Dotcom Secrets is a terrific book if you wish to gain insights, see examples, and read stories that will influence you to build a successful company online or guide you in transitioning from offline to internet marketing channels.
Let’s consider the cons and pros quickly:
- DotCom Secrets is free. Get it here.
- You will overcome the shoulder lessons from an effective very affiliate– Russell Brunson.
- The book is a simple and pleasurable read.
- You will get actionable takeaways that you can use to enhance your business instantly.
- It’s not a “how to generate income online” book per se.
- You will need to have some understanding of online marketing ideas to totally value the book.
Dotcom Secrets is an excellent resource if you want to learn from someone who has in fact earned money online.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can utilize to enhance your organization right away.
The only downside is that it’s not a “how to make money online” book per se– you will require to have some understanding of online marketing principles to fully value it.
However in general, Dotcom Secrets is an important resource for anyone seeking to construct or grow an online business.
If you’re prepared to find out from one of the masters of Sales Funn, be sure to inspect out this book today!
DotCom Secrets Book
It’s one of my favorite business books. You might have to read it numerous times to fully grasp it. Or merely make it your buddy as you go about your online way of life organization adventures.
In the introduction of the book, Russell Brunson promised to keep the book evergreen for years to come. The goal is to make it relevant to both sophisticated and new online business owners.
The number of business books do you still discover appropriate in this ever-changing world? Despite the fact that marketing techniques are continuously altering, the DotCom Secrets book is still extremely appropriate and useful today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a step-by-step process for growing a successful company– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first released in 2015, you’ll find that the majority of the strategies that Russell talks about are still reliable today.
You’ll get a ton of actionable recommendations from the book and if you have plans to sell items online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his precise words:
” In truth, this is a tested playbook for growing your business with effective list building and sales/conversion techniques, which can be utilized offline and online.”
This is a effective and transformative book. If you’re looking to begin a business or scale an existing business, DotCom Secrets by Russell Brunson is the perfect road map.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive strategy that guides you on the ideal foundation for your service. You’ll definitely get arise from reading it.
To be truthful, DotCom Secrets sounds like a book for building a sustainable online company just.
But do not be constrained by that since the actionable marketing techniques work for both online and offline services. You’re in safe hands if you run a brick-and-mortar business and want to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can answer that question. If you want to start or scale a business and follow tested ‘shortcut’ that has been tested by Russell himself, you must read the DotCom Secrets book.
It’s altering lives and I’ve personally found it very valuable on my entrepreneurial journey (I’ve read it a number of times). I highly recommend the book.
If you ‘d rather play cool and attempt to figure it out by yourself, then DotCom Secrets might not be worth your read. You must think about another book.
Although, DotCom Secrets offers wise insights and methods to:
Existing entrepreneur: If you have not begun a business at all or have no company concept, the book may not pertain to you.
Item owners: If you have an existing item already, then you can find out techniques to double and even triple your sales.
Confident marketers: If you’re prepared to take actions that might challenge your concept of company, then you need to utilize DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to develop a business that stands the test of time. You don’t wish to fizzle out since you do not have the skillset, tools, and secrets that have actually been evaluated and proven to produce fantastic outcomes.
So whether you’re a novice who’s just getting going or you’re a professional, DotCom Secrets will stroll you through the process of starting and growing a rewarding organization.
If you currently have a business, use the tricks in the book to scale to astounding levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and powerful book that offers particular, actionable instructions on what you ought to do to fail-proof your company, how to bring in clients, and the secrets to significantly enhance your sales.
If you fail to check out DotCom Secrets, you’re still not restricted at all. The only obstacle, however, is that you’ll miss the opportunity to quickly grow your existing business or prosper in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions between Expert Secrets Both books relate to, way of life business owners, company owner and online marketers– considering that they complement each other and provide for beginning and growing a successful service.
Professional Secrets vs DotCom Secrets.
DotCom Secrets lays out a detailed process to effectively structure your service. You get to find out how to provide your message and interact worth in a way that makes individuals wish to pay you.
Professional Secrets offers actionable examples, illustrations, and stories that help you discover your voice, build a faithful fan base and earn money to share messages that will change someone else’s life.
Both books are advised to company owner who wish to end up being more successful in their markets. Entrepreneurs who are developed to see opportunities in competitors instead of discomfort.
In Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream customers (aka getting tons of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 areas similar to Expert Secrets that details the basic marketing processes and how to implement them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the first area of DotCom Secrets with “Ladders and Funnels.” He likewise exposes 5 (5) marketing secrets. Let’s review them:
Secret # 1: The Secret Formula
First, you require to have a full understanding of where you want your company. How does this understanding help your customers and customers?
This will help you to serve them better– instead of trying to find out their discomfort points, how desperate they require services, and what they’re prepared to pay.
In the secret formula, 4 easy concerns were laid out in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being aggressive?
What benefit will they obtain from your organization?
You’ll discover answers to these concerns and more in the first trick.
Secret #2: The Value Ladder
When it comes to building a sustainable organization, worth is crucial. If there’s no worth, consumers and clients will leave.
That’s why Russell invested a lots of time to dissect the steps that you need to follow to navigate your dream customer from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This secret is described as “taking them through your value ladder.”
When you successfully structure the value ladder, you’ll not only make more cash, you’ll likewise provide your clients with a more customized option. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic happens. It’s like an epiphany that changes everything you already learn about growing a successful business. You’ll get started with building out your own sales funnel and the psychology behind a profitable funnel.
There’s a lot more …
You need to require a complete value ladder in place. You might not be able to build a high-converting sales funnel if you do not have an effective worth adder mapped out.
The sales funnel is necessary and has actually altered the way entrepreneurs and services approach sales online.
It works due to the fact that it takes into consideration the customers’ behaviors– and moves them through the different steps of your value ladder till they’re all set to purchase your product– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target audience. You may not know how to identify or serve them. That’s why understanding how to define your target market is necessary.
This secret describes where your target audience (i.e., customers who are ready to buy your product) are spending the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the techniques that work to get a client to leave whatever they’re doing and check out your page.
Every online entrepreneur requires to discover and master these strategies. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or site is a continuous struggle for most people. It’s probably the most daunting aspect of running a successful online service.
Do you truly comprehend how traffic works in the online marketing space? Russell has the answers if you aren’t positive in your traffic generation expertise.
He reveals you the very best type of traffic that you ought to pay attention to and how it can change your service. The kind of traffic includes:
- Traffic we control
- The traffic we don’t manage
- Traffic we own
Section Two: Your Communication Funnel
In this area, Russell digs deeper into the processes involved in developing an audience by leveraging more advanced individual branding methods, the secrets to communicating well with your audience that will lead to a sale.
Make certain you do not skip this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a positive and appealing character.
Why do you believe guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have huge followers?
As a company owner, you can’t fail when you finally develop an appealing character. When you’re effective at it, it implies you can include more qualified consumers to your e-mail list and introduce an effective item that people are ready and ready to purchase right now.
In creating that appealing character, Russell Brunson specifies the 3 elements you need to keep in check, which is divided into three (3) categories:
- The Elements
- The Identity
DotCom Secrets reveals you how to produce an attractive character utilizing these components and their components, and identify the very best method to interact your captivating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s everything about producing a bond and a sort of relationship in between the Attractive Character and the target audience through a traffic source we own. Email.
The Soap Opera Sequence makes up a series of email series that help to link and establish an instant relationship in between you and the person reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart also shares the EXACT five email templates that have actually helped him to transition into an in-demand internet and an appealing character online marketer.
Since it capitalizes on providing worth to your subscribers, the Soap Opera Sequence works. This ‘worth’ paired with an irresistible open story hooks them the minute they read your very first email and they’ll look forward to the next one.
The days of boring e-mail sequences are over. Don’t simply delight in soap opera on TV, it’s time to anecdotally utilize it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your subscribers happy to speak with you every day is utilizing the Seinfeld e-mail format.”
So what’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail design that builds excitement in your readers. It ‘d captivate them and cause them to buy from you.
It leverages the power of storytelling. This time, you’re being imaginative in sharing your life and appropriate stories taking place with/around you– stories they can easily link with. You should be strategic and purposeful about it anyways.
You want to be able to lead perfect customers back to your deal. This might look simple but it’s effective!
Russell also supplies fine examples and composed templates to accelerate the procedure when you’re sending out Seinfeld emails.
Area Three: Funnelology
In this section, the methods and techniques for constructing high-converting funnels are gone over in detail, as well as and what you really should do to make your funnel work.
Russell covers the basics of a funnel, phases (and sales funnel phases) and the kind of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the value of adhering to systems that work. In other words, there’s no need to reinvent the wheel.
If you’re a business owner and you’re having a hard time to break even, there’s an opportunity that you’re making the above error.
This is common with entrepreneurs who are just beginning with their sales funnel. They attempt to re-invent the whole car. What a horrible path to follow when constructing a company!
The trick here is leveraging on other people who currently have a successful funnel and making your deal to their precise consumers. Watch on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these elements to work for you is a valuable present for your service. Once you comprehend how the pieces fit, it’s rather simple.
Secret # 10: Seven Phases Of A Funnel
I’m extremely delighted that I check out DotCom Secrets a couple of years ago (and several times more since that very first time to completely comprehend and implement the methods in my own online service.
It not just opened my eyes to funnels and how to construct them however likewise the 7 phases that an ideal customer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better come to terms with this sentence within the DotCom Secrets. It checks out:
The real distinction in between having a 6-, 7-, or perhaps eight-figure service is whether you comprehend the phases of a funnel and can effectively generate income from the points along the line.
I was familiar with that there are levels of traffic temperature and for that reason, treating them along the very same funnel procedure is dangerous.
This secret alone is basic to developing the right kind of page, offer, and traffic that will lead to sales.
When developing a funnel– particularly if you desire visitors and leads to trust you more, there’s likewise the pre-framing idea that you require to completely understand. Well, who does not wish to establish trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the normal organization recommendations. It enters into the particular landing pages you can create in the 7 building phases that we’ve gone over earlier.
You get to see the twenty-three of the most efficient building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers utilize these foundation at particular times throughout these very same 4 phases of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying purchasers
Determining hyperactive buyers for your services and products.
You can decide which you desire to start with first and which one to stick to in your market once you’ve understood how this works.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the right kind of funnels can be a battle even to the advanced online marketers. More so, comprehend the funnels that will be served only to certified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so apparent– but bypassing it can make a distinction in your traffic engagement and sales.
Here Russell describes the procedure he follows when choosing a funnel to utilize on the frontend of his value ladders, the funnel he uses in the consideration phase (the middle), and those used for the backend offers.
Secret # 13: The Best Bait
I could not contain this ‘secret’ when I first read the DotCom Secrets book.
Russell spills everything out in this section and exposes the secret that made all his books offer millions.
Simply by getting your free copy of DotCom Secrets and studying the funnel actions, you’ll have numerous “Aha-Moments” that will change your service, specifically if you have an item you’re presently selling online (or even offline).
I imply if you can buy your complimentary copy of DotCom Secrets and study the funnel steps, you’ll comprehend the trick behind these records.
He highlights the power of words and how utilizing a certain WORD can alter your whole service magically. That single word can function as bait.
No matter the market you operate in, what you do, what products you provide, or business model, this is the part that a few of the effective entrepreneurs would hide from you.
Section Four: Funnels And Scripts
The very first time I check out DotCom Secrets, I could not understand this area because it was unique in its way. I had to read the book once again to understand the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, in addition to the specific funnel scripts that have actually helped him to sell countless each of his products.
These are split into the Frontend, Middle and Backend Funnels. Remarkably, you don’t need to deal with these parts since there’s a powerful suite of software application you can use to automate everything– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Since it shows what should take place as soon as you get your visitors onboard your sales funnel, the Frontend Funnel is essential.
You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to develop and can benefit eCommerce online marketers or entrepreneurs who have Free Plus Shipping deals.
The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item should be shipped.
On the second page (step-two) of the funnel, the visitor’s credit card info is asked for the shipping and dealing with charge. Once the visitor has actually effectively submitted the second page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will use to make this entire 2-step complimentary shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of establishing this offer is to help breakeven and cover the money you invested in marketing or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson shows the useful mechanics involved in this type of funnel. And he likewise introduced a special script called the Star, Story, Solution script which helps to push a cold lead towards your items.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to lure visitors and let them keep paying for a longer time.
You’re not limited in any method– as there are many methods to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the perfect and also the very first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to utilize taped or live presentations to market your service or products on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the techniques and scripts that will make the webinar genuinely “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more sophisticated webinar presentation where your goal is to get people to buy.
You’ll likewise access the scripts for this updated variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel particularly for launching a brand-new item by sharing a series of videos to supply lots of value to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.
These videos will be persuasive, helpful, and entertaining– thereby triggering visitors to do something about it. You’ll discover how to correctly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket offers utilizing an innovative formula and scripts. If you’re a coach or consultant, this funnel is what you require to acquire premium customers.
Area 5: ClickFunnels.
This last section is quick but you can learn more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is a great book if you wish to get insights, see examples, and check out stories that will inspire you to build an effective service online or guide you in transitioning from offline to internet marketing channels.
So let’s think about the pros and cons quickly:.
DotCom Secrets is free. Get business-building understanding without paying money.
Enhance your organization’ relevance using the worth ladders and sales funnel methods and scripts.
Get secrets to becoming an idea leader in your industry.
Basic methods that will work for any company model.
Establish and construct relationships relationship with your customers.
You might require to have an existing service to benefit from DotCom Secrets (although it can definitely benefit you if you’re simply starting out along with long as you implement the details).
The book is ideal for companies that utilize online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the main site, DotCom Secrets is FREE. If you’re based within the US or $14.95 for worldwide, you only have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping deal we talked about previously. As you can see, Russell is a master at executing what he teaches.
If you prefer to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for using the book free from his website (you just spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable techniques and tricks for growing a service and starting.
You’ll come across a bunch of aha minutes while going through the sections. You’re assisted on how to include the concept into my own service.
DotCom Secrets is a playbook. You might have to read it several times to get the ‘secrets’ into your head and organization. But you don’t need to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering service or products online, I highly advise that you get a copy of DotCom Secrets for FREE.