Russell Brunson Liz Benny

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is a terrific book if you wish to gain insights, see examples, and check out stories that will influence you to construct an effective organization online or guide you in transitioning from offline to online marketing channels.

Let’s think about the cons and pros rapidly:

Pros:

  • DotCom Secrets is complimentary. Get it here.
  • You will overcome the shoulder lessons from a successful very affiliate– Russell Brunson.
  • The book is a satisfying and easy read.
  • You will get actionable takeaways that you can use to improve your organization immediately.

Cons:

  • It’s not a “how to earn money online” book per se.
  • You will need to have some understanding of internet marketing principles to fully appreciate the book.

Dotcom Secrets is an excellent resource if you want to learn from someone who has actually generated income online.

Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll come away from reading this book with actionable takeaways that you can use to improve your organization instantly.

The only drawback is that it’s not a “how to earn money online” book per se– you will need to have some knowledge of internet marketing concepts to completely value it.

Overall, Dotcom Secrets is an important resource for anyone looking to construct or grow an online organization.

If you’re prepared to discover from one of the masters of Sales Funn, be sure to inspect out this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my favorite business books. You might need to read it multiple times to totally comprehend it. Or merely make it your buddy as you tackle your online lifestyle company experiences.

In the introduction of the book, Russell Brunson guaranteed to keep the book evergreen for many years to come. The objective is to make it relevant to both brand-new and advanced online business owners.

The number of company books do you still discover pertinent in this ever-changing world? Although marketing methods are continuously changing, the DotCom Secrets book is still exceptionally pertinent and beneficial today.

What Is DotCom Secrets?

The DotCom Secrets book provides a step-by-step process for growing a successful organization– whether online or offline.

DotCom Secrets Review

Even though DotCom Secrets was first published in 2015, you’ll discover that the majority of the methods that Russell discuss are still effective today.

You’ll get a lots of actionable recommendations from the book and if you have strategies to offer items online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a recommendation.

Dan Kennedy wrote the forward to the DotCom Secrets book. In his precise words:

” In fact, this is a tested playbook for growing your company with effective lead generation and sales/conversion methods, which can be utilized offline and online.”

This is a effective and transformative book. If you’re looking to begin a business or scale an existing company, DotCom Secrets by Russell Brunson is the ideal road map.

Within the pages of the Dotcom Secrets book, you’ll get a detailed plan that guides you on the ideal building blocks for your business. You’ll definitely get results from reading it.

To be sincere, DotCom Secrets sounds like a book for building a sustainable online organization only.

Don’t be constrained by that due to the fact that the actionable marketing strategies work for both online and offline organizations. So you’re in safe hands if you run a brick-and-mortar service and wish to transition to internet marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, just you can answer that concern. If you want to start or scale a business and follow tested ‘shortcut’ that has actually been tested by Russell himself, you must check out the DotCom Secrets book.

It’s changing lives and I’ve personally found it super important on my entrepreneurial journey (I’ve read it numerous times). I highly suggest the book.

DotCom Secrets may not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You must consider another book.

Although, DotCom Secrets provides smart insights and methods to:

Existing entrepreneur: If you have not begun an organization at all or have no organization concept, the book might not pertain to you.

Item owners: If you have an existing item currently, then you can discover techniques to double or perhaps triple your sales.

Confident online marketers: If you’re ready to take actions that might challenge your concept of business, then you ought to utilize DotCom Secrets as a reference.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You wish to develop a service that stands the test of time. You do not wish to fizzle out due to the fact that you do not have the skillset, tools, and secrets that have been tested and shown to produce terrific results.

Whether you’re a beginner who’s simply getting started or you’re a professional, DotCom Secrets will stroll you through the process of starting and growing a lucrative company.

If you already have a business, utilize the tricks in the book to scale to incredible levels? Aside from earning money, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a relied on and effective book that offers specific, actionable directions on what you must do to fail-proof your service, how to attract customers, and the secrets to substantially increase your sales.

You’re still not restricted at all if you stop working to check out DotCom Secrets. The only obstacle, though, is that you’ll miss the opportunity to quickly grow your existing business or flourish in a competitive industry.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some differences in between Expert Secrets Both books relate to, way of life business owners, entrepreneur and online marketers– because they match each other and provide for starting and growing a successful company.

Professional Secrets vs DotCom Secrets.

DotCom Secrets lays out a step-by-step procedure to efficiently structure your business. You get to discover how to deliver your message and communicate worth in such a way that makes individuals wish to pay you.

Specialist Secrets offers actionable examples, illustrations, and stories that help you discover your voice, develop a loyal fan base and get paid to share messages that will change somebody else’s life.

Both books are suggested to entrepreneur who want to end up being more successful in their markets. Entrepreneurs who are developed to see chances in competitors instead of discomfort.

And finally in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream clients (aka getting lots of traffic as the title of the book recommends).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is arranged into 5 areas much like Expert Secrets that details the simple marketing processes and how to execute them.

Area One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell started the very first area of DotCom Secrets with “Ladders and Funnels.” He likewise reveals five (5) marketing tricks. Let’s go over them:

Secret # 1: The Secret Formula

You require to have a complete understanding of where you want your business. How does this understanding help your customers and clients?

This will help you to serve them better– instead of trying to find out their discomfort points, how desperate they need options, and what they’re ready to pay.

In the secret formula, four simple concerns were outlined in a detailed order inside the DotCom Secrets book:

Who are your dream clients?

How do you find them?

How do you attract them without being pushy?

What advantage will they get from your business?

You’ll discover answers to these concerns and more in the very first trick.

Secret #2: The Value Ladder

When it comes to building a sustainable company, worth is essential. , if there’s no worth, customers clients clients customers leaveCustomers

.

That’s why Russell invested a lots of time to dissect the actions that you need to follow to navigate your dream client from taking the “bait” (beginning point of your ladder) to where they want to be.

DotCom Secrets Value Ladder

This secret is described as “taking them through your value ladder.”

When you successfully structure the value ladder, you’ll not just make more money, you’ll likewise provide your customers with a more personalized option. They’ll like you for this.

Secret # 3: From A Ladder To A Funnel

This secret is where the magic happens. It’s like an epiphany that changes whatever you already understand about growing a successful organization. You’ll get going with constructing out your own sales funnel and the psychology behind a lucrative funnel.

There’s a lot more …

You need to have a complete value ladder in place. You might not be able to develop a high-converting sales funnel if you don’t have an efficient value adder mapped out.

The sales funnel is important and has actually changed the way business owners and services approach sales online.

It works due to the fact that it considers the customers’ behaviors– and moves them through the various steps of your value ladder up until they’re prepared to purchase your product– willingly.

Secret # 4: How To Find Your Dream Customers

You have a target audience. You may not know how to determine or serve them. That’s why understanding how to define your target market is important.

This secret outlines where your target audience (i.e., clients who are ready to acquire your item) are spending most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be armed with the methods that work to get a client to leave whatever they’re doing and have a look at your page.

Every online entrepreneur needs to learn and master these techniques. Russell makes it simple in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Getting traffic to a landing page or website is a constant battle for many people. It’s arguably the most difficult element of running an effective online company.

Do you truly understand how traffic operates in the internet marketing space? Russell has the responses if you aren’t positive in your traffic generation proficiency.

He reveals you the best kind of traffic that you ought to pay attention to and how it can transform your service. The kind of traffic includes:

  • Traffic we manage
  • The traffic we do not control
  • Traffic we own

Area Two: Your Communication Funnel

In this area, Russell digs deeper into the procedures associated with constructing an audience by leveraging advanced personal branding methods, the tricks to communicating well with your audience that will result in a sale.

Make sure you don’t avoid this section while reading DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to constructing a appealing and positive character.

Why do you believe guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have huge fans?

As a company owner, you can’t go wrong when you lastly develop an attractive character. When you’re successful at it, it suggests you can add more competent customers to your email list and launch a successful item that individuals are prepared and prepared to acquire immediately.

In developing that attractive character, Russell Brunson defines the 3 elements you should keep in check, which is divided into 3 (3) classifications:

  • The Elements
  • The Identity
  • Storylines

DotCom Secrets reveals you how to create an attractive character utilizing these parts and their components, and recognize the best method to communicate your captivating stories that will get the sales can be found in.

Secret # 7: The Soap Opera Sequence

This “secret” originates from the previous part of Dotcom Secrets. It’s everything about creating a bond and a sort of rapport in between the Attractive Character and the target market via a traffic source we own. Email.

The Soap Opera Sequence makes up a series of email series that help to link and develop an instant relationship between you and the person reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for coming up with the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his great heart also shares the EXACT 5 e-mail design templates that have helped him to transition into a desired web and an appealing character marketer.

Due to the fact that it capitalizes on offering worth to your customers, the Soap Opera Sequence works. This ‘worth’ paired with an irresistible open storyline hooks them the moment they read your very first email and they’ll eagerly anticipate the next one.

The days of boring email sequences are over. Do not simply delight in soap opera on television, it’s time to anecdotally use it in your email messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the trick to keeping your customers delighted to speak with you every day is using the Seinfeld email format.”

So what’s the Seinfeld format all about?

DotCom Secrets Seinfeld Sequence

It’s an e-mail style that develops enjoyment in your readers. It ‘d captivate them and cause them to buy from you.

It leverages the power of storytelling. This time, you’re being imaginative in sharing your life and relevant stories happening with/around you– stories they can easily link with. You must be purposeful and tactical about it anyways.

You wish to be able to lead perfect consumers back to your offer. This might look simple however it’s powerful nonetheless!

Russell also offers fine examples and composed templates to accelerate the process when you’re sending out Seinfeld e-mails.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area Three: Funnelology

In this area, the strategies and tactics for developing high-converting funnels are discussed in detail, in addition to and what you actually need to do to make your funnel work.

Russell covers the basics of a funnel, stages (and sales funnel stages) and the type of landing pages to use, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we found out the value of adhering to systems that work. In other words, there’s no need to reinvent the wheel.

If you’re an entrepreneur and you’re struggling to recover cost, there’s a chance that you’re making the above error.

This is common with entrepreneurs who are simply beginning with their sales funnel. They attempt to re-invent the whole car. What an awful path to follow when building an organization!

The trick here is leveraging on other people who already have an effective funnel and making your offer to their precise clients. Keep an eye on the:

  • Demographics
  • Advertisement copy and copies
  • Traffic sources
  • Deals
  • Landing page

Knowing how to reverse all these aspects to work for you is a priceless present for your organization. It’s rather simple once you understand how the pieces fit.

Secret # 10: Seven Phases Of A Funnel

I’m extremely thankful that I read DotCom Secrets a few years ago (and numerous times more since that first time to fully understand and carry out the techniques in my own online company.

It not only opened my eyes to funnels and how to build them however also the seven phases that a perfect client has to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me better concerned terms with this sentence within the DotCom Secrets. It reads:

The real distinction between having a six-, seven-, and even eight-figure company is whether you comprehend the phases of a funnel and can effectively generate income from the points along the line.

I was familiar with that there are levels of traffic temperature level and therefore, treating them along the exact same funnel process is dangerous.

This secret alone is essential to creating the ideal kind of page, deal, and traffic that will result in sales.

There’s likewise the pre-framing concept that you need to totally understand when developing a funnel– particularly if you desire visitors and leads to trust you more. Well, who doesn’t want to establish trust currently?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets exceeds the normal business suggestions. It enters into the specific landing pages you can develop in the 7 building phases that we’ve discussed earlier.

You get to see the twenty-three of the most efficient foundation for your sales funnels.

DotCom Secrets 23 building blocks of a funnel

Smart funnel hackers use these building blocks at particular times during these exact same 4 stages of the funnel:

  • Pre-frame bridge
  • Qualifying subscribers
  • Qualifying purchasers

Determining hyperactive buyers for your services and products.

Once you’ve understood how this works, you can decide which you wish to start with first and which one to stay with in your market.

Secret # 12: Frontend Vs. Backend Funnels

Selecting the right kind of funnels can be a struggle even to the more advanced online marketers. More so, comprehend the funnels that will be served only to qualified buyers (at the backend).

DotCom Secrets Frontend Vs Backend

This error isn’t so apparent– however bypassing it can make a distinction in your traffic engagement and sales.

Here Russell describes the process he follows when picking a funnel to use on the frontend of his worth ladders, the funnel he uses in the factor to consider stage (the middle), and those utilized for the backend deals.

Secret # 13: The Best Bait

I could not include this ‘secret’ when I first checked out the DotCom Secrets book.

Russell spills everything out in this area and reveals the secret that made all his books sell millions.

Simply by getting your free copy of DotCom Secrets and studying the funnel actions, you’ll have a number of “Aha-Moments” that will alter your service, especially if you have an item you’re presently selling online (and even offline).

I imply if you can order your free copy of DotCom Secrets and study the funnel actions, you’ll understand the trick behind these records.

He highlights the power of words and how utilizing a particular WORD can alter your entire organization magically. That single word can act as bait.

No matter the market you operate in, what you do, what items you offer, or the business design, this is the part that some of the effective entrepreneurs would conceal from you.

 

Section Four: Funnels And Scripts

The first time I check out DotCom Secrets, I couldn’t understand this area due to the fact that it was special in its way. I had to read the book again to understand the point that Russell was making.

As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, along with the exact funnel scripts that have actually helped him to sell countless each of his products.

These are split into the Frontend, Middle and Backend Funnels. Interestingly, you don’t have to fight with these parts due to the fact that there’s a powerful suite of software you can utilize to automate whatever– ClickFunnels software application.

1. Frontend Funnel: Two-Step– Free Plus Shipping

The Frontend Funnel is important because it shows what should take place as soon as you get your visitors onboard your sales funnel.

You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to develop and can benefit eCommerce business owners or online marketers who have Shipping plus totally free offers.

The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item should be delivered.

On the second page (step-two) of the funnel, the visitor’s credit card information is requested for the shipping and handling charge. When the visitor has actually effectively completed the 2nd page– the One-time-offer is next.

Naturally, you’re not left alone as there are scripts you will use to make this whole 2-step complimentary shipping funnel effective. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of establishing this offer is to assist breakeven and cover the cash you invested in advertising or getting the lead.

DotCom Secrets self liquidating deal

Here, Russell Brunson reveals the practical mechanics associated with this type of funnel. And he also presented a special script called the Star, Story, Solution script which helps to push a cold lead towards your items.

You’ll get to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll find how to attract visitors and let them keep spending for a longer time.

But you’re not restricted in any way– as there are many methods to use this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The best webinar is the ideal and also the very first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to utilize recorded or live presentations to market your services or products on auto-pilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re supplied with the methods and scripts that will make the webinar genuinely “ideal.”.

5. Middle Funnel: Invisible Perfect Webinar.

Unlike the Perfect Webinar, this one is a little bit various. It’s not FREE!. It’s a more advanced webinar discussion where your objective is to get individuals to buy. However it’s “undetectable”– which indicates there’s no pushy or deception included.

You’ll likewise access the scripts for this updated version of Perfect Webinar.

6. Middle Funnel: Product Launch.

You utilize the “Product Launch” funnel particularly for releasing a new product by sharing a series of videos to offer lots of worth to your visitors.

Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.

These videos will be convincing, useful, and entertaining– thus triggering visitors to act. You’ll discover how to correctly structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of selling high-ticket deals utilizing a sophisticated formula and scripts. This funnel is what you require to obtain premium clients if you’re a coach or specialist.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area 5: ClickFunnels.

This last section is quick however you can find out more by reading my ClickFunnels examine.

DotCom Secrets Pros and Cons.

DotCom Secrets is a fantastic book if you wish to gain insights, see examples, and check out stories that will motivate you to construct a successful company online or guide you in transitioning from offline to online marketing channels.

Let’s consider the pros and cons quickly:.

Pros.

DotCom Secrets is complimentary. Get business-building understanding without paying cash.

Enhance your organization’ relevance utilizing the worth ladders and sales funnel techniques and scripts.

Get secrets to becoming an idea leader in your market.

Simple strategies that will work for any business model.

Build relationships and establish relationship with your customers.

Cons.

You might require to have an existing company to take advantage of DotCom Secrets (although it can definitely benefit you if you’re just starting out along with long as you implement the information).

The book is ideal for organizations that take advantage of internet marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

When you get it from the main site, DotCom Secrets is FREE. If you’re based within the United States or $14.95 for international, you just have to pay for shipping/handling– $7.95.

There you have it, the Free Plus Shipping deal we discussed earlier. As you can see, Russell is a master at executing what he teaches.

You can get the paperback format for $14.80 if you prefer to purchase DotCom Secrets from Amazon. It’s your option.

DotCom Secrets Free Book.

Thanks to Russell for offering the book devoid of his site (you just pay for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a bundle of actionable strategies and secrets for growing a service and starting.

You’ll stumble upon a lot of aha moments while going through the areas. You’re guided on how to include the principle into my own organization.

DotCom Secrets is a playbook. You may need to read it multiple times to get the ‘tricks’ into your head and business. But you don’t have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re selling services or items online, I highly advise that you get a copy of DotCom Secrets for FREE.

>>Click Here To Get Your Copy Of Dotcom Secrets<<