Russell Brunson Jim Edwards

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is a terrific book if you want to get insights, see examples, and read stories that will motivate you to build a successful service online or guide you in transitioning from offline to online marketing channels.

Let’s consider the pros and cons quickly:

Pros:

  • DotCom Secrets is free. Get it here.
  • You will get over the shoulder lessons from an effective very affiliate– Russell Brunson.
  • The book is a enjoyable and easy read.
  • You will get actionable takeaways that you can utilize to enhance your service right away.

Cons:

  • It’s not a “how to make money online” book per se.
  • You will require to have some knowledge of internet marketing ideas to completely value the book.

If you want to learn from someone who has really made money online, Dotcom Secrets is a terrific resource.

Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll leave from reading this book with actionable takeaways that you can utilize to enhance your organization instantly.

The only downside is that it’s not a “how to generate income online” book per se– you will need to have some understanding of internet marketing principles to completely appreciate it.

Overall, Dotcom Secrets is an important resource for anybody looking to construct or grow an online service.

So if you’re all set to learn from one of the masters of Sales Funn, be sure to take a look at this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my favorite business books. You may need to read it multiple times to completely comprehend it. Or just make it your companion as you go about your online lifestyle organization experiences.

In the intro of the book, Russell Brunson guaranteed to keep the book evergreen for many years to come. The objective is to make it appropriate to both sophisticated and new online business owners.

How many business books do you still discover appropriate in this ever-changing world? Even though marketing methods are constantly altering, the DotCom Secrets book is still extremely relevant and useful today.

What Is DotCom Secrets?

The DotCom Secrets book supplies a detailed procedure for growing an effective organization– whether online or offline.

DotCom Secrets Review

Despite The Fact That DotCom Secrets was first released in 2015, you’ll find that most of the strategies that Russell discuss are still reliable today.

You’ll get a ton of actionable suggestions from the book and if you have strategies to sell items online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a recommendation.

Dan Kennedy composed the forward to the DotCom Secrets book. In his exact words:

” In truth, this is a tested playbook for growing your business with efficient lead generation and sales/conversion methods, which can be used online and offline.”

This is a transformative and powerful book. If you’re looking to start a business or scale an existing organization, DotCom Secrets by Russell Brunson is the perfect road map.

Within the pages of the Dotcom Secrets book, you’ll get a detailed plan that guides you on the ideal building blocks for your business. You’ll definitely get arise from reading it.

To be sincere, DotCom Secrets sounds like a book for constructing a sustainable online business just.

However do not be constrained by that since the actionable marketing strategies work for both online and offline organizations. You’re in safe hands if you run a brick-and-mortar company and desire to shift to online marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, just you can answer that concern. If you want to start or scale a business and follow proven ‘shortcut’ that has actually been evaluated by Russell himself, you ought to check out the DotCom Secrets book.

It’s altering lives and I’ve personally found it very important on my entrepreneurial journey (I’ve read it several times). I extremely advise the book.

DotCom Secrets might not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You ought to think about another book.

Although, DotCom Secrets provides smart insights and techniques to:

Existing business owners: If you have not begun a service at all or have no company concept, the book may not relate to you.

Product owners: If you have an existing product already, then you can learn methods to double or even triple your sales.

Positive marketers: If you’re prepared to take steps that might challenge your concept of service, then you need to utilize DotCom Secrets as a referral.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You wish to construct a service that stands the test of time. Since you lack the skillset, tools, and tricks that have been tested and proven to produce terrific results, you do not desire to fizzle out.

Whether you’re a beginner who’s just getting began or you’re a specialist, DotCom Secrets will stroll you through the procedure of starting and growing a rewarding organization.

If you already have a company, use the secrets in the book to scale to incredible levels? Aside from earning money, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a relied on and powerful book that offers particular, actionable instructions on what you need to do to fail-proof your company, how to bring in customers, and the secrets to considerably increase your sales.

If you fail to read DotCom Secrets, you’re still not restricted at all. The only obstacle, though, is that you’ll miss the chance to quickly grow your existing organization or prosper in a competitive industry.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some differences in between Expert Secrets Both books are relevant to, lifestyle business owners, business owners and online marketers– given that they match each other and attend to starting and growing an effective organization.

Expert Secrets vs DotCom Secrets.

DotCom Secrets lays out a detailed process to efficiently structure your business. You get to discover how to deliver your message and communicate value in a way that makes people want to pay you.

Professional Secrets provides actionable examples, illustrations, and stories that help you find your voice, construct a devoted fan base and earn money to share messages that will change another person’s life.

Both books are advised to entrepreneur who wish to become more effective in their markets. Entrepreneurs who are constructed to see chances in competition instead of pain.

In Russell’s 3rd and brand name brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream customers (aka getting heaps of traffic as the title of the book suggests).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is arranged into 5 sections much like Expert Secrets that outlines the easy marketing procedures and how to implement them.

Area One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell started the first area of DotCom Secrets with “Ladders and Funnels.” He also exposes five (5) marketing tricks. Let’s go over them:

Secret # 1: The Secret Formula

Initially, you need to have a full understanding of where you desire your company. How does this understanding help your customers and clients?

This will assist you to serve them better– instead of trying to find out their pain points, how desperate they require solutions, and what they’re ready to pay.

In the secret formula, 4 simple questions were laid out in a step-by-step order inside the DotCom Secrets book:

Who are your dream customers?

How do you find them?

How do you attract them without being pushy?

What advantage will they obtain from your company?

You’ll find answers to these questions and more in the very first secret.

Secret #2: The Value Ladder

Value is crucial when it pertains to developing a sustainable organization. If there’s no value, consumers and clients will leave.

That’s why Russell invested a ton of time to dissect the steps that you need to follow to browse your dream customer from taking the “bait” (starting point of your ladder) to where they wish to be.

DotCom Secrets Value Ladder

This trick is described as “taking them through your value ladder.”

When you successfully structure the value ladder, you’ll not only make more cash, you’ll also offer your clients with a more personalized service. They’ll love you for this.

Secret # 3: From A Ladder To A Funnel

This secret is where the magic occurs. It’s like an epiphany that alters everything you already know about growing a successful company. You’ll begin with constructing out your own sales funnel and the psychology behind a lucrative funnel.

There’s a lot more …

You need to require a complete value ladder in place. You may not be able to develop a high-converting sales funnel if you don’t have an efficient worth adder mapped out.

The sales funnel is very important and has actually changed the way entrepreneurs and companies approach sales online.

It works because it takes into consideration the consumers’ habits– and moves them through the different actions of your value ladder till they’re prepared to buy your item– willingly.

Secret # 4: How To Find Your Dream Customers

You have a target market. You may not know how to identify or serve them. That’s why understanding how to define your target audience is essential.

This secret details where your target market (i.e., customers who are ready to purchase your product) are investing most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be armed with the methods that work to get a consumer to leave whatever they’re doing and take a look at your page.

Every online business owner requires to learn and master these strategies. Russell makes it simple in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Getting traffic to a landing page or site is a continuous struggle for most people. It’s probably the most daunting aspect of running a successful online organization.

Do you really understand how traffic operates in the online marketing area? If you aren’t confident in your traffic generation competence, Russell has the responses.

He shows you the very best kind of traffic that you must pay attention to and how it can change your company. The type of traffic includes:

  • Traffic we control
  • The traffic we do not control
  • Traffic we own

Section Two: Your Communication Funnel

In this area, Russell digs deeper into the procedures involved in constructing an audience by leveraging advanced personal branding methods, the secrets to communicating well with your audience that will cause a sale.

Make sure you do not avoid this area while checking out DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to developing a attractive and positive character.

Why do you think men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have massive followers?

As a company owner, you can’t go wrong when you finally establish an appealing character. When you’re effective at it, it indicates you can add more qualified customers to your email list and release a successful item that people are prepared and all set to acquire immediately.

In creating that appealing character, Russell Brunson specifies the 3 parts you should keep in check, which is divided into three (3) classifications:

  • The Elements
  • The Identity
  • Stories

DotCom Secrets reveals you how to produce an appealing character using these components and their components, and identify the very best way to interact your captivating stories that will get the sales coming in.

Secret # 7: The Soap Opera Sequence

This “secret” originates from the previous part of Dotcom Secrets. It’s all about creating a bond and a sort of connection in between the Attractive Character and the target audience via a traffic source we own. Email.

The Soap Opera Sequence consists of a series of e-mail sequences that assist to link and establish an immediate relationship in between you and the individual reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for coming up with the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his excellent heart also shares the EXACT 5 email design templates that have assisted him to shift into an Attractive Character and a sought-after internet online marketer.

The Soap Opera Sequence works due to the fact that it capitalizes on giving value to your subscribers. This ‘worth’ paired with an alluring open story hooks them the moment they read your first e-mail and they’ll look forward to the next one.

The days of dull email sequences are over. Do not just take pleasure in daytime drama on television, it’s time to anecdotally utilize it in your email messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the trick to keeping your subscribers pleased to hear from you every day is utilizing the Seinfeld email format.”

So what’s the Seinfeld format all about?

DotCom Secrets Seinfeld Sequence

It’s an email style that builds enjoyment in your readers. It ‘d amuse them and cause them to buy from you.

It leverages the power of storytelling. This time, you’re being creative in sharing your life and appropriate stories taking place with/around you– stories they can easily link with. You ought to be strategic and purposeful about it anyways.

You want to be able to lead perfect consumers back to your deal. This might look easy however it’s effective!

Russell also provides fine examples and composed design templates to speed up the process when you’re sending out Seinfeld e-mails.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section Three: Funnelology

In this section, the methods and techniques for building high-converting funnels are gone over in detail, as well as and what you actually should do to make your funnel work.

Russell covers the principles of a funnel, stages (and sales funnel stages) and the type of landing pages to use, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we learned the importance of adhering to systems that work. To put it simply, there’s no requirement to transform the wheel.

If you’re a business owner and you’re struggling to recover cost, there’s a chance that you’re making the above error.

This prevails with business owners who are simply beginning with their sales funnel. They try to re-invent the whole lorry. When constructing an organization, what a dreadful course to follow!

The secret here is leveraging on other people who already have a successful funnel and making your deal to their specific clients. Keep an eye on the:

  • Demographics
  • Advertisement copy and copies
  • Traffic sources
  • Deals
  • Landing page

Knowing how to reverse all these elements to work for you is a priceless gift for your organization. Once you comprehend how the pieces fit, it’s rather easy.

Secret # 10: Seven Phases Of A Funnel

I’m really thankful that I read DotCom Secrets a couple of years ago (and numerous times more since that very first time to completely comprehend and execute the strategies in my own online service.

It not just opened my eyes to funnels and how to build them but likewise the seven stages that a perfect client needs to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me better pertained to terms with this sentence within the DotCom Secrets. It reads:

The real difference in between having a 6-, 7-, or even eight-figure service is whether you comprehend the phases of a funnel and can successfully monetize the points along the line.

I learnt more about that there are levels of traffic temperature and for that reason, treating them along the exact same funnel process is dangerous.

This trick alone is fundamental to developing the right kind of page, deal, and traffic that will lead to sales.

There’s also the pre-framing principle that you need to totally comprehend when producing a funnel– specifically if you want visitors and leads to trust you more. Well, who doesn’t want to develop trust currently?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets goes beyond the normal business advice. It enters into the particular landing pages you can create in the 7 structure phases that we’ve gone over previously.

You get to see the twenty-three of the most effective foundation for your sales funnels.

DotCom Secrets 23 building blocks of a funnel

Smart funnel hackers use these foundation at specific times throughout these same 4 stages of the funnel:

  • Pre-frame bridge
  • Qualifying customers
  • Qualifying purchasers

Recognizing hyperactive buyers for your services and items.

When you’ve comprehended how this works, you can decide which you wish to begin with first and which one to adhere to in your market.

Secret # 12: Frontend Vs. Backend Funnels

Choosing the ideal type of funnels can be a battle even to the advanced marketers. More so, understand the funnels that will be served only to certified purchasers (at the backend).

DotCom Secrets Frontend Vs Backend

This mistake isn’t so apparent– however bypassing it can make a difference in your traffic engagement and sales.

Here Russell outlines the process he follows when choosing a funnel to utilize on the frontend of his worth ladders, the funnel he utilizes in the consideration phase (the middle), and those used for the backend deals.

Secret # 13: The Best Bait

I could not include this ‘secret’ when I first checked out the DotCom Secrets book.

Russell spills it all out in this section and exposes the trick that made all his books sell millions.

Just by grabbing your free copy of DotCom Secrets and studying the funnel actions, you’ll have numerous “Aha-Moments” that will alter your organization, specifically if you have a product you’re currently offering online (and even offline).

I suggest if you can order your complimentary copy of DotCom Secrets and study the funnel steps, you’ll comprehend the trick behind these records.

He stresses the power of words and how utilizing a certain WORD can alter your entire company magically. That single word can act as bait.

Despite the market you operate in, what you do, what items you provide, or business model, this is the part that some of the successful business owners would hide from you.

 

Section Four: Scripts and funnels

The very first time I read DotCom Secrets, I could not grasp this section due to the fact that it was distinct in its method. I had to read the book again to comprehend the point that Russell was making.

As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, in addition to the exact funnel scripts that have assisted him to sell millions of each of his products.

These are divided into the Frontend, Middle and Backend Funnels. Surprisingly, you do not have to fight with these parts since there’s a powerful suite of software you can use to automate whatever– ClickFunnels software.

1. Frontend Funnel: Two-Step– Free Plus Shipping

Due to the fact that it reveals what should happen when you get your visitors onboard your sales funnel, the Frontend Funnel is essential.

You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to develop and can benefit eCommerce entrepreneurs or online marketers who have Shipping plus totally free offers.

The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product needs to be delivered.

On the 2nd page (step-two) of the funnel, the visitor’s charge card details is requested for the shipping and managing charge. Once the visitor has actually successfully completed the second page– the One-time-offer is next.

Obviously, you’re not left alone as there are scripts you will use to make this whole 2-step free shipping funnel effective. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the exact same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of setting up this offer is to help breakeven and cover the money you spent on marketing or getting the lead.

DotCom Secrets self liquidating offer

Here, Russell Brunson reveals the practical mechanics involved in this type of funnel. And he also introduced a distinct script called the Star, Story, Solution script which helps to nudge a cold lead towards your items.

You’ll access to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll discover how to entice visitors and let them keep paying for a longer time.

However you’re not restricted in any way– as there are numerous methods to utilize this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The best webinar is the perfect and also the first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to utilize live or recorded discussions to market your product and services on autopilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re supplied with the strategies and scripts that will make the webinar really “ideal.”.

5. Middle Funnel: Invisible Perfect Webinar.

It’s not FREE!. It’s a more innovative webinar discussion where your goal is to get people to buy.

You’ll likewise access the scripts for this updated variation of Perfect Webinar.

6. Middle Funnel: Product Launch.

You utilize the “Product Launch” funnel particularly for launching a brand-new item by sharing a series of videos to provide tons of worth to your visitors.

Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.

These videos will be persuasive, useful, and amusing– consequently causing visitors to act. You’ll discover how to appropriately structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of offering high-ticket deals utilizing an innovative formula and scripts. If you’re a coach or consultant, this funnel is what you require to acquire premium customers.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area 5: ClickFunnels.

This last area is brief but you can discover more by reading my ClickFunnels evaluate.

DotCom Secrets Pros and Cons.

DotCom Secrets is an excellent book if you want to acquire insights, see examples, and read stories that will motivate you to develop an effective company online or guide you in transitioning from offline to internet marketing channels.

Let’s think about the pros and cons quickly:.

Pros.

DotCom Secrets is free. Get business-building knowledge without paying money.

Enhance your company’ relevance using the worth ladders and sales funnel methods and scripts.

Get tricks to ending up being an idea leader in your industry.

Easy strategies that will work for any service design.

Establish and construct relationships connection with your clients.

Cons.

You may require to have an existing organization to gain from DotCom Secrets (although it can definitely benefit you if you’re just beginning in addition to long as you execute the info).

The book is ideal for services that leverage internet marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

DotCom Secrets is FREE when you get it from the main website. If you’re based within the United States or $14.95 for global, you only have to pay for shipping/handling– $7.95.

There you have it, the Free Plus Shipping deal we talked about previously. As you can see, Russell is a master at implementing what he teaches.

If you choose to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.

DotCom Secrets Free Book.

Thanks to Russell for offering the book free from his site (you simply pay for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a package of actionable methods and secrets for growing a business and starting.

You’ll come across a lot of aha minutes while going through the areas. You’re directed on how to include the concept into my own organization.

DotCom Secrets is a playbook. You might need to read it several times to get the ‘secrets’ into your head and business. However you do not have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re selling services or items online, I extremely suggest that you get a copy of DotCom Secrets totally free.

>>Click Here To Get Your Copy Of Dotcom Secrets<<