Dotcom Secrets is a great book if you want to gain insights, see examples, and check out stories that will inspire you to build an effective business online or guide you in transitioning from offline to internet marketing channels.
So let’s consider the benefits and drawbacks quickly:
- DotCom Secrets is free. Get it here.
- You will get over the shoulder lessons from a successful incredibly affiliate– Russell Brunson.
- The book is a pleasurable and simple read.
- You will get actionable takeaways that you can use to improve your business instantly.
- It’s not a “how to generate income online” book per se.
- You will need to have some knowledge of online marketing principles to completely value the book.
If you want to discover from somebody who has really made cash online, Dotcom Secrets is a terrific resource.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can utilize to enhance your company immediately.
The only drawback is that it’s not a “how to earn money online” book per se– you will require to have some understanding of internet marketing principles to totally appreciate it.
But overall, Dotcom Secrets is a valuable resource for anyone aiming to build or grow an online company.
If you’re prepared to learn from one of the masters of Sales Funn, be sure to check out this book today!
DotCom Secrets Book
It’s one of my preferred company books. You might need to read it numerous times to fully comprehend it. Or just make it your companion as you set about your online way of life company adventures.
In the introduction of the book, Russell Brunson guaranteed to keep the book evergreen for years to come. The goal is to make it appropriate to both brand-new and advanced online business owners.
The number of service books do you still discover relevant in this ever-changing world? Even though marketing techniques are continuously altering, the DotCom Secrets book is still extremely relevant and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book offers a detailed procedure for growing an effective business– whether online or offline.
DotCom Secrets Review
Despite The Fact That DotCom Secrets was first published in 2015, you’ll discover that most of the techniques that Russell speak about are still reliable today.
You’ll get a ton of actionable advice from the book and if you have strategies to sell products online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his precise words:
” In fact, this is a proven playbook for growing your company with effective lead generation and sales/conversion techniques, which can be utilized offline and online.”
This is a effective and transformative book. DotCom Secrets by Russell Brunson is the perfect plan if you’re wanting to start a company or scale an existing service.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive plan that guides you on the ideal foundation for your organization. You’ll definitely get arise from reading it.
To be honest, DotCom Secrets seems like a book for developing a sustainable online company just.
However don’t be constrained by that since the actionable marketing strategies work for both online and offline organizations. So you’re in safe hands if you run a brick-and-mortar company and wish to shift to internet marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can answer that question. If you want to begin or scale an organization and follow tested ‘faster way’ that has been evaluated by Russell himself, you should read the DotCom Secrets book.
It’s altering lives and I’ve personally found it extremely valuable on my entrepreneurial journey (I’ve read it a number of times). I extremely recommend the book.
If you ‘d rather play cool and try to figure it out on your own, then DotCom Secrets may not deserve your read. You ought to think about another book.
DotCom Secrets offers wise insights and methods to:
Existing entrepreneur: If you haven’t begun a service at all or have no organization concept, the book might not relate to you.
Item owners: If you have an existing product currently, then you can discover strategies to double or perhaps triple your sales.
Positive marketers: If you’re prepared to take steps that might challenge your concept of organization, then you need to utilize DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to construct a company that stands the test of time. You do not wish to die because you lack the skillset, tools, and secrets that have actually been tested and shown to produce great outcomes.
So whether you’re a beginner who’s simply getting started or you’re a specialist, DotCom Secrets will walk you through the process of beginning and growing a rewarding service.
If you already have a business, utilize the secrets in the book to scale to amazing levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and powerful book that offers specific, actionable instructions on what you ought to do to fail-proof your company, how to bring in customers, and the secrets to considerably improve your sales.
You’re still not limited at all if you stop working to check out DotCom Secrets. The only obstacle, however, is that you’ll miss the chance to rapidly grow your existing service or thrive in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences between Expert Secrets Both books pertain to, way of life business owners, company owner and online marketers– given that they complement each other and attend to starting and growing a successful organization.
Professional Secrets vs DotCom Secrets.
DotCom Secrets details a detailed procedure to efficiently structure your service. You get to discover how to provide your message and interact worth in a manner that makes people wish to pay you.
Professional Secrets gives actionable examples, illustrations, and stories that assist you discover your voice, construct a loyal fan base and earn money to share messages that will change somebody else’s life.
Both books are suggested to business owners who want to end up being more effective in their industries. Business owners who are built to see chances in competition instead of discomfort.
And lastly in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream customers (aka getting tons of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 sections much like Expert Secrets that lays out the easy marketing processes and how to implement them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the first section of DotCom Secrets with “Ladders and Funnels.” He also exposes five (5) marketing tricks. Let’s discuss them:
Secret # 1: The Secret Formula
You need to have a complete understanding of where you want your company. How does this understanding help your clients and customers?
This will help you to serve them much better– instead of looking for out their discomfort points, how desperate they require solutions, and what they’re prepared to pay.
In the secret formula, four simple questions were detailed in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being pushy?
What advantage will they obtain from your organization?
You’ll discover answers to these concerns and more in the first trick.
Secret #2: The Value Ladder
Worth is key when it pertains to developing a sustainable company. , if there’s no value, clients consumers customers will leave.
That’s why Russell invested a ton of time to dissect the actions that you require to follow to navigate your dream consumer from taking the “bait” (beginning point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This trick is referred to as “taking them through your value ladder.”
When you effectively structure the worth ladder, you’ll not just make more money, you’ll likewise provide your clients with a more customized solution. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic happens. It’s like a surprise that alters whatever you currently know about growing a rewarding service. You’ll begin with building out your own sales funnel and the psychology behind a successful funnel.
There’s a lot more …
You need to require a complete value total in place. You might not be able to construct a high-converting sales funnel if you do not have a reliable worth adder mapped out.
The sales funnel is necessary and has altered the method entrepreneurs and organizations approach sales online.
It works since it takes into consideration the clients’ habits– and moves them through the different steps of your value ladder until they’re prepared to buy your product– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target market. Unfortunately, you might not know how to identify or serve them. That’s why knowing how to specify your target market is essential.
This secret outlines where your target audience (i.e., consumers who are ready to purchase your product) are spending the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the methods that work to get a consumer to leave whatever they’re doing and take a look at your page.
Every online entrepreneur needs to learn and master these methods. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or site is a continuous struggle for most people. It’s perhaps the most daunting aspect of running an effective online organization.
Do you truly understand how traffic works in the online marketing space? Russell has the responses if you aren’t confident in your traffic generation expertise.
He reveals you the best type of traffic that you need to focus on and how it can change your company. The kind of traffic includes:
- Traffic we manage
- The traffic we don’t manage
- Traffic we own
Area Two: Your Communication Funnel
In this area, Russell digs deeper into the procedures associated with constructing an audience by leveraging advanced personal branding tactics, the tricks to communicating well with your audience that will result in a sale.
Make sure you don’t avoid this section while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a appealing and confident character.
Why do you think people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have enormous fans?
As a business owner, you can’t go wrong when you finally develop an appealing character. When you’re effective at it, it suggests you can include more certified customers to your e-mail list and introduce an effective item that people are ready and willing to purchase immediately.
In developing that appealing character, Russell Brunson defines the 3 components you must keep in check, which is divided into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets reveals you how to create an appealing character utilizing these elements and their elements, and recognize the best way to interact your captivating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s everything about creating a bond and a sort of relationship between the Attractive Character and the target audience via a traffic source we own. Email.
The Soap Opera Sequence comprises a series of e-mail series that assist to connect and develop an instantaneous relationship in between you and the individual reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart likewise shares the EXACT 5 e-mail design templates that have helped him to transition into a sought-after web and an attractive character marketer.
Because it capitalizes on giving worth to your customers, the Soap Opera Sequence works. This ‘value’ paired with an alluring open storyline hooks them the minute they read your very first email and they’ll eagerly anticipate the next one.
The days of dull email series are over. Do not just enjoy soap opera on television, it’s time to anecdotally utilize it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your customers pleased to hear from you every day is using the Seinfeld e-mail format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email style that develops excitement in your readers. It ‘d amuse them and cause them to purchase from you.
It leverages the power of storytelling. This time, you’re being creative in sharing your life and pertinent stories occurring with/around you– stories they can easily connect with. You ought to be strategic and purposeful about it anyways.
You want to have the ability to lead perfect clients back to your offer. This may look basic however it’s effective!
When you’re sending Seinfeld emails, Russell also offers excellent examples and written design templates to speed up the process.
Area Three: Funnelology
In this section, the strategies and tactics for constructing high-converting funnels are discussed in detail, in addition to and what you really ought to do to make your funnel work.
Russell covers the basics of a funnel, stages (and sales funnel stages) and the type of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the value of staying with systems that work. In other words, there’s no need to transform the wheel.
If you’re an entrepreneur and you’re struggling to break even, there’s a chance that you’re making the above error.
This prevails with business owners who are just beginning with their sales funnel. They try to re-invent the entire lorry. What a dreadful course to follow when developing a service!
The trick here is leveraging on other individuals who already have an effective funnel and making your deal to their specific customers. Keep an eye on the:
- Ad copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these aspects to work for you is a valuable present for your business. It’s quite simple once you understand how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m very grateful that I read DotCom Secrets a few years ago (and several times more since that first time to totally comprehend and execute the techniques in my own online service.
It not only opened my eyes to funnels and how to develop them however also the 7 stages that a perfect customer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better concerned terms with this sentence within the DotCom Secrets. It reads:
The real distinction in between having a 6-, 7-, and even eight-figure service is whether you comprehend the stages of a funnel and can successfully generate income from the points along the line.
I got to know that there are levels of traffic temperature level and therefore, treating them along the same funnel procedure is dangerous.
This secret alone is fundamental to developing the right kind of page, offer, and traffic that will lead to sales.
There’s also the pre-framing idea that you require to fully comprehend when creating a funnel– particularly if you want visitors and leads to trust you more. Well, who does not wish to establish trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the common company recommendations. It enters into the specific landing pages you can create in the 7 building phases that we’ve discussed earlier.
You get to see the twenty-three of the most reliable foundation for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers use these building blocks at specific times throughout these very same four stages of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying purchasers
Determining hyper buyers for your services and products.
You can decide which you want to begin with very first and which one to stick to in your market once you’ve comprehended how this works.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the right type of funnels can be a battle even to the advanced online marketers. More so, understand the funnels that will be served just to qualified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so apparent– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell outlines the procedure he follows when selecting a funnel to utilize on the frontend of his worth ladders, the funnel he uses in the consideration stage (the middle), and those used for the backend deals.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I initially checked out the DotCom Secrets book.
Russell spills it all out in this area and reveals the trick that made all his books offer millions.
Simply by getting your free copy of DotCom Secrets and studying the funnel actions, you’ll have several “Aha-Moments” that will alter your business, especially if you have a product you’re presently offering online (and even offline).
I suggest if you can order your totally free copy of DotCom Secrets and study the funnel steps, you’ll understand the secret behind these records.
He highlights the power of words and how using a certain WORD can alter your whole company magically. That single word can function as bait.
No matter the industry you operate in, what you do, what items you offer, or business design, this is the part that some of the effective business owners would conceal from you.
Section Four: Scripts and funnels
The very first time I check out DotCom Secrets, I couldn’t grasp this section since it was unique in its way. I needed to read the book once again to comprehend the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, as well as the precise funnel scripts that have actually helped him to sell millions of each of his items.
These are split into the Frontend, Middle and Backend Funnels. Surprisingly, you don’t have to battle with these parts due to the fact that there’s a powerful suite of software application you can utilize to automate everything– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Due to the fact that it shows what ought to happen when you get your visitors onboard your sales funnel, the Frontend Funnel is essential.
You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to develop and can benefit eCommerce marketers or business owners who have Free Plus Shipping offers.
The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item should be delivered.
On the second page (step-two) of the funnel, the visitor’s charge card details is asked for the shipping and handling charge. When the visitor has successfully filled out the second page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will use to make this entire 2-step free shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of establishing this deal is to help breakeven and cover the money you spent on advertising or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson reveals the useful mechanics involved in this kind of funnel. And he likewise introduced an unique script called the Star, Story, Solution script which helps to nudge a cold lead towards your products.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to lure visitors and let them keep spending for a longer time.
You’re not limited in any way– as there are many ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the perfect and likewise the very first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to use live or documented presentations to market your service or products on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the methods and scripts that will make the webinar really “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little bit different. It’s not FREE!. It’s a more advanced webinar discussion where your objective is to get individuals to purchase. It’s “invisible”– which implies there’s no aggressive or deception included.
You’ll also access the scripts for this updated version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel specifically for releasing a new product by sharing a series of videos to offer tons of value to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be persuasive, handy, and entertaining– therefore triggering visitors to do something about it. You’ll discover how to correctly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket deals using an advanced formula and scripts. This funnel is what you require to acquire premium clients if you’re a coach or specialist.
Section 5: ClickFunnels.
This last area is brief however you can find out more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is a great book if you want to gain insights, see examples, and check out stories that will motivate you to build a successful service online or guide you in transitioning from offline to internet marketing channels.
Let’s consider the pros and cons quickly:.
DotCom Secrets is free. Get business-building understanding without paying cash.
Enhance your service’ importance using the value ladders and sales funnel methods and scripts.
Get tricks to ending up being an idea leader in your industry.
Easy strategies that will work for any organization design.
Establish and build relationships relationship with your clients.
You may require to have an existing company to take advantage of DotCom Secrets (although it can definitely benefit you if you’re just starting out along with long as you implement the information).
The book is ideal for companies that utilize online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the main website, DotCom Secrets is FREE. You only have to pay for shipping/handling– $7.95 if you’re based within the US or $14.95 for global.
There you have it, the Free Plus Shipping offer we went over earlier. As you can see, Russell is a master at executing what he teaches.
You can get the paperback format for $14.80 if you prefer to purchase DotCom Secrets from Amazon. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for using the book free from his website (you just spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable strategies and secrets for beginning and growing a company.
You’ll encounter a lot of aha moments while going through the areas. More significantly, you’re assisted on how to incorporate the principle into my own organization.
DotCom Secrets is a playbook. You might have to read it multiple times to get the ‘tricks’ into your head and business. You don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or items online, I extremely advise that you get a copy of DotCom Secrets totally free.