, Russell Brunson specifies the three components you need to keep in check, which is split into 3 (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to develop an appealing character using these elements and their components, and determine the best method to communicate your captivating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s everything about creating a bond and a sort of relationship between the Attractive Character and the target audience through a traffic source we own. Email.
The Soap Opera Sequence consists of a series of email sequences that assist to connect and develop an instantaneous relationship in between you and the individual reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart also shares the EXACT 5 e-mail design templates that have helped him to transition into a sought-after internet and an appealing character online marketer.
The Soap Opera Sequence works due to the fact that it profits from giving value to your customers. This ‘worth’ coupled with an irresistible open storyline hooks them the minute they read your first e-mail and they’ll look forward to the next one.
The days of uninteresting e-mail series are over. Don’t simply enjoy daytime soap on TV, it’s time to anecdotally utilize it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your subscribers happy to hear from you every day is utilizing the Seinfeld e-mail format.”
So what’s the Seinfeld format everything about?
DotCom Secrets Seinfeld Sequence
It’s an email design that constructs enjoyment in your readers. It ‘d captivate them and cause them to buy from you.
It leverages the power of storytelling. This time, you’re being imaginative in sharing your life and relevant stories happening with/around you– stories they can quickly link with. You should be purposeful and strategic about it anyways.
You want to be able to lead perfect clients back to your deal. This may look basic but it’s effective!
Russell also supplies good examples and written design templates to speed up the process when you’re sending Seinfeld e-mails.
Area Three: Funnelology
In this area, the strategies and techniques for constructing high-converting funnels are discussed in detail, along with and what you actually ought to do to make your funnel work.
Russell covers the basics of a funnel, stages (and sales funnel phases) and the type of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the value of adhering to systems that work. Simply put, there’s no need to transform the wheel.
If you’re a business owner and you’re struggling to recover cost, there’s an opportunity that you’re making the above mistake.
This is common with entrepreneurs who are simply beginning with their sales funnel. They try to re-invent the whole vehicle. When building a company, what a horrible course to follow!
The secret here is leveraging on other people who currently have a successful funnel and making your offer to their specific consumers. Keep an eye on the:
- Ad copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these components to work for you is a priceless gift for your service. Once you understand how the pieces fit, it’s quite easy.
Secret # 10: Seven Phases Of A Funnel
I’m very thankful that I read DotCom Secrets a few years ago (and several times more because that very first time to completely understand and execute the techniques in my own online service.
It not just opened my eyes to funnels and how to build them but likewise the seven stages that an ideal consumer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better concerned terms with this sentence within the DotCom Secrets. It checks out:
The genuine difference in between having a 6-, 7-, or perhaps eight-figure company is whether you understand the stages of a funnel and can successfully generate income from the points along the line.
I was familiar with that there are levels of traffic temperature and for that reason, treating them along the exact same funnel procedure threatens.
This secret alone is basic to producing the ideal type of page, deal, and traffic that will lead to sales.
There’s likewise the pre-framing idea that you require to fully understand when developing a funnel– particularly if you desire visitors and leads to trust you more. Well, who does not want to develop trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the normal business guidance. It enters into the particular landing pages you can produce in the 7 building stages that we’ve gone over previously.
You get to see the twenty-three of the most reliable foundation for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers use these building blocks at specific times throughout these same 4 stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
Recognizing hyperactive purchasers for your services and items.
You can choose which you desire to begin with very first and which one to stick to in your market as soon as you’ve understood how this works.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the ideal type of funnels can be a struggle even to the more advanced marketers. More so, comprehend the funnels that will be served only to certified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so obvious– however bypassing it can make a difference in your traffic engagement and sales.
Here Russell details the procedure he follows when picking a funnel to utilize on the frontend of his value ladders, the funnel he utilizes in the consideration phase (the middle), and those utilized for the backend offers.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I first checked out the DotCom Secrets book.
Russell spills it all out in this section and exposes the trick that made all his books offer millions.
Simply by grabbing your totally free copy of DotCom Secrets and studying the funnel steps, you’ll have a number of “Aha-Moments” that will alter your business, particularly if you have a product you’re currently selling online (or perhaps offline).
I mean if you can purchase your free copy of DotCom Secrets and study the funnel steps, you’ll comprehend the trick behind these records.
He highlights the power of words and how utilizing a particular WORD can change your whole organization amazingly. That single word can function as bait.
Despite the market you operate in, what you do, what items you use, or business design, this is the part that a few of the effective business owners would conceal from you.
Area Four: Funnels And Scripts
The very first time I check out DotCom Secrets, I couldn’t understand this area because it was distinct in its method. I had to check out the book again to understand the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, in addition to the precise funnel scripts that have helped him to sell millions of each of his items.
These are divided into the Frontend, Middle and Backend Funnels. Interestingly, you don’t have to battle with these parts since there’s a powerful suite of software you can use to automate whatever– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Due to the fact that it reveals what need to occur when you get your visitors onboard your sales funnel, the Frontend Funnel is essential.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to develop and can benefit eCommerce online marketers or business owners who have Free Plus Shipping deals.
The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product ought to be delivered.
On the second page (step-two) of the funnel, the visitor’s charge card details is asked for the shipping and managing charge. As soon as the visitor has effectively submitted the second page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will use to make this entire 2-step complimentary shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of establishing this offer is to assist breakeven and cover the cash you spent on advertising or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson shows the useful mechanics involved in this kind of funnel. And he also introduced a special script called the Star, Story, Solution script which helps to nudge a cold lead towards your items.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to lure visitors and let them keep paying for a longer time.
But you’re not restricted in any way– as there are many ways to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the best and also the very first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to use live or recorded presentations to market your services or products on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the strategies and scripts that will make the webinar really “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little various. It’s not FREE!. It’s an advanced webinar discussion where your objective is to get individuals to purchase. But it’s “undetectable”– which implies there’s no pushy or deceptiveness involved.
You’ll also access the scripts for this updated version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel specifically for introducing a new item by sharing a series of videos to supply lots of worth to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, valuable, and entertaining– consequently triggering visitors to act. You’ll find how to correctly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket deals using a sophisticated formula and scripts. If you’re a coach or specialist, this funnel is what you need to get premium clients.
Area 5: ClickFunnels.
This last area is short but you can find out more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is a terrific book if you want to get insights, see examples, and check out stories that will influence you to develop an effective organization online or guide you in transitioning from offline to online marketing channels.
Let’s consider the cons and pros rapidly:.
DotCom Secrets is complimentary. Get business-building understanding without paying cash.
Improve your company’ significance utilizing the worth ladders and sales funnel techniques and scripts.
Get secrets to ending up being a thought leader in your industry.
Simple strategies that will work for any service design.
Establish and build relationships connection with your customers.
You might require to have an existing business to benefit from DotCom Secrets (although it can definitely benefit you if you’re simply starting out along with long as you carry out the information).
The book is perfect for services that utilize internet marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the main website, DotCom Secrets is FREE. You just need to pay for shipping/handling– $7.95 if you’re based within the United States or $14.95 for worldwide.
There you have it, the Free Plus Shipping offer we discussed previously. As you can see, Russell is a master at implementing what he teaches.
You can get the paperback format for $14.80 if you prefer to purchase DotCom Secrets from Amazon. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for using the book free from his website (you simply pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable techniques and secrets for growing an organization and starting.
You’ll come across a lot of aha minutes while going through the sections. More notably, you’re guided on how to include the idea into my own business.
DotCom Secrets is a playbook. You might have to read it numerous times to get the ‘tricks’ into your head and service. But you do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering services or items online, I extremely recommend that you get a copy of DotCom Secrets for FREE.