Dotcom Secrets is a great book if you want to get insights, see examples, and read stories that will influence you to build a successful company online or guide you in transitioning from offline to internet marketing channels.
So let’s consider the cons and pros quickly:
- DotCom Secrets is totally free. Get it here.
- You will overcome the shoulder lessons from a successful extremely affiliate– Russell Brunson.
- The book is a easy and pleasurable read.
- You will get actionable takeaways that you can utilize to improve your organization right away.
- It’s not a “how to earn money online” book per se.
- You will require to have some knowledge of internet marketing ideas to completely value the book.
Dotcom Secrets is a fantastic resource if you want to learn from someone who has in fact generated income online.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can utilize to enhance your organization instantly.
The only downside is that it’s not a “how to earn money online” book per se– you will require to have some knowledge of online marketing ideas to completely value it.
But overall, Dotcom Secrets is an important resource for anyone looking to develop or grow an online business.
If you’re ready to find out from one of the masters of Sales Funn, be sure to examine out this book today!
DotCom Secrets Book
It’s one of my favorite service books. You may have to read it numerous times to totally understand it. Or simply make it your companion as you set about your online lifestyle company adventures.
In the intro of the book, Russell Brunson assured to keep the book evergreen for several years to come. The goal is to make it pertinent to both brand-new and sophisticated online business owners.
How many service books do you still find relevant in this ever-changing world? Although marketing techniques are continuously altering, the DotCom Secrets book is still incredibly appropriate and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book offers a detailed process for growing a successful company– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first published in 2015, you’ll discover that the majority of the techniques that Russell speak about are still efficient today.
You’ll get a ton of actionable guidance from the book and if you have strategies to offer products online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy composed the forward to the DotCom Secrets book. In his exact words:
” In fact, this is a proven playbook for growing your company with effective list building and sales/conversion techniques, which can be utilized offline and online.”
This is a effective and transformative book. DotCom Secrets by Russell Brunson is the perfect plan if you’re aiming to start a business or scale an existing business.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth strategy that guides you on the ideal building blocks for your business. You’ll absolutely get results from reading it.
To be honest, DotCom Secrets seems like a book for building a sustainable online organization only.
But do not be constrained by that because the actionable marketing methods work for both online and offline organizations. So you’re in safe hands if you run a brick-and-mortar business and want to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can respond to that question. If you want to start or scale a business and follow tested ‘faster way’ that has actually been evaluated by Russell himself, you need to check out the DotCom Secrets book.
It’s changing lives and I’ve personally found it super valuable on my entrepreneurial journey (I’ve read it numerous times). I extremely recommend the book.
If you ‘d rather play cool and attempt to figure it out on your own, then DotCom Secrets might not deserve your read. You should think about another book.
Although, DotCom Secrets provides smart insights and methods to:
Existing entrepreneur: If you have not started a company at all or have no organization concept, the book might not relate to you.
Product owners: If you have an existing product already, then you can find out methods to double or even triple your sales.
Positive online marketers: If you’re willing to take steps that may challenge your concept of company, then you must utilize DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to develop a company that stands the test of time. You don’t wish to blow over since you do not have the skillset, tools, and secrets that have been evaluated and proven to produce terrific outcomes.
Whether you’re a beginner who’s just getting began or you’re a specialist, DotCom Secrets will stroll you through the process of beginning and growing a successful service.
If you already have a business, use the secrets in the book to scale to amazing levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and powerful book that offers specific, actionable instructions on what you ought to do to fail-proof your company, how to draw in customers, and the tricks to considerably enhance your sales.
If you stop working to read DotCom Secrets, you’re still not restricted at all. The only challenge, however, is that you’ll miss out on the chance to rapidly grow your existing organization or grow in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences between Expert Secrets Both books relate to, lifestyle business owners, business owners and online marketers– considering that they complement each other and offer beginning and growing an effective company.
Professional Secrets vs DotCom Secrets.
DotCom Secrets details a detailed procedure to successfully structure your business. You get to find out how to provide your message and communicate worth in a manner that makes people wish to pay you.
Specialist Secrets provides actionable examples, illustrations, and stories that help you find your voice, construct a loyal fan base and make money to share messages that will change someone else’s life.
Both books are recommended to entrepreneur who wish to become more effective in their industries. Entrepreneurs who are built to see chances in competition instead of pain.
In Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream consumers (aka getting tons of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 sections just like Expert Secrets that outlines the easy marketing processes and how to execute them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the very first area of DotCom Secrets with “Ladders and Funnels.” He likewise exposes five (5) marketing tricks. Let’s review them:
Secret # 1: The Secret Formula
You require to have a full understanding of where you desire your business. How does this understanding help your customers and customers?
This will help you to serve them much better– instead of trying to find out their discomfort points, how desperate they need options, and what they’re ready to pay.
In the secret formula, 4 easy questions were detailed in a step-by-step order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being aggressive?
What advantage will they obtain from your organization?
You’ll find answers to these concerns and more in the first secret.
Secret #2: The Value Ladder
Value is crucial when it concerns constructing a sustainable service. , if there’s no worth, clients consumers customers customers leaveCustomers
That’s why Russell invested a lots of time to dissect the steps that you require to follow to navigate your dream customer from taking the “bait” (beginning point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This trick is referred to as “taking them through your worth ladder.”
When you successfully structure the value ladder, you’ll not just make more money, you’ll also offer your customers with a more tailored service. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic takes place. It’s like an epiphany that alters whatever you already understand about growing a lucrative business. You’ll get started with building out your own sales funnel and the psychology behind a lucrative funnel.
There’s a lot more …
You need to require a complete value total in place. You might not be able to develop a high-converting sales funnel if you do not have a reliable value adder mapped out.
The sales funnel is important and has actually changed the way business owners and services approach sales online.
It works since it considers the consumers’ behaviors– and moves them through the different actions of your value ladder until they’re ready to purchase your item– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target market. You might not understand how to recognize or serve them. That’s why understanding how to define your target market is very important.
This secret details where your target market (i.e., customers who are ready to buy your item) are investing the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the techniques that work to get a client to leave whatever they’re doing and take a look at your page.
Every online entrepreneur requires to find out and master these strategies. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or website is a constant struggle for most people. It’s arguably the most complicated aspect of running an effective online service.
Do you truly understand how traffic operates in the online marketing area? Russell has the responses if you aren’t positive in your traffic generation expertise.
He shows you the best type of traffic that you must take notice of and how it can change your business. The type of traffic includes:
- Traffic we manage
- The traffic we do not manage
- Traffic we own
Section Two: Your Communication Funnel
In this section, Russell digs deeper into the procedures involved in developing an audience by leveraging more advanced personal branding techniques, the secrets to interacting well with your audience that will result in a sale.
Make sure you don’t avoid this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a attractive and confident character.
Why do you believe men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have huge followers?
As a business owner, you can’t fail when you finally develop an attractive character. When you’re successful at it, it means you can add more certified clients to your email list and launch an effective product that individuals are ready and ready to acquire immediately.
In creating that appealing character, Russell Brunson specifies the 3 components you should keep in check, which is split into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to produce an attractive character using these elements and their aspects, and determine the best method to communicate your captivating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s everything about creating a bond and a sort of relationship between the Attractive Character and the target market through a traffic source we own. Email.
The Soap Opera Sequence makes up a series of e-mail sequences that help to connect and establish an instant relationship in between you and the person reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart also shares the EXACT five e-mail design templates that have helped him to shift into an Attractive Character and an in-demand internet online marketer.
The Soap Opera Sequence works due to the fact that it profits from giving value to your subscribers. This ‘worth’ paired with an irresistible open story hooks them the moment they read your first email and they’ll anticipate the next one.
The days of boring email series are over. Don’t simply delight in soap opera on television, it’s time to anecdotally use it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your subscribers pleased to hear from you every day is utilizing the Seinfeld email format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email style that constructs enjoyment in your readers. It ‘d entertain them and cause them to buy from you.
It leverages the power of storytelling. However this time, you’re being creative in sharing your life and appropriate stories taking place with/around you– stories they can easily connect with. You must be purposeful and strategic about it anyways.
You want to have the ability to lead ideal consumers back to your deal. This might look easy but it’s effective however!
When you’re sending Seinfeld e-mails, Russell also offers great examples and composed templates to speed up the process.
Section Three: Funnelology
In this area, the techniques and techniques for constructing high-converting funnels are talked about in detail, in addition to and what you really need to do to make your funnel work.
Russell covers the fundamentals of a funnel, phases (and sales funnel phases) and the kind of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the significance of adhering to systems that work. In other words, there’s no requirement to transform the wheel.
There’s a possibility that you’re making the above error if you’re a company owner and you’re having a hard time to break even.
This prevails with entrepreneurs who are simply beginning with their sales funnel. They try to re-invent the whole car. What an awful path to follow when constructing an organization!
The trick here is leveraging on other people who already have a successful funnel and making your deal to their exact clients. Keep an eye on the:
- Ad copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these components to work for you is an invaluable gift for your business. It’s rather simple once you comprehend how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m extremely delighted that I read DotCom Secrets a few years ago (and a number of times more because that very first time to totally understand and implement the strategies in my own online service.
It not only opened my eyes to funnels and how to develop them however also the seven phases that an ideal customer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better concerned terms with this sentence within the DotCom Secrets. It checks out:
The genuine difference in between having a six-, seven-, or even eight-figure company is whether you understand the stages of a funnel and can successfully generate income from the points along the line.
I was familiar with that there are levels of traffic temperature level and therefore, treating them along the exact same funnel process is dangerous.
This secret alone is basic to creating the right kind of page, offer, and traffic that will result in sales.
When producing a funnel– particularly if you desire visitors and leads to trust you more, there’s also the pre-framing idea that you need to completely understand. Well, who does not wish to establish trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the common organization recommendations. It goes into the particular landing pages you can develop in the 7 structure phases that we’ve gone over earlier.
You get to see the twenty-three of the most efficient foundation for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers utilize these building blocks at specific times during these same four stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
Determining hyper purchasers for your services and items.
As soon as you’ve understood how this works, you can decide which you wish to start with first and which one to stick to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the right type of funnels can be a struggle even to the more advanced marketers. More so, comprehend the funnels that will be served only to qualified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so obvious– however bypassing it can make a difference in your traffic engagement and sales.
Here Russell lays out the procedure he follows when picking a funnel to utilize on the frontend of his worth ladders, the funnel he uses in the factor to consider phase (the middle), and those utilized for the backend offers.
Secret # 13: The Best Bait
I couldn’t include this ‘secret’ when I first read the DotCom Secrets book.
Russell spills everything out in this section and exposes the trick that made all his books offer millions.
Just by grabbing your free copy of DotCom Secrets and studying the funnel actions, you’ll have numerous “Aha-Moments” that will change your business, specifically if you have a product you’re currently selling online (and even offline).
I imply if you can order your free copy of DotCom Secrets and study the funnel actions, you’ll comprehend the secret behind these records.
He highlights the power of words and how using a particular WORD can change your entire business magically. That single word can serve as bait.
Despite the industry you run in, what you do, what products you provide, or the business model, this is the part that some of the successful business owners would conceal from you.
Area Four: Funnels And Scripts
The first time I check out DotCom Secrets, I couldn’t understand this section due to the fact that it was distinct in its way. I needed to read the book once again to comprehend the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, along with the precise funnel scripts that have assisted him to sell millions of each of his products.
These are split into the Frontend, Middle and Backend Funnels. Surprisingly, you do not have to deal with these parts since there’s a powerful suite of software application you can use to automate whatever– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is essential because it reveals what should take place when you get your visitors onboard your sales funnel.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to construct and can benefit eCommerce entrepreneurs or online marketers who have Free Plus Shipping offers.
The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item needs to be delivered.
On the 2nd page (step-two) of the funnel, the visitor’s credit card info is asked for the shipping and dealing with charge. Once the visitor has actually effectively completed the second page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will utilize to make this whole 2-step complimentary shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of establishing this offer is to help breakeven and cover the money you invested in advertising or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson reveals the useful mechanics associated with this kind of funnel. And he also presented a distinct script called the Star, Story, Solution script which assists to nudge a cold lead towards your products.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to lure visitors and let them keep spending for a longer time.
You’re not restricted in any method– as there are many ways to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the best and likewise the very first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to utilize live or recorded discussions to market your products or services on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the methods and scripts that will make the webinar really “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little various. It’s not FREE!. It’s an advanced webinar presentation where your goal is to get individuals to purchase. It’s “invisible”– which suggests there’s no aggressive or deceptiveness included.
You’ll likewise access the scripts for this upgraded version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel particularly for introducing a new product by sharing a series of videos to provide lots of worth to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, practical, and amusing– thereby triggering visitors to do something about it. You’ll discover how to properly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket offers using a sophisticated formula and scripts. This funnel is what you need to acquire premium customers if you’re a coach or expert.
Area 5: ClickFunnels.
This last area is quick however you can find out more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is a great book if you wish to gain insights, see examples, and read stories that will inspire you to develop an effective company online or guide you in transitioning from offline to internet marketing channels.
Let’s consider the pros and cons quickly:.
DotCom Secrets is free. Get business-building knowledge without paying money.
Improve your company’ relevance utilizing the value ladders and sales funnel techniques and scripts.
Get secrets to ending up being an idea leader in your industry.
Easy strategies that will work for any service design.
Establish and build relationships relationship with your consumers.
You might need to have an existing company to benefit from DotCom Secrets (although it can definitely benefit you if you’re simply starting as well as long as you implement the info).
The book is perfect for organizations that take advantage of internet marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the main site. You just have to spend for shipping/handling– $7.95 if you’re based within the United States or $14.95 for global.
There you have it, the Free Plus Shipping deal we discussed previously. As you can see, Russell is a master at executing what he teaches.
If you choose to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for using the book devoid of his website (you simply spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable strategies and tricks for starting and growing a service.
You’ll stumble upon a lot of aha minutes while going through the areas. You’re assisted on how to integrate the concept into my own service.
DotCom Secrets is a playbook. You might need to read it numerous times to get the ‘secrets’ into your head and company. You do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering services or products online, I highly recommend that you get a copy of DotCom Secrets free of charge.