Russell Brunson Marketing Books

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is a fantastic book if you want to gain insights, see examples, and check out stories that will influence you to construct an effective service online or guide you in transitioning from offline to online marketing channels.

So let’s think about the advantages and disadvantages quickly:

Pros:

  • DotCom Secrets is totally free. Get it here.
  • You will get over the shoulder lessons from an effective incredibly affiliate– Russell Brunson.
  • The book is a easy and enjoyable read.
  • You will get actionable takeaways that you can use to enhance your organization immediately.

Cons:

  • It’s not a “how to earn money online” book per se.
  • You will need to have some understanding of online marketing ideas to fully appreciate the book.

Dotcom Secrets is an excellent resource if you want to gain from someone who has in fact generated income online.

Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll leave from reading this book with actionable takeaways that you can use to enhance your organization instantly.

The only downside is that it’s not a “how to make money online” book per se– you will need to have some understanding of internet marketing principles to totally value it.

However in general, Dotcom Secrets is an important resource for anyone looking to develop or grow an online service.

If you’re ready to discover from one of the masters of Sales Funn, be sure to inspect out this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my favorite company books. You may need to read it numerous times to totally comprehend it. Or merely make it your companion as you go about your online way of life service adventures.

In the introduction of the book, Russell Brunson promised to keep the book evergreen for years to come. The goal is to make it pertinent to both brand-new and innovative online business owners.

How many organization books do you still discover appropriate in this ever-changing world? Even though marketing strategies are continuously changing, the DotCom Secrets book is still extremely pertinent and helpful today.

What Is DotCom Secrets?

The DotCom Secrets book offers a detailed procedure for growing an effective service– whether online or offline.

DotCom Secrets Review

Even though DotCom Secrets was first released in 2015, you’ll find that the majority of the techniques that Russell talks about are still reliable today.

You’ll get a ton of actionable recommendations from the book and if you have strategies to sell items online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a recommendation.

Dan Kennedy composed the forward to the DotCom Secrets book. In his precise words:

” In fact, this is a tested playbook for growing your company with effective list building and sales/conversion approaches, which can be used offline and online.”

This is a transformative and powerful book. DotCom Secrets by Russell Brunson is the ideal road map if you’re wanting to start an organization or scale an existing service.

Within the pages of the Dotcom Secrets book, you’ll get a detailed plan that guides you on the best building blocks for your service. You’ll certainly get arise from reading it.

To be truthful, DotCom Secrets sounds like a book for developing a sustainable online service only.

However don’t be constrained by that because the actionable marketing methods work for both online and offline companies. So you’re in safe hands if you run a brick-and-mortar service and wish to shift to internet marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, just you can address that concern. If you wish to begin or scale a business and follow tested ‘faster way’ that has been tested by Russell himself, you should check out the DotCom Secrets book.

It’s changing lives and I’ve personally found it very important on my entrepreneurial journey (I’ve read it several times). I highly advise the book.

If you ‘d rather play cool and try to figure it out on your own, then DotCom Secrets might not be worth your read. You ought to think about another book.

Although, DotCom Secrets provides wise insights and strategies to:

Existing entrepreneur: If you have not started an organization at all or have no business idea, the book may not pertain to you.

Product owners: If you have an existing item already, then you can learn methods to double or even triple your sales.

Positive online marketers: If you’re prepared to take actions that may challenge your idea of service, then you must use DotCom Secrets as a reference.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You wish to construct a company that stands the test of time. You do not wish to blow over since you do not have the skillset, tools, and tricks that have actually been tested and proven to produce excellent results.

So whether you’re a beginner who’s just getting going or you’re a professional, DotCom Secrets will walk you through the procedure of starting and growing a rewarding organization.

If you already have a company, use the secrets in the book to scale to incredible levels? Aside from making money, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a trusted and powerful book that provides particular, actionable instructions on what you must do to fail-proof your company, how to draw in consumers, and the tricks to considerably improve your sales.

You’re still not limited at all if you stop working to check out DotCom Secrets. The only obstacle, however, is that you’ll miss the opportunity to rapidly grow your existing business or thrive in a competitive industry.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some differences between Expert Secrets Both books pertain to, way of life business owners, business owners and online marketers– given that they complement each other and attend to beginning and growing a successful company.

Professional Secrets vs DotCom Secrets.

DotCom Secrets describes a step-by-step procedure to successfully structure your organization. You get to learn how to provide your message and interact value in a manner that makes people want to pay you.

Specialist Secrets offers actionable examples, illustrations, and stories that assist you find your voice, construct a faithful fan base and get paid to share messages that will alter someone else’s life.

Both books are suggested to company owner who wish to end up being more effective in their industries. Entrepreneurs who are developed to see chances in competition instead of discomfort.

In Russell’s 3rd and brand name new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream consumers (aka getting heaps of traffic as the title of the book suggests).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is arranged into 5 sections similar to Expert Secrets that outlines the easy marketing procedures and how to implement them.

Section One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell began the very first section of DotCom Secrets with “Ladders and Funnels.” He also reveals five (5) marketing secrets. Let’s go over them:

Secret # 1: The Secret Formula

You need to have a full understanding of where you want your business. How does this understanding assist your clients and clients?

This will help you to serve them much better– instead of searching for out their discomfort points, how desperate they need options, and what they’re prepared to pay.

In the secret formula, 4 simple concerns were laid out in a step-by-step order inside the DotCom Secrets book:

Who are your dream customers?

How do you find them?

How do you attract them without being aggressive?

What advantage will they receive from your organization?

You’ll find answers to these concerns and more in the first trick.

Secret #2: The Value Ladder

Value is crucial when it comes to constructing a sustainable organization. If there’s no worth, clients and consumers will leave.

That’s why Russell invested a lots of time to dissect the actions that you need to follow to browse your dream customer from taking the “bait” (beginning point of your ladder) to where they wish to be.

DotCom Secrets Value Ladder

This trick is described as “taking them through your value ladder.”

When you successfully structure the worth ladder, you’ll not just make more money, you’ll also offer your customers with a more personalized service. They’ll enjoy you for this.

Secret # 3: From A Ladder To A Funnel

This secret is where the magic takes place. It’s like an epiphany that changes whatever you currently learn about growing a rewarding service. You’ll begin with developing out your own sales funnel and the psychology behind a successful funnel.

It goes beyond the item you’re offering or how they’re priced. There’s a lot more …

You need to have a complete value ladder in place. It’s like your infallible system for making sales on autopilot. You may not have the ability to develop a high-converting sales funnel if you do not have a reliable value adder mapped out.

The sales funnel is necessary and has actually changed the way entrepreneurs and services approach sales online.

It works due to the fact that it takes into account the consumers’ habits– and moves them through the different actions of your worth ladder till they’re all set to buy your product– willingly.

Secret # 4: How To Find Your Dream Customers

You have a target market. Unfortunately, you might not know how to determine or serve them. That’s why knowing how to define your target market is important.

This secret lays out where your target market (i.e., customers who are ready to purchase your product) are investing most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be equipped with the techniques that work to get a consumer to leave whatever they’re doing and check out your page.

Every online entrepreneur requires to discover and master these strategies. Russell makes it simple in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Generating traffic to a landing page or site is a continuous battle for the majority of people. It’s probably the most overwhelming aspect of running an effective online organization.

Do you truly comprehend how traffic works in the internet marketing area? Russell has the responses if you aren’t positive in your traffic generation know-how.

He reveals you the very best type of traffic that you should pay attention to and how it can transform your business. The kind of traffic consists of:

  • Traffic we control
  • The traffic we don’t manage
  • Traffic we own

Area Two: Your Communication Funnel

In this area, Russell digs deeper into the processes involved in developing an audience by leveraging more advanced personal branding tactics, the tricks to communicating well with your audience that will cause a sale.

Make certain you do not avoid this area while reading DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to building a attractive and positive character.

Why do you think people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have huge followers?

As an entrepreneur, you can’t go wrong when you lastly develop an appealing character. When you’re successful at it, it suggests you can include more qualified clients to your e-mail list and release an effective product that people are ready and ready to purchase right now.

In creating that attractive character, Russell Brunson specifies the 3 elements you need to keep in check, which is split into 3 (3) classifications:

  • The Elements
  • The Identity
  • Stories

DotCom Secrets reveals you how to create an appealing character using these elements and their elements, and identify the best method to interact your captivating stories that will get the sales being available in.

Secret # 7: The Soap Opera Sequence

This “secret” originates from the previous part of Dotcom Secrets. It’s all about developing a bond and a sort of relationship between the Attractive Character and the target audience by means of a traffic source we own. Email.

The Soap Opera Sequence consists of a series of email series that assist to connect and develop an instant relationship between you and the person reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for coming up with the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his good heart also shares the EXACT five e-mail design templates that have helped him to transition into an Attractive Character and a sought-after internet marketer.

Because it capitalizes on providing value to your customers, the Soap Opera Sequence works. This ‘worth’ coupled with an irresistible open storyline hooks them the minute they read your very first email and they’ll look forward to the next one.

The days of dull email sequences are over. Don’t just take pleasure in daytime drama on television, it’s time to anecdotally utilize it in your email messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the secret to keeping your customers pleased to hear from you every day is using the Seinfeld email format.”

So what’s the Seinfeld format all about?

DotCom Secrets Seinfeld Sequence

It’s an email style that constructs excitement in your readers. It ‘d amuse them and cause them to purchase from you.

It leverages the power of storytelling. This time, you’re being imaginative in sharing your life and appropriate stories taking place with/around you– stories they can easily link with. You should be purposeful and tactical about it anyways.

You want to have the ability to lead ideal clients back to your offer. This might look easy but it’s powerful!

When you’re sending out Seinfeld e-mails, Russell likewise offers excellent examples and composed templates to speed up the procedure.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section Three: Funnelology

In this section, the techniques and tactics for building high-converting funnels are discussed in detail, in addition to and what you truly must do to make your funnel work.

Russell covers the basics of a funnel, stages (and sales funnel phases) and the kind of landing pages to utilize, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we discovered the importance of sticking to systems that work. In other words, there’s no requirement to transform the wheel.

There’s a chance that you’re making the above error if you’re a business owner and you’re having a hard time to break even.

This is common with entrepreneurs who are simply beginning with their sales funnel. They try to re-invent the whole vehicle. When developing a service, what a horrible course to follow!

The secret here is leveraging on other people who already have an effective funnel and making your offer to their precise customers. Watch on the:

  • Demographics
  • Ad copy and copies
  • Traffic sources
  • Offers
  • Landing page

Knowing how to reverse all these aspects to work for you is an invaluable present for your business. Once you understand how the pieces fit, it’s quite simple.

Secret # 10: Seven Phases Of A Funnel

I’m extremely pleased that I check out DotCom Secrets a few years ago (and several times more because that first time to fully comprehend and implement the methods in my own online business.

It not just opened my eyes to funnels and how to build them but also the seven stages that an ideal customer has to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me better pertained to terms with this sentence within the DotCom Secrets. It checks out:

The genuine distinction between having a six-, seven-, or perhaps eight-figure service is whether you comprehend the phases of a funnel and can successfully monetize the points along the line.

I was familiar with that there are levels of traffic temperature and therefore, treating them along the exact same funnel procedure is dangerous.

This secret alone is fundamental to creating the right kind of page, deal, and traffic that will cause sales.

There’s likewise the pre-framing concept that you need to totally comprehend when producing a funnel– specifically if you desire visitors and results in trust you more. Well, who doesn’t wish to develop trust currently?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets surpasses the typical company guidance. It enters into the specific landing pages you can create in the 7 building phases that we’ve gone over earlier.

You get to see the twenty-three of the most effective building blocks for your sales funnels.

DotCom Secrets 23 foundation of a funnel

Smart funnel hackers utilize these building blocks at particular times throughout these exact same four stages of the funnel:

  • Pre-frame bridge
  • Qualifying subscribers
  • Qualifying buyers

Recognizing hyper purchasers for your product or services.

You can choose which you desire to begin with first and which one to stick to in your market when you’ve understood how this works.

Secret # 12: Frontend Vs. Backend Funnels

Picking the ideal kind of funnels can be a battle even to the advanced online marketers. More so, comprehend the funnels that will be served only to qualified buyers (at the backend).

DotCom Secrets Frontend Vs Backend

This mistake isn’t so obvious– but bypassing it can make a difference in your traffic engagement and sales.

Here Russell describes the procedure he follows when selecting a funnel to utilize on the frontend of his worth ladders, the funnel he uses in the consideration stage (the middle), and those utilized for the backend deals.

Secret # 13: The Best Bait

I couldn’t contain this ‘secret’ when I first checked out the DotCom Secrets book.

Russell spills all of it out in this section and exposes the trick that made all his books offer millions.

Simply by getting your free copy of DotCom Secrets and studying the funnel steps, you’ll have numerous “Aha-Moments” that will change your organization, particularly if you have a product you’re presently selling online (or even offline).

I indicate if you can buy your free copy of DotCom Secrets and study the funnel steps, you’ll understand the trick behind these records.

He highlights the power of words and how utilizing a particular WORD can alter your entire organization magically. That single word can function as bait.

No matter the market you run in, what you do, what products you provide, or the business design, this is the part that a few of the successful business owners would conceal from you.

 

Area Four: Funnels And Scripts

The first time I check out DotCom Secrets, I could not grasp this section since it was unique in its way. I had to check out the book once again to comprehend the point that Russell was making.

As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, along with the specific funnel scripts that have helped him to offer millions of each of his items.

These are divided into the Frontend, Middle and Backend Funnels. Interestingly, you don’t need to fight with these parts since there’s a powerful suite of software application you can utilize to automate everything– ClickFunnels software.

1. Frontend Funnel: Two-Step– Free Plus Shipping

The Frontend Funnel is very important because it reveals what need to occur as soon as you get your visitors onboard your sales funnel.

You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to develop and can benefit eCommerce online marketers or business owners who have Shipping plus free offers.

The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product must be delivered.

On the second page (step-two) of the funnel, the visitor’s credit card info is requested for the shipping and dealing with charge. As soon as the visitor has effectively filled out the 2nd page– the One-time-offer is next.

Obviously, you’re not left alone as there are scripts you will use to make this whole 2-step free shipping funnel reliable. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of establishing this offer is to help breakeven and cover the cash you spent on marketing or getting the lead.

DotCom Secrets self liquidating deal

Here, Russell Brunson shows the useful mechanics associated with this kind of funnel. And he also presented an unique script called the Star, Story, Solution script which helps to nudge a cold lead towards your products.

You’ll gain access to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll discover how to lure visitors and let them keep paying for a longer time.

However you’re not restricted in any way– as there are numerous methods to use this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The perfect webinar is the best and likewise the first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to utilize taped or live presentations to market your services or products on autopilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re provided with the techniques and scripts that will make the webinar genuinely “ideal.”.

5. Middle Funnel: Invisible Perfect Webinar.

Unlike the Perfect Webinar, this one is a little bit different. It’s not FREE!. It’s an advanced webinar discussion where your objective is to get people to buy. It’s “invisible”– which indicates there’s no aggressive or deceptiveness included.

You’ll likewise access the scripts for this updated version of Perfect Webinar.

6. Middle Funnel: Product Launch.

You use the “Product Launch” funnel particularly for introducing a new product by sharing a series of videos to offer tons of worth to your visitors.

Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.

These videos will be convincing, useful, and amusing– consequently triggering visitors to take actions. You’ll discover how to effectively structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of selling high-ticket deals using an advanced formula and scripts. This funnel is what you need to obtain premium clients if you’re a coach or expert.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section 5: ClickFunnels.

This last section is short but you can learn more by reading my ClickFunnels evaluate.

DotCom Secrets Pros and Cons.

DotCom Secrets is a fantastic book if you want to gain insights, see examples, and check out stories that will motivate you to build a successful company online or guide you in transitioning from offline to internet marketing channels.

Let’s consider the cons and pros quickly:.

Pros.

DotCom Secrets is complimentary. Get business-building knowledge without paying money.

Enhance your company’ significance using the value ladders and sales funnel methods and scripts.

Get tricks to becoming a thought leader in your market.

Easy strategies that will work for any service model.

Build relationships and develop connection with your consumers.

Cons.

You might require to have an existing organization to gain from DotCom Secrets (although it can certainly benefit you if you’re just starting as well as long as you carry out the details).

The book is ideal for services that leverage online marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

DotCom Secrets is FREE when you get it from the main website. If you’re based within the US or $14.95 for worldwide, you just have to pay for shipping/handling– $7.95.

There you have it, the Free Plus Shipping deal we discussed earlier. As you can see, Russell is a master at executing what he teaches.

If you prefer to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.

DotCom Secrets Free Book.

Thanks to Russell for providing the book devoid of his website (you just pay for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a bundle of actionable techniques and secrets for growing a company and starting.

You’ll come across a bunch of aha moments while going through the sections. More importantly, you’re directed on how to include the idea into my own business.

DotCom Secrets is a playbook. You may need to read it several times to get the ‘secrets’ into your head and business. You do not have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re offering services or products online, I highly suggest that you get a copy of DotCom Secrets for FREE.

>>Click Here To Get Your Copy Of Dotcom Secrets<<