Dotcom Secrets is a fantastic book if you wish to gain insights, see examples, and check out stories that will influence you to build a successful company online or guide you in transitioning from offline to online marketing channels.
Let’s think about the pros and cons quickly:
- DotCom Secrets is complimentary. Get it here.
- You will get over the shoulder lessons from an effective extremely affiliate– Russell Brunson.
- The book is a enjoyable and easy read.
- You will get actionable takeaways that you can utilize to improve your business instantly.
- It’s not a “how to make money online” book per se.
- You will need to have some understanding of internet marketing ideas to totally appreciate the book.
Dotcom Secrets is an excellent resource if you want to learn from someone who has in fact made money online.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can utilize to enhance your service right away.
The only drawback is that it’s not a “how to make money online” book per se– you will need to have some knowledge of internet marketing ideas to completely value it.
Overall, Dotcom Secrets is a valuable resource for anybody looking to develop or grow an online business.
If you’re prepared to discover from one of the masters of Sales Funn, be sure to inspect out this book today!
DotCom Secrets Book
It’s one of my favorite business books. You might need to read it multiple times to fully understand it. Or just make it your companion as you go about your online way of life service experiences.
In the introduction of the book, Russell Brunson assured to keep the book evergreen for many years to come. The objective is to make it relevant to both advanced and brand-new online business owners.
How many business books do you still discover relevant in this ever-changing world? Although marketing methods are constantly changing, the DotCom Secrets book is still incredibly pertinent and useful today.
What Is DotCom Secrets?
The DotCom Secrets book offers a detailed procedure for growing an effective business– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first released in 2015, you’ll discover that the majority of the methods that Russell speak about are still efficient today.
You’ll get a lots of actionable advice from the book and if you have plans to offer products online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy composed the forward to the DotCom Secrets book. In his specific words:
” In truth, this is a proven playbook for growing your business with reliable list building and sales/conversion techniques, which can be utilized online and offline.”
This is a effective and transformative book. DotCom Secrets by Russell Brunson is the ideal road map if you’re wanting to begin a service or scale an existing service.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth strategy that guides you on the right foundation for your service. You’ll definitely get arise from reading it.
To be honest, DotCom Secrets sounds like a book for constructing a sustainable online business only.
Do not be constrained by that since the actionable marketing strategies work for both online and offline businesses. You’re in safe hands if you run a brick-and-mortar service and want to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can answer that question. If you want to begin or scale a company and follow tested ‘faster way’ that has actually been tested by Russell himself, you need to read the DotCom Secrets book.
It’s changing lives and I’ve personally found it extremely important on my entrepreneurial journey (I’ve read it numerous times). I highly suggest the book.
DotCom Secrets may not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You should think about another book.
DotCom Secrets supplies smart insights and techniques to:
Existing entrepreneur: If you have not started a business at all or have no organization concept, the book may not be relevant to you.
Item owners: If you have an existing product currently, then you can find out methods to double or even triple your sales.
Confident online marketers: If you’re prepared to take actions that might challenge your concept of service, then you should utilize DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to develop a business that stands the test of time. You do not want to blow over since you lack the skillset, tools, and tricks that have actually been evaluated and shown to produce excellent results.
Whether you’re a beginner who’s simply getting started or you’re a professional, DotCom Secrets will stroll you through the process of starting and growing a profitable service.
If you already have a service, utilize the secrets in the book to scale to incredible levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and powerful book that supplies specific, actionable directions on what you should do to fail-proof your organization, how to draw in consumers, and the secrets to significantly boost your sales.
If you stop working to read DotCom Secrets, you’re still not limited at all. The only obstacle, though, is that you’ll miss out on the chance to rapidly grow your existing business or prosper in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions between Expert Secrets Both books are relevant to, lifestyle business owners, entrepreneur and online marketers– considering that they complement each other and attend to starting and growing an effective organization.
Expert Secrets vs DotCom Secrets.
DotCom Secrets describes a detailed procedure to successfully structure your organization. You get to learn how to provide your message and communicate worth in a way that makes individuals want to pay you.
Professional Secrets gives actionable examples, illustrations, and stories that assist you find your voice, construct a devoted fan base and get paid to share messages that will alter someone else’s life.
Both books are suggested to business owners who want to become more successful in their markets. Entrepreneurs who are constructed to see opportunities in competitors instead of pain.
And lastly in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream consumers (aka getting lots of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 areas just like Expert Secrets that lays out the easy marketing procedures and how to execute them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the first section of DotCom Secrets with “Ladders and Funnels.” He also reveals 5 (5) marketing tricks. Let’s review them:
Secret # 1: The Secret Formula
You require to have a complete understanding of where you desire your business. How does this understanding assist your clients and customers?
This will assist you to serve them much better– instead of searching for out their discomfort points, how desperate they need services, and what they’re willing to pay.
In the secret formula, 4 simple concerns were laid out in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being aggressive?
What advantage will they receive from your service?
You’ll discover answers to these questions and more in the very first secret.
Secret #2: The Value Ladder
Worth is crucial when it comes to constructing a sustainable organization. , if there’s no worth, customers clients clients will leaveCustomers
That’s why Russell invested a lots of time to dissect the actions that you require to follow to browse your dream consumer from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This secret is described as “taking them through your value ladder.”
When you successfully structure the worth ladder, you’ll not just make more cash, you’ll also supply your consumers with a more customized solution. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic occurs. It’s like an epiphany that changes whatever you currently understand about growing a successful service. You’ll start with developing out your own sales funnel and the psychology behind a successful funnel.
It goes beyond the item you’re offering or how they’re priced. There’s a lot more …
You require to have a total worth ladder in place. It’s like your foolproof system for making sales on autopilot. You may not be able to build a high-converting sales funnel if you do not have an efficient worth adder drawn up.
The sales funnel is essential and has changed the method entrepreneurs and businesses approach sales online.
It works since it takes into account the customers’ habits– and moves them through the various steps of your value ladder until they’re prepared to acquire your item– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target audience. Sadly, you might not know how to determine or serve them. That’s why knowing how to specify your target market is necessary.
This secret describes where your target audience (i.e., clients who are ready to purchase your item) are spending most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the techniques that work to get a consumer to leave whatever they’re doing and have a look at your page.
Every online entrepreneur needs to learn and master these techniques. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or site is a continuous battle for most people. It’s arguably the most overwhelming aspect of running an effective online company.
Do you really understand how traffic operates in the internet marketing area? If you aren’t confident in your traffic generation knowledge, Russell has the responses.
He reveals you the very best kind of traffic that you must pay attention to and how it can transform your organization. The kind of traffic consists of:
- Traffic we manage
- The traffic we don’t manage
- Traffic we own
Section Two: Your Communication Funnel
In this area, Russell digs deeper into the processes associated with constructing an audience by leveraging more advanced individual branding techniques, the secrets to communicating well with your audience that will result in a sale.
Ensure you do not skip this section while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a appealing and positive character.
Why do you believe guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have huge fans?
As a company owner, you can’t go wrong when you finally establish an appealing character. When you’re successful at it, it indicates you can include more qualified customers to your e-mail list and introduce a successful item that individuals are all set and ready to acquire right away.
In developing that appealing character, Russell Brunson defines the 3 elements you must keep in check, which is divided into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets reveals you how to develop an appealing character using these elements and their components, and determine the very best method to interact your fascinating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s all about developing a bond and a sort of connection between the Attractive Character and the target audience by means of a traffic source we own. Email.
The Soap Opera Sequence comprises a series of email sequences that assist to connect and develop an immediate relationship in between you and the person reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart also shares the EXACT five e-mail templates that have helped him to shift into an in-demand internet and an appealing character marketer.
The Soap Opera Sequence works since it takes advantage of giving value to your subscribers. This ‘worth’ coupled with an irresistible open story hooks them the moment they read your very first email and they’ll look forward to the next one.
The days of dull e-mail series are over. Do not simply enjoy daytime drama on television, it’s time to anecdotally utilize it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your subscribers happy to speak with you every day is utilizing the Seinfeld e-mail format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail design that constructs enjoyment in your readers. It ‘d captivate them and cause them to purchase from you.
It leverages the power of storytelling. However this time, you’re being creative in sharing your life and relevant stories happening with/around you– stories they can quickly get in touch with. You must be tactical and purposeful about it anyways.
You wish to be able to lead ideal clients back to your deal. This might look basic however it’s effective nonetheless!
When you’re sending out Seinfeld emails, Russell likewise offers good examples and composed templates to speed up the process.
Area Three: Funnelology
In this section, the methods and techniques for developing high-converting funnels are gone over in detail, as well as and what you truly should do to make your funnel work.
Russell covers the basics of a funnel, phases (and sales funnel phases) and the type of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the value of sticking to systems that work. Simply put, there’s no requirement to transform the wheel.
There’s an opportunity that you’re making the above error if you’re a business owner and you’re having a hard time to break even.
This prevails with business owners who are simply starting with their sales funnel. They try to re-invent the whole car. When developing an organization, what an awful path to follow!
The trick here is leveraging on other individuals who currently have an effective funnel and making your deal to their exact customers. Keep an eye on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these components to work for you is a priceless present for your company. Once you comprehend how the pieces fit, it’s quite easy.
Secret # 10: Seven Phases Of A Funnel
I’m really delighted that I read DotCom Secrets a few years ago (and a number of times more because that very first time to fully comprehend and execute the strategies in my own online service.
It not just opened my eyes to funnels and how to build them however likewise the 7 phases that a perfect consumer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better pertained to terms with this sentence within the DotCom Secrets. It reads:
The real difference between having a six-, seven-, and even eight-figure company is whether you comprehend the phases of a funnel and can effectively generate income from the points along the line.
I learnt more about that there are levels of traffic temperature and therefore, treating them along the exact same funnel procedure threatens.
This secret alone is essential to developing the ideal type of page, offer, and traffic that will lead to sales.
There’s likewise the pre-framing idea that you require to totally understand when creating a funnel– especially if you want visitors and results in trust you more. Well, who does not wish to develop trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the common business suggestions. It goes into the specific landing pages you can develop in the 7 structure phases that we’ve talked about previously.
You get to see the twenty-three of the most reliable building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers use these foundation at specific times during these same four phases of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying buyers
Recognizing hyperactive buyers for your services and items.
You can choose which you want to start with first and which one to stick to in your market as soon as you’ve comprehended how this works.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the ideal type of funnels can be a struggle even to the advanced online marketers. More so, understand the funnels that will be served only to certified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so apparent– however bypassing it can make a difference in your traffic engagement and sales.
Here Russell outlines the process he follows when picking a funnel to use on the frontend of his value ladders, the funnel he uses in the consideration phase (the middle), and those used for the backend deals.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I initially checked out the DotCom Secrets book.
Russell spills all of it out in this section and exposes the trick that made all his books offer millions.
Simply by grabbing your free copy of DotCom Secrets and studying the funnel actions, you’ll have a number of “Aha-Moments” that will change your service, especially if you have a product you’re currently selling online (and even offline).
I mean if you can order your free copy of DotCom Secrets and study the funnel actions, you’ll comprehend the secret behind these records.
He stresses the power of words and how using a specific WORD can alter your entire business magically. That single word can act as bait.
No matter the market you operate in, what you do, what products you offer, or the business model, this is the part that some of the effective business owners would hide from you.
Section Four: Funnels And Scripts
The first time I check out DotCom Secrets, I could not understand this area due to the fact that it was special in its method. I had to check out the book again to understand the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, in addition to the exact funnel scripts that have helped him to sell countless each of his items.
These are split into the Frontend, Middle and Backend Funnels. Remarkably, you don’t need to struggle with these parts due to the fact that there’s a powerful suite of software you can utilize to automate everything– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Because it shows what should happen when you get your visitors onboard your sales funnel, the Frontend Funnel is crucial.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to build and can benefit eCommerce entrepreneurs or online marketers who have Free Plus Shipping deals.
The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item needs to be delivered.
On the second page (step-two) of the funnel, the visitor’s credit card info is requested for the shipping and managing charge. When the visitor has effectively filled out the 2nd page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will use to make this entire 2-step totally free shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of establishing this offer is to help breakeven and cover the cash you invested in advertising or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson reveals the practical mechanics involved in this kind of funnel. And he likewise introduced an unique script called the Star, Story, Solution script which assists to push a cold lead towards your items.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to attract visitors and let them keep spending for a longer time.
You’re not restricted in any method– as there are many ways to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the best and likewise the first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to use documented or live discussions to market your product and services on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the strategies and scripts that will make the webinar really “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little bit different. It’s not FREE!. It’s an advanced webinar discussion where your objective is to get people to buy. It’s “invisible”– which indicates there’s no aggressive or deceptiveness involved.
You’ll also access the scripts for this updated version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel particularly for introducing a new item by sharing a series of videos to offer tons of worth to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, practical, and amusing– thereby causing visitors to do something about it. You’ll discover how to appropriately structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket offers utilizing an innovative formula and scripts. If you’re a coach or expert, this funnel is what you require to get premium customers.
Area 5: ClickFunnels.
This last area is quick however you can discover more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a great book if you wish to gain insights, see examples, and check out stories that will influence you to build an effective company online or guide you in transitioning from offline to internet marketing channels.
So let’s think about the advantages and disadvantages rapidly:.
DotCom Secrets is complimentary. Get business-building understanding without paying cash.
Enhance your business’ relevance using the value ladders and sales funnel methods and scripts.
Get secrets to becoming an idea leader in your industry.
Easy methods that will work for any organization design.
Build relationships and develop relationship with your clients.
You might require to have an existing organization to gain from DotCom Secrets (although it can definitely benefit you if you’re simply starting out along with long as you implement the info).
The book is perfect for businesses that utilize internet marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the main site. If you’re based within the US or $14.95 for worldwide, you just have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping offer we discussed previously. As you can see, Russell is a master at executing what he teaches.
You can get the paperback format for $14.80 if you choose to purchase DotCom Secrets from Amazon. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for offering the book devoid of his website (you simply pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable methods and secrets for growing a business and beginning.
You’ll discover a lot of aha minutes while going through the areas. More notably, you’re guided on how to incorporate the idea into my own company.
DotCom Secrets is a playbook. You may need to read it multiple times to get the ‘secrets’ into your head and organization. You do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering product and services online, I highly recommend that you get a copy of DotCom Secrets free of charge.