Dotcom Secrets is a great book if you wish to get insights, see examples, and check out stories that will influence you to build an effective service online or guide you in transitioning from offline to online marketing channels.
Let’s think about the cons and pros rapidly:
- DotCom Secrets is complimentary. Get it here.
- You will overcome the shoulder lessons from an effective super affiliate– Russell Brunson.
- The book is a easy and enjoyable read.
- You will get actionable takeaways that you can utilize to improve your business right away.
- It’s not a “how to generate income online” book per se.
- You will require to have some knowledge of internet marketing ideas to totally appreciate the book.
If you desire to find out from somebody who has in fact made cash online, Dotcom Secrets is an excellent resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can use to improve your organization instantly.
The only disadvantage is that it’s not a “how to make money online” book per se– you will need to have some knowledge of internet marketing concepts to totally appreciate it.
But overall, Dotcom Secrets is a valuable resource for anyone aiming to construct or grow an online business.
If you’re all set to find out from one of the masters of Sales Funn, be sure to examine out this book today!
DotCom Secrets Book
It’s one of my preferred service books. You may need to read it several times to totally grasp it. Or simply make it your buddy as you go about your online lifestyle organization experiences.
In the intro of the book, Russell Brunson assured to keep the book evergreen for years to come. The goal is to make it pertinent to both brand-new and sophisticated online entrepreneurs.
How many service books do you still discover appropriate in this ever-changing world? Even though marketing techniques are continuously altering, the DotCom Secrets book is still exceptionally relevant and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book offers a step-by-step procedure for growing an effective business– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first published in 2015, you’ll discover that most of the techniques that Russell talks about are still efficient today.
You’ll get a lots of actionable recommendations from the book and if you have plans to sell products online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy composed the forward to the DotCom Secrets book. In his exact words:
” In reality, this is a tested playbook for growing your business with reliable lead generation and sales/conversion methods, which can be used offline and online.”
This is a effective and transformative book. DotCom Secrets by Russell Brunson is the perfect road map if you’re wanting to begin a company or scale an existing company.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive plan that guides you on the right building blocks for your service. You’ll definitely get arise from reading it.
To be sincere, DotCom Secrets seems like a book for constructing a sustainable online organization just.
However don’t be constrained by that because the actionable marketing strategies work for both online and offline businesses. You’re in safe hands if you run a brick-and-mortar business and desire to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can address that concern. If you wish to start or scale an organization and follow tested ‘faster way’ that has actually been evaluated by Russell himself, you must read the DotCom Secrets book.
It’s altering lives and I’ve personally discovered it very important on my entrepreneurial journey (I’ve read it several times). I extremely advise the book.
DotCom Secrets might not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You should think about another book.
DotCom Secrets offers smart insights and techniques to:
Existing business owners: If you have not begun a service at all or have no organization concept, the book might not pertain to you.
Product owners: If you have an existing product already, then you can find out techniques to double or perhaps triple your sales.
Confident online marketers: If you’re willing to take actions that may challenge your idea of company, then you ought to use DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to build a service that stands the test of time. You don’t want to fizzle out because you do not have the skillset, tools, and secrets that have been checked and shown to produce terrific results.
Whether you’re a novice who’s just getting started or you’re a specialist, DotCom Secrets will walk you through the procedure of beginning and growing a profitable service.
If you already have an organization, utilize the tricks in the book to scale to incredible levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and powerful book that offers specific, actionable instructions on what you need to do to fail-proof your service, how to attract clients, and the tricks to considerably increase your sales.
If you stop working to check out DotCom Secrets, you’re still not restricted at all. The only obstacle, however, is that you’ll miss the opportunity to rapidly grow your existing business or thrive in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions in between Expert Secrets Both books relate to, lifestyle business owners, entrepreneur and online marketers– given that they complement each other and attend to beginning and growing an effective business.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets describes a step-by-step process to successfully structure your company. You get to find out how to provide your message and interact value in a way that makes individuals want to pay you.
Professional Secrets offers actionable examples, illustrations, and stories that assist you discover your voice, develop a faithful fan base and earn money to share messages that will alter somebody else’s life.
Both books are advised to company owner who wish to end up being more successful in their industries. Entrepreneurs who are developed to see chances in competitors instead of discomfort.
In Russell’s 3rd and brand brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream consumers (aka getting heaps of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 areas just like Expert Secrets that describes the simple marketing procedures and how to implement them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the very first area of DotCom Secrets with “Ladders and Funnels.” He likewise exposes 5 (5) marketing secrets. Let’s review them:
Secret # 1: The Secret Formula
Initially, you require to have a full understanding of where you want your company. How does this understanding help your customers and consumers?
This will help you to serve them better– instead of searching for out their pain points, how desperate they require services, and what they’re prepared to pay.
In the secret formula, four easy concerns were detailed in a step-by-step order inside the DotCom Secrets book:
Who are your dream customers?
How do you find them?
How do you attract them without being aggressive?
What advantage will they receive from your service?
You’ll find answers to these concerns and more in the very first trick.
Secret #2: The Value Ladder
Worth is key when it comes to constructing a sustainable business. , if there’s no value, clients and customers will leave.
That’s why Russell invested a ton of time to dissect the steps that you need to follow to browse your dream client from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This secret is described as “taking them through your value ladder.”
When you successfully structure the worth ladder, you’ll not only make more money, you’ll also offer your clients with a more personalized option. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic happens. It’s like a surprise that changes everything you currently know about growing a rewarding service. You’ll get started with constructing out your own sales funnel and the psychology behind a profitable funnel.
It surpasses the product you’re offering or how they’re priced. There’s a lot more …
You require to have a complete worth ladder in place. It’s like your foolproof system for making sales on auto-pilot. If you don’t have a reliable worth adder mapped out, you may not be able to construct a high-converting sales funnel.
The sales funnel is very important and has actually changed the method business owners and businesses approach sales online.
It works due to the fact that it takes into consideration the customers’ habits– and moves them through the different steps of your value ladder up until they’re prepared to purchase your item– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target audience. You may not know how to determine or serve them. That’s why knowing how to specify your target market is essential.
This secret details where your target market (i.e., consumers who are ready to acquire your item) are investing the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the methods that work to get a consumer to leave whatever they’re doing and have a look at your page.
Every online entrepreneur requires to discover and master these techniques. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or website is a consistent battle for many people. It’s arguably the most challenging aspect of running an effective online company.
Do you actually understand how traffic works in the online marketing space? If you aren’t confident in your traffic generation proficiency, Russell has the responses.
He shows you the very best type of traffic that you should take notice of and how it can change your business. The type of traffic includes:
- Traffic we control
- The traffic we don’t control
- Traffic we own
Area Two: Your Communication Funnel
In this area, Russell digs deeper into the processes involved in building an audience by leveraging advanced personal branding tactics, the tricks to communicating well with your audience that will cause a sale.
Make certain you don’t skip this area while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a positive and appealing character.
Why do you think guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have huge fans?
As an entrepreneur, you can’t fail when you finally establish an appealing character. When you’re successful at it, it means you can include more certified consumers to your e-mail list and launch a successful product that individuals are willing and ready to acquire immediately.
In developing that appealing character, Russell Brunson defines the three parts you need to keep in check, which is divided into three (3) categories:
- The Elements
- The Identity
DotCom Secrets reveals you how to produce an appealing character utilizing these parts and their aspects, and determine the very best way to communicate your captivating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about producing a bond and a sort of rapport between the Attractive Character and the target audience through a traffic source we own. Email.
The Soap Opera Sequence comprises a series of email series that assist to connect and establish an instant relationship between you and the person reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart also shares the EXACT five e-mail templates that have actually helped him to transition into a sought-after web and an attractive character online marketer.
Because it capitalizes on offering value to your subscribers, the Soap Opera Sequence works. This ‘value’ combined with an irresistible open storyline hooks them the moment they read your first e-mail and they’ll eagerly anticipate the next one.
The days of dull e-mail sequences are over. Don’t simply delight in soap opera on TV, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your customers delighted to hear from you every day is utilizing the Seinfeld email format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email design that constructs excitement in your readers. It ‘d amuse them and cause them to buy from you.
It leverages the power of storytelling. But this time, you’re being innovative in sharing your life and pertinent stories happening with/around you– stories they can easily connect with. You should be strategic and purposeful about it anyways.
You wish to have the ability to lead perfect clients back to your offer. This may look basic however it’s powerful nonetheless!
When you’re sending Seinfeld emails, Russell likewise supplies excellent examples and written templates to speed up the procedure.
Area Three: Funnelology
In this section, the strategies and methods for developing high-converting funnels are gone over in detail, in addition to and what you actually need to do to make your funnel work.
Russell covers the basics of a funnel, phases (and sales funnel phases) and the kind of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the significance of adhering to systems that work. To put it simply, there’s no requirement to reinvent the wheel.
There’s a possibility that you’re making the above error if you’re a business owner and you’re struggling to break even.
This prevails with entrepreneurs who are just starting with their sales funnel. They try to re-invent the entire vehicle. When building a company, what a terrible course to follow!
The trick here is leveraging on other people who currently have a successful funnel and making your deal to their precise customers. Keep an eye on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these elements to work for you is a valuable present for your organization. Once you comprehend how the pieces fit, it’s rather simple.
Secret # 10: Seven Phases Of A Funnel
I’m extremely glad that I read DotCom Secrets a couple of years ago (and a number of times more since that first time to completely understand and execute the strategies in my own online service.
It not just opened my eyes to funnels and how to build them however likewise the seven phases that a perfect consumer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better pertained to terms with this sentence within the DotCom Secrets. It reads:
The genuine difference in between having a 6-, seven-, or perhaps eight-figure organization is whether you comprehend the phases of a funnel and can effectively generate income from the points along the line.
I learnt more about that there are levels of traffic temperature and therefore, treating them along the very same funnel procedure is dangerous.
This secret alone is fundamental to creating the ideal kind of page, offer, and traffic that will cause sales.
There’s likewise the pre-framing concept that you require to completely comprehend when developing a funnel– particularly if you want visitors and leads to trust you more. Well, who does not want to develop trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the common company suggestions. It goes into the particular landing pages you can produce in the 7 structure stages that we’ve discussed previously.
You get to see the twenty-three of the most reliable foundation for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers utilize these building blocks at particular times during these very same four phases of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying buyers
Identifying hyperactive buyers for your services and items.
You can decide which you want to start with very first and which one to stick to in your market once you’ve comprehended how this works.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the ideal type of funnels can be a battle even to the advanced online marketers. More so, comprehend the funnels that will be served just to certified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so obvious– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell details the procedure he follows when choosing a funnel to utilize on the frontend of his value ladders, the funnel he uses in the consideration phase (the middle), and those utilized for the backend deals.
Secret # 13: The Best Bait
I couldn’t contain this ‘secret’ when I initially checked out the DotCom Secrets book.
Russell spills all of it out in this section and reveals the trick that made all his books offer millions.
Simply by getting your complimentary copy of DotCom Secrets and studying the funnel steps, you’ll have several “Aha-Moments” that will change your business, specifically if you have an item you’re currently offering online (or even offline).
I suggest if you can buy your totally free copy of DotCom Secrets and study the funnel steps, you’ll understand the secret behind these records.
He stresses the power of words and how using a specific WORD can alter your whole service magically. That single word can function as bait.
Regardless of the industry you operate in, what you do, what items you use, or business design, this is the part that some of the effective business owners would hide from you.
Area Four: Scripts and funnels
The first time I check out DotCom Secrets, I could not comprehend this area due to the fact that it was unique in its way. I needed to check out the book again to comprehend the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, along with the precise funnel scripts that have actually helped him to sell countless each of his products.
These are split into the Frontend, Middle and Backend Funnels. Interestingly, you do not need to battle with these parts due to the fact that there’s a powerful suite of software you can use to automate everything– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is necessary due to the fact that it reveals what must happen when you get your visitors onboard your sales funnel.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to develop and can benefit eCommerce entrepreneurs or online marketers who have Shipping plus complimentary deals.
The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product ought to be shipped.
On the second page (step-two) of the funnel, the visitor’s charge card info is asked for the shipping and managing charge. Once the visitor has actually effectively filled out the 2nd page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will utilize to make this entire 2-step free shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of establishing this deal is to help breakeven and cover the money you spent on advertising or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson reveals the practical mechanics involved in this type of funnel. And he also introduced an unique script called the Star, Story, Solution script which helps to nudge a cold lead towards your products.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to attract visitors and let them keep paying for a longer time.
However you’re not restricted in any way– as there are lots of ways to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the perfect and likewise the very first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to use live or taped presentations to market your service or products on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the strategies and scripts that will make the webinar genuinely “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more innovative webinar presentation where your objective is to get individuals to buy.
You’ll likewise access the scripts for this upgraded variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel particularly for releasing a new item by sharing a series of videos to supply tons of worth to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, handy, and entertaining– consequently triggering visitors to take actions. You’ll discover how to properly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket deals utilizing a sophisticated formula and scripts. If you’re a coach or specialist, this funnel is what you require to acquire premium customers.
Area 5: ClickFunnels.
This last area is quick however you can discover more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is a fantastic book if you wish to get insights, see examples, and check out stories that will motivate you to construct an effective business online or guide you in transitioning from offline to internet marketing channels.
So let’s consider the benefits and drawbacks quickly:.
DotCom Secrets is free. Get business-building understanding without paying money.
Enhance your company’ importance using the worth ladders and sales funnel techniques and scripts.
Get tricks to ending up being an idea leader in your market.
Easy strategies that will work for any business model.
Establish and construct relationships rapport with your consumers.
You may require to have an existing organization to benefit from DotCom Secrets (although it can definitely benefit you if you’re simply starting along with long as you execute the information).
The book is perfect for organizations that utilize online marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the official website. You only need to spend for shipping/handling– $7.95 if you’re based within the United States or $14.95 for global.
There you have it, the Free Plus Shipping offer we discussed earlier. As you can see, Russell is a master at executing what he teaches.
If you prefer to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for offering the book devoid of his site (you just spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable methods and secrets for growing a service and starting.
You’ll stumble upon a bunch of aha moments while going through the sections. More significantly, you’re assisted on how to incorporate the principle into my own service.
DotCom Secrets is a playbook. You might have to read it multiple times to get the ‘tricks’ into your head and organization. However you don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling product and services online, I highly recommend that you get a copy of DotCom Secrets free of charge.