Dotcom Secrets is an excellent book if you wish to acquire insights, see examples, and check out stories that will influence you to build an effective service online or guide you in transitioning from offline to online marketing channels.
Let’s think about the pros and cons rapidly:
- DotCom Secrets is complimentary. Get it here.
- You will overcome the shoulder lessons from an effective super affiliate– Russell Brunson.
- The book is a enjoyable and simple read.
- You will get actionable takeaways that you can use to improve your organization instantly.
- It’s not a “how to earn money online” book per se.
- You will require to have some knowledge of online marketing concepts to fully appreciate the book.
Dotcom Secrets is a fantastic resource if you wish to gain from somebody who has really generated income online.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can use to enhance your company instantly.
The only disadvantage is that it’s not a “how to make money online” book per se– you will require to have some knowledge of internet marketing principles to totally value it.
Overall, Dotcom Secrets is a valuable resource for anybody looking to develop or grow an online service.
So if you’re all set to gain from one of the masters of Sales Funn, make sure to have a look at this book today!
DotCom Secrets Book
It’s one of my preferred company books. You may have to read it multiple times to completely understand it. Or merely make it your buddy as you tackle your online lifestyle organization adventures.
In the intro of the book, Russell Brunson assured to keep the book evergreen for years to come. The goal is to make it relevant to both advanced and new online entrepreneurs.
How many organization books do you still find appropriate in this ever-changing world? Despite the fact that marketing strategies are constantly changing, the DotCom Secrets book is still incredibly pertinent and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a step-by-step procedure for growing an effective organization– whether online or offline.
DotCom Secrets Review
Despite The Fact That DotCom Secrets was first published in 2015, you’ll discover that the majority of the strategies that Russell talks about are still reliable today.
You’ll get a ton of actionable suggestions from the book and if you have strategies to offer items online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy composed the forward to the DotCom Secrets book. In his exact words:
” In fact, this is a proven playbook for growing your company with effective list building and sales/conversion techniques, which can be used online and offline.”
This is a transformative and powerful book. If you’re looking to begin a company or scale an existing service, DotCom Secrets by Russell Brunson is the best roadway map.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive plan that guides you on the right building blocks for your organization. You’ll absolutely get arise from reading it.
To be honest, DotCom Secrets seems like a book for developing a sustainable online organization just.
Do not be constrained by that because the actionable marketing strategies work for both online and offline services. You’re in safe hands if you run a brick-and-mortar company and want to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can address that concern. If you wish to begin or scale a service and follow proven ‘shortcut’ that has been tested by Russell himself, you ought to read the DotCom Secrets book.
It’s altering lives and I’ve personally discovered it very valuable on my entrepreneurial journey (I’ve read it numerous times). I extremely recommend the book.
DotCom Secrets might not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You ought to consider another book.
DotCom Secrets supplies clever insights and strategies to:
Existing company owner: If you haven’t begun a business at all or have no organization concept, the book might not be relevant to you.
Item owners: If you have an existing item already, then you can discover techniques to double or even triple your sales.
Confident online marketers: If you’re willing to take actions that may challenge your concept of organization, then you ought to utilize DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to construct a service that stands the test of time. You do not wish to fizzle out since you do not have the skillset, tools, and tricks that have been evaluated and proven to produce fantastic outcomes.
Whether you’re a novice who’s simply getting began or you’re a professional, DotCom Secrets will stroll you through the process of beginning and growing a lucrative company.
If you already have a business, utilize the secrets in the book to scale to unbelievable levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and effective book that offers specific, actionable instructions on what you need to do to fail-proof your business, how to attract clients, and the tricks to considerably increase your sales.
If you stop working to read DotCom Secrets, you’re still not restricted at all. The only challenge, however, is that you’ll miss the opportunity to quickly grow your existing company or prosper in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences between Expert Secrets Both books relate to, lifestyle entrepreneurs, business owners and online marketers– considering that they match each other and provide for starting and growing an effective organization.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets outlines a detailed procedure to effectively structure your organization. You get to discover how to provide your message and interact value in a manner that makes people wish to pay you.
Professional Secrets offers actionable examples, illustrations, and stories that help you discover your voice, develop a faithful fan base and earn money to share messages that will change someone else’s life.
Both books are recommended to business owners who want to become more effective in their markets. Business owners who are developed to see opportunities in competition instead of discomfort.
And finally in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream clients (aka getting tons of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 sections just like Expert Secrets that lays out the simple marketing processes and how to execute them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the very first section of DotCom Secrets with “Ladders and Funnels.” He also exposes five (5) marketing tricks. Let’s go over them:
Secret # 1: The Secret Formula
First, you require to have a complete understanding of where you desire your business. How does this understanding help your customers and consumers?
This will help you to serve them much better– instead of searching for out their discomfort points, how desperate they need services, and what they’re willing to pay.
In the secret formula, 4 easy concerns were detailed in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you find them?
How do you attract them without being aggressive?
What advantage will they receive from your organization?
You’ll find answers to these questions and more in the first trick.
Secret #2: The Value Ladder
When it comes to constructing a sustainable organization, worth is crucial. If there’s no value, customers and customers will leave.
That’s why Russell invested a ton of time to dissect the steps that you need to follow to browse your dream consumer from taking the “bait” (beginning point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This secret is described as “taking them through your worth ladder.”
When you successfully structure the worth ladder, you’ll not just make more cash, you’ll also supply your clients with a more customized option. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic happens. It’s like a surprise that changes whatever you already know about growing a rewarding organization. You’ll get going with developing out your own sales funnel and the psychology behind a lucrative funnel.
There’s a lot more …
You need to require a complete value ladder worth place. You may not be able to develop a high-converting sales funnel if you don’t have an efficient worth adder mapped out.
The sales funnel is essential and has altered the method business owners and businesses approach sales online.
It works since it considers the consumers’ habits– and moves them through the various actions of your worth ladder up until they’re all set to buy your product– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target market. Unfortunately, you may not know how to identify or serve them. That’s why understanding how to specify your target market is essential.
This secret outlines where your target audience (i.e., customers who are ready to purchase your item) are spending the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the techniques that work to get a customer to leave whatever they’re doing and take a look at your page.
Every online business owner needs to learn and master these techniques. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or website is a consistent battle for most people. It’s perhaps the most challenging aspect of running a successful online service.
Do you really comprehend how traffic operates in the online marketing space? Russell has the responses if you aren’t confident in your traffic generation competence.
He reveals you the best type of traffic that you should pay attention to and how it can transform your service. The kind of traffic includes:
- Traffic we manage
- The traffic we don’t control
- Traffic we own
Section Two: Your Communication Funnel
In this section, Russell digs deeper into the processes involved in constructing an audience by leveraging advanced individual branding techniques, the tricks to communicating well with your audience that will lead to a sale.
Make sure you do not skip this area while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a appealing and positive character.
Why do you think men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have massive followers?
As a business owner, you can’t fail when you finally develop an appealing character. When you’re successful at it, it suggests you can add more qualified clients to your email list and launch an effective product that people are ready and ready to acquire immediately.
In developing that appealing character, Russell Brunson specifies the 3 elements you should keep in check, which is split into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets reveals you how to create an appealing character utilizing these elements and their components, and recognize the best way to communicate your captivating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s everything about producing a bond and a sort of connection between the Attractive Character and the target audience by means of a traffic source we own. Email.
The Soap Opera Sequence makes up a series of email series that help to connect and establish an instant relationship between you and the individual reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart likewise shares the EXACT five e-mail templates that have assisted him to transition into an Attractive Character and a popular web online marketer.
The Soap Opera Sequence works since it capitalizes on offering worth to your customers. This ‘value’ paired with a tempting open story hooks them the moment they read your very first e-mail and they’ll look forward to the next one.
The days of dull email sequences are over. Do not just delight in soap opera on television, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your customers happy to hear from you every day is utilizing the Seinfeld e-mail format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email design that develops excitement in your readers. It ‘d entertain them and cause them to buy from you.
It leverages the power of storytelling. This time, you’re being innovative in sharing your life and pertinent stories happening with/around you– stories they can quickly connect with. You should be tactical and purposeful about it anyways.
You wish to be able to lead ideal clients back to your deal. This may look basic but it’s effective!
Russell likewise provides fine examples and written templates to speed up the procedure when you’re sending out Seinfeld emails.
Section Three: Funnelology
In this area, the techniques and techniques for developing high-converting funnels are gone over in detail, along with and what you actually need to do to make your funnel work.
Russell covers the basics of a funnel, stages (and sales funnel phases) and the kind of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the value of sticking to systems that work. Simply put, there’s no requirement to reinvent the wheel.
If you’re an entrepreneur and you’re struggling to recover cost, there’s a possibility that you’re making the above error.
This is common with entrepreneurs who are just starting with their sales funnel. They attempt to re-invent the whole car. When constructing a business, what an awful path to follow!
The secret here is leveraging on other people who currently have an effective funnel and making your offer to their specific customers. Watch on the:
- Ad copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these elements to work for you is a priceless gift for your service. Once you comprehend how the pieces fit, it’s rather easy.
Secret # 10: Seven Phases Of A Funnel
I’m extremely pleased that I read DotCom Secrets a couple of years ago (and several times more since that first time to fully understand and carry out the methods in my own online business.
It not just opened my eyes to funnels and how to develop them but also the seven phases that an ideal consumer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better pertained to terms with this sentence within the DotCom Secrets. It checks out:
The real distinction between having a 6-, seven-, or even eight-figure service is whether you comprehend the phases of a funnel and can effectively monetize the points along the line.
I got to know that there are levels of traffic temperature and therefore, treating them along the very same funnel process threatens.
This secret alone is fundamental to developing the right kind of page, deal, and traffic that will cause sales.
When creating a funnel– particularly if you want visitors and leads to trust you more, there’s likewise the pre-framing idea that you require to fully comprehend. Well, who does not wish to establish trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the common organization guidance. It enters into the particular landing pages you can develop in the 7 building stages that we’ve discussed earlier.
You get to see the twenty-three of the most efficient foundation for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers use these foundation at specific times throughout these very same four phases of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying purchasers
Identifying hyperactive purchasers for your services and items.
You can choose which you want to start with first and which one to stick to in your market when you’ve comprehended how this works.
Secret # 12: Frontend Vs. Backend Funnels
Picking the right kind of funnels can be a struggle even to the advanced online marketers. More so, comprehend the funnels that will be served only to certified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so apparent– however bypassing it can make a difference in your traffic engagement and sales.
Here Russell lays out the process he follows when selecting a funnel to use on the frontend of his worth ladders, the funnel he utilizes in the factor to consider stage (the middle), and those utilized for the backend offers.
Secret # 13: The Best Bait
I couldn’t contain this ‘secret’ when I initially read the DotCom Secrets book.
Russell spills everything out in this section and exposes the trick that made all his books sell millions.
Just by getting your totally free copy of DotCom Secrets and studying the funnel actions, you’ll have numerous “Aha-Moments” that will change your service, especially if you have an item you’re currently selling online (and even offline).
I suggest if you can buy your complimentary copy of DotCom Secrets and study the funnel actions, you’ll understand the secret behind these records.
He stresses the power of words and how utilizing a particular WORD can change your entire organization amazingly. That single word can function as bait.
Regardless of the industry you run in, what you do, what products you offer, or business model, this is the part that a few of the effective business owners would conceal from you.
Section Four: Funnels And Scripts
The first time I check out DotCom Secrets, I could not comprehend this section due to the fact that it was special in its way. I had to check out the book again to comprehend the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, along with the precise funnel scripts that have assisted him to sell countless each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Interestingly, you do not have to have problem with these parts because there’s a powerful suite of software application you can use to automate whatever– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is necessary because it reveals what ought to occur when you get your visitors onboard your sales funnel.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to build and can benefit eCommerce business owners or marketers who have Shipping plus totally free offers.
The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item should be shipped.
On the 2nd page (step-two) of the funnel, the visitor’s credit card info is asked for the shipping and managing charge. When the visitor has effectively submitted the second page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will utilize to make this whole 2-step totally free shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of establishing this offer is to assist breakeven and cover the cash you invested in marketing or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson reveals the practical mechanics associated with this kind of funnel. And he also presented a distinct script called the Star, Story, Solution script which helps to push a cold lead towards your products.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to entice visitors and let them keep spending for a longer time.
You’re not restricted in any way– as there are lots of methods to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the ideal and likewise the first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to utilize recorded or live presentations to market your products or services on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the methods and scripts that will make the webinar truly “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more sophisticated webinar discussion where your objective is to get individuals to purchase.
You’ll also access the scripts for this upgraded variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel particularly for introducing a new item by sharing a series of videos to supply tons of worth to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.
These videos will be convincing, useful, and entertaining– therefore causing visitors to do something about it. You’ll discover how to properly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket deals utilizing an innovative formula and scripts. If you’re a coach or expert, this funnel is what you require to obtain premium customers.
Area 5: ClickFunnels.
This last section is quick however you can learn more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a terrific book if you want to gain insights, see examples, and read stories that will influence you to build a successful service online or guide you in transitioning from offline to online marketing channels.
Let’s think about the pros and cons rapidly:.
DotCom Secrets is free. Get business-building understanding without paying cash.
Improve your business’ importance using the value ladders and sales funnel methods and scripts.
Get secrets to ending up being a thought leader in your industry.
Easy techniques that will work for any business design.
Establish and develop relationships rapport with your clients.
You may require to have an existing organization to take advantage of DotCom Secrets (although it can definitely benefit you if you’re simply starting along with long as you carry out the info).
The book is ideal for organizations that leverage internet marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the official site, DotCom Secrets is FREE. You just need to spend for shipping/handling– $7.95 if you’re based within the US or $14.95 for international.
There you have it, the Free Plus Shipping offer we went over previously. As you can see, Russell is a master at implementing what he teaches.
If you choose to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for providing the book free from his website (you just spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable methods and secrets for growing a business and starting.
You’ll encounter a bunch of aha minutes while going through the sections. More notably, you’re guided on how to incorporate the principle into my own company.
DotCom Secrets is a playbook. You may have to read it multiple times to get the ‘secrets’ into your head and organization. But you do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering services or items online, I highly recommend that you get a copy of DotCom Secrets totally free.