Dotcom Secrets is an excellent book if you want to gain insights, see examples, and read stories that will influence you to construct an effective organization online or guide you in transitioning from offline to online marketing channels.
Let’s think about the cons and pros rapidly:
- DotCom Secrets is free. Get it here.
- You will get over the shoulder lessons from a successful very affiliate– Russell Brunson.
- The book is a pleasurable and easy read.
- You will get actionable takeaways that you can use to enhance your company immediately.
- It’s not a “how to make money online” book per se.
- You will require to have some knowledge of online marketing ideas to fully appreciate the book.
If you want to discover from someone who has actually made money online, Dotcom Secrets is a terrific resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can use to enhance your business immediately.
The only downside is that it’s not a “how to earn money online” book per se– you will require to have some knowledge of internet marketing ideas to completely appreciate it.
But overall, Dotcom Secrets is an important resource for anybody looking to build or grow an online business.
If you’re all set to learn from one of the masters of Sales Funn, be sure to check out this book today!
DotCom Secrets Book
It’s one of my favorite organization books. You might have to read it several times to totally understand it. Or just make it your companion as you set about your online lifestyle organization experiences.
In the intro of the book, Russell Brunson promised to keep the book evergreen for many years to come. The objective is to make it relevant to both new and advanced online entrepreneurs.
The number of business books do you still find pertinent in this ever-changing world? Even though marketing methods are constantly changing, the DotCom Secrets book is still incredibly pertinent and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a detailed procedure for growing a successful business– whether online or offline.
DotCom Secrets Review
Despite The Fact That DotCom Secrets was first released in 2015, you’ll find that the majority of the methods that Russell talks about are still efficient today.
You’ll get a lots of actionable guidance from the book and if you have strategies to sell products online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy composed the forward to the DotCom Secrets book. In his specific words:
” In reality, this is a proven playbook for growing your business with effective list building and sales/conversion approaches, which can be utilized online and offline.”
This is a powerful and transformative book. If you’re looking to begin a service or scale an existing business, DotCom Secrets by Russell Brunson is the perfect roadway map.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth strategy that guides you on the ideal foundation for your organization. You’ll definitely get results from reading it.
To be honest, DotCom Secrets sounds like a book for building a sustainable online business just.
However do not be constrained by that because the actionable marketing techniques work for both online and offline businesses. So you’re in safe hands if you run a brick-and-mortar company and wish to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can address that concern. If you wish to begin or scale a service and follow proven ‘faster way’ that has actually been checked by Russell himself, you must read the DotCom Secrets book.
It’s changing lives and I’ve personally discovered it extremely valuable on my entrepreneurial journey (I’ve read it a number of times). I highly advise the book.
If you ‘d rather play cool and attempt to figure it out on your own, then DotCom Secrets might not deserve your read. You must consider another book.
DotCom Secrets provides clever insights and methods to:
Existing company owner: If you haven’t started an organization at all or have no business idea, the book may not relate to you.
Product owners: If you have an existing product already, then you can discover strategies to double or even triple your sales.
Confident online marketers: If you’re willing to take steps that may challenge your concept of service, then you need to use DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to develop a service that stands the test of time. Because you lack the skillset, tools, and tricks that have been checked and proven to produce great results, you don’t want to fizzle out.
Whether you’re a newbie who’s simply getting started or you’re a specialist, DotCom Secrets will stroll you through the procedure of beginning and growing a profitable organization.
If you currently have a business, use the tricks in the book to scale to astounding levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and effective book that supplies particular, actionable directions on what you need to do to fail-proof your business, how to bring in consumers, and the secrets to substantially improve your sales.
If you fail to read DotCom Secrets, you’re still not limited at all. The only obstacle, however, is that you’ll miss the opportunity to rapidly grow your existing organization or flourish in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences between Expert Secrets Both books are relevant to, way of life business owners, entrepreneur and online marketers– because they match each other and attend to beginning and growing an effective business.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets outlines a detailed process to efficiently structure your business. You get to find out how to provide your message and interact worth in a way that makes people wish to pay you.
Professional Secrets gives actionable examples, illustrations, and stories that help you find your voice, construct a devoted fan base and earn money to share messages that will change someone else’s life.
Both books are suggested to business owners who want to become more successful in their industries. Business owners who are built to see chances in competition instead of pain.
In Russell’s third and brand name brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream clients (aka getting tons of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 sections much like Expert Secrets that lays out the easy marketing procedures and how to execute them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the first section of DotCom Secrets with “Ladders and Funnels.” He likewise exposes five (5) marketing tricks. Let’s go over them:
Secret # 1: The Secret Formula
First, you need to have a full understanding of where you want your company. How does this understanding help your clients and consumers?
This will assist you to serve them better– instead of trying to find out their discomfort points, how desperate they need services, and what they’re ready to pay.
In the secret formula, 4 basic concerns were described in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you find them?
How do you attract them without being aggressive?
What advantage will they obtain from your business?
You’ll find answers to these concerns and more in the first trick.
Secret #2: The Value Ladder
When it comes to building a sustainable business, worth is essential. , if there’s no value, clients and customers customers leave.
That’s why Russell invested a lots of time to dissect the actions that you need to follow to navigate your dream consumer from taking the “bait” (starting point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This trick is referred to as “taking them through your value ladder.”
When you effectively structure the worth ladder, you’ll not just make more cash, you’ll likewise provide your clients with a more tailored solution. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic occurs. It’s like an epiphany that alters whatever you currently understand about growing a profitable company. You’ll get going with building out your own sales funnel and the psychology behind a lucrative funnel.
It goes beyond the product you’re selling or how they’re priced. There’s a lot more …
You require to have a complete worth ladder in place. It’s like your foolproof system for making sales on auto-pilot. You might not be able to develop a high-converting sales funnel if you do not have an effective worth adder drawn up.
The sales funnel is important and has actually altered the method business owners and companies approach sales online.
It works due to the fact that it takes into account the customers’ behaviors– and moves them through the various actions of your value ladder up until they’re prepared to acquire your product– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target market. You might not know how to identify or serve them. That’s why understanding how to define your target market is very important.
This secret outlines where your target market (i.e., customers who are ready to acquire your item) are spending most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the techniques that work to get a customer to leave whatever they’re doing and take a look at your page.
Every online business owner requires to discover and master these techniques. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or website is a continuous battle for most people. It’s arguably the most challenging aspect of running an effective online organization.
Do you actually comprehend how traffic works in the internet marketing space? Russell has the responses if you aren’t positive in your traffic generation proficiency.
He reveals you the best kind of traffic that you ought to pay attention to and how it can transform your business. The kind of traffic includes:
- Traffic we manage
- The traffic we do not manage
- Traffic we own
Area Two: Your Communication Funnel
In this section, Russell digs deeper into the processes involved in constructing an audience by leveraging advanced personal branding methods, the tricks to interacting well with your audience that will result in a sale.
Make sure you do not avoid this section while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a attractive and positive character.
Why do you think men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have enormous fans?
As a business owner, you can’t fail when you lastly develop an appealing character. When you’re effective at it, it means you can add more qualified consumers to your email list and launch an effective item that individuals are ready and prepared to purchase right now.
In producing that appealing character, Russell Brunson defines the three elements you need to keep in check, which is split into 3 (3) categories:
- The Elements
- The Identity
DotCom Secrets reveals you how to produce an attractive character using these parts and their elements, and identify the best way to interact your fascinating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s everything about developing a bond and a sort of rapport in between the Attractive Character and the target audience by means of a traffic source we own. Email.
The Soap Opera Sequence comprises a series of e-mail sequences that assist to connect and develop an immediate relationship between you and the individual reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart likewise shares the EXACT 5 email templates that have helped him to shift into an Attractive Character and an in-demand internet marketer.
The Soap Opera Sequence works since it profits from providing value to your customers. This ‘value’ coupled with an alluring open storyline hooks them the moment they read your first email and they’ll anticipate the next one.
The days of uninteresting e-mail series are over. Do not just take pleasure in soap opera on television, it’s time to anecdotally utilize it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your customers delighted to speak with you every day is using the Seinfeld e-mail format.”
So what’s the Seinfeld format everything about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail style that builds excitement in your readers. It ‘d entertain them and cause them to purchase from you.
It leverages the power of storytelling. However this time, you’re being imaginative in sharing your life and pertinent stories taking place with/around you– stories they can easily connect with. You need to be purposeful and tactical about it anyways.
You want to have the ability to lead perfect clients back to your deal. This might look simple but it’s effective!
When you’re sending Seinfeld emails, Russell also offers excellent examples and composed templates to speed up the process.
Area Three: Funnelology
In this area, the methods and techniques for constructing high-converting funnels are discussed in detail, as well as and what you really should do to make your funnel work.
Russell covers the fundamentals of a funnel, phases (and sales funnel phases) and the kind of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the value of adhering to systems that work. Simply put, there’s no requirement to transform the wheel.
There’s an opportunity that you’re making the above error if you’re a business owner and you’re struggling to break even.
This is common with entrepreneurs who are just beginning with their sales funnel. They attempt to re-invent the whole lorry. What a horrible path to follow when developing a business!
The trick here is leveraging on other people who already have an effective funnel and making your offer to their specific customers. Keep an eye on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these components to work for you is an invaluable gift for your business. Once you understand how the pieces fit, it’s rather simple.
Secret # 10: Seven Phases Of A Funnel
I’m really glad that I read DotCom Secrets a couple of years ago (and a number of times more because that very first time to fully understand and implement the strategies in my own online business.
It not just opened my eyes to funnels and how to develop them however likewise the seven stages that a perfect consumer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better pertained to terms with this sentence within the DotCom Secrets. It checks out:
The real distinction between having a six-, 7-, or even eight-figure company is whether you comprehend the phases of a funnel and can successfully monetize the points along the line.
I was familiar with that there are levels of traffic temperature and for that reason, treating them along the very same funnel procedure is dangerous.
This secret alone is essential to developing the ideal type of page, offer, and traffic that will result in sales.
There’s also the pre-framing concept that you require to totally understand when developing a funnel– especially if you desire visitors and leads to trust you more. Well, who doesn’t want to develop trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the normal business advice. It goes into the specific landing pages you can create in the 7 building phases that we’ve talked about previously.
You get to see the twenty-three of the most effective foundation for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers utilize these foundation at particular times during these same four phases of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying purchasers
Identifying hyperactive purchasers for your services and items.
You can decide which you desire to begin with first and which one to stick to in your market as soon as you’ve comprehended how this works.
Secret # 12: Frontend Vs. Backend Funnels
Picking the right kind of funnels can be a battle even to the advanced marketers. More so, comprehend the funnels that will be served only to certified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so obvious– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell describes the process he follows when picking a funnel to use on the frontend of his value ladders, the funnel he utilizes in the factor to consider stage (the middle), and those used for the backend offers.
Secret # 13: The Best Bait
I could not contain this ‘secret’ when I initially checked out the DotCom Secrets book.
Russell spills it all out in this area and exposes the trick that made all his books offer millions.
Just by grabbing your free copy of DotCom Secrets and studying the funnel actions, you’ll have numerous “Aha-Moments” that will alter your organization, specifically if you have a product you’re presently offering online (or even offline).
I imply if you can buy your free copy of DotCom Secrets and study the funnel actions, you’ll comprehend the trick behind these records.
He emphasizes the power of words and how using a certain WORD can alter your whole organization amazingly. That single word can serve as bait.
No matter the market you run in, what you do, what products you provide, or the business design, this is the part that a few of the effective business owners would hide from you.
Section Four: Funnels And Scripts
The very first time I read DotCom Secrets, I couldn’t understand this area because it was unique in its way. I had to check out the book once again to understand the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, as well as the specific funnel scripts that have assisted him to offer countless each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Remarkably, you don’t need to struggle with these parts because there’s an effective suite of software you can utilize to automate everything– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Because it reveals what ought to happen once you get your visitors onboard your sales funnel, the Frontend Funnel is essential.
You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to construct and can benefit eCommerce entrepreneurs or online marketers who have Shipping plus totally free offers.
The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product ought to be shipped.
On the 2nd page (step-two) of the funnel, the visitor’s credit card information is asked for the shipping and managing charge. Once the visitor has successfully filled out the second page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will use to make this whole 2-step totally free shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of setting up this offer is to help breakeven and cover the cash you spent on marketing or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson reveals the useful mechanics associated with this type of funnel. And he also introduced a special script called the Star, Story, Solution script which assists to push a cold lead towards your products.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to entice visitors and let them keep spending for a longer time.
You’re not restricted in any way– as there are many methods to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the best and likewise the first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to use recorded or live discussions to market your service or products on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the methods and scripts that will make the webinar truly “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little different. It’s not FREE!. It’s an advanced webinar presentation where your goal is to get people to purchase. However it’s “undetectable”– which suggests there’s no aggressive or deception involved.
You’ll likewise access the scripts for this upgraded version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel specifically for launching a brand-new item by sharing a series of videos to provide lots of value to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.
These videos will be persuasive, practical, and amusing– therefore triggering visitors to take actions. You’ll discover how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket deals utilizing a sophisticated formula and scripts. This funnel is what you need to acquire premium clients if you’re a coach or expert.
Area 5: ClickFunnels.
This last section is brief but you can learn more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a fantastic book if you want to acquire insights, see examples, and read stories that will motivate you to construct an effective company online or guide you in transitioning from offline to internet marketing channels.
So let’s think about the cons and pros quickly:.
DotCom Secrets is free. Get business-building knowledge without paying money.
Improve your business’ significance utilizing the worth ladders and sales funnel strategies and scripts.
Get tricks to ending up being an idea leader in your market.
Basic techniques that will work for any business design.
Build relationships and establish rapport with your clients.
You might need to have an existing company to benefit from DotCom Secrets (although it can certainly benefit you if you’re simply starting as well as long as you implement the info).
The book is perfect for organizations that take advantage of online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the official website, DotCom Secrets is FREE. If you’re based within the United States or $14.95 for global, you just have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping offer we went over previously. As you can see, Russell is a master at implementing what he teaches.
You can get the paperback format for $14.80 if you prefer to buy DotCom Secrets from Amazon. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for offering the book free from his site (you just spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable techniques and secrets for starting and growing an organization.
You’ll encounter a lot of aha moments while going through the sections. You’re assisted on how to integrate the concept into my own service.
DotCom Secrets is a playbook. You may have to read it multiple times to get the ‘tricks’ into your head and business. You don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering services or products online, I highly recommend that you get a copy of DotCom Secrets totally free.