Dotcom Secrets is an excellent book if you wish to gain insights, see examples, and check out stories that will motivate you to construct a successful service online or guide you in transitioning from offline to online marketing channels.
Let’s consider the cons and pros rapidly:
- DotCom Secrets is complimentary. Get it here.
- You will get over the shoulder lessons from an effective extremely affiliate– Russell Brunson.
- The book is a pleasurable and easy read.
- You will get actionable takeaways that you can utilize to enhance your organization right away.
- It’s not a “how to make money online” book per se.
- You will require to have some knowledge of online marketing ideas to totally value the book.
Dotcom Secrets is an excellent resource if you wish to gain from somebody who has in fact made money online.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can utilize to enhance your company immediately.
The only downside is that it’s not a “how to make money online” book per se– you will require to have some knowledge of internet marketing concepts to totally value it.
But overall, Dotcom Secrets is an important resource for anyone seeking to develop or grow an online service.
If you’re ready to learn from one of the masters of Sales Funn, be sure to examine out this book today!
DotCom Secrets Book
It’s one of my preferred company books. You may have to read it multiple times to completely grasp it. Or just make it your buddy as you set about your online lifestyle service adventures.
In the introduction of the book, Russell Brunson assured to keep the book evergreen for several years to come. The objective is to make it pertinent to both sophisticated and brand-new online business owners.
The number of company books do you still discover appropriate in this ever-changing world? Even though marketing strategies are constantly altering, the DotCom Secrets book is still exceptionally relevant and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book offers a detailed process for growing an effective organization– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first published in 2015, you’ll discover that the majority of the strategies that Russell discuss are still effective today.
You’ll get a ton of actionable suggestions from the book and if you have strategies to sell items online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy composed the forward to the DotCom Secrets book. In his precise words:
” In truth, this is a tested playbook for growing your business with effective lead generation and sales/conversion approaches, which can be utilized online and offline.”
This is a transformative and effective book. DotCom Secrets by Russell Brunson is the best road map if you’re looking to begin a company or scale an existing service.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth plan that guides you on the right building blocks for your organization. You’ll certainly get results from reading it.
To be sincere, DotCom Secrets sounds like a book for developing a sustainable online company only.
But don’t be constrained by that since the actionable marketing techniques work for both online and offline businesses. So you’re in safe hands if you run a brick-and-mortar business and wish to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can answer that question. If you want to begin or scale a business and follow tested ‘faster way’ that has been tested by Russell himself, you should check out the DotCom Secrets book.
It’s changing lives and I’ve personally found it very important on my entrepreneurial journey (I’ve read it several times). I highly recommend the book.
DotCom Secrets might not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You ought to think about another book.
Although, DotCom Secrets offers smart insights and strategies to:
Existing entrepreneur: If you have not started a business at all or have no service concept, the book might not relate to you.
Product owners: If you have an existing item currently, then you can find out methods to double and even triple your sales.
Positive online marketers: If you’re ready to take steps that might challenge your idea of service, then you need to use DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to develop a service that stands the test of time. You don’t want to fizzle out because you do not have the skillset, tools, and secrets that have been tested and shown to produce great outcomes.
Whether you’re a beginner who’s just getting started or you’re a professional, DotCom Secrets will stroll you through the procedure of beginning and growing a profitable business.
If you currently have a business, use the tricks in the book to scale to amazing levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and powerful book that offers specific, actionable directions on what you must do to fail-proof your service, how to attract consumers, and the tricks to significantly increase your sales.
If you fail to read DotCom Secrets, you’re still not limited at all. The only challenge, however, is that you’ll miss out on the opportunity to rapidly grow your existing business or grow in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences between Expert Secrets Both books pertain to, lifestyle entrepreneurs, entrepreneur and online marketers– given that they complement each other and offer beginning and growing an effective organization.
Professional Secrets vs DotCom Secrets.
DotCom Secrets describes a step-by-step process to efficiently structure your service. You get to learn how to deliver your message and communicate value in a manner that makes people wish to pay you.
Professional Secrets offers actionable examples, illustrations, and stories that help you discover your voice, develop a faithful fan base and earn money to share messages that will change someone else’s life.
Both books are recommended to business owners who want to become more successful in their markets. Entrepreneurs who are constructed to see chances in competitors instead of pain.
In Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream customers (aka getting tons of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 areas much like Expert Secrets that lays out the easy marketing procedures and how to implement them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the very first area of DotCom Secrets with “Ladders and Funnels.” He also reveals 5 (5) marketing secrets. Let’s go over them:
Secret # 1: The Secret Formula
Initially, you need to have a complete understanding of where you want your company. How does this understanding assist your consumers and customers?
This will help you to serve them much better– instead of searching for out their discomfort points, how desperate they need solutions, and what they’re ready to pay.
In the secret formula, 4 easy questions were detailed in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being aggressive?
What benefit will they obtain from your service?
You’ll discover answers to these concerns and more in the very first secret.
Secret #2: The Value Ladder
Worth is essential when it concerns constructing a sustainable service. , if there’s no worth, clients clients customers customers leave.
That’s why Russell invested a ton of time to dissect the steps that you require to follow to navigate your dream consumer from taking the “bait” (starting point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This trick is described as “taking them through your value ladder.”
When you effectively structure the value ladder, you’ll not just make more cash, you’ll likewise provide your consumers with a more customized solution. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic occurs. It’s like an epiphany that changes whatever you currently understand about growing a successful organization. You’ll get started with constructing out your own sales funnel and the psychology behind a successful funnel.
There’s a lot more …
You need to require a complete value ladder worth place. You might not be able to construct a high-converting sales funnel if you do not have a reliable worth adder mapped out.
The sales funnel is necessary and has actually altered the way entrepreneurs and companies approach sales online.
It works due to the fact that it considers the clients’ behaviors– and moves them through the different actions of your worth ladder until they’re prepared to acquire your product– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target audience. Regrettably, you may not know how to recognize or serve them. That’s why understanding how to define your target market is important.
This secret describes where your target audience (i.e., clients who are ready to buy your item) are spending the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the methods that work to get a client to leave whatever they’re doing and have a look at your page.
Every online entrepreneur needs to discover and master these strategies. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or site is a constant struggle for the majority of people. It’s perhaps the most complicated element of running an effective online business.
Do you truly understand how traffic works in the internet marketing area? If you aren’t confident in your traffic generation proficiency, Russell has the responses.
He reveals you the very best kind of traffic that you need to focus on and how it can transform your business. The kind of traffic consists of:
- Traffic we control
- The traffic we do not control
- Traffic we own
Section Two: Your Communication Funnel
In this area, Russell digs deeper into the processes involved in developing an audience by leveraging more advanced personal branding tactics, the tricks to communicating well with your audience that will result in a sale.
Ensure you do not avoid this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a confident and appealing character.
Why do you believe people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have huge fans?
As a business owner, you can’t go wrong when you finally establish an attractive character. When you’re successful at it, it indicates you can add more qualified clients to your e-mail list and introduce a successful item that people are all set and prepared to purchase right away.
In developing that appealing character, Russell Brunson specifies the 3 components you need to keep in check, which is split into three (3) categories:
- The Elements
- The Identity
DotCom Secrets reveals you how to create an appealing character utilizing these components and their aspects, and determine the very best method to communicate your fascinating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s all about creating a bond and a sort of connection between the Attractive Character and the target audience through a traffic source we own. Email.
The Soap Opera Sequence consists of a series of email sequences that assist to connect and establish an instantaneous relationship in between you and the person reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart likewise shares the EXACT five email design templates that have actually helped him to transition into a desired web and an appealing character marketer.
Since it capitalizes on offering value to your subscribers, the Soap Opera Sequence works. This ‘worth’ coupled with an irresistible open story hooks them the minute they read your first email and they’ll anticipate the next one.
The days of uninteresting email series are over. Don’t simply delight in daytime drama on television, it’s time to anecdotally utilize it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your subscribers happy to hear from you every day is using the Seinfeld email format.”
So what’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail style that constructs excitement in your readers. It ‘d captivate them and trigger them to purchase from you.
It leverages the power of storytelling. This time, you’re being imaginative in sharing your life and appropriate stories occurring with/around you– stories they can easily link with. You ought to be strategic and purposeful about it anyways.
You wish to be able to lead perfect customers back to your offer. This might look basic however it’s powerful however!
Russell also supplies good examples and written design templates to accelerate the procedure when you’re sending out Seinfeld e-mails.
Area Three: Funnelology
In this area, the techniques and tactics for building high-converting funnels are gone over in detail, as well as and what you actually need to do to make your funnel work.
Russell covers the principles of a funnel, stages (and sales funnel stages) and the type of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the importance of staying with systems that work. In other words, there’s no need to reinvent the wheel.
If you’re an entrepreneur and you’re struggling to break even, there’s a possibility that you’re making the above mistake.
This prevails with business owners who are just beginning with their sales funnel. They try to re-invent the whole car. What an awful course to follow when constructing a company!
The secret here is leveraging on other people who already have an effective funnel and making your offer to their specific clients. Keep an eye on the:
- Ad copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these components to work for you is a priceless gift for your organization. It’s quite simple once you understand how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m very happy that I read DotCom Secrets a couple of years ago (and several times more because that very first time to completely comprehend and implement the strategies in my own online service.
It not just opened my eyes to funnels and how to construct them but also the 7 stages that an ideal customer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better concerned terms with this sentence within the DotCom Secrets. It checks out:
The genuine difference in between having a six-, seven-, and even eight-figure organization is whether you comprehend the phases of a funnel and can successfully generate income from the points along the line.
I got to know that there are levels of traffic temperature level and therefore, treating them along the very same funnel process threatens.
This trick alone is basic to producing the best kind of page, offer, and traffic that will lead to sales.
When developing a funnel– particularly if you desire visitors and leads to trust you more, there’s likewise the pre-framing idea that you require to fully understand. Well, who doesn’t want to establish trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the common company suggestions. It enters into the particular landing pages you can produce in the 7 building stages that we’ve talked about earlier.
You get to see the twenty-three of the most reliable building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers utilize these building blocks at specific times during these very same 4 stages of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying buyers
Recognizing hyperactive buyers for your services and items.
You can choose which you want to begin with very first and which one to stick to in your market when you’ve understood how this works.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the best kind of funnels can be a struggle even to the advanced marketers. More so, comprehend the funnels that will be served just to qualified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so obvious– but bypassing it can make a distinction in your traffic engagement and sales.
Here Russell lays out the process he follows when selecting a funnel to utilize on the frontend of his worth ladders, the funnel he utilizes in the consideration phase (the middle), and those used for the backend offers.
Secret # 13: The Best Bait
I could not contain this ‘secret’ when I initially checked out the DotCom Secrets book.
Russell spills all of it out in this section and reveals the secret that made all his books sell millions.
Just by grabbing your complimentary copy of DotCom Secrets and studying the funnel actions, you’ll have several “Aha-Moments” that will alter your organization, especially if you have an item you’re currently selling online (or perhaps offline).
I imply if you can order your complimentary copy of DotCom Secrets and study the funnel actions, you’ll comprehend the trick behind these records.
He stresses the power of words and how utilizing a specific WORD can change your whole service amazingly. That single word can serve as bait.
Despite the industry you operate in, what you do, what products you offer, or the business model, this is the part that a few of the effective business owners would conceal from you.
Section Four: Scripts and funnels
The first time I check out DotCom Secrets, I couldn’t understand this area because it was distinct in its method. I needed to check out the book again to understand the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, along with the specific funnel scripts that have helped him to sell countless each of his items.
These are divided into the Frontend, Middle and Backend Funnels. Surprisingly, you do not have to deal with these parts because there’s a powerful suite of software you can utilize to automate whatever– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is necessary since it reveals what need to occur when you get your visitors onboard your sales funnel.
You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to develop and can benefit eCommerce business owners or online marketers who have Free Plus Shipping offers.
The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item ought to be shipped.
On the second page (step-two) of the funnel, the visitor’s charge card information is asked for the shipping and handling charge. Once the visitor has actually successfully filled out the 2nd page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will utilize to make this whole 2-step free shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of setting up this offer is to assist breakeven and cover the cash you spent on marketing or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson shows the useful mechanics involved in this type of funnel. And he also presented a distinct script called the Star, Story, Solution script which assists to push a cold lead towards your products.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to entice visitors and let them keep paying for a longer time.
You’re not restricted in any method– as there are lots of ways to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the ideal and likewise the first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to utilize documented or live presentations to market your product and services on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the techniques and scripts that will make the webinar truly “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little different. It’s not FREE!. It’s an advanced webinar presentation where your goal is to get individuals to purchase. However it’s “unnoticeable”– which indicates there’s no aggressive or deceptiveness involved.
You’ll also access the scripts for this upgraded variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel specifically for releasing a new product by sharing a series of videos to offer tons of value to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.
These videos will be convincing, handy, and amusing– therefore causing visitors to take actions. You’ll find how to correctly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket deals utilizing a sophisticated formula and scripts. This funnel is what you require to acquire premium clients if you’re a coach or expert.
Area 5: ClickFunnels.
This last section is short however you can discover more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is a terrific book if you wish to acquire insights, see examples, and read stories that will motivate you to develop an effective service online or guide you in transitioning from offline to internet marketing channels.
Let’s consider the pros and cons quickly:.
DotCom Secrets is complimentary. Get business-building knowledge without paying money.
Enhance your business’ importance utilizing the value ladders and sales funnel techniques and scripts.
Get tricks to becoming an idea leader in your industry.
Simple techniques that will work for any organization model.
Establish and construct relationships rapport with your clients.
You might require to have an existing organization to gain from DotCom Secrets (although it can definitely benefit you if you’re just beginning along with long as you execute the information).
The book is ideal for businesses that leverage online marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the official website. If you’re based within the United States or $14.95 for worldwide, you just have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping offer we discussed earlier. As you can see, Russell is a master at executing what he teaches.
If you prefer to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for using the book free from his site (you just pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable techniques and tricks for growing a company and starting.
You’ll encounter a lot of aha minutes while going through the areas. More importantly, you’re assisted on how to incorporate the principle into my own business.
DotCom Secrets is a playbook. You may need to read it numerous times to get the ‘tricks’ into your head and business. But you don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling product and services online, I highly advise that you get a copy of DotCom Secrets for FREE.