Dotcom Secrets is an excellent book if you want to get insights, see examples, and read stories that will motivate you to develop a successful business online or guide you in transitioning from offline to internet marketing channels.
So let’s think about the benefits and drawbacks quickly:
- DotCom Secrets is complimentary. Get it here.
- You will get over the shoulder lessons from a successful incredibly affiliate– Russell Brunson.
- The book is a enjoyable and easy read.
- You will get actionable takeaways that you can utilize to improve your service instantly.
- It’s not a “how to generate income online” book per se.
- You will need to have some knowledge of online marketing concepts to completely value the book.
If you want to discover from somebody who has actually made cash online, Dotcom Secrets is an excellent resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can use to improve your company right away.
The only downside is that it’s not a “how to generate income online” book per se– you will need to have some understanding of online marketing principles to fully appreciate it.
But in general, Dotcom Secrets is a valuable resource for anyone looking to construct or grow an online service.
If you’re ready to learn from one of the masters of Sales Funn, be sure to inspect out this book today!
DotCom Secrets Book
It’s one of my favorite organization books. You might need to read it multiple times to totally understand it. Or merely make it your companion as you set about your online way of life business adventures.
In the intro of the book, Russell Brunson assured to keep the book evergreen for years to come. The objective is to make it appropriate to both new and innovative online entrepreneurs.
The number of business books do you still discover pertinent in this ever-changing world? Even though marketing techniques are constantly altering, the DotCom Secrets book is still incredibly pertinent and useful today.
What Is DotCom Secrets?
The DotCom Secrets book provides a detailed procedure for growing a successful service– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first released in 2015, you’ll find that most of the strategies that Russell discuss are still effective today.
You’ll get a ton of actionable guidance from the book and if you have strategies to offer products online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his precise words:
” In fact, this is a tested playbook for growing your business with effective list building and sales/conversion techniques, which can be utilized offline and online.”
This is a transformative and powerful book. If you’re looking to begin a service or scale an existing organization, DotCom Secrets by Russell Brunson is the best road map.
Within the pages of the Dotcom Secrets book, you’ll get a detailed plan that guides you on the ideal foundation for your company. You’ll definitely get arise from reading it.
To be sincere, DotCom Secrets sounds like a book for developing a sustainable online company only.
However don’t be constrained by that since the actionable marketing methods work for both online and offline services. So you’re in safe hands if you run a brick-and-mortar business and want to transition to internet marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can respond to that question. If you wish to begin or scale an organization and follow proven ‘faster way’ that has actually been evaluated by Russell himself, you need to check out the DotCom Secrets book.
It’s changing lives and I’ve personally discovered it incredibly valuable on my entrepreneurial journey (I’ve read it several times). I extremely suggest the book.
If you ‘d rather play cool and try to figure it out by yourself, then DotCom Secrets may not deserve your read. You should think about another book.
Although, DotCom Secrets supplies wise insights and strategies to:
Existing entrepreneur: If you have not started a service at all or have no service idea, the book might not relate to you.
Product owners: If you have an existing product already, then you can learn strategies to double or even triple your sales.
Confident online marketers: If you’re prepared to take steps that may challenge your concept of company, then you must utilize DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to build a business that stands the test of time. You don’t wish to fizzle out due to the fact that you do not have the skillset, tools, and secrets that have actually been checked and shown to produce great outcomes.
So whether you’re a novice who’s simply beginning or you’re an expert, DotCom Secrets will walk you through the process of beginning and growing a successful company.
If you already have a company, use the secrets in the book to scale to incredible levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and powerful book that provides particular, actionable directions on what you must do to fail-proof your service, how to bring in customers, and the tricks to significantly enhance your sales.
If you stop working to read DotCom Secrets, you’re still not limited at all. The only obstacle, though, is that you’ll miss out on the opportunity to quickly grow your existing service or grow in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences between Expert Secrets Both books relate to, lifestyle business owners, entrepreneur and online marketers– given that they match each other and provide for beginning and growing an effective organization.
Professional Secrets vs DotCom Secrets.
DotCom Secrets outlines a detailed procedure to efficiently structure your service. You get to find out how to deliver your message and communicate worth in a way that makes people want to pay you.
Expert Secrets provides actionable examples, illustrations, and stories that assist you discover your voice, build a faithful fan base and get paid to share messages that will alter another person’s life.
Both books are recommended to company owner who want to become more effective in their industries. Business owners who are developed to see opportunities in competitors instead of discomfort.
In Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream consumers (aka getting loads of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 areas much like Expert Secrets that lays out the basic marketing processes and how to implement them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the very first section of DotCom Secrets with “Ladders and Funnels.” He likewise exposes five (5) marketing tricks. Let’s discuss them:
Secret # 1: The Secret Formula
You require to have a full understanding of where you desire your business. How does this understanding assist your customers and clients?
This will assist you to serve them better– instead of searching for out their pain points, how desperate they need solutions, and what they’re prepared to pay.
In the secret formula, four simple questions were outlined in a step-by-step order inside the DotCom Secrets book:
Who are your dream clients?
How do you discover them?
How do you attract them without being pushy?
What advantage will they receive from your business?
You’ll discover answers to these concerns and more in the very first trick.
Secret #2: The Value Ladder
When it comes to constructing a sustainable company, value is essential. , if there’s no value, customers and clients will leave.
That’s why Russell invested a lots of time to dissect the steps that you require to follow to browse your dream client from taking the “bait” (beginning point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This trick is described as “taking them through your value ladder.”
When you effectively structure the worth ladder, you’ll not only make more cash, you’ll also supply your consumers with a more customized solution. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic occurs. It’s like an epiphany that changes everything you currently know about growing a profitable service. You’ll start with developing out your own sales funnel and the psychology behind a profitable funnel.
It exceeds the product you’re offering or how they’re priced. There’s a lot more …
You require to have a complete worth ladder in place. It’s like your foolproof system for making sales on auto-pilot. If you don’t have a reliable value adder mapped out, you may not be able to build a high-converting sales funnel.
The sales funnel is important and has altered the way entrepreneurs and services approach sales online.
It works since it considers the clients’ behaviors– and moves them through the different actions of your value ladder up until they’re all set to acquire your product– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target audience. You might not know how to recognize or serve them. That’s why knowing how to define your target market is essential.
This secret outlines where your target market (i.e., consumers who are ready to purchase your product) are spending the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the methods that work to get a client to leave whatever they’re doing and take a look at your page.
Every online entrepreneur requires to learn and master these techniques. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or website is a consistent battle for most people. It’s perhaps the most complicated element of running a successful online service.
Do you actually comprehend how traffic works in the internet marketing space? Russell has the answers if you aren’t confident in your traffic generation know-how.
He reveals you the best type of traffic that you must take notice of and how it can transform your company. The kind of traffic includes:
- Traffic we manage
- The traffic we do not manage
- Traffic we own
Area Two: Your Communication Funnel
In this section, Russell digs deeper into the processes associated with constructing an audience by leveraging more advanced personal branding tactics, the tricks to interacting well with your audience that will result in a sale.
Make sure you don’t skip this section while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a confident and appealing character.
Why do you think people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have huge fans?
As a business owner, you can’t fail when you finally develop an attractive character. When you’re effective at it, it implies you can add more certified consumers to your e-mail list and introduce an effective product that people are ready and prepared to purchase right away.
In producing that appealing character, Russell Brunson defines the 3 parts you must keep in check, which is split into 3 (3) classifications:
- The Elements
- The Identity
DotCom Secrets reveals you how to create an attractive character utilizing these elements and their elements, and identify the best way to communicate your captivating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about producing a bond and a sort of connection between the Attractive Character and the target market by means of a traffic source we own. Email.
The Soap Opera Sequence comprises a series of e-mail series that assist to connect and develop an instant relationship between you and the individual reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart likewise shares the EXACT 5 email design templates that have assisted him to shift into an in-demand internet and an appealing character marketer.
Since it capitalizes on providing worth to your customers, the Soap Opera Sequence works. This ‘worth’ coupled with an alluring open storyline hooks them the moment they read your very first e-mail and they’ll look forward to the next one.
The days of dull e-mail series are over. Don’t just take pleasure in soap opera on TV, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your subscribers delighted to hear from you every day is using the Seinfeld e-mail format.”
So what’s the Seinfeld format everything about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail style that develops excitement in your readers. It ‘d amuse them and cause them to buy from you.
It leverages the power of storytelling. However this time, you’re being imaginative in sharing your life and relevant stories happening with/around you– stories they can easily get in touch with. You need to be tactical and purposeful about it anyways.
You want to have the ability to lead perfect clients back to your offer. This might look simple but it’s effective nevertheless!
When you’re sending out Seinfeld emails, Russell likewise supplies good examples and composed design templates to speed up the process.
Area Three: Funnelology
In this section, the techniques and techniques for developing high-converting funnels are talked about in detail, as well as and what you really should do to make your funnel work.
Russell covers the fundamentals of a funnel, phases (and sales funnel stages) and the kind of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the importance of adhering to systems that work. Simply put, there’s no need to transform the wheel.
There’s an opportunity that you’re making the above mistake if you’re a company owner and you’re having a hard time to break even.
This prevails with entrepreneurs who are just starting with their sales funnel. They try to re-invent the whole vehicle. What a horrible course to follow when building an organization!
The trick here is leveraging on other individuals who already have a successful funnel and making your deal to their specific clients. Watch on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these components to work for you is an invaluable present for your business. It’s rather simple once you understand how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m very happy that I read DotCom Secrets a few years ago (and several times more since that first time to fully understand and implement the strategies in my own online business.
It not only opened my eyes to funnels and how to build them but likewise the seven stages that an ideal customer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better pertained to terms with this sentence within the DotCom Secrets. It reads:
The real difference in between having a 6-, 7-, and even eight-figure organization is whether you comprehend the phases of a funnel and can effectively generate income from the points along the line.
I was familiar with that there are levels of traffic temperature level and therefore, treating them along the very same funnel procedure is dangerous.
This trick alone is essential to developing the ideal type of page, deal, and traffic that will cause sales.
When developing a funnel– especially if you desire visitors and leads to trust you more, there’s also the pre-framing concept that you require to totally comprehend. Well, who does not want to establish trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the normal service advice. It goes into the particular landing pages you can produce in the 7 building phases that we’ve gone over earlier.
You get to see the twenty-three of the most efficient building blocks for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers use these foundation at particular times during these same four stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
Identifying hyper purchasers for your products and services.
As soon as you’ve understood how this works, you can decide which you want to start with very first and which one to adhere to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the ideal type of funnels can be a battle even to the more advanced marketers. More so, understand the funnels that will be served just to certified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so apparent– but bypassing it can make a distinction in your traffic engagement and sales.
Here Russell details the process he follows when picking a funnel to use on the frontend of his worth ladders, the funnel he uses in the consideration stage (the middle), and those used for the backend deals.
Secret # 13: The Best Bait
I couldn’t contain this ‘secret’ when I initially checked out the DotCom Secrets book.
Russell spills all of it out in this area and reveals the trick that made all his books offer millions.
Just by grabbing your free copy of DotCom Secrets and studying the funnel actions, you’ll have numerous “Aha-Moments” that will change your service, especially if you have a product you’re presently offering online (or even offline).
I mean if you can order your free copy of DotCom Secrets and study the funnel steps, you’ll understand the trick behind these records.
He highlights the power of words and how using a particular WORD can alter your entire business magically. That single word can serve as bait.
Regardless of the industry you run in, what you do, what products you provide, or the business model, this is the part that some of the effective business owners would hide from you.
Section Four: Funnels And Scripts
The first time I check out DotCom Secrets, I could not comprehend this area because it was special in its method. I had to check out the book again to understand the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, as well as the exact funnel scripts that have actually helped him to offer millions of each of his items.
These are split into the Frontend, Middle and Backend Funnels. Surprisingly, you do not need to struggle with these parts due to the fact that there’s an effective suite of software you can utilize to automate everything– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is necessary since it reveals what should occur as soon as you get your visitors onboard your sales funnel.
You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to develop and can benefit eCommerce marketers or business owners who have Free Plus Shipping deals.
The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product should be delivered.
On the 2nd page (step-two) of the funnel, the visitor’s charge card info is requested for the shipping and handling charge. Once the visitor has actually effectively completed the second page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will utilize to make this whole 2-step free shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of setting up this deal is to help breakeven and cover the money you invested in marketing or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson shows the useful mechanics associated with this kind of funnel. And he also introduced a distinct script called the Star, Story, Solution script which helps to push a cold lead towards your items.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to attract visitors and let them keep paying for a longer time.
You’re not limited in any way– as there are numerous ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the ideal and likewise the first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to utilize live or taped presentations to market your services or products on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the strategies and scripts that will make the webinar genuinely “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more sophisticated webinar presentation where your goal is to get people to buy.
You’ll likewise access the scripts for this updated variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel specifically for launching a brand-new item by sharing a series of videos to offer tons of value to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, handy, and amusing– thereby causing visitors to act. You’ll discover how to correctly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket offers utilizing a sophisticated formula and scripts. If you’re a coach or specialist, this funnel is what you need to get premium clients.
Area 5: ClickFunnels.
This last area is quick but you can learn more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is an excellent book if you want to gain insights, see examples, and check out stories that will motivate you to build an effective organization online or guide you in transitioning from offline to internet marketing channels.
Let’s think about the cons and pros quickly:.
DotCom Secrets is free. Get business-building knowledge without paying cash.
Enhance your service’ relevance using the worth ladders and sales funnel techniques and scripts.
Get secrets to ending up being a thought leader in your industry.
Easy methods that will work for any organization model.
Build relationships and establish rapport with your consumers.
You may require to have an existing business to gain from DotCom Secrets (although it can certainly benefit you if you’re simply starting out in addition to long as you execute the information).
The book is perfect for businesses that leverage internet marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the official website. If you’re based within the US or $14.95 for international, you just have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping offer we discussed earlier. As you can see, Russell is a master at implementing what he teaches.
You can get the paperback format for $14.80 if you choose to purchase DotCom Secrets from Amazon. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for providing the book free from his website (you simply spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable methods and tricks for beginning and growing a company.
You’ll encounter a bunch of aha moments while going through the sections. You’re directed on how to incorporate the principle into my own service.
DotCom Secrets is a playbook. You might need to read it multiple times to get the ‘secrets’ into your head and service. But you do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering services or items online, I extremely advise that you get a copy of DotCom Secrets totally free.