Russell Brunson Journey Blog

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is a terrific book if you wish to get insights, see examples, and check out stories that will influence you to construct an effective business online or guide you in transitioning from offline to internet marketing channels.

So let’s think about the benefits and drawbacks quickly:

Pros:

  • DotCom Secrets is complimentary. Get it here.
  • You will overcome the shoulder lessons from an effective incredibly affiliate– Russell Brunson.
  • The book is a easy and enjoyable read.
  • You will get actionable takeaways that you can use to enhance your service right away.

Cons:

  • It’s not a “how to generate income online” book per se.
  • You will need to have some understanding of online marketing concepts to completely appreciate the book.

Dotcom Secrets is a terrific resource if you wish to learn from somebody who has actually earned money online.

Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll leave from reading this book with actionable takeaways that you can use to enhance your service instantly.

The only drawback is that it’s not a “how to generate income online” book per se– you will need to have some understanding of internet marketing principles to fully value it.

But overall, Dotcom Secrets is a valuable resource for anyone wanting to construct or grow an online organization.

If you’re ready to learn from one of the masters of Sales Funn, be sure to check out this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my favorite organization books. You might need to read it numerous times to totally comprehend it. Or merely make it your companion as you set about your online lifestyle business adventures.

In the intro of the book, Russell Brunson promised to keep the book evergreen for several years to come. The objective is to make it appropriate to both sophisticated and brand-new online business owners.

The number of service books do you still find pertinent in this ever-changing world? Although marketing techniques are constantly changing, the DotCom Secrets book is still exceptionally appropriate and helpful today.

What Is DotCom Secrets?

The DotCom Secrets book supplies a detailed procedure for growing an effective service– whether online or offline.

DotCom Secrets Review

Even though DotCom Secrets was first released in 2015, you’ll find that most of the methods that Russell discuss are still reliable today.

You’ll get a ton of actionable advice from the book and if you have strategies to sell products online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a recommendation.

Dan Kennedy composed the forward to the DotCom Secrets book. In his exact words:

” In reality, this is a proven playbook for growing your company with reliable lead generation and sales/conversion techniques, which can be utilized offline and online.”

This is a effective and transformative book. DotCom Secrets by Russell Brunson is the perfect road map if you’re seeking to start a company or scale an existing service.

Within the pages of the Dotcom Secrets book, you’ll get an in-depth strategy that guides you on the best foundation for your organization. You’ll absolutely get arise from reading it.

To be honest, DotCom Secrets sounds like a book for building a sustainable online company only.

However don’t be constrained by that due to the fact that the actionable marketing strategies work for both online and offline businesses. You’re in safe hands if you run a brick-and-mortar service and want to transition to online marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, just you can answer that question. If you want to scale an organization or start and follow tested ‘shortcut’ that has been tested by Russell himself, you need to check out the DotCom Secrets book.

It’s changing lives and I’ve personally found it very valuable on my entrepreneurial journey (I’ve read it a number of times). I extremely recommend the book.

If you ‘d rather play cool and attempt to figure it out by yourself, then DotCom Secrets might not deserve your read. You ought to consider another book.

Although, DotCom Secrets supplies smart insights and strategies to:

Existing business owners: If you have not started a service at all or have no business concept, the book may not pertain to you.

Product owners: If you have an existing product currently, then you can discover techniques to double or perhaps triple your sales.

Confident online marketers: If you’re ready to take steps that may challenge your idea of business, then you need to utilize DotCom Secrets as a referral.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You want to build an organization that stands the test of time. You don’t want to blow over because you lack the skillset, tools, and tricks that have been tested and proven to produce terrific outcomes.

So whether you’re a beginner who’s just beginning or you’re a professional, DotCom Secrets will stroll you through the process of beginning and growing a successful business.

If you already have an organization, use the secrets in the book to scale to amazing levels? Aside from making money, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a trusted and powerful book that supplies specific, actionable directions on what you need to do to fail-proof your organization, how to attract customers, and the tricks to considerably increase your sales.

If you fail to read DotCom Secrets, you’re still not limited at all. The only obstacle, though, is that you’ll miss out on the opportunity to quickly grow your existing business or grow in a competitive market.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some differences in between Expert Secrets Both books pertain to, lifestyle entrepreneurs, company owner and online marketers– because they complement each other and attend to starting and growing a successful business.

Specialist Secrets vs DotCom Secrets.

DotCom Secrets describes a step-by-step process to effectively structure your organization. You get to find out how to provide your message and communicate worth in a manner that makes people want to pay you.

Professional Secrets provides actionable examples, illustrations, and stories that assist you discover your voice, build a faithful fan base and earn money to share messages that will change someone else’s life.

Both books are advised to business owners who wish to end up being more successful in their industries. Entrepreneurs who are built to see opportunities in competitors instead of discomfort.

In Russell’s third and brand brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream clients (aka getting lots of traffic as the title of the book suggests).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is arranged into 5 sections similar to Expert Secrets that describes the easy marketing procedures and how to implement them.

Section One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell started the very first area of DotCom Secrets with “Ladders and Funnels.” He likewise exposes five (5) marketing secrets. Let’s review them:

Secret # 1: The Secret Formula

You require to have a complete understanding of where you want your organization. How does this understanding assist your clients and clients?

This will help you to serve them better– instead of looking for out their discomfort points, how desperate they require solutions, and what they’re willing to pay.

In the secret formula, 4 easy concerns were outlined in a detailed order inside the DotCom Secrets book:

Who are your dream clients?

How do you find them?

How do you attract them without being pushy?

What benefit will they get from your business?

You’ll find answers to these questions and more in the very first trick.

Secret #2: The Value Ladder

Worth is essential when it comes to building a sustainable company. If there’s no value, consumers and clients will leave.

That’s why Russell invested a ton of time to dissect the actions that you need to follow to navigate your dream consumer from taking the “bait” (beginning point of your ladder) to where they wish to be.

DotCom Secrets Value Ladder

This secret is described as “taking them through your value ladder.”

When you successfully structure the value ladder, you’ll not only make more cash, you’ll also offer your customers with a more tailored solution. They’ll enjoy you for this.

Secret # 3: From A Ladder To A Funnel

This secret is where the magic happens. It’s like an epiphany that changes everything you already learn about growing a lucrative business. You’ll begin with developing out your own sales funnel and the psychology behind a profitable funnel.

There’s a lot more …

You need to have a complete value ladder in place. You may not be able to construct a high-converting sales funnel if you don’t have an efficient worth adder mapped out.

The sales funnel is necessary and has actually changed the way entrepreneurs and services approach sales online.

It works since it considers the clients’ behaviors– and moves them through the different steps of your value ladder up until they’re all set to buy your product– willingly.

Secret # 4: How To Find Your Dream Customers

You have a target audience. Sadly, you might not know how to recognize or serve them. That’s why knowing how to specify your target market is very important.

This secret details where your target market (i.e., clients who are ready to purchase your product) are investing most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be equipped with the strategies that work to get a customer to leave whatever they’re doing and take a look at your page.

Every online business owner requires to discover and master these techniques. Russell makes it easy in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Generating traffic to a landing page or site is a continuous struggle for most people. It’s perhaps the most complicated aspect of running an effective online service.

Do you actually understand how traffic operates in the internet marketing area? If you aren’t positive in your traffic generation competence, Russell has the answers.

He shows you the best type of traffic that you need to focus on and how it can change your service. The kind of traffic includes:

  • Traffic we control
  • The traffic we do not manage
  • Traffic we own

Area Two: Your Communication Funnel

In this area, Russell digs deeper into the processes associated with building an audience by leveraging more advanced individual branding methods, the tricks to communicating well with your audience that will result in a sale.

Make sure you do not avoid this section while reading DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to building a confident and appealing character.

Why do you think people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have massive fans?

As an entrepreneur, you can’t go wrong when you finally develop an attractive character. When you’re effective at it, it means you can add more certified clients to your e-mail list and launch a successful item that people are ready and ready to buy right now.

In creating that attractive character, Russell Brunson specifies the 3 elements you need to keep in check, which is split into 3 (3) categories:

  • The Elements
  • The Identity
  • Stories

DotCom Secrets reveals you how to produce an attractive character utilizing these parts and their elements, and recognize the best way to communicate your fascinating stories that will get the sales being available in.

Secret # 7: The Soap Opera Sequence

This “secret” comes from the previous part of Dotcom Secrets. It’s all about creating a bond and a sort of rapport between the Attractive Character and the target audience via a traffic source we own. Email.

The Soap Opera Sequence consists of a series of e-mail sequences that assist to connect and develop an immediate relationship in between you and the person reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for creating the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his excellent heart likewise shares the EXACT five e-mail design templates that have helped him to transition into a desired web and an appealing character marketer.

Since it capitalizes on offering worth to your customers, the Soap Opera Sequence works. This ‘value’ coupled with an alluring open story hooks them the minute they read your first email and they’ll look forward to the next one.

The days of boring email series are over. Don’t just enjoy daytime drama on television, it’s time to anecdotally utilize it in your e-mail messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the secret to keeping your customers delighted to speak with you every day is using the Seinfeld e-mail format.”

So what’s the Seinfeld format everything about?

DotCom Secrets Seinfeld Sequence

It’s an email style that builds excitement in your readers. It ‘d entertain them and trigger them to purchase from you.

It leverages the power of storytelling. However this time, you’re being creative in sharing your life and relevant stories occurring with/around you– stories they can quickly get in touch with. You ought to be strategic and purposeful about it anyways.

You wish to have the ability to lead ideal consumers back to your deal. This may look basic however it’s powerful however!

Russell also provides fine examples and composed design templates to speed up the process when you’re sending out Seinfeld emails.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section Three: Funnelology

In this area, the methods and techniques for developing high-converting funnels are talked about in detail, as well as and what you truly should do to make your funnel work.

Russell covers the basics of a funnel, stages (and sales funnel stages) and the kind of landing pages to use, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we discovered the value of sticking to systems that work. Simply put, there’s no need to reinvent the wheel.

There’s a possibility that you’re making the above mistake if you’re a company owner and you’re having a hard time to break even.

This prevails with business owners who are just beginning with their sales funnel. They try to re-invent the whole vehicle. What a dreadful course to follow when developing an organization!

The trick here is leveraging on other individuals who already have a successful funnel and making your offer to their precise clients. Keep an eye on the:

  • Demographics
  • Advertisement copy and copies
  • Traffic sources
  • Offers
  • Landing page

Understanding how to reverse all these elements to work for you is a priceless present for your service. It’s quite simple once you comprehend how the pieces fit.

Secret # 10: Seven Phases Of A Funnel

I’m really thankful that I read DotCom Secrets a few years ago (and numerous times more because that very first time to totally comprehend and execute the techniques in my own online business.

It not just opened my eyes to funnels and how to construct them but likewise the 7 phases that an ideal client needs to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me much better concerned terms with this sentence within the DotCom Secrets. It reads:

The genuine difference between having a 6-, 7-, or perhaps eight-figure company is whether you understand the stages of a funnel and can successfully generate income from the points along the line.

I learnt more about that there are levels of traffic temperature and therefore, treating them along the exact same funnel procedure is dangerous.

This trick alone is fundamental to developing the best kind of page, offer, and traffic that will result in sales.

When creating a funnel– especially if you desire visitors and leads to trust you more, there’s likewise the pre-framing concept that you require to fully comprehend. Well, who doesn’t want to develop trust currently?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets surpasses the normal company suggestions. It goes into the specific landing pages you can develop in the 7 structure stages that we’ve gone over previously.

You get to see the twenty-three of the most effective foundation for your sales funnels.

DotCom Secrets 23 foundation of a funnel

Smart funnel hackers utilize these foundation at particular times during these exact same 4 phases of the funnel:

  • Pre-frame bridge
  • Qualifying customers
  • Qualifying buyers

Recognizing hyper buyers for your product or services.

You can choose which you want to start with first and which one to stick to in your market as soon as you’ve comprehended how this works.

Secret # 12: Frontend Vs. Backend Funnels

Choosing the right type of funnels can be a battle even to the advanced marketers. More so, comprehend the funnels that will be served only to certified purchasers (at the backend).

DotCom Secrets Frontend Vs Backend

This error isn’t so obvious– but bypassing it can make a difference in your traffic engagement and sales.

Here Russell outlines the procedure he follows when selecting a funnel to utilize on the frontend of his worth ladders, the funnel he uses in the factor to consider phase (the middle), and those utilized for the backend deals.

Secret # 13: The Best Bait

I couldn’t contain this ‘secret’ when I first read the DotCom Secrets book.

Russell spills all of it out in this area and reveals the trick that made all his books offer millions.

Just by grabbing your complimentary copy of DotCom Secrets and studying the funnel actions, you’ll have numerous “Aha-Moments” that will change your company, specifically if you have an item you’re presently selling online (and even offline).

I indicate if you can order your complimentary copy of DotCom Secrets and study the funnel steps, you’ll comprehend the trick behind these records.

He highlights the power of words and how using a particular WORD can change your entire organization magically. That single word can act as bait.

Despite the market you run in, what you do, what products you offer, or the business design, this is the part that some of the successful business owners would hide from you.

 

Section Four: Scripts and funnels

The very first time I read DotCom Secrets, I could not grasp this area since it was distinct in its method. I needed to check out the book once again to understand the point that Russell was making.

As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, in addition to the precise funnel scripts that have actually helped him to sell countless each of his items.

These are divided into the Frontend, Middle and Backend Funnels. Remarkably, you don’t need to fight with these parts because there’s a powerful suite of software application you can use to automate whatever– ClickFunnels software application.

1. Frontend Funnel: Two-Step– Free Plus Shipping

The Frontend Funnel is necessary because it reveals what need to take place when you get your visitors onboard your sales funnel.

You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to develop and can benefit eCommerce business owners or online marketers who have Free Plus Shipping offers.

The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product must be shipped.

On the second page (step-two) of the funnel, the visitor’s charge card info is requested for the shipping and managing charge. When the visitor has effectively filled out the second page– the One-time-offer is next.

Of course, you’re not left alone as there are scripts you will use to make this entire 2-step free shipping funnel efficient. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the very same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of establishing this offer is to assist breakeven and cover the cash you spent on advertising or getting the lead.

DotCom Secrets self liquidating deal

Here, Russell Brunson shows the practical mechanics associated with this type of funnel. And he also presented an unique script called the Star, Story, Solution script which helps to nudge a cold lead towards your products.

You’ll access to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll find how to attract visitors and let them keep paying for a longer time.

However you’re not limited in any way– as there are many ways to utilize this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The ideal webinar is the best and also the first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to use live or documented discussions to market your product and services on auto-pilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re supplied with the methods and scripts that will make the webinar truly “perfect.”.

5. Middle Funnel: Invisible Perfect Webinar.

Unlike the Perfect Webinar, this one is a little bit various. It’s not FREE!. It’s an advanced webinar discussion where your goal is to get people to purchase. It’s “unnoticeable”– which indicates there’s no pushy or deceptiveness included.

You’ll likewise access the scripts for this upgraded variation of Perfect Webinar.

6. Middle Funnel: Product Launch.

You use the “Product Launch” funnel specifically for releasing a new item by sharing a series of videos to supply lots of worth to your visitors.

Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.

These videos will be convincing, practical, and amusing– consequently triggering visitors to do something about it. You’ll find how to appropriately structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of selling high-ticket offers utilizing a sophisticated formula and scripts. If you’re a coach or consultant, this funnel is what you need to get premium customers.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area 5: ClickFunnels.

This last section is short however you can find out more by reading my ClickFunnels examine.

DotCom Secrets Pros and Cons.

DotCom Secrets is a fantastic book if you wish to get insights, see examples, and check out stories that will inspire you to build an effective company online or guide you in transitioning from offline to online marketing channels.

So let’s think about the cons and pros quickly:.

Pros.

DotCom Secrets is free. Get business-building understanding without paying money.

Enhance your service’ importance using the value ladders and sales funnel techniques and scripts.

Get secrets to becoming an idea leader in your market.

Basic strategies that will work for any service design.

Establish and develop relationships relationship with your consumers.

Cons.

You might require to have an existing organization to gain from DotCom Secrets (although it can definitely benefit you if you’re just starting along with long as you implement the info).

The book is ideal for companies that leverage online marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

DotCom Secrets is FREE when you get it from the official site. You only have to pay for shipping/handling– $7.95 if you’re based within the US or $14.95 for worldwide.

There you have it, the Free Plus Shipping deal we discussed previously. As you can see, Russell is a master at implementing what he teaches.

If you choose to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.

DotCom Secrets Free Book.

Thanks to Russell for providing the book free from his site (you simply pay for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a plan of actionable techniques and secrets for growing a company and starting.

You’ll come across a lot of aha moments while going through the sections. More importantly, you’re assisted on how to incorporate the principle into my own business.

DotCom Secrets is a playbook. You may need to read it multiple times to get the ‘secrets’ into your head and company. But you don’t need to if you have a strong IQ, which I’m sure you do!

All in all, if you’re offering services or products online, I highly recommend that you get a copy of DotCom Secrets totally free.

>>Click Here To Get Your Copy Of Dotcom Secrets<<