Russell Brunson Main Website

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is a great book if you wish to get insights, see examples, and check out stories that will influence you to develop an effective business online or guide you in transitioning from offline to internet marketing channels.

Let’s consider the pros and cons rapidly:

Pros:

  • DotCom Secrets is complimentary. Get it here.
  • You will overcome the shoulder lessons from a successful extremely affiliate– Russell Brunson.
  • The book is a satisfying and simple read.
  • You will get actionable takeaways that you can utilize to enhance your service immediately.

Cons:

  • It’s not a “how to earn money online” book per se.
  • You will need to have some knowledge of online marketing ideas to totally appreciate the book.

Dotcom Secrets is a fantastic resource if you want to gain from somebody who has actually generated income online.

Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll leave from reading this book with actionable takeaways that you can use to improve your service right away.

The only downside is that it’s not a “how to earn money online” book per se– you will need to have some understanding of online marketing concepts to fully value it.

However overall, Dotcom Secrets is a valuable resource for anybody wanting to build or grow an online organization.

So if you’re prepared to gain from one of the masters of Sales Funn, make sure to have a look at this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my favorite company books. You may have to read it several times to completely understand it. Or just make it your buddy as you go about your online way of life business adventures.

In the introduction of the book, Russell Brunson guaranteed to keep the book evergreen for several years to come. The goal is to make it appropriate to both sophisticated and new online entrepreneurs.

The number of company books do you still discover pertinent in this ever-changing world? Despite the fact that marketing techniques are constantly altering, the DotCom Secrets book is still exceptionally appropriate and beneficial today.

What Is DotCom Secrets?

The DotCom Secrets book supplies a detailed process for growing a successful company– whether online or offline.

DotCom Secrets Review

Even though DotCom Secrets was first released in 2015, you’ll find that the majority of the methods that Russell talks about are still reliable today.

You’ll get a ton of actionable recommendations from the book and if you have strategies to sell products online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a referral.

Dan Kennedy wrote the forward to the DotCom Secrets book. In his exact words:

” In truth, this is a proven playbook for growing your business with effective lead generation and sales/conversion techniques, which can be used online and offline.”

This is a transformative and effective book. DotCom Secrets by Russell Brunson is the perfect road map if you’re wanting to start a business or scale an existing business.

Within the pages of the Dotcom Secrets book, you’ll get a detailed plan that guides you on the right building blocks for your company. You’ll definitely get results from reading it.

To be honest, DotCom Secrets seems like a book for constructing a sustainable online organization just.

But do not be constrained by that because the actionable marketing techniques work for both online and offline companies. So you’re in safe hands if you run a brick-and-mortar organization and wish to transition to online marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, just you can answer that concern. If you want to begin or scale a business and follow tested ‘faster way’ that has actually been tested by Russell himself, you must read the DotCom Secrets book.

It’s changing lives and I’ve personally found it super important on my entrepreneurial journey (I’ve read it a number of times). I highly recommend the book.

DotCom Secrets might not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You need to consider another book.

Although, DotCom Secrets provides clever insights and strategies to:

Existing business owners: If you have not started a company at all or have no service concept, the book may not be relevant to you.

Product owners: If you have an existing product already, then you can find out methods to double or even triple your sales.

Confident online marketers: If you’re ready to take actions that may challenge your concept of business, then you must use DotCom Secrets as a recommendation.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You wish to construct a business that stands the test of time. Since you lack the skillset, tools, and tricks that have actually been evaluated and proven to produce terrific outcomes, you do not want to fizzle out.

Whether you’re a newbie who’s simply getting started or you’re an expert, DotCom Secrets will stroll you through the procedure of beginning and growing a successful service.

If you already have an organization, use the secrets in the book to scale to amazing levels? Aside from generating income, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a trusted and effective book that offers specific, actionable directions on what you need to do to fail-proof your organization, how to bring in customers, and the tricks to substantially enhance your sales.

You’re still not restricted at all if you stop working to check out DotCom Secrets. The only difficulty, however, is that you’ll miss the chance to quickly grow your existing business or prosper in a competitive industry.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some distinctions in between Expert Secrets Both books are relevant to, way of life entrepreneurs, company owner and online marketers– because they complement each other and offer starting and growing an effective business.

Specialist Secrets vs DotCom Secrets.

DotCom Secrets outlines a step-by-step procedure to efficiently structure your company. You get to learn how to provide your message and communicate value in such a way that makes individuals wish to pay you.

Expert Secrets provides actionable examples, illustrations, and stories that help you find your voice, build a devoted fan base and get paid to share messages that will alter someone else’s life.

Both books are suggested to entrepreneur who wish to end up being more successful in their markets. Business owners who are constructed to see chances in competitors instead of discomfort.

And lastly in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream clients (aka getting tons of traffic as the title of the book suggests).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is arranged into 5 sections similar to Expert Secrets that outlines the simple marketing procedures and how to execute them.

Section One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell started the first area of DotCom Secrets with “Ladders and Funnels.” He also exposes five (5) marketing tricks. Let’s discuss them:

Secret # 1: The Secret Formula

You need to have a full understanding of where you desire your business. How does this understanding assist your clients and clients?

This will help you to serve them much better– instead of looking for out their pain points, how desperate they require solutions, and what they’re prepared to pay.

In the secret formula, four easy questions were outlined in a step-by-step order inside the DotCom Secrets book:

Who are your dream customers?

How do you discover them?

How do you attract them without being aggressive?

What advantage will they receive from your organization?

You’ll discover answers to these questions and more in the very first secret.

Secret #2: The Value Ladder

Value is crucial when it comes to constructing a sustainable organization. If there’s no worth, customers and customers will leave.

That’s why Russell invested a ton of time to dissect the actions that you need to follow to navigate your dream client from taking the “bait” (beginning point of your ladder) to where they wish to be.

DotCom Secrets Value Ladder

This trick is referred to as “taking them through your worth ladder.”

When you successfully structure the worth ladder, you’ll not only make more cash, you’ll also provide your clients with a more tailored option. They’ll love you for this.

Secret # 3: From A Ladder To A Funnel

This trick is where the magic happens. It’s like an epiphany that changes everything you already learn about growing a successful organization. You’ll start with developing out your own sales funnel and the psychology behind a rewarding funnel.

There’s a lot more …

You need to require a complete value ladder in place. You may not be able to construct a high-converting sales funnel if you do not have an efficient value adder mapped out.

The sales funnel is very important and has actually altered the method entrepreneurs and companies approach sales online.

It works since it takes into consideration the consumers’ behaviors– and moves them through the various actions of your worth ladder until they’re prepared to purchase your product– willingly.

Secret # 4: How To Find Your Dream Customers

You have a target market. Regrettably, you might not know how to recognize or serve them. That’s why understanding how to define your target audience is important.

This secret describes where your target market (i.e., clients who are ready to acquire your item) are spending the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be equipped with the methods that work to get a customer to leave whatever they’re doing and take a look at your page.

Every online entrepreneur needs to discover and master these strategies. Russell makes it simple in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Getting traffic to a landing page or website is a constant struggle for the majority of people. It’s arguably the most challenging aspect of running an effective online service.

Do you really comprehend how traffic works in the online marketing space? If you aren’t positive in your traffic generation proficiency, Russell has the responses.

He shows you the best kind of traffic that you must take notice of and how it can change your organization. The type of traffic consists of:

  • Traffic we manage
  • The traffic we don’t control
  • Traffic we own

Section Two: Your Communication Funnel

In this section, Russell digs deeper into the processes involved in constructing an audience by leveraging advanced individual branding methods, the tricks to interacting well with your audience that will lead to a sale.

Make certain you don’t avoid this section while reading DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to constructing a attractive and positive character.

Why do you believe people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have enormous followers?

As an entrepreneur, you can’t fail when you lastly develop an attractive character. When you’re successful at it, it suggests you can include more competent customers to your email list and release a successful product that individuals are ready and prepared to buy right away.

In developing that appealing character, Russell Brunson specifies the three parts you need to keep in check, which is split into three (3) categories:

  • The Elements
  • The Identity
  • Storylines

DotCom Secrets reveals you how to create an attractive character using these elements and their aspects, and identify the very best way to interact your captivating stories that will get the sales coming in.

Secret # 7: The Soap Opera Sequence

This “secret” comes from the previous part of Dotcom Secrets. It’s all about developing a bond and a sort of relationship between the Attractive Character and the target market via a traffic source we own. Email.

The Soap Opera Sequence comprises a series of e-mail series that assist to link and establish an instant relationship in between you and the person reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for creating the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his good heart also shares the EXACT 5 email templates that have actually helped him to shift into a desired web and an appealing character online marketer.

The Soap Opera Sequence works since it takes advantage of providing worth to your customers. This ‘value’ paired with a tempting open storyline hooks them the minute they read your first email and they’ll anticipate the next one.

The days of uninteresting email sequences are over. Do not simply delight in daytime drama on television, it’s time to anecdotally utilize it in your email messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the trick to keeping your subscribers delighted to speak with you every day is utilizing the Seinfeld e-mail format.”

So what’s the Seinfeld format all about?

DotCom Secrets Seinfeld Sequence

It’s an e-mail design that builds excitement in your readers. It ‘d captivate them and cause them to purchase from you.

It leverages the power of storytelling. This time, you’re being creative in sharing your life and appropriate stories taking place with/around you– stories they can easily connect with. You should be strategic and purposeful about it anyways.

You want to be able to lead perfect consumers back to your deal. This may look simple however it’s effective!

When you’re sending out Seinfeld emails, Russell also supplies great examples and written templates to speed up the process.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area Three: Funnelology

In this area, the methods and strategies for developing high-converting funnels are gone over in detail, along with and what you really must do to make your funnel work.

Russell covers the principles of a funnel, phases (and sales funnel stages) and the kind of landing pages to utilize, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we learned the value of adhering to systems that work. To put it simply, there’s no need to reinvent the wheel.

If you’re an entrepreneur and you’re struggling to recover cost, there’s a possibility that you’re making the above error.

This is common with business owners who are just starting with their sales funnel. They attempt to re-invent the whole lorry. What a terrible course to follow when building a business!

The trick here is leveraging on other people who currently have an effective funnel and making your deal to their exact consumers. Keep an eye on the:

  • Demographics
  • Advertisement copy and copies
  • Traffic sources
  • Offers
  • Landing page

Understanding how to reverse all these components to work for you is a valuable gift for your service. Once you understand how the pieces fit, it’s rather simple.

Secret # 10: Seven Phases Of A Funnel

I’m really thankful that I read DotCom Secrets a couple of years ago (and numerous times more because that very first time to completely comprehend and carry out the methods in my own online company.

It not only opened my eyes to funnels and how to build them however also the 7 phases that a perfect consumer has to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me better concerned terms with this sentence within the DotCom Secrets. It reads:

The real difference in between having a six-, seven-, or perhaps eight-figure business is whether you understand the phases of a funnel and can effectively generate income from the points along the line.

I learnt more about that there are levels of traffic temperature and therefore, treating them along the very same funnel procedure is dangerous.

This trick alone is fundamental to producing the ideal kind of page, deal, and traffic that will lead to sales.

When developing a funnel– specifically if you want visitors and leads to trust you more, there’s likewise the pre-framing principle that you need to totally comprehend. Well, who does not wish to develop trust already?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets goes beyond the common business advice. It enters into the specific landing pages you can create in the 7 building stages that we’ve talked about earlier.

You get to see the twenty-three of the most efficient building blocks for your sales funnels.

DotCom Secrets 23 foundation of a funnel

Smart funnel hackers utilize these building blocks at particular times during these exact same four stages of the funnel:

  • Pre-frame bridge
  • Qualifying subscribers
  • Qualifying purchasers

Recognizing hyperactive purchasers for your products and services.

When you’ve comprehended how this works, you can decide which you want to start with very first and which one to stick to in your market.

Secret # 12: Frontend Vs. Backend Funnels

Choosing the right kind of funnels can be a struggle even to the more advanced online marketers. More so, comprehend the funnels that will be served only to certified buyers (at the backend).

DotCom Secrets Frontend Vs Backend

This error isn’t so obvious– but bypassing it can make a difference in your traffic engagement and sales.

Here Russell details the process he follows when picking a funnel to utilize on the frontend of his value ladders, the funnel he utilizes in the consideration phase (the middle), and those used for the backend offers.

Secret # 13: The Best Bait

I could not include this ‘secret’ when I first read the DotCom Secrets book.

Russell spills everything out in this section and reveals the trick that made all his books offer millions.

Simply by getting your free copy of DotCom Secrets and studying the funnel steps, you’ll have a number of “Aha-Moments” that will alter your company, especially if you have a product you’re currently selling online (and even offline).

I indicate if you can buy your free copy of DotCom Secrets and study the funnel actions, you’ll comprehend the trick behind these records.

He highlights the power of words and how utilizing a specific WORD can alter your entire business amazingly. That single word can function as bait.

Regardless of the market you run in, what you do, what products you offer, or the business design, this is the part that some of the effective business owners would hide from you.

 

Section Four: Scripts and funnels

The first time I read DotCom Secrets, I couldn’t grasp this area because it was distinct in its way. I had to check out the book once again to understand the point that Russell was making.

As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, along with the precise funnel scripts that have actually helped him to sell countless each of his items.

These are divided into the Frontend, Middle and Backend Funnels. Interestingly, you don’t need to fight with these parts due to the fact that there’s an effective suite of software you can utilize to automate everything– ClickFunnels software.

1. Frontend Funnel: Two-Step– Free Plus Shipping

Due to the fact that it shows what should occur once you get your visitors onboard your sales funnel, the Frontend Funnel is crucial.

You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to develop and can benefit eCommerce business owners or online marketers who have Free Plus Shipping offers.

The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product should be shipped.

On the second page (step-two) of the funnel, the visitor’s credit card info is requested for the shipping and managing charge. When the visitor has successfully submitted the 2nd page– the One-time-offer is next.

Naturally, you’re not left alone as there are scripts you will utilize to make this whole 2-step complimentary shipping funnel reliable. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the exact same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of setting up this offer is to help breakeven and cover the cash you spent on advertising or getting the lead.

DotCom Secrets self liquidating offer

Here, Russell Brunson reveals the practical mechanics associated with this type of funnel. And he also presented an unique script called the Star, Story, Solution script which assists to push a cold lead towards your products.

You’ll access to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll discover how to lure visitors and let them keep spending for a longer time.

However you’re not restricted in any way– as there are numerous methods to utilize this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The best webinar is the ideal and also the first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to utilize taped or live presentations to market your product and services on auto-pilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re provided with the strategies and scripts that will make the webinar genuinely “best.”.

5. Middle Funnel: Invisible Perfect Webinar.

Unlike the Perfect Webinar, this one is a little different. It’s not FREE!. It’s an advanced webinar discussion where your objective is to get people to buy. But it’s “undetectable”– which suggests there’s no pushy or deception involved.

You’ll also access the scripts for this upgraded variation of Perfect Webinar.

6. Middle Funnel: Product Launch.

You use the “Product Launch” funnel particularly for launching a new product by sharing a series of videos to offer lots of worth to your visitors.

Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.

These videos will be convincing, valuable, and amusing– therefore triggering visitors to act. You’ll discover how to effectively structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of offering high-ticket offers using an innovative formula and scripts. If you’re a coach or consultant, this funnel is what you need to acquire premium clients.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area 5: ClickFunnels.

This last area is quick however you can find out more by reading my ClickFunnels evaluate.

DotCom Secrets Pros and Cons.

DotCom Secrets is a great book if you wish to get insights, see examples, and check out stories that will inspire you to develop a successful service online or guide you in transitioning from offline to internet marketing channels.

So let’s think about the pros and cons quickly:.

Pros.

DotCom Secrets is totally free. Get business-building understanding without paying money.

Improve your business’ relevance using the worth ladders and sales funnel strategies and scripts.

Get secrets to ending up being a thought leader in your industry.

Simple methods that will work for any organization model.

Build relationships and develop connection with your consumers.

Cons.

You may need to have an existing business to gain from DotCom Secrets (although it can definitely benefit you if you’re just beginning along with long as you carry out the details).

The book is ideal for companies that take advantage of online marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

When you get it from the official site, DotCom Secrets is FREE. You just need to spend for shipping/handling– $7.95 if you’re based within the United States or $14.95 for global.

There you have it, the Free Plus Shipping deal we discussed earlier. As you can see, Russell is a master at executing what he teaches.

If you choose to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.

DotCom Secrets Free Book.

Thanks to Russell for offering the book free from his website (you just spend for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a bundle of actionable methods and secrets for starting and growing a business.

You’ll stumble upon a bunch of aha moments while going through the areas. More significantly, you’re assisted on how to integrate the principle into my own company.

DotCom Secrets is a playbook. You may need to read it numerous times to get the ‘secrets’ into your head and business. You don’t have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re offering services or items online, I highly recommend that you get a copy of DotCom Secrets free of charge.

>>Click Here To Get Your Copy Of Dotcom Secrets<<