Dotcom Secrets is a terrific book if you wish to acquire insights, see examples, and check out stories that will motivate you to construct a successful business online or guide you in transitioning from offline to internet marketing channels.
Let’s think about the pros and cons rapidly:
- DotCom Secrets is free. Get it here.
- You will get over the shoulder lessons from an effective super affiliate– Russell Brunson.
- The book is a easy and satisfying read.
- You will get actionable takeaways that you can utilize to enhance your organization instantly.
- It’s not a “how to earn money online” book per se.
- You will need to have some understanding of internet marketing concepts to completely appreciate the book.
Dotcom Secrets is a great resource if you want to learn from someone who has actually earned money online.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can utilize to enhance your service immediately.
The only drawback is that it’s not a “how to generate income online” book per se– you will need to have some understanding of online marketing concepts to completely value it.
But overall, Dotcom Secrets is a valuable resource for anybody looking to develop or grow an online service.
If you’re all set to learn from one of the masters of Sales Funn, be sure to check out this book today!
DotCom Secrets Book
It’s one of my preferred company books. You may have to read it multiple times to completely grasp it. Or simply make it your buddy as you set about your online lifestyle organization experiences.
In the introduction of the book, Russell Brunson promised to keep the book evergreen for several years to come. The goal is to make it relevant to both advanced and new online entrepreneurs.
How many company books do you still find pertinent in this ever-changing world? Although marketing techniques are constantly altering, the DotCom Secrets book is still incredibly pertinent and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book provides a step-by-step procedure for growing an effective company– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first published in 2015, you’ll discover that most of the methods that Russell speak about are still efficient today.
You’ll get a ton of actionable suggestions from the book and if you have plans to sell products online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his exact words:
” In fact, this is a tested playbook for growing your company with effective lead generation and sales/conversion methods, which can be used offline and online.”
This is a transformative and powerful book. If you’re looking to start an organization or scale an existing company, DotCom Secrets by Russell Brunson is the ideal roadway map.
Within the pages of the Dotcom Secrets book, you’ll get a detailed strategy that guides you on the right building blocks for your organization. You’ll certainly get arise from reading it.
To be truthful, DotCom Secrets sounds like a book for building a sustainable online business just.
However do not be constrained by that since the actionable marketing methods work for both online and offline organizations. So you’re in safe hands if you run a brick-and-mortar service and want to shift to internet marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can respond to that concern. If you want to begin or scale a service and follow proven ‘shortcut’ that has been tested by Russell himself, you need to read the DotCom Secrets book.
It’s altering lives and I’ve personally found it super important on my entrepreneurial journey (I’ve read it numerous times). I extremely suggest the book.
If you ‘d rather play cool and try to figure it out on your own, then DotCom Secrets might not be worth your read. You must think about another book.
Although, DotCom Secrets offers smart insights and techniques to:
Existing company owner: If you haven’t begun an organization at all or have no organization idea, the book might not pertain to you.
Product owners: If you have an existing item currently, then you can discover techniques to double or even triple your sales.
Confident marketers: If you’re prepared to take actions that may challenge your idea of business, then you should utilize DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to construct a company that stands the test of time. Since you lack the skillset, tools, and secrets that have been tested and shown to produce excellent outcomes, you do not desire to fizzle out.
Whether you’re a beginner who’s just getting began or you’re a specialist, DotCom Secrets will walk you through the process of beginning and growing a rewarding company.
If you currently have a company, use the secrets in the book to scale to unbelievable levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and effective book that offers particular, actionable instructions on what you need to do to fail-proof your business, how to attract clients, and the tricks to considerably boost your sales.
If you stop working to read DotCom Secrets, you’re still not restricted at all. The only difficulty, however, is that you’ll miss out on the opportunity to rapidly grow your existing organization or grow in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions between Expert Secrets Both books relate to, lifestyle entrepreneurs, company owner and online marketers– since they match each other and attend to beginning and growing a successful business.
Professional Secrets vs DotCom Secrets.
DotCom Secrets lays out a step-by-step procedure to efficiently structure your organization. You get to discover how to provide your message and interact worth in a manner that makes individuals want to pay you.
Specialist Secrets offers actionable examples, illustrations, and stories that help you discover your voice, develop a faithful fan base and make money to share messages that will change another person’s life.
Both books are suggested to company owner who want to become more successful in their industries. Entrepreneurs who are developed to see chances in competition instead of discomfort.
And lastly in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream consumers (aka getting lots of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 sections similar to Expert Secrets that outlines the simple marketing processes and how to implement them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the very first section of DotCom Secrets with “Ladders and Funnels.” He likewise reveals five (5) marketing secrets. Let’s discuss them:
Secret # 1: The Secret Formula
Initially, you require to have a complete understanding of where you desire your organization. How does this understanding help your clients and clients?
This will assist you to serve them much better– instead of searching for out their discomfort points, how desperate they need solutions, and what they’re willing to pay.
In the secret formula, 4 basic concerns were laid out in a detailed order inside the DotCom Secrets book:
Who are your dream clients?
How do you discover them?
How do you attract them without being aggressive?
What advantage will they obtain from your organization?
You’ll find answers to these questions and more in the very first trick.
Secret #2: The Value Ladder
When it comes to developing a sustainable organization, value is essential. , if there’s no value, clients clients customers will leave.
That’s why Russell invested a ton of time to dissect the steps that you need to follow to navigate your dream consumer from taking the “bait” (beginning point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This trick is described as “taking them through your value ladder.”
When you effectively structure the value ladder, you’ll not just make more cash, you’ll also provide your consumers with a more customized solution. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic takes place. It’s like an epiphany that changes everything you already know about growing a rewarding service. You’ll start with developing out your own sales funnel and the psychology behind a lucrative funnel.
It exceeds the item you’re selling or how they’re priced. There’s a lot more …
You require to have a complete worth ladder in place. It’s like your foolproof system for making sales on auto-pilot. If you don’t have a reliable value adder mapped out, you might not be able to construct a high-converting sales funnel.
The sales funnel is necessary and has actually changed the way business owners and businesses approach sales online.
It works since it takes into account the clients’ habits– and moves them through the various steps of your value ladder until they’re ready to purchase your product– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target audience. You may not understand how to determine or serve them. That’s why knowing how to specify your target audience is essential.
This secret outlines where your target audience (i.e., customers who are ready to purchase your product) are investing the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the methods that work to get a customer to leave whatever they’re doing and check out your page.
Every online business owner requires to discover and master these strategies. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or website is a constant battle for the majority of people. It’s arguably the most daunting element of running a successful online service.
Do you truly comprehend how traffic works in the online marketing space? Russell has the answers if you aren’t confident in your traffic generation competence.
He reveals you the very best kind of traffic that you must take notice of and how it can change your company. The kind of traffic includes:
- Traffic we control
- The traffic we do not control
- Traffic we own
Section Two: Your Communication Funnel
In this section, Russell digs deeper into the procedures associated with building an audience by leveraging advanced personal branding strategies, the secrets to interacting well with your audience that will cause a sale.
Ensure you don’t avoid this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a appealing and positive character.
Why do you think guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have enormous fans?
As a business owner, you can’t fail when you finally establish an appealing character. When you’re successful at it, it means you can add more qualified consumers to your email list and release an effective product that people are all set and willing to acquire right now.
In producing that appealing character, Russell Brunson specifies the 3 elements you need to keep in check, which is divided into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to develop an attractive character utilizing these parts and their aspects, and recognize the very best way to interact your fascinating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s everything about creating a bond and a sort of connection between the Attractive Character and the target market through a traffic source we own. Email.
The Soap Opera Sequence makes up a series of e-mail sequences that help to connect and establish an immediate relationship in between you and the individual reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart likewise shares the EXACT five email templates that have helped him to transition into an Attractive Character and an in-demand web online marketer.
The Soap Opera Sequence works because it profits from providing value to your customers. This ‘value’ combined with an irresistible open storyline hooks them the moment they read your very first e-mail and they’ll eagerly anticipate the next one.
The days of dull e-mail series are over. Don’t just take pleasure in daytime soap on TV, it’s time to anecdotally utilize it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your subscribers happy to speak with you every day is using the Seinfeld e-mail format.”
So what’s the Seinfeld format everything about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail design that develops excitement in your readers. It ‘d captivate them and trigger them to purchase from you.
It leverages the power of storytelling. This time, you’re being innovative in sharing your life and pertinent stories taking place with/around you– stories they can easily link with. You should be tactical and purposeful about it anyways.
You wish to be able to lead ideal customers back to your deal. This might look basic however it’s effective however!
Russell likewise offers fine examples and composed design templates to accelerate the procedure when you’re sending Seinfeld e-mails.
Section Three: Funnelology
In this area, the methods and techniques for developing high-converting funnels are discussed in detail, along with and what you truly ought to do to make your funnel work.
Russell covers the fundamentals of a funnel, stages (and sales funnel stages) and the kind of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the value of staying with systems that work. To put it simply, there’s no requirement to transform the wheel.
There’s a possibility that you’re making the above mistake if you’re a company owner and you’re struggling to break even.
This is common with business owners who are simply beginning with their sales funnel. They try to re-invent the whole car. What a horrible path to follow when building a business!
The trick here is leveraging on other individuals who currently have an effective funnel and making your offer to their precise consumers. Keep an eye on the:
- Ad copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these aspects to work for you is a valuable gift for your service. Once you understand how the pieces fit, it’s rather simple.
Secret # 10: Seven Phases Of A Funnel
I’m really thankful that I read DotCom Secrets a few years ago (and a number of times more since that very first time to completely understand and carry out the methods in my own online organization.
It not only opened my eyes to funnels and how to develop them but likewise the 7 stages that an ideal client has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better pertained to terms with this sentence within the DotCom Secrets. It checks out:
The genuine distinction in between having a 6-, 7-, or perhaps eight-figure company is whether you understand the phases of a funnel and can successfully generate income from the points along the line.
I was familiar with that there are levels of traffic temperature level and for that reason, treating them along the exact same funnel procedure threatens.
This trick alone is fundamental to creating the ideal kind of page, deal, and traffic that will cause sales.
When creating a funnel– especially if you desire visitors and leads to trust you more, there’s also the pre-framing idea that you need to totally understand. Well, who doesn’t wish to establish trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the common company recommendations. It enters into the specific landing pages you can produce in the 7 structure stages that we’ve discussed earlier.
You get to see the twenty-three of the most efficient building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers use these foundation at specific times throughout these same four phases of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying purchasers
Identifying hyper buyers for your product or services.
You can choose which you desire to start with very first and which one to stick to in your market when you’ve comprehended how this works.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the ideal type of funnels can be a battle even to the more advanced marketers. More so, understand the funnels that will be served only to qualified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so apparent– however bypassing it can make a distinction in your traffic engagement and sales.
Here Russell outlines the procedure he follows when choosing a funnel to use on the frontend of his value ladders, the funnel he utilizes in the factor to consider stage (the middle), and those used for the backend deals.
Secret # 13: The Best Bait
I couldn’t include this ‘secret’ when I initially checked out the DotCom Secrets book.
Russell spills it all out in this section and reveals the trick that made all his books sell millions.
Just by grabbing your totally free copy of DotCom Secrets and studying the funnel actions, you’ll have numerous “Aha-Moments” that will change your business, particularly if you have a product you’re currently selling online (or perhaps offline).
I suggest if you can purchase your totally free copy of DotCom Secrets and study the funnel steps, you’ll comprehend the trick behind these records.
He highlights the power of words and how utilizing a certain WORD can alter your whole organization magically. That single word can act as bait.
Despite the industry you run in, what you do, what items you offer, or the business design, this is the part that a few of the successful entrepreneurs would hide from you.
Section Four: Funnels And Scripts
The very first time I read DotCom Secrets, I couldn’t understand this section due to the fact that it was special in its way. I needed to check out the book once again to understand the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, as well as the precise funnel scripts that have assisted him to offer countless each of his products.
These are split into the Frontend, Middle and Backend Funnels. Surprisingly, you don’t need to battle with these parts since there’s a powerful suite of software you can utilize to automate everything– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is essential due to the fact that it reveals what must occur when you get your visitors onboard your sales funnel.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to construct and can benefit eCommerce business owners or online marketers who have Free Plus Shipping deals.
The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item must be delivered.
On the 2nd page (step-two) of the funnel, the visitor’s charge card details is requested for the shipping and managing charge. When the visitor has successfully completed the 2nd page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will utilize to make this whole 2-step free shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of establishing this offer is to assist breakeven and cover the money you spent on advertising or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson reveals the useful mechanics involved in this kind of funnel. And he also presented a distinct script called the Star, Story, Solution script which assists to push a cold lead towards your items.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to entice visitors and let them keep paying for a longer time.
However you’re not limited in any way– as there are many ways to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the perfect and also the first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to use recorded or live discussions to market your service or products on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the strategies and scripts that will make the webinar genuinely “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more advanced webinar discussion where your goal is to get individuals to buy.
You’ll likewise access the scripts for this updated version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel specifically for introducing a brand-new product by sharing a series of videos to provide lots of worth to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.
These videos will be persuasive, practical, and amusing– thereby causing visitors to do something about it. You’ll find how to appropriately structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket offers using an advanced formula and scripts. If you’re a coach or consultant, this funnel is what you need to get premium customers.
Section 5: ClickFunnels.
This last area is short but you can find out more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a great book if you wish to gain insights, see examples, and read stories that will motivate you to build a successful organization online or guide you in transitioning from offline to internet marketing channels.
So let’s think about the benefits and drawbacks quickly:.
DotCom Secrets is totally free. Get business-building understanding without paying cash.
Improve your service’ relevance using the worth ladders and sales funnel methods and scripts.
Get secrets to ending up being an idea leader in your market.
Basic strategies that will work for any organization design.
Build relationships and develop relationship with your consumers.
You might require to have an existing company to benefit from DotCom Secrets (although it can certainly benefit you if you’re just starting along with long as you execute the info).
The book is perfect for services that utilize online marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the main website. If you’re based within the United States or $14.95 for global, you just have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping offer we discussed earlier. As you can see, Russell is a master at implementing what he teaches.
You can get the paperback format for $14.80 if you choose to buy DotCom Secrets from Amazon. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for using the book devoid of his website (you just spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable techniques and secrets for beginning and growing a company.
You’ll encounter a lot of aha moments while going through the areas. More importantly, you’re guided on how to integrate the idea into my own organization.
DotCom Secrets is a playbook. You may have to read it multiple times to get the ‘secrets’ into your head and company. You don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering product and services online, I extremely advise that you get a copy of DotCom Secrets for FREE.