Dotcom Secrets is a fantastic book if you want to gain insights, see examples, and read stories that will inspire you to build a successful business online or guide you in transitioning from offline to online marketing channels.
So let’s think about the advantages and disadvantages quickly:
- DotCom Secrets is complimentary. Get it here.
- You will overcome the shoulder lessons from an effective incredibly affiliate– Russell Brunson.
- The book is a enjoyable and simple read.
- You will get actionable takeaways that you can utilize to enhance your business right away.
- It’s not a “how to earn money online” book per se.
- You will need to have some knowledge of internet marketing concepts to fully appreciate the book.
If you desire to find out from somebody who has really made cash online, Dotcom Secrets is a fantastic resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can use to enhance your service immediately.
The only disadvantage is that it’s not a “how to generate income online” book per se– you will require to have some knowledge of online marketing ideas to fully value it.
But overall, Dotcom Secrets is a valuable resource for anyone seeking to construct or grow an online service.
So if you’re prepared to learn from among the masters of Sales Funn, make certain to take a look at this book today!
DotCom Secrets Book
It’s one of my favorite company books. You may have to read it numerous times to fully understand it. Or merely make it your companion as you set about your online lifestyle company adventures.
In the intro of the book, Russell Brunson guaranteed to keep the book evergreen for years to come. The objective is to make it relevant to both new and advanced online business owners.
How many business books do you still discover appropriate in this ever-changing world? Even though marketing strategies are continuously changing, the DotCom Secrets book is still incredibly relevant and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a detailed procedure for growing an effective company– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first published in 2015, you’ll find that most of the strategies that Russell speak about are still reliable today.
You’ll get a ton of actionable advice from the book and if you have strategies to offer items online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy composed the forward to the DotCom Secrets book. In his exact words:
” In fact, this is a proven playbook for growing your company with effective lead generation and sales/conversion approaches, which can be used offline and online.”
This is a powerful and transformative book. DotCom Secrets by Russell Brunson is the best plan if you’re seeking to start an organization or scale an existing business.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth plan that guides you on the best foundation for your company. You’ll definitely get arise from reading it.
To be honest, DotCom Secrets seems like a book for constructing a sustainable online organization just.
But do not be constrained by that due to the fact that the actionable marketing methods work for both online and offline services. So you’re in safe hands if you run a brick-and-mortar company and wish to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can answer that concern. If you wish to scale a business or start and follow tested ‘shortcut’ that has actually been evaluated by Russell himself, you must check out the DotCom Secrets book.
It’s altering lives and I’ve personally discovered it incredibly valuable on my entrepreneurial journey (I’ve read it a number of times). I highly suggest the book.
If you ‘d rather play cool and try to figure it out by yourself, then DotCom Secrets may not be worth your read. You should consider another book.
DotCom Secrets offers wise insights and techniques to:
Existing company owner: If you have not started a business at all or have no organization concept, the book may not be relevant to you.
Product owners: If you have an existing item currently, then you can find out techniques to double and even triple your sales.
Confident online marketers: If you’re prepared to take actions that may challenge your idea of business, then you ought to use DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to develop a company that stands the test of time. Due to the fact that you lack the skillset, tools, and tricks that have been checked and shown to produce excellent results, you do not desire to fizzle out.
Whether you’re a beginner who’s simply getting started or you’re a specialist, DotCom Secrets will stroll you through the procedure of starting and growing a successful organization.
If you currently have a company, use the tricks in the book to scale to amazing levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and effective book that supplies particular, actionable directions on what you should do to fail-proof your business, how to bring in consumers, and the tricks to considerably improve your sales.
You’re still not limited at all if you stop working to read DotCom Secrets. The only difficulty, however, is that you’ll miss out on the chance to rapidly grow your existing business or grow in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions in between Expert Secrets Both books pertain to, lifestyle business owners, company owner and online marketers– considering that they complement each other and attend to starting and growing an effective company.
Expert Secrets vs DotCom Secrets.
DotCom Secrets details a detailed process to successfully structure your service. You get to discover how to deliver your message and interact worth in such a way that makes individuals wish to pay you.
Professional Secrets gives actionable examples, illustrations, and stories that help you discover your voice, construct a devoted fan base and get paid to share messages that will alter another person’s life.
Both books are advised to company owner who wish to become more effective in their industries. Entrepreneurs who are built to see chances in competitors instead of pain.
And finally in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream consumers (aka getting lots of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 areas just like Expert Secrets that details the basic marketing processes and how to implement them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the first area of DotCom Secrets with “Ladders and Funnels.” He likewise exposes 5 (5) marketing tricks. Let’s go over them:
Secret # 1: The Secret Formula
Initially, you need to have a complete understanding of where you desire your organization. How does this understanding help your clients and customers?
This will assist you to serve them much better– instead of trying to find out their discomfort points, how desperate they need services, and what they’re willing to pay.
In the secret formula, 4 easy questions were detailed in a detailed order inside the DotCom Secrets book:
Who are your dream clients?
How do you find them?
How do you attract them without being aggressive?
What benefit will they receive from your business?
You’ll discover answers to these questions and more in the first secret.
Secret #2: The Value Ladder
Worth is key when it concerns constructing a sustainable organization. If there’s no worth, clients and consumers will leave.
That’s why Russell invested a ton of time to dissect the steps that you require to follow to browse your dream client from taking the “bait” (beginning point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This secret is referred to as “taking them through your worth ladder.”
When you effectively structure the worth ladder, you’ll not only make more money, you’ll also provide your clients with a more personalized service. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic occurs. It’s like a surprise that changes whatever you currently understand about growing a profitable service. You’ll begin with building out your own sales funnel and the psychology behind a rewarding funnel.
It goes beyond the item you’re offering or how they’re priced. There’s a lot more …
You need to have a total value ladder in place. It’s like your infallible system for making sales on auto-pilot. You might not have the ability to build a high-converting sales funnel if you don’t have a reliable value adder drawn up.
The sales funnel is necessary and has actually altered the method business owners and businesses approach sales online.
It works because it takes into account the consumers’ behaviors– and moves them through the different actions of your value ladder until they’re prepared to buy your product– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target audience. Sadly, you might not know how to recognize or serve them. That’s why understanding how to define your target market is very important.
This secret details where your target audience (i.e., customers who are ready to buy your item) are investing the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the techniques that work to get a customer to leave whatever they’re doing and have a look at your page.
Every online entrepreneur needs to find out and master these techniques. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or website is a consistent battle for many people. It’s perhaps the most difficult element of running a successful online business.
Do you actually comprehend how traffic operates in the internet marketing area? Russell has the answers if you aren’t positive in your traffic generation knowledge.
He shows you the very best type of traffic that you need to pay attention to and how it can transform your business. The type of traffic includes:
- Traffic we manage
- The traffic we don’t manage
- Traffic we own
Section Two: Your Communication Funnel
In this area, Russell digs deeper into the procedures associated with developing an audience by leveraging advanced personal branding tactics, the tricks to communicating well with your audience that will result in a sale.
Make certain you don’t skip this area while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a attractive and confident character.
Why do you believe people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have enormous fans?
As a company owner, you can’t go wrong when you lastly develop an appealing character. When you’re successful at it, it suggests you can include more certified customers to your e-mail list and launch an effective product that people are prepared and all set to acquire immediately.
In creating that appealing character, Russell Brunson specifies the 3 parts you must keep in check, which is split into 3 (3) categories:
- The Elements
- The Identity
DotCom Secrets shows you how to create an attractive character utilizing these components and their aspects, and identify the very best method to communicate your fascinating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s all about producing a bond and a sort of rapport in between the Attractive Character and the target market via a traffic source we own. Email.
The Soap Opera Sequence consists of a series of e-mail series that assist to link and establish an instant relationship between you and the individual reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart also shares the EXACT five email templates that have actually helped him to shift into an Attractive Character and a popular web online marketer.
Because it capitalizes on providing worth to your subscribers, the Soap Opera Sequence works. This ‘worth’ paired with an irresistible open story hooks them the minute they read your very first e-mail and they’ll look forward to the next one.
The days of dull e-mail sequences are over. Do not simply enjoy soap opera on television, it’s time to anecdotally use it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your customers happy to hear from you every day is utilizing the Seinfeld email format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail style that develops excitement in your readers. It ‘d entertain them and trigger them to purchase from you.
It leverages the power of storytelling. But this time, you’re being innovative in sharing your life and relevant stories occurring with/around you– stories they can quickly get in touch with. You ought to be tactical and purposeful about it anyways.
You want to be able to lead ideal customers back to your deal. This might look easy however it’s effective nevertheless!
When you’re sending out Seinfeld e-mails, Russell likewise supplies great examples and composed design templates to speed up the process.
Section Three: Funnelology
In this section, the strategies and tactics for constructing high-converting funnels are talked about in detail, along with and what you really ought to do to make your funnel work.
Russell covers the basics of a funnel, phases (and sales funnel phases) and the kind of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the value of staying with systems that work. To put it simply, there’s no requirement to reinvent the wheel.
If you’re an entrepreneur and you’re struggling to break even, there’s a possibility that you’re making the above mistake.
This prevails with business owners who are just beginning with their sales funnel. They attempt to re-invent the entire automobile. When building a company, what an awful course to follow!
The secret here is leveraging on other individuals who already have an effective funnel and making your offer to their specific customers. Watch on the:
- Ad copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these aspects to work for you is an invaluable present for your business. Once you comprehend how the pieces fit, it’s quite simple.
Secret # 10: Seven Phases Of A Funnel
I’m very glad that I check out DotCom Secrets a few years ago (and numerous times more since that very first time to fully comprehend and implement the strategies in my own online organization.
It not just opened my eyes to funnels and how to develop them but also the 7 stages that a perfect consumer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better come to terms with this sentence within the DotCom Secrets. It reads:
The real distinction in between having a six-, seven-, or perhaps eight-figure organization is whether you understand the phases of a funnel and can successfully generate income from the points along the line.
I was familiar with that there are levels of traffic temperature and therefore, treating them along the same funnel process threatens.
This trick alone is essential to creating the ideal kind of page, offer, and traffic that will result in sales.
When creating a funnel– specifically if you want visitors and leads to trust you more, there’s also the pre-framing concept that you require to completely understand. Well, who does not wish to develop trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the normal organization advice. It enters into the specific landing pages you can create in the 7 structure phases that we’ve discussed earlier.
You get to see the twenty-three of the most effective foundation for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers use these foundation at particular times during these very same 4 stages of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying purchasers
Recognizing hyper buyers for your services and items.
As soon as you’ve comprehended how this works, you can choose which you want to start with first and which one to adhere to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Picking the right type of funnels can be a battle even to the more advanced online marketers. More so, comprehend the funnels that will be served just to certified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so apparent– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell outlines the process he follows when picking a funnel to utilize on the frontend of his worth ladders, the funnel he utilizes in the factor to consider stage (the middle), and those utilized for the backend deals.
Secret # 13: The Best Bait
I couldn’t include this ‘secret’ when I first read the DotCom Secrets book.
Russell spills all of it out in this area and reveals the secret that made all his books offer millions.
Simply by grabbing your complimentary copy of DotCom Secrets and studying the funnel steps, you’ll have a number of “Aha-Moments” that will change your organization, particularly if you have an item you’re presently offering online (or even offline).
I indicate if you can order your totally free copy of DotCom Secrets and study the funnel steps, you’ll comprehend the secret behind these records.
He stresses the power of words and how utilizing a particular WORD can alter your entire business magically. That single word can act as bait.
No matter the market you operate in, what you do, what products you use, or the business model, this is the part that some of the successful business owners would hide from you.
Area Four: Funnels And Scripts
The very first time I read DotCom Secrets, I couldn’t comprehend this area due to the fact that it was unique in its method. I needed to read the book once again to comprehend the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, as well as the exact funnel scripts that have actually assisted him to sell millions of each of his items.
These are split into the Frontend, Middle and Backend Funnels. Interestingly, you do not need to struggle with these parts since there’s an effective suite of software you can use to automate everything– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Due to the fact that it shows what should occur as soon as you get your visitors onboard your sales funnel, the Frontend Funnel is important.
You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to develop and can benefit eCommerce business owners or marketers who have Shipping plus complimentary deals.
The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item ought to be delivered.
On the second page (step-two) of the funnel, the visitor’s charge card info is asked for the shipping and managing charge. As soon as the visitor has actually successfully submitted the second page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will utilize to make this whole 2-step totally free shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of setting up this deal is to help breakeven and cover the cash you invested in marketing or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson shows the useful mechanics involved in this type of funnel. And he likewise introduced a special script called the Star, Story, Solution script which helps to nudge a cold lead towards your items.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to attract visitors and let them keep spending for a longer time.
You’re not limited in any way– as there are lots of ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the best and also the first funnel for the middle of your worth ladder. It covers everything about hosting high-converting webinars; how to use live or documented discussions to market your products or services on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the strategies and scripts that will make the webinar really “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a bit different. It’s not FREE!. It’s an advanced webinar discussion where your goal is to get people to buy. It’s “invisible”– which implies there’s no aggressive or deceptiveness involved.
You’ll likewise access the scripts for this upgraded variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel specifically for launching a brand-new product by sharing a series of videos to provide lots of value to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, handy, and amusing– thereby causing visitors to take actions. You’ll find how to correctly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket deals utilizing an innovative formula and scripts. This funnel is what you require to obtain premium clients if you’re a coach or consultant.
Section 5: ClickFunnels.
This last area is brief but you can learn more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is an excellent book if you wish to gain insights, see examples, and check out stories that will motivate you to develop an effective service online or guide you in transitioning from offline to online marketing channels.
Let’s consider the cons and pros quickly:.
DotCom Secrets is free. Get business-building understanding without paying cash.
Enhance your service’ relevance using the value ladders and sales funnel strategies and scripts.
Get secrets to becoming a thought leader in your industry.
Easy strategies that will work for any business model.
Establish and develop relationships rapport with your clients.
You might require to have an existing company to gain from DotCom Secrets (although it can definitely benefit you if you’re just starting out in addition to long as you carry out the info).
The book is perfect for businesses that leverage internet marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the main site, DotCom Secrets is FREE. If you’re based within the United States or $14.95 for international, you just have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping deal we talked about earlier. As you can see, Russell is a master at executing what he teaches.
You can get the paperback format for $14.80 if you choose to purchase DotCom Secrets from Amazon. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for using the book devoid of his site (you simply pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable methods and tricks for starting and growing a company.
You’ll stumble upon a bunch of aha moments while going through the sections. More importantly, you’re guided on how to incorporate the principle into my own business.
DotCom Secrets is a playbook. You might have to read it multiple times to get the ‘tricks’ into your head and organization. You do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering service or products online, I highly suggest that you get a copy of DotCom Secrets totally free.