Dotcom Secrets is a fantastic book if you wish to get insights, see examples, and read stories that will inspire you to construct an effective company online or guide you in transitioning from offline to online marketing channels.
Let’s think about the cons and pros rapidly:
- DotCom Secrets is complimentary. Get it here.
- You will get over the shoulder lessons from a successful extremely affiliate– Russell Brunson.
- The book is a easy and pleasurable read.
- You will get actionable takeaways that you can utilize to enhance your service right away.
- It’s not a “how to earn money online” book per se.
- You will require to have some knowledge of internet marketing concepts to totally appreciate the book.
Dotcom Secrets is a terrific resource if you want to learn from someone who has in fact earned money online.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can use to improve your organization right away.
The only downside is that it’s not a “how to earn money online” book per se– you will require to have some knowledge of internet marketing concepts to totally appreciate it.
In general, Dotcom Secrets is an important resource for anybody looking to construct or grow an online company.
If you’re ready to learn from one of the masters of Sales Funn, be sure to inspect out this book today!
DotCom Secrets Book
It’s one of my preferred business books. You may have to read it numerous times to totally grasp it. Or merely make it your companion as you tackle your online way of life company experiences.
In the introduction of the book, Russell Brunson assured to keep the book evergreen for many years to come. The goal is to make it pertinent to both advanced and new online entrepreneurs.
The number of company books do you still find relevant in this ever-changing world? Despite the fact that marketing techniques are constantly altering, the DotCom Secrets book is still incredibly appropriate and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a detailed procedure for growing a successful service– whether online or offline.
DotCom Secrets Review
Despite The Fact That DotCom Secrets was first released in 2015, you’ll discover that the majority of the strategies that Russell discuss are still efficient today.
You’ll get a lots of actionable suggestions from the book and if you have strategies to sell items online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his precise words:
” In fact, this is a tested playbook for growing your business with efficient list building and sales/conversion approaches, which can be utilized online and offline.”
This is a effective and transformative book. If you’re looking to begin a company or scale an existing company, DotCom Secrets by Russell Brunson is the best roadway map.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive plan that guides you on the right building blocks for your company. You’ll absolutely get results from reading it.
To be sincere, DotCom Secrets seems like a book for developing a sustainable online company just.
Do not be constrained by that due to the fact that the actionable marketing methods work for both online and offline businesses. So you’re in safe hands if you run a brick-and-mortar business and want to shift to internet marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can address that question. If you want to start or scale an organization and follow proven ‘faster way’ that has actually been evaluated by Russell himself, you need to check out the DotCom Secrets book.
It’s altering lives and I’ve personally discovered it incredibly important on my entrepreneurial journey (I’ve read it numerous times). I extremely suggest the book.
If you ‘d rather play cool and try to figure it out by yourself, then DotCom Secrets might not be worth your read. You need to think about another book.
DotCom Secrets offers clever insights and strategies to:
Existing business owners: If you have not started a service at all or have no service idea, the book might not be relevant to you.
Item owners: If you have an existing product already, then you can learn methods to double or perhaps triple your sales.
Confident online marketers: If you’re prepared to take steps that may challenge your idea of organization, then you should use DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to construct an organization that stands the test of time. Due to the fact that you do not have the skillset, tools, and tricks that have been tested and shown to produce excellent outcomes, you don’t want to fizzle out.
Whether you’re a newbie who’s just getting started or you’re a specialist, DotCom Secrets will stroll you through the process of starting and growing a successful service.
If you already have an organization, use the tricks in the book to scale to astounding levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and effective book that offers specific, actionable directions on what you should do to fail-proof your organization, how to bring in clients, and the tricks to significantly boost your sales.
You’re still not limited at all if you stop working to check out DotCom Secrets. The only obstacle, however, is that you’ll miss the opportunity to quickly grow your existing company or flourish in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions between Expert Secrets Both books pertain to, lifestyle business owners, business owners and online marketers– considering that they complement each other and offer beginning and growing an effective business.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets outlines a step-by-step procedure to successfully structure your service. You get to find out how to deliver your message and interact value in a manner that makes people want to pay you.
Expert Secrets offers actionable examples, illustrations, and stories that help you discover your voice, build a devoted fan base and earn money to share messages that will alter another person’s life.
Both books are suggested to company owner who want to become more effective in their industries. Business owners who are built to see chances in competitors instead of discomfort.
And lastly in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream customers (aka getting tons of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 sections much like Expert Secrets that lays out the easy marketing processes and how to implement them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the first section of DotCom Secrets with “Ladders and Funnels.” He likewise exposes 5 (5) marketing tricks. Let’s discuss them:
Secret # 1: The Secret Formula
First, you require to have a complete understanding of where you desire your service. How does this understanding help your customers and customers?
This will assist you to serve them much better– instead of trying to find out their discomfort points, how desperate they require options, and what they’re prepared to pay.
In the secret formula, 4 easy questions were laid out in a step-by-step order inside the DotCom Secrets book:
Who are your dream clients?
How do you discover them?
How do you attract them without being pushy?
What advantage will they receive from your service?
You’ll find answers to these questions and more in the very first trick.
Secret #2: The Value Ladder
Worth is essential when it concerns developing a sustainable organization. If there’s no worth, consumers and customers will leave.
That’s why Russell invested a lots of time to dissect the steps that you require to follow to browse your dream client from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This trick is referred to as “taking them through your worth ladder.”
When you effectively structure the worth ladder, you’ll not only make more money, you’ll likewise supply your customers with a more customized solution. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic occurs. It’s like a surprise that alters everything you currently know about growing a successful company. You’ll get started with constructing out your own sales funnel and the psychology behind a successful funnel.
It surpasses the product you’re selling or how they’re priced. There’s a lot more …
You need to have a total worth ladder in place. It’s like your infallible system for making sales on autopilot. If you don’t have an effective worth adder mapped out, you might not be able to construct a high-converting sales funnel.
The sales funnel is essential and has altered the method entrepreneurs and businesses approach sales online.
It works because it considers the consumers’ behaviors– and moves them through the various steps of your worth ladder until they’re ready to buy your item– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target audience. Unfortunately, you might not know how to identify or serve them. That’s why knowing how to define your target audience is very important.
This secret outlines where your target audience (i.e., clients who are ready to acquire your product) are spending the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the strategies that work to get a client to leave whatever they’re doing and take a look at your page.
Every online entrepreneur needs to find out and master these techniques. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or site is a constant struggle for the majority of people. It’s probably the most difficult element of running a successful online service.
Do you truly comprehend how traffic operates in the online marketing area? Russell has the responses if you aren’t positive in your traffic generation competence.
He shows you the best kind of traffic that you ought to take notice of and how it can transform your service. The type of traffic includes:
- Traffic we manage
- The traffic we don’t manage
- Traffic we own
Area Two: Your Communication Funnel
In this area, Russell digs deeper into the processes associated with developing an audience by leveraging more advanced personal branding techniques, the secrets to interacting well with your audience that will lead to a sale.
Make certain you do not avoid this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a attractive and confident character.
Why do you think men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have massive fans?
As a company owner, you can’t fail when you lastly develop an attractive character. When you’re successful at it, it means you can add more qualified clients to your email list and release an effective item that people are willing and ready to purchase right away.
In developing that appealing character, Russell Brunson defines the 3 components you should keep in check, which is split into three (3) categories:
- The Elements
- The Identity
DotCom Secrets reveals you how to produce an appealing character utilizing these elements and their components, and recognize the best method to interact your captivating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s everything about producing a bond and a sort of connection in between the Attractive Character and the target market via a traffic source we own. Email.
The Soap Opera Sequence consists of a series of e-mail series that assist to link and develop an immediate relationship between you and the person reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart also shares the EXACT 5 e-mail design templates that have actually assisted him to transition into an in-demand web and an attractive character online marketer.
Due to the fact that it capitalizes on giving value to your subscribers, the Soap Opera Sequence works. This ‘worth’ paired with an alluring open story hooks them the minute they read your very first e-mail and they’ll anticipate the next one.
The days of uninteresting email series are over. Don’t just enjoy soap opera on television, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your subscribers delighted to speak with you every day is utilizing the Seinfeld e-mail format.”
So what’s the Seinfeld format everything about?
DotCom Secrets Seinfeld Sequence
It’s an email style that constructs enjoyment in your readers. It ‘d captivate them and trigger them to buy from you.
It leverages the power of storytelling. This time, you’re being creative in sharing your life and relevant stories taking place with/around you– stories they can quickly connect with. You must be purposeful and tactical about it anyways.
You wish to be able to lead perfect customers back to your deal. This may look basic however it’s effective however!
Russell likewise provides fine examples and written design templates to speed up the procedure when you’re sending out Seinfeld e-mails.
Area Three: Funnelology
In this section, the strategies and strategies for constructing high-converting funnels are discussed in detail, as well as and what you actually must do to make your funnel work.
Russell covers the fundamentals of a funnel, phases (and sales funnel phases) and the type of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the significance of sticking to systems that work. In other words, there’s no need to reinvent the wheel.
There’s a chance that you’re making the above mistake if you’re a business owner and you’re struggling to break even.
This is common with entrepreneurs who are simply starting with their sales funnel. They try to re-invent the entire automobile. When constructing a company, what an awful course to follow!
The trick here is leveraging on other people who currently have a successful funnel and making your deal to their exact consumers. Keep an eye on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these aspects to work for you is a valuable gift for your business. It’s rather easy once you comprehend how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m extremely pleased that I read DotCom Secrets a couple of years ago (and a number of times more because that very first time to completely comprehend and implement the techniques in my own online service.
It not only opened my eyes to funnels and how to develop them however likewise the 7 stages that an ideal customer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better come to terms with this sentence within the DotCom Secrets. It checks out:
The genuine distinction in between having a 6-, seven-, or perhaps eight-figure business is whether you comprehend the phases of a funnel and can effectively generate income from the points along the line.
I got to know that there are levels of traffic temperature and therefore, treating them along the exact same funnel procedure is dangerous.
This trick alone is essential to developing the best kind of page, offer, and traffic that will cause sales.
When developing a funnel– especially if you desire visitors and leads to trust you more, there’s also the pre-framing concept that you need to fully understand. Well, who doesn’t wish to establish trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the normal organization recommendations. It goes into the specific landing pages you can create in the 7 building phases that we’ve discussed earlier.
You get to see the twenty-three of the most efficient building blocks for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers utilize these building blocks at specific times during these very same 4 stages of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying purchasers
Identifying hyperactive purchasers for your products and services.
When you’ve comprehended how this works, you can choose which you wish to begin with first and which one to stay with in your market.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the ideal kind of funnels can be a battle even to the more advanced marketers. More so, understand the funnels that will be served just to qualified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so obvious– but bypassing it can make a distinction in your traffic engagement and sales.
Here Russell lays out the procedure he follows when selecting a funnel to use on the frontend of his worth ladders, the funnel he utilizes in the factor to consider phase (the middle), and those utilized for the backend deals.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I first read the DotCom Secrets book.
Russell spills everything out in this area and reveals the secret that made all his books offer millions.
Just by grabbing your totally free copy of DotCom Secrets and studying the funnel actions, you’ll have several “Aha-Moments” that will alter your company, specifically if you have a product you’re presently selling online (or even offline).
I imply if you can buy your free copy of DotCom Secrets and study the funnel actions, you’ll comprehend the secret behind these records.
He emphasizes the power of words and how using a particular WORD can alter your entire company magically. That single word can serve as bait.
No matter the industry you run in, what you do, what products you provide, or the business design, this is the part that some of the successful entrepreneurs would hide from you.
Area Four: Scripts and funnels
The very first time I read DotCom Secrets, I could not grasp this section due to the fact that it was distinct in its method. I needed to check out the book once again to understand the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, in addition to the exact funnel scripts that have actually assisted him to sell millions of each of his items.
These are split into the Frontend, Middle and Backend Funnels. Surprisingly, you do not have to battle with these parts due to the fact that there’s a powerful suite of software application you can use to automate whatever– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Since it reveals what should take place when you get your visitors onboard your sales funnel, the Frontend Funnel is crucial.
You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to develop and can benefit eCommerce online marketers or entrepreneurs who have Free Plus Shipping offers.
The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item ought to be shipped.
On the second page (step-two) of the funnel, the visitor’s charge card details is asked for the shipping and dealing with charge. When the visitor has actually successfully filled out the 2nd page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will utilize to make this whole 2-step free shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of setting up this offer is to help breakeven and cover the cash you spent on marketing or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson shows the useful mechanics involved in this kind of funnel. And he likewise presented an unique script called the Star, Story, Solution script which assists to nudge a cold lead towards your items.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to lure visitors and let them keep spending for a longer time.
You’re not restricted in any method– as there are many methods to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the ideal and likewise the first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to utilize documented or live presentations to market your service or products on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the techniques and scripts that will make the webinar really “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little various. It’s not FREE!. It’s a more advanced webinar discussion where your goal is to get individuals to buy. But it’s “undetectable”– which means there’s no aggressive or deceptiveness involved.
You’ll also access the scripts for this upgraded version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel specifically for releasing a new item by sharing a series of videos to provide tons of value to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be persuasive, valuable, and entertaining– thereby causing visitors to take actions. You’ll find how to correctly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket deals utilizing an innovative formula and scripts. If you’re a coach or consultant, this funnel is what you require to obtain premium clients.
Section 5: ClickFunnels.
This last section is short however you can learn more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a terrific book if you want to gain insights, see examples, and check out stories that will motivate you to develop a successful organization online or guide you in transitioning from offline to online marketing channels.
Let’s think about the cons and pros quickly:.
DotCom Secrets is totally free. Get business-building understanding without paying cash.
Improve your service’ significance utilizing the value ladders and sales funnel techniques and scripts.
Get secrets to ending up being a thought leader in your market.
Basic methods that will work for any service model.
Build relationships and develop rapport with your clients.
You might require to have an existing organization to benefit from DotCom Secrets (although it can definitely benefit you if you’re simply beginning as well as long as you carry out the information).
The book is perfect for businesses that take advantage of online marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the official website. If you’re based within the United States or $14.95 for international, you just have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping deal we discussed earlier. As you can see, Russell is a master at executing what he teaches.
You can get the paperback format for $14.80 if you choose to purchase DotCom Secrets from Amazon. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for using the book free from his site (you just spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable strategies and tricks for growing a service and beginning.
You’ll come across a lot of aha moments while going through the sections. More notably, you’re assisted on how to integrate the idea into my own service.
DotCom Secrets is a playbook. You might need to read it several times to get the ‘tricks’ into your head and company. You don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling service or products online, I extremely suggest that you get a copy of DotCom Secrets free of charge.